In this episode of That Optimism Man, Victor Perton is joined by Robert Masters AM, one of the world’s leading experts on leadership, trust, and crisis communication, and co-author of The Optimism Principle. Set against a global backdrop of declining trust and optimism, highlighted by the Edelman Trust Barometer, this conversation explores what leadership demands in uncertain times. Victor and Robert examine how trust is built and rebuilt, and why optimism is not naïve hope, but a realistic, disciplined, and strategic leadership capability. As Robert explains: “Trust is built on three things: consistency, respect, and vulnerability.” Drawing on decades of experience advising prime ministers, CEOs, and organisations through crises, Robert shares practical insights into truthful communication, visible leadership, and restoring confidence under pressure. He makes clear that optimism is not optional in hard moments: “In times of crisis, optimism becomes an essential part of the planning process.” Throughout the conversation, optimism is framed as realism and responsibility, not denial: “Optimism is a responsible way of facing reality and working toward a positive outcome.” The discussion also highlights the human side of leadership, from families to workplaces, and why credibility today requires leaders to show up fully: “Vulnerability is one of the key qualities people look for in leaders today.” At its heart, the episode reflects a shared belief that leadership begins from within: “Optimism is an inner foundation that shapes how we live, lead, and enjoy life.” It culminates in the guiding idea behind the entire discussion, The Optimism Principle: The answer to life’s most pressing questions is optimism. This episode is for leaders, public servants, board members, and anyone who believes leadership begins with belief in people.
