Esthetician Podcast; Business tips for Estheticians

Kari Jo
  • 5.0 (26)
  • Entrepreneurship
  • Updated Weekly

The Esthetician Podcast is for solo estheticians and spa owners who want more clients, better rebooking, stronger systems, higher profits, and a booked-out beauty business. Hosted by Kari Jo Patterson, esthetician, business owner, and coach, each episode teaches practical business strategies for growing a profitable esthetics practice. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

  1. 4d ago

    121: How to Price Your Esthetician Services Without Losing Clients

    Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients. If you’ve ever felt booked but not profitable, this esthetician podcast episode will help you understand your numbers, make more money, and stop guessing what to charge. You can find Nina Tulio here: https://www.instagram.com/ninatulio?igsh=MThhNmNmYzdpanc4aQ== If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    30 min

  2. May 20

    120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning)

    Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money consistently. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    32 min

  3. May 13

    119: What Actually Makes a Facial Feel Luxury to Clients

    Send us Fan Mail Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    22 min

  4. May 6

    118: How to Get Clients Without Instagram as an Esthetician (Beginner Ads Strategy with Jana Bishop)

    Send us Fan Mail Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not just more noise. We get practical fast: why boosting posts is tempting but usually overpriced, what the Meta Pixel (now often shown as a dataset ID) actually does, and how to start “testing” in Meta Ads Manager with only $1 to $2 per day so you can learn the back end without feeling like you’re lighting money on fire. Jana also explains how to stop attracting discount hunters by tightening your audience targeting and writing ad creative that speaks to buyers with the right habits and expectations. Then we zoom out to the system. We talk lookalike audiences built from your existing client list, retargeting people who engaged with your Instagram, and a simple funnel that sends traffic to your profile so your content can nurture the relationship. We also dig into what happens after the click: making your bio clear, pinning a “start here” reel, showcasing your best before and afters, and thinking about lifetime value through products or follow up services. Along the way, we get real about visibility wounds, trolls, and why being yourself is often the most profitable move. If you’re an esthetician or service provider who wants more bookings with less pressure, hit play and take notes. Subscribe, share this with a friend who’s burned out, and leave a review so more business owners can find these strategies. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    45 min

  5. Apr 29

    117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)

    Send us Fan Mail We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into clear metrics instead of emotional guesswork.  • Sam’s path from COVID lockdown launch to expansion and a second team member  • why “double the revenue” often points to a leadership gap  • balancing a friendly culture with clear employer-employee lines  • using systems to remove emotion from raises, feedback and hard talks  • making team performance visible by having employees track their own numbers  • a daily routine for tracking clients seen, rebooking rate, service totals and retail sales  • setting realistic goals from a baseline, including the 25% retail benchmark  • pre-planning retail recommendations from the schedule to increase follow-through  • handling employee pushback by enforcing the system instead of controlling the person  • weekly totals and 80/20 reflection to find what drives results  To learn more about Kari's Fearless Prosperity, one-on-one VIP coaching opportunities, and more, visit www.karijopatterson.com. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    26 min

  6. Apr 22

    116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician

    Send us Fan Mail Still answering client messages at dinner? If your phone never stops… your business doesn’t either. In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop working 24/7, and gave me boundaries with clients again: hiring a virtual receptionist. If you’re an overwhelmed esthetician who feels like you’re doing everything yourself, this episode is for you. We’re talking about: • How to stop answering client messages all day • Why solo estheticians get stuck in burnout • How a virtual receptionist helps you create boundaries • Why this is smarter than hiring an employee too early • How better client communication improves client experience • How to grow your esthetician business without working more Most estheticians think they need more clients. The truth is? Most need more support. This episode will help you understand how to create more time, reduce overwhelm, and start building a business that doesn’t rely on you for everything. 👉 Want the exact step-by-step system? If you’re tired of answering messages all day and want your time back, I created a simple system to help you hire and train a virtual receptionist. https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-n7vbc This is the exact system I used to stop working 24/7 and grow my business. Sponsor: If you’re tired of dealing with the same playlists, awkward songs during treatments, or your phone interrupting your vibe, there are music systems built specifically for spas that fix this for you. Check it out here:  https://musicforbusinessfinder.com/music-for-spas/ If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    18 min

  7. Apr 15

    115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong

    Send us Fan Mail Are you posting on Instagram but still not getting enough esthetician clients? In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what actually helps estheticians get found online, build trust fast, and turn followers into booked clients. If your Instagram bio is unclear, your pinned posts are random, your website feels overwhelming, or your content looks polished but still is not converting, this episode will help you see what needs to change. Madelyn breaks down the simple social media and website fixes that make it easier for potential clients to find you, trust you, and book with you. She also shares why so many beauty pros waste time on content before fixing the systems behind it. In this episode, you’ll learn: how to fix your Instagram bio so local clients can actually find youwhat your 3 pinned posts should be if you want more bookingsthe difference between posting to maintain your account and posting to growwhy your client journey matters more than just pretty contenthow to create a simple website that turns visitors into clientsthe biggest mistake estheticians are making with AI captions right nowhow to make your marketing feel human in a world full of automation This episode is for estheticians who want a clearer marketing strategy, stronger online presence, and a business that feels easier to grow. If you have ever wondered why people visit your page but do not book, this episode is a must-listen. Resources mentioned: Madelyn’s free Instagram audit: https://madelynvictoriaco.com/social-audit If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    30 min

  8. Apr 8

    114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)

    Send us Fan Mail If you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you. In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how unclear branding and messaging can confuse potential clients. They talk about niching down, becoming known for one thing, building authority online, and creating a clear esthetician business message that helps you get more bookings. You’ll learn: • Why the clearest message wins in esthetician marketing • How unclear branding hurts client bookings • The difference between posting content and posting content that converts • Why systems help estheticians get more rebooking and better results • How to position yourself as an authority online If you’re an esthetician trying to get more clients, grow your visibility, and stop feeling all over the place online, this episode will help you know what to fix first. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    19 min
See All (121)

5
out of 5
26 Ratings

About

The Esthetician Podcast is for solo estheticians and spa owners who want more clients, better rebooking, stronger systems, higher profits, and a booked-out beauty business. Hosted by Kari Jo Patterson, esthetician, business owner, and coach, each episode teaches practical business strategies for growing a profitable esthetics practice. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

Information

You Might Also Like