The Juice - Consumer Direct Podcast

The Juice - Consumer Direct Podcast
  • 5.0 (8)
  • Business
  • Updated Weekly

Step inside the world of Squeeze with hosts Carson Poppenger and Jacob Thorpe as they unveil the strategies behind their success. This isn't just any sales talk. Our podcast dives into how Squeeze's innovative approach is redefining the sales experience across various industries, from finance to healthcare. Get real stories from the top, learn about their cutting-edge techniques, and discover how technology and personal touch combine to transform client interactions and drive growth. Don't miss out—subscribe now and start transforming your approach to sales with advice from the be

  1. 5d ago

    Ep. 63 | AI Made Outbound Easier. Compliance Got Harder.

    AI can place more calls, scale outreach faster, and give marketers access to tools that did not exist when many telemarketing laws were written. That does not make the legal risk disappear. John Henson, founder of Henson Legal, joins Carson Poppenger and Rich Goates to break down the changing compliance environment surrounding consumer-direct marketing, outbound calls, SMS, AI voice, consent, lead generation, and contact-center operations. The conversation explores the growing complexity of state-by-state telemarketing rules, uncertainty around consent revocation across different communication channels, and the risks created when powerful AI tools are deployed without understanding the legal framework around them. They also discuss a broader issue facing the industry: legitimate businesses are increasingly competing against fraudulent lead practices, spoofed calls, spam labels, aggressive outreach, and consumer distrust. Better transparency may create more friction at the top of the funnel, but it can also improve accountability, brand recognition, and lead quality by creating clearer expectations for the consumer. John and Rich also explain why consent should be treated as more than a simple yes-or-no field. Companies increasingly need to understand the specific level and version of consent each consumer provided so future technologies and outreach methods can be used appropriately. • TCPA litigation and outbound marketing• Consent revocation across calls and SMS• State-by-state telemarketing rules• AI voice technology• AI disclosures and consumer consent• Sensitive information shared with AI systems• Lead-generation compliance• Lead quality and transparency• Pay-per-call and incentivized lead fraud• Caller-ID spoofing• Spam and scam labeling• Verified caller identity• iOS call screening• Contact-center trust• Contract risk management• Consent version control• Tracking levels of consumer consent This discussion is for general informational purposes and is not individualized legal advice. Businesses should consult qualified counsel regarding their specific facts, jurisdictions, and marketing practices. Follow The Juice Consumer Direct Podcast for more conversations on consumer behavior, marketing, sales, technology, business growth, and the systems shaping consumer direct. John Henson is the founder of Henson Legal and works in the legal issues surrounding modern marketing, outbound communication, TCPA exposure, consent, and emerging technologies. He joins Carson Poppenger and Rich Goates to explore the legal and operational challenges facing companies as AI, telemarketing technology, and consumer-contact strategies continue to evolve. Rich Goates serves as legal counsel for Squeeze and is the owner of Goates Law Group. His background includes experience on both the sales and legal sides of sales-driven organizations, giving him a practical perspective on balancing business growth with legal risk. The discussion specifically emphasizes the need for legal counsel to understand the commercial objective rather than simply defaulting to the most restrictive possible answer. Squeeze helps consumer-direct brands improve contact, qualification, appointment setting, retention, and conversion through specialized customer-engagement and contact-center solutions. Learn more at GoSqueeze.com

    Ep. 63 | AI Made Outbound Easier. Compliance Got Harder.

  2. Sep 16

    Ep. 62 | More Leads Won’t Fix a Broken Funnel

    More leads cannot fix a broken customer journey. Dan Weber, Head of Marketing at Windows USA, joins Carson Poppenger and Justin Jump to break down the full consumer-direct funnel — from advertising and AI to lead quality, contact, lifecycle marketing, sales conversion, and long-term follow-up. Dan explains why one of the most valuable skills in modern marketing is knowing where to look. A weak ROI may appear to be a lead-source problem when the actual bottleneck is buried further down the funnel in contact rates, appointment setting, demo performance, sales conversion, or lifecycle follow-up. The conversation also explores how AI is changing performance marketing without changing the fundamentals: earn attention, convert that attention, and turn it into revenue. They discuss AI-generated creative, consumer fatigue, data context, challenger agents, misleading lead-generation claims, noncompliant outreach, shared leads, aged-lead nurturing, hiring strong marketing teams, and the importance of protecting focus. Topics include: • Full-funnel performance marketing• Identifying marketing bottlenecks• AI-assisted marketing analysis• Giving AI the right data context• Using AI agents as specialized advisors• AI-generated creative and consumer fatigue• Meta creative strategy• Consumer trust in online forms• Lead quality and publisher accountability• Shared leads and aggressive outreach• Compliance and spam filtering• Lifecycle marketing• Aged-lead conversion• Improving marketing ROI• Hiring high-performing marketers• Leadership and accountability• Flow, focus, and peak performance Follow The Juice Consumer Direct Podcast for more conversations on consumer behavior, sales, marketing, technology, business growth, and the systems shaping consumer direct. About Dan Weber Dan Weber is the Head of Marketing at Windows USA and an experienced performance marketer with a background spanning creative production, web development, inbound marketing, paid advertising, agency ownership, consulting, and home-services growth. His approach centers on understanding the entire customer-acquisition funnel, identifying the highest-impact bottlenecks, and using data, technology, and focused execution to improve marketing performance. Connect With Dan LinkedIn:https://www.linkedin.com/in/dannyweber/ Recommended Reading Stealing Firehttps://www.amazon.com/Stealing-Fire-Maverick-Scientists-Revolutionizing/dp/0062429663/ref=sr_1_1?crid=32249G0YDGOVZ&dib=eyJ2%7CjoiMSJ9 Flowhttps://www.amazon.com/dp/0061339202?v=shuf&channelld=500&plpRedirect=mhFallback About Squeeze Squeeze helps consumer-direct brands improve contact, qualification, appointment setting, retention, and conversion through specialized customer-engagement and contact-center solutions. Learn more at GoSqueeze.com

    Ep. 62 | More Leads Won’t Fix a Broken Funnel

  3. Aug 12

    Ep. 61 | Building a Better Funnel With Better Data

    Lead generation is becoming increasingly focused on what happens after the lead enters the funnel. Carson Poppenger and Jacob Thorpe sit down with BuyologyIQ co-founder Jeremy Buttke and VP of Data & Client Success Chris Fangre to discuss consumer intent, performance marketing, analytics, customer experience, long-term partnerships and the growing importance of measurable outcomes. The conversation explores the shift from linear lead funnels toward more complex consumer journeys where buyers have more information, more options and more opportunities to leave. They also unpack a new collaboration between Squeeze and BuyologyIQ built around a simple client pain point: brands are buying large amounts of lead data when what they ultimately want is an actual appointment with a consumer. That means connecting the full funnel, from consumer acquisition and data analysis through contact, qualification and appointment setting. They cover: • Consumer-intent-driven lead generation• Marketing analytics and ROAS• Data-driven campaign optimization• Consumer journey and funnel performance• Lead quality and contactability• Call screening and spam challenges• Long-term industry partnerships• Market cycles and adaptability• Home services lead generation• Appointment generation• Scaling based on outcomes BuyologyIQ works with brands across home services, personal finance and other consumer-direct markets using compliant lead generation, performance optimization and data analysis. Learn more: BuyologyIQ.com Squeeze helps consumer-direct brands with lead qualification, appointment setting, pipeline development and customer engagement. Learn more: GoSqueeze.com Watch The Juice Consumer Direct Podcast on YouTube and listen on Spotify and Apple Podcasts.

    Ep. 61 | Building a Better Funnel With Better Data

  4. Aug 5

    Ep. 60 | The Lead Buying Playbook for the AI Era

    Bill Rice joins Carson Poppenger to examine the next phase of consumer-direct lead generation. Drawing from three decades of experience across intelligence, internet banking, mortgage, fintech, lead management, and demand generation, Bill explains how consumer behavior is changing and where AI fits into the modern sales journey. They discuss the evolution of speed to lead, phone anxiety, consumer preference for text and scheduled communication, AI-supported qualification, contact-center efficiency, and the importance of preserving human interaction for trust and complex decisions. Bill also introduces the idea of “zero UI,” where personal AI agents may research companies, products, and lenders without requiring consumers to visit traditional websites. The conversation explores the challenge of balancing consumer value, regulatory compliance, and monetization while building a more accurate and sustainable lead-generation model.

    Ep. 60 | The Lead Buying Playbook for the AI Era

  5. Aug 5

    Ep. 59 | Legal Marketing Starts With Trust

    Carson Poppenger and Connor Hansen sit down with Chris Moloney, Chief Marketing & Digital Officer at Cordell & Cordell, for a conversation about legal marketing, digital transformation, consumer behavior, AI, and the client experience in family law and estate planning. Chris leads marketing, digital strategy, brand development, customer acquisition, and technology initiatives for Cordell & Cordell, one of the largest family law and estate planning firms in the country. The conversation explores what makes legal marketing different from other consumer-direct verticals, why the first interaction matters, and how legal firms can create a clearer, more seamless experience for people dealing with major life decisions. Carson, Connor, and Chris also get into consumer language, social media targeting, AI prompting, legal risk, and the importance of human guidance when someone is navigating divorce, estate planning, or another high-stakes legal matter. The big idea: legal marketing is not just about driving inquiries. It is about building trust, reducing friction, and helping people feel guided from the first touchpoint. Chris Moloney is the Chief Marketing & Digital Officer at Cordell & Cordell, where he leads marketing strategy, digital transformation, customer acquisition, brand development, and technology initiatives. With a background in consumer marketing, mortgage, legal services, and customer journey strategy, Chris focuses on improving the client experience from the first interaction through every major touchpoint. Go Squeeze is a consumer-direct performance contact center that helps brands turn inquiries into qualified conversations, appointments, transfers, and revenue. Built around speed-to-contact, follow-up, conversion, compliance, and customer experience, Go Squeeze partners with companies in high-value consumer-direct verticals to improve performance across the full contact journey. For more information, visit:www.GoSqueeze.com

    Ep. 59 | Legal Marketing Starts With Trust

  6. Jul 8

    Ep. 58 | The Future of Mortgage Lead Gen

    Carson Poppenger and Justin Jump sit down with Richard Grieser from Loansure for a conversation about mortgage lead generation, direct mail, consumer-direct lending, AI voice, and what it actually takes to turn leads into funded loans. Richard shares his path through consumer marketing, B2B mortgage technology, Sales Boomerang, Truv, Monster Lead Group, and the rebrand into Loansure. He also breaks down why Loansure is positioning itself as a full loan acquisition system and why direct mail continues to perform in the mortgage space. The conversation gets into cost per acquisition, revenue per contact, consent-based outreach, AI voice testing, and what Richard calls the equity extraction supercycle. The big idea is simple: mortgage lenders do not just need more leads. They need a better system for converting the right leads into real opportunities. Richard Grieser is the Chief Sales and Marketing Officer at Loansure, where he leads growth strategy across sales, marketing, demand generation, and customer acquisition. Go Squeeze is a consumer-direct performance contact center that helps companies turn consent-based leads into qualified conversations, transfers, appointments, and revenue. For more information, visit:www.GoSqueeze.com

    Ep. 58 | The Future of Mortgage Lead Gen

  7. Jun 24

    Ep. 57 | Why Email Still Drives Customer Acquisition

    Affiliate marketing has always rewarded the people who understand traffic before everyone else does. Years ago, that meant email lists, publisher relationships, high-volume sends, and offers that could scale fast. Today, the channel looks different. Email still works, but it requires more trust, better engagement, stronger content, cleaner data, and a much smarter approach to personalization. Carson, CEO and founder of Go Squeeze, sits down with Zach Pritchett, CEO and founder of Massive, to talk about how performance marketing has changed and where it is going next. Zach has spent nearly two decades in traffic, affiliate marketing, email, lead generation, and digital growth. He started in the early days of online lead gen, worked through the evolution of email publishers and affiliate networks, and now sees AI creating one of the biggest shifts the industry has faced. The conversation gets into old-school email traffic, affiliate relationships, AI-powered offer creation, lead quality, call center automation, voice agents, first-party data, and why distribution may be the most valuable asset in the market. AI can help build faster. But the companies that win will still be the ones with real data, real expertise, real distribution, and the ability to know what actually moves performance. Zach also shares what he is building next with SageWise.net, a new platform focused on the 45+ consumer market. SageWise is designed to bring helpful content, resources, and trusted offers to people navigating major financial and lifestyle decisions, including retirement, insurance, mortgage, reverse mortgage, final expense, gold, and other categories that matter to this audience. It is not just another lead gen site. It is Zach taking years of experience in traffic, email, content, and performance marketing and building a brand around an audience he believes has long-term value. The future of performance marketing will not belong to the people who send the most traffic. It will belong to the people who understand the audience, own the relationship, use the data well, and know how to turn trust into long-term value. Guest: Zach Pritchett CEO and Founder of Massive Hosted by: Carson CEO and Founder of Go Squeeze Topics: Affiliate marketing Email traffic Lead generation AI automation Performance marketing First-party data Call center AI Traffic strategy Publisher relationships Senior market lead generation Massive Go Squeeze 00:00 Zach Pritchett joins The Juice Consumer Direct 01:47 Carson and Zach reconnect through the old Zeta days 03:33 How Zach found his way into marketing 04:27 From production work to the lead gen world 06:46 Learning the publisher and traffic side 07:35 Why email became a killer channel 09:15 The early days of high-volume email traffic 11:37 Why email is not dead 12:23 Trust, opt-ins, and better engagement 13:09 Brands, owned audiences, and email cadence 15:48 Less data, better personalization 16:04 How Zach is using AI inside the business 17:13 The idea of an AI-powered affiliate network 19:08 Real-time performance data and smarter optimization 20:39 Using AI to source better affiliates 22:07 Why this industry is built for AI disruption 25:15 Writing, content, and AI authenticity 28:28 AI voice agents and call center disruption 31:13 Why AI reporting still needs subject matter expertise 33:02 Data and distribution as the new moat 34:29 Why AI tools are like Salesforce 36:03 CRM friction and shiny object syndrome 37:49 Zach’s focus on the senior market 39:05 Building Sage Wise as a content and lead ecosystem 40:32 Creating a community around the 45+ consumer 42:03 Final thoughts from Carson and Zach For more information, visit www.GoSqueeze.com

    Ep. 57 | Why Email Still Drives Customer Acquisition

  8. Jun 17

    Ep. 56 | How Automation Is Changing Lead Conversion

    What does it take to win in contact centers today?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent accountability, and the growing technical complexity of outbound performance.Nima shares perspective from two decades of building in the space, while Carson and Justin get into the realities operators are dealing with right now: spam tagging, scam tagging, carrier changes, short call duration issues, state-by-state regulation, contact-center performance, and how teams need to think differently about data, process, and accountability.There is also a strong discussion around the value of a contact, missed revenue from underperformance, and why better reporting, tighter process, and higher-intent data are becoming more important than ever. This episode makes it clear that success in today’s environment is not about brute force. It is about smarter systems, better execution, and fewer mistakes.Listen now and subscribe for more conversations on lead gen, conversion, sales performance, and revenue growth.Key TakeawaysContact centers are far more technical than most people think today.Deliverability, carrier behavior, and reputation now have direct impact on performance.Agent underperformance should be measured in lost revenue, not just low conversion.Accountability, training, and incentives all need to work together.Compliance is part of daily operations now, not just a legal box to check.Higher-intent data creates stronger pull-through and fewer headaches.The old “just load a list and dial” model no longer holds up.Chapters00:00 Intro to Nima Hakimi and Convoso00:53 Two decades of growth in the industry01:33 Nima’s background and entrepreneurial roots05:23 Family influence, work ethic, and building with purpose08:27 Why Convoso became a trusted platform08:53 Deliverability, spam tagging, and carrier changes12:21 Call reputation and the shifting telephony environment13:28 Defining moments that helped Convoso scale16:10 Why persistence matters in building a business19:20 The biggest contact-center challenges right now25:20 The value of a contact and missed revenue27:05 Measuring below-average performance more precisely29:19 What Convoso solves for performance marketers today33:33 Compliance, regulation, and calling the right data35:41 Why higher-intent data performs better36:09 Why the old call-center playbook no longer works37:32 Closing thoughts and outro#NimaHakimi #Convoso #ContactCenter #CallDeliverability #PerformanceMarketing #OutboundCalling #LeadGeneration #AgentPerformance #Compliance #Telephony #HighIntentLeads #SalesPerformance #TheJuiceConsumerDirectPodcast

    Ep. 56 | How Automation Is Changing Lead Conversion
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5
out of 5
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About

Step inside the world of Squeeze with hosts Carson Poppenger and Jacob Thorpe as they unveil the strategies behind their success. This isn't just any sales talk. Our podcast dives into how Squeeze's innovative approach is redefining the sales experience across various industries, from finance to healthcare. Get real stories from the top, learn about their cutting-edge techniques, and discover how technology and personal touch combine to transform client interactions and drive growth. Don't miss out—subscribe now and start transforming your approach to sales with advice from the be

Information

  • Creator
    The Juice - Consumer Direct Podcast
  • Years Active
    2024 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © The Juice - Consumer Direct Podcast
  • Show Website
    The Juice - Consumer Direct Podcast