DTC Growth Mode

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DTC Growth Mode

Where we get inspired by DTC experts about new tactics and skills to help growing DTC brands master their growth journey.

Episodes

  1. 06/20/2024

    Episode 7 : Marketing Through a Musician’s Lens with Salima Nadira

    In this episode, we sit down with Salima Nadir, head of product marketing at Airbox, helping DTC brands sort their data. But she’s also a full-fledged musician, actively building her career, and we find ourselves discussing - what about marketing changes across industries?

  2. 05/16/2024

    Episode 6: How to Create a Strong Brand Identity with Jameela Ghann

    The biggest challenge of digital marketing is being yet another generic that doesn’t cut through the noise. Jameela dives into how brands can overcome that using customer feedback and discovering their own unique value proposition.

  3. 04/25/2024

    Episode 5: The Art of Memorable Customer Experiences with Ren from Tushy

    Tushy has become one of those brands that people love and remember for a reason: their delightful customer experiences. In this episode, Ren reveals their brand values and strategies that helped them achieve this.

  4. 04/15/2024

    Episode 4 : How to Craft Relationship-Building Content with Dennis Shiao

    Your brand may have many marketing channels, but there’s one thing that sits at the heart of it all: creating and nurturing relations. This episode delves into how to use that to create strategies in content marketing.

  5. 03/19/2024

    Episode 3 : The Experimental Mindset in Marketing with Kasey Luck

    It takes a few fixes in your marketing to create big shifts in conversions - 2X more, 5X more conversions. In this episode, Kasey dives into how she figures out those fixes for different brands.

  6. 03/08/2024

    Episode 2: Exposing Growth Secrets with Liz Kressel: 50% Conversion Lift Strategies Unveiled

    In this episode, we sit down with Liz Kressel, the ecommerce strategist known to lift conversions by 50%! She shares her insights on brand positioning, different digital strategies and platforms, and the importance of an optimized website

  7. 02/29/2024

    Episode 1: Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands

    In this episode, we sit down with Trang Cao, former VP of Performance Marketing at Skims and founder of The Growth Chef, to explore her journey from fashion enthusiast to e-commerce maven. We delve into the lessons she's learned, the strategies she's mastered, and the insights she's gained from her diverse experiences in the fashion and beauty industry.

  • 7 Episodes

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Where we get inspired by DTC experts about new tactics and skills to help growing DTC brands master their growth journey.

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