The Business You Really Want

Gwen Bortner & Tonya Kubo
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Business You Really Want

Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.

  1. Achieve Maximum Profit Without Maxing Out

    4D AGO

    Achieve Maximum Profit Without Maxing Out

    Are you maxing out trying to maximize profits in your business? Gwen Bortner and Tonya Kubo are here to flip the script. They offer a refreshing perspective on achieving sustainable success without maxing yourself out. They explore the hidden costs of underpricing and overwork, providing practical strategies for right-sizing your business model and optimizing your pricing. Ready to ditch the time-wasting tasks and finally build a business that fuels your life? It’s time to redefine success on your terms and create a thriving business that aligns with it.

    40 min
  2. Bad Business Advice: How It Can Cost You More Than You Realize

    MAR 11

    Bad Business Advice: How It Can Cost You More Than You Realize

    Tired of receiving bad business advice that just doesn't fit? Gwen Bortner and Tonya Kubo are throwing a lifeline to business owners sick of the same old, useless platitudes. They're ripping apart the “guru” playbook, exposing why those cookie-cutter programs crumble under the weight of your real-world challenges. Get ready to learn how to spot the bad advice a mile away and finally build a strategy that actually works for your business.

    41 min
  3. The Profit Paradox: When More Income Leads To Less Profit

    MAR 4

    The Profit Paradox: When More Income Leads To Less Profit

    Does more revenue always mean more profit? Not necessarily! The profit paradox explains how scaling a business can sometimes reduce profitability. Join Gwen Bortner and Tonya Kubo as they dissect this counterintuitive phenomenon, where hitting that coveted seven-figure mark can actually lead to less money in your pocket. They dive deep into the hidden costs of scaling a business, from unexpected software expenses to the challenges of managing a growing team, as well as what you can to do address them. Discover why focusing on passion and smart systems, not just growth, is the true key to sustainable profitability.

    43 min
  4. Closing The Implementation Gap: How To Get Things Done

    FEB 25

    Closing The Implementation Gap: How To Get Things Done

    The struggle is real: the implementation gap, that frustrating space between knowing what to do and actually doing it, plagues us all. Join Gwen Bortner and Tonya Kubo as they dissect the implementation gap, exploring why knowing what to do doesn't always translate into action. They delve into the common culprits: perfectionism, lack of energy, unclear next steps, and the fear of making the wrong decision. Gwen and Tonya stress accountability in bridging the gap between knowledge and action, highlighting the role of self-awareness, the "messy middle," and understanding the difference between data and personal experience in achieving success.

    34 min
  5. Time To Pay More Attention To Energy Management

    FEB 18

    Time To Pay More Attention To Energy Management

    Most entrepreneurs have tried all kinds of time management systems but still fail to keep up with their long list of priorities. If this approach is ineffective, perhaps paying more attention to energy management is the key. Tonya Kubo and Gwen Bortner explore the many reasons why energy matters more than time, as well as the often-ignored relationship between the two. They explain why understanding one’s energy patterns and biological cycles is required in aligning tasks accordingly and achieving maximum productivity. The two also talk about the importance of self-awareness in energy management and how it can greatly elevate an entrepreneur’s daily routine.

    33 min
  6. Micromanagement Mayhem? How To Empower, Not Overwhelm, Your Team

    FEB 11

    Micromanagement Mayhem? How To Empower, Not Overwhelm, Your Team

    Micromanaging can stifle your team's growth and create a toxic work environment. In this episode, Gwen Bortner and Tonya Kubo explore the fine line between oversight and micromanagement and how to empower your team to achieve consistent performance without constantly looking over their shoulders. Discover practical strategies for setting clear expectations, fostering trust, and creating a culture of accountability that allows your team to thrive. Plus, learn how to break the micromanaging cycle and create a more sustainable and fulfilling work experience for both you and your team.

    32 min
  7. Role Clarity: The Unsung Hero Of Team Productivity And Conflict Resolution

    FEB 4

    Role Clarity: The Unsung Hero Of Team Productivity And Conflict Resolution

    Is the lack of role clarity turning your team into a tangled mess of confusion and conflict? In this episode, Gwen Bortner and Tonya Kubo explore why traditional approaches to defining roles often fall short and what you can do instead to create clarity that works. Discover practical strategies for establishing clear reporting lines, defining responsibilities, and ensuring everyone understands their role in the organization. Plus, learn how to address common challenges and maintain role clarity as your business grows and evolves.

    37 min
  8. Bringing Your Business Ideas To Life

    JAN 28

    Bringing Your Business Ideas To Life

    Do you have a stack of brilliant business ideas just waiting to be implemented? In this episode, Tonya Kubo and Gwen Bortner tackle the common problem of great business ideas that never get off the ground. They explore the gap between planning and execution, discussing the "squirrel factor," the "messy middle," and the crucial role of accountability in turning plans into reality. They provide actionable insights on prioritizing tasks, securing resources, and setting realistic goals to build a strong implementation engine for success. Tune in to learn how to finally bridge the gap between strategy and action and bring your business ideas to life.

    30 min
See All (34)

Trailer

5
out of 5
11 Ratings

About

Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.

Information

  • Creator
    Gwen Bortner & Tonya Kubo
  • Years Active
    2024 - 2025
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Gwen Bortner
  • Show Website
    The Business You Really Want

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