Esthetician Podcast; Business tips for Estheticians

Kari Jo
  • 5.0 (26)
  • Entrepreneurship
  • Updated Weekly

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

  1. 5d ago

    Where Is Your Esthetician Business Losing Money? Find Your Biggest Profit Leak

    Send us Fan Mail Are you booked but still wondering where all your money goes? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why most estheticians don't actually have a marketing problem—they have a diagnosis problem. Learn how to identify profit leaks, improve client retention, make smarter business decisions, and build a more profitable esthetician business without working more hours. Today's Sponsor This episode is sponsored by Zolie AI Receptionist. Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity. Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead. Get 20% off: https://getzolie.com/r/KARIJO Zolie AI ReceptionistAI receptionist for solo estheticians. Answer calls, book clients, and never miss an opportunity.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  2. Jul 29

    How Estheticians Can Build Financial Freedom Outside the Treatment Room with Mel Abraham

    Send us Fan Mail What happens if you get sick, burn out, or simply don't want to work behind the treatment room anymore?For most estheticians, the income stops. That's because we've built businesses that depend entirely on our time. The moment we stop working, the money stops too. In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with CPA, wealth strategist, and USA Today bestselling author Mel Abraham to discuss how estheticians can begin building true financial freedom—without working more hours or seeing more clients. Mel shares why so many entrepreneurs believe they have a money problem when, in reality, they have a constraint problem. Together, Kari and Mel explore practical ways beauty professionals can create wealth beyond the treatment room, think differently about investing, and build a business that supports the life they actually want. In this episode, you'll learn: Why relying solely on service income keeps most estheticians financially stuckThe five types of income that create long-term wealthHow to begin investing—even if you're starting from scratchCommon financial mistakes estheticians make and how to avoid themWhy building wealth isn't about working harder—it's about building smarter systemsHow to create financial security that lasts beyond your career behind the chairToday's Sponsor This episode is sponsored by Zolie AI Receptionist. Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity. Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead. Get 20% off: https://getzolie.com/r/KARIJO About Mel Abraham Mel Abraham is a CPA, Certified Speaking Professional, USA Today bestselling author of Building Your Money Machine, and creator of the Fully Expressed™ framework and Constraint Score™ diagnostic. After losing one-third of his net worth to a Ponzi scheme, raising his son as a single full-time father, and surviving cancer twice, Mel built a financial system designed to create lasting wealth through life's biggest challenges. Today he helps entrepreneurs remove the invisible constraints limiting their wealth, performance, and freedom while building businesses and lives with long-term impact. Connect with Mel: • Website: www.melabraham.com • Podcast: The Building Your Money Machine Show • YouTube: @MelAbraham • Instagram: @MelAbraham9 • LinkedIn: linkedin.com/in/melhabraham If you enjoyed this episode, please subscribe, leave a review, and share it with another esthetician who's ready to build a business—and a future—that doesn't rely solely on trading time for money. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    How Estheticians Can Build Financial Freedom Outside the Treatment Room with Mel Abraham

  3. Jul 22

    How to Know If It’s Really Time to Hire Your First Esthetician

    Send us Fan Mail Are you feeling overwhelmed and wondering if it’s finally time to hire another esthetician? In this episode of The Esthetician Podcast, Kari Jo explains why most estheticians don’t actually have a hiring problem—they have an operations problem. Learn the simple order every esthetician business should follow before adding payroll: automate with technology, buy back your time with part-time help, and hire employees only when they’re ready to truly own part of the business. You’ll discover how better systems create more freedom, reduce overwhelm, and help you build a profitable esthetician business that doesn’t depend on you for everything. 🎯 Download the FREE Esthetician Weekly Numbers Tracker: https://karijopatterson.com/start This episode features Zolie, the AI receptionist built for estheticians, spas, and salons. Zolie answers your phone 24/7 in a voice that sounds like you, books clients directly into your booking platform — Square, Wix, Boulevard, GlossGenius, and more — filters spam calls, and sends automated rebooking texts, so you never lose a booking to voicemail while you're in the treatment room.Get 20% off: https://getzolie.com/r/KAR Zolie AI ReceptionistAI receptionist for solo estheticians. Answer calls, book clients, and never miss an opportunity.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  4. Jul 15

    Why You’re Doing Everything to Get Clients… But It’s Still Not Working

    Send us Fan Mail This episode is sponsored by GlossGenius. The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—all in one place—so you can spend less time managing your business and more time serving clients. ✨ Use code KARIJO to get 50% off your first two months of a Premium GlossGenius plan: http://glossgenius.com/ Why are you not getting esthetician clients even though you’re posting on Instagram, running specials, and doing everything you’re supposed to do? In this episode of The Esthetician Podcast, Kari Jo Patterson explains why the problem probably isn’t your marketing—it’s your message. If your social media talks about facials, waxing, acne, lashes, brows, anti-aging, retail, memberships, and everything else, potential clients may not know what to remember about you. You’ll learn why becoming known for one thing helps you attract more clients, how to choose what you want your esthetician business to be known for, and why clarity is often more important than posting more content. If you’ve ever thought, “I’m doing everything and I’m still not getting clients,” this episode is for you. GlossGeniusAll-in-one scheduling, payments, forms & client management for estheticians.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  5. Jul 8

    How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy

    Send us Fan Mail If you’ve ever wondered how to create a membership that actually works, this episode is for you. Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments. In this episode, Kari Jo Patterson sits down with membership expert Paige to discuss how to build a thriving membership community, improve member retention, create an onboarding experience that keeps people engaged, and avoid the biggest mistakes business owners make when launching memberships. Whether you’re considering a treatment membership or looking to build an educational community, these principles can help you create predictable monthly income and grow beyond the treatment room. In this episode you’ll learn: Why community matters more than contentHow to launch a membership before it’s finishedThe biggest onboarding mistakes that cause cancellationsHow to improve member retentionWhether you should offer monthly or annual membershipsHow recurring revenue creates a more stable esthetician business Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast Connect with Paige Vandy 🌐 Website: paigevandy.com 📸 Instagram: @themembershipmuse ▶️ YouTube: @themembershipmuse 💻 Million Dollar Memberships Club: paigevandy.com/million-dollar-memberships-club GlossGeniusAll-in-one scheduling, payments, forms & client management for estheticians.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy

  6. Jul 1

    How to Track Your Esthetician Business Numbers So You Know What to Fix

    Send us Fan Mail In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix. If you’ve ever said, “I don’t know my business numbers,” this episode is for you. Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast GlossGeniusAll-in-one scheduling, payments, forms & client management for estheticians.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  7. Jun 24

    Should You Simplify Your Esthetician Service Menu?

    Send us Fan Mail Most estheticians think they need to offer more services to grow. But in reality? The bigger your treatment menu gets, the more confused your clients become. In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clients feel more confident saying yes. This episode is for estheticians who: - feel overwhelmed by their menu - struggle with clients questioning pricing - constantly overexplain treatments - want clients to trust their recommendations more - want a simpler system that creates more confidence In this episode: - Why clients question treatments and pricing - The biggest mistake estheticians make with treatment menus - How to organize services into client “phases” - The difference between required services vs add-ons - Why systems create confidence for both you and your clients - How to stop making your business harder than it needs to be If today’s episode hit home for you, download Kari Jo’s free Esthetician Weekly Numbers Tracker at: karijopatterson.com/start The Esthetician Podcast helps estheticians stop guessing, understand what’s actually happening in their business, and learn what to fix first. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  8. Jun 17

    How Estheticians Should Actually Use Their Email List with Dawn Richardson

    Send us Fan Mail Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention. If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing. Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    How Estheticians Should Actually Use Their Email List with Dawn Richardson
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About

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

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