The Book Deal

Tina Strachan, Madeleine Cleary & Natasha Rai

Motivation and inspiration for emerging writers, helping them pave their own pathway to publishing success.

  1. 5D AGO

    Amy Doak on writing young adult fiction, twisty crime, new books and tips for navigating the querying process

    Tina Strachan interviews author Amy Doak about her YA mystery thriller What Have They Done to Liza McLean?, pitched as a twisty story set at an elite boarding school with dual viewpoints and secrets leading to a death. Amy discusses crafting one-liners using comp titles to convey “vibe,” avoiding overthinking, and balancing the ongoing Eleanor Jones series (book four, Eleanor Jones Is Not Drowning, due in July) with writing a standalone to avoid being a “one trick pony.” She shares her publishing journey: an unsellable adult action-adventure manuscript, writing Eleanor Jones for her teenage self and niece, pitching agents, submitting to Penguin’s open window, and being selected after an editor spotted her pages at the printer; she signed with agent Alex Adsett, who negotiated a two-book deal. Debut Spotlight features Amanda Hewitt’s contemporary romance The Last Resort (Echo Publishing), about Abby’s solo holiday fling with Nick that becomes complicated when he buys her hotel chain; it was the only manuscript signed from 300 submissions in August 2024. 00:00 Podcast Intro 00:56 Meet Amy And The New Book 01:17 Story Pitch And Premise 02:19 One Liner And Comp Titles 05:45 Eleanor Jones Vs Standalone 08:43 Keep Writing While Waiting 11:52 Writing Habits And Process 13:50 Plotting Mysteries And Clues 16:16 Standalone Or Sequel Plans 18:16 Origin Story And First Drafts 21:42 Rejections And Market Fit 24:52 Penguin Submission Breakthrough 28:35 Signing With An Agent 29:05 Book Deal Spotlight 31:01 Pitching Agents Vs Publishers 34:15 Why Pitch Sessions Matter 37:15 Defining The YA Market 41:13 Kids Reading Up Too Fast 43:40 Romance Spice And Labels 46:10 BookTok And Going Viral 47:23 Writing In The Cracks 53:06 Top Tip Be Kind 56:21 Podcast Wrap Up Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    58 min
  2. FEB 25

    Listening to Book 2, wading through the poo and figuring out the 'write' routine

    Tina Strachan, Madeleine Cleary, and Natasha Rai discuss recent author life updates and practical publishing-event etiquette. Tina shares launching book three of the Wilder Zoo series, “Neeka and the Great Search,” and they discuss gift ideas for in-conversation partners, the importance of stocking and pitching the partner’s books, and not feeling pressured to spend much. Tina talks about adjusting to a new writing routine, realizing she can’t sustain full-day creativity. Madeleine describes February becoming busier after a calm January, plans to restrict social media, and mentions discovering an unauthorized Melbourne walking tour based on her novel “The Butterfly Women,”. Natasha shares submitting book two to her publisher and reflects on how writing later books feels different from a first book, including higher expectations, risk-taking, and fluctuating confidence, and the group discusses how routine changes can affect creativity and productivity and how drafts can swing between feeling “terrible” and “good.” They talk about social media’s addictive design and strategies to limit it, and Natasha outlines her portfolio career schedule combining writing blocks, counseling work, and shifts at Roaring Stories bookstore. The conversation touches on the value of unpaid writing-related work, the difficulty of earning a living from writing alone, and measuring success beyond sales. They also promote applications for the Magnetic Island “Writers on the Reef” program through James Cook University (with flights and a stipend mentioned), and float the idea of a future Book Deal Podcast writers’ retreat. 00:00 Podcast Intro 00:43 Welcome and Acknowledgement 00:56 Tina Launches Book Three 02:09 Gifts for In Conversation 06:56 Tina Finds a Routine 10:46 Mads Social Media Rules 12:18 Unexpected Walking Tour 14:59 Tash Submits Book Two 18:00 Writing Sequels and Pressure 25:41 Routine Changes and Creativity 28:18 Daily Writing Without Guilt 29:01 When Books Flow or Fight 30:44 Time Blocks and Trust 32:07 Rest as Productivity 33:02 Tasha’s Portfolio Routine 33:50 Beating Instagram Dopamine 39:40 What Portfolio Careers Mean 42:08 Value Beyond Sales 47:27 Magnetic Island Residency Plug 48:57 Planning a Podcast Retreat 50:19 Embrace the Poo Finale Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    51 min
  3. FEB 18

    Debut Crew 26 pre-release feels, fears and excitement about having your debut novel out in the world

    Natasha Rai explores the inspiring stories behind anticipated debut books of 2026 in her interview with Sophie Stern, Leearna Shaw, and Inessa Jackson, members of the 'Debut Crew 2026.' The authors share their elevator pitches, writing processes, publishing journeys, and how competitions boosted their confidence. They also discuss preparing for their book launches, navigating public speaking anxieties, and building supportive writing communities. Ultimately, the episode offers valuable advice for budding writers on maintaining perseverance and finding joy in the creative process. 00:00 Welcome to The Book Deal Podcast 01:00 Introducing the Debut Crew 2026 03:32 Leearna Shaw's Elevator Pitch 06:28 Inessa Jackson's Elevator Pitch 09:00 Sophie Stern's Elevator Pitch 10:56 The Journey to Becoming a Published Author 23:33 The Supportive Community of Debut Crew 2026 25:00 Signing the Book Deals 35:39 Understanding the Editing Process 36:55 Navigating the Publishing Journey 38:09 Dealing with Long Lead Times 39:29 The Acquisition Process 40:51 Receiving ARCs and Final Copies 41:52 Balancing Writing with Life 47:56 Finding Inspiration for Writing 52:08 Preparing for Publication 01:01:09 Building a Writing Community 01:04:38 Top Tips for Aspiring Writers Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    1h 9m
  4. FEB 11

    Alli Parker and Mark Mupotsa-Russell on finding success with your second book

    Alli Parker and Mark Mupotsa-Russell on finding success with your second book In this episode, Madeleine chats second books with Alli Parker and Mark Mupotsa-Russell. Is second book syndrome a thing? Is it harder or easier to publish a second time? This is an episode full for heart, craft, strategy, lessons learned, screenwriting tips for novelists and self-care and is useful for a writer at any stage of their journey.  The Wolf Who Cried Boy by Mark Mupotsa-Russell (Affirm Press) Until The Red Leaves Fall by Alli Parker (HarperCollins Australia) You can listen to Mark and Alli's earlier episodes on the pod here: The Debut Year in Review (with Mark) Alli Parker on how to be a bestseller 00:00 Introduction to the Book Deal Podcast 00:56 Meet the Guests: Alli Parker and Mark Mupotsa-Russell 02:28 Second books 08:36 The Wolf Who Cried Boy 17:18 Until the Red Leaves Fall 19:11 Exploring Themes and Characters 23:12 Writing Techniques and Storytelling Approaches 36:12 Exploring Character Depth and Heroism 39:41 Publishing Your Second Book: Lessons Learned 40:43 Balancing Art and Commerce in Writing 45:10 Marketing Strategies for Authors 47:05 Self-care 48:32 Managing Book Events and Publicity 53:59 Screenwriting Tips for Novel Writing 01:06:46 Top Tips for Writers 01:12:32 Conclusion and Final Thoughts Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    1h 13m
  5. FEB 4

    Amie Kaufman on celebrating all the wins, setting writing goals, connecting with readers and the realities of bestseller lists.

    Tina Strachan interviews renowned science fiction and fantasy author Amie Kaufman. The conversation covers Amie's new book 'Red Star Rebels,' the writing journey, and the significance of comp titles. Amie discusses the realities of bestseller lists, the importance of celebrating small wins, and practical advice on managing social media and newsletters. This insightful episode is a must-listen for aspiring and debut authors, offering a blend of inspiration, practical tips, and industry know-how. Also featured is an introduction to Olivia Tolich and her upcoming rom-com 'Side Character Energy.' 00:00 Welcome to The Book Deal Podcast 00:57 Introducing Amie Kaufman 02:32 Amie Kaufman on Writing and Publishing 06:51 The Importance of Comp Titles 19:19 Celebrating Book Launches 19:45 Bestseller Lists and Awards 31:57 Longevity in Book Marketing 36:26 Olivia Tolich's debut book 'Side Character Energy' 36:50 Author's Journey: From Rejections to Success 37:46 Navigating the Publishing World 41:39 The Importance of Writing Communities 43:25 Connecting with Readers 44:51 The Power of Newsletters 55:46 Balancing Writing and Social Media 01:00:38 Time Management and Self-Care for Writers 01:08:00 Final Thoughts and Encouragement Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    1h 11m
  6. JAN 28

    2026 writing goals, journaling, royalty statements explained, and 'what is rest?'

    Tina Strachan, Madeleine Cleary, and Natasha Rai return for the 2026 edition of The Book Deal podcast. They reflect on their successful live podcast event with Hayley Scrivenor, their plans to spotlight debut authors, and Natasha’s upcoming panel discussion. The hosts share their personal writing journeys, including Tina’s plans following the launch of her third book in the Wilder Zoo series, Madeleine’s approach to writing her third book, and Natasha’s insights from working at a bookstore. They delve into the importance of rest, setting intentions for the year, and offer industry insights on royalty statements. 00:00 Introduction to the Book Deal Podcast 01:17 Reflecting on Last Year's Highlights 02:04 Exciting Plans for 2026 04:09 Tina's Upcoming Book Launch 09:10 Journaling and Creative Processes 20:17 Madeleine's New Creative Project 23:24 Removing Word Count Pressure 24:05 Shifting from Word Count to Time Goals 24:40 The Importance of Word Count for New Writers 25:44 Introducing Lauren Novak and Her Book 'Meltdown' 27:19 Understanding Royalty Statements 29:29 The Impact of Bookstore Discounts on Royalties 32:35 Supporting Independent Bookstores 35:34 Experiences Working in a Bookshop 38:10 The Concept of Rest and Self-Care 47:48 Setting Goals and Intentions for the Year 50:36 Conclusion and Farewell Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    51 min
  7. SUMMER SERIES The Publishing Deal: Publisher Ruby Ashby-Orr from Affirm Press

    JAN 21

    SUMMER SERIES The Publishing Deal: Publisher Ruby Ashby-Orr from Affirm Press

    Hosts Tina Strachan and Madeleine Cleary delve into the world of book publishing and the journey to getting a book deal. They are joined by Ruby Ashby Orr, a publisher from Affirm Press, who shares invaluable insights on how to perfect your book pitch, the importance of knowing your market, and what publishers are looking for in submissions. Ruby discusses the acquisitions process, offers tips for emerging writers, and highlights the importance of being open to feedback and collaboration in the publishing journey. The hosts also celebrate the upcoming release of Madeleine Cleary's debut novel, 'The Butterfly Women,' and prepare for a year of exciting new episodes. 00:00 Welcome to the Book Deal Podcast 00:56 Seasonal Break and Upcoming Episodes 01:55 Introducing Ruby Ashby Orr 02:31 Perfecting Your Pitch 06:41 The Importance of Research and Personalization 11:26 Pitching Events and Their Benefits 16:03 Ruby's Journey in Publishing 20:05 Understanding the Publishing Landscape 24:07 Submission Tips for Aspiring Authors 28:07 The Importance of a Detailed Synopsis 31:19 Common Mistakes Leading to Rejections 33:49 What Publishers Are Looking For 37:15 The Collaborative Editing Process 45:41 Understanding the Acquisitions Process 50:07 Top Tips for Emerging Writers 51:35 Final Advice for Debut Authors Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    53 min
  8. SUMMER SERIES Holly Brunnbauer on securing a book deal and social media tips that create true connections

    JAN 14

    SUMMER SERIES Holly Brunnbauer on securing a book deal and social media tips that create true connections

    Hosts Natasha Rai delves into an inspiring conversation with emerging fiction author Holly Brunnbauer. Holly shares her journey from catching the writing bug through blogging to landing a book deal with HarperCollins for her debut novel 'What Did I Miss?' Holly discusses her character development process, her innovative approach to flipping rom-com tropes, and the emotional depth and rage portrayed in her novel. She also provides valuable insights and practical advice for writers on feedback, publication, and leveraging social media as an author. The episode not only explores Holly’s professional trajectory but also touches on the broader themes of female rage and the importance of community in the writing world. 00:00 Welcome to the Book Deal Podcast 00:56 Summer Season Announcement 01:52 Introducing Holly Brunnbauer 02:35 Holly's Debut Novel: What Did I Miss? 05:14 Character Development and Writing Process 22:20 Publication Journey 35:04 The Agonizing Wait 36:37 A Glut of Good News 38:04 Navigating Competitions and Grants 39:05 The Adaptable Experience 40:15 The Emotional Rollercoaster of a Book Deal 41:51 From Draft to Deal: The Timeline 43:57 The Long Wait for Publication 44:31 The Editing Process 46:11 Mastering Social Media and Branding 01:00:22 Advice for Aspiring Writers 01:03:36 Conclusion and Farewell Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

    1h 4m

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Motivation and inspiration for emerging writers, helping them pave their own pathway to publishing success.

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