Esthetician Podcast; Business tips for Estheticians

Kari Jo
  • 5.0 (26)
  • Entrepreneurship
  • Updated Weekly

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

  1. How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy

    5d ago

    How to Create an Esthetician Membership That Generates Recurring Revenue with Paige Vandy

    Send us Fan Mail If you’ve ever wondered how to create a membership that actually works, this episode is for you. Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments. In this episode, Kari Jo Patterson sits down with membership expert Paige to discuss how to build a thriving membership community, improve member retention, create an onboarding experience that keeps people engaged, and avoid the biggest mistakes business owners make when launching memberships. Whether you’re considering a treatment membership or looking to build an educational community, these principles can help you create predictable monthly income and grow beyond the treatment room. In this episode you’ll learn: Why community matters more than contentHow to launch a membership before it’s finishedThe biggest onboarding mistakes that cause cancellationsHow to improve member retentionWhether you should offer monthly or annual membershipsHow recurring revenue creates a more stable esthetician business Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast Connect with Paige Vandy 🌐 Website: paigevandy.com 📸 Instagram: @themembershipmuse ▶️ YouTube: @themembershipmuse 💻 Million Dollar Memberships Club: paigevandy.com/million-dollar-memberships-club GlossGeniusAll-in-one scheduling, payments, forms & client management for estheticians.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    31 min

  2. Jul 1

    How to Track Your Esthetician Business Numbers So You Know What to Fix

    Send us Fan Mail In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix. If you’ve ever said, “I don’t know my business numbers,” this episode is for you. Today’s episode is sponsored by GlossGenius Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients. Use code KARIJO for 50% off your first two months of a Premium Plan. 🔗 glossgenius.com/estheticianpodcast GlossGeniusAll-in-one scheduling, payments, forms & client management for estheticians.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    37 min

  3. Jun 24

    Should You Simplify Your Esthetician Service Menu?

    Send us Fan Mail Most estheticians think they need to offer more services to grow. But in reality? The bigger your treatment menu gets, the more confused your clients become. In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clients feel more confident saying yes. This episode is for estheticians who: - feel overwhelmed by their menu - struggle with clients questioning pricing - constantly overexplain treatments - want clients to trust their recommendations more - want a simpler system that creates more confidence In this episode: - Why clients question treatments and pricing - The biggest mistake estheticians make with treatment menus - How to organize services into client “phases” - The difference between required services vs add-ons - Why systems create confidence for both you and your clients - How to stop making your business harder than it needs to be If today’s episode hit home for you, download Kari Jo’s free Esthetician Weekly Numbers Tracker at: karijopatterson.com/start The Esthetician Podcast helps estheticians stop guessing, understand what’s actually happening in their business, and learn what to fix first. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    30 min
  4. How Estheticians Should Actually Use Their Email List with Dawn Richardson

    Jun 17

    How Estheticians Should Actually Use Their Email List with Dawn Richardson

    Send us Fan Mail Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention. If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing. Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    38 min

  5. Jun 10

    Why Your Facial Clients Aren’t Rebooking — What Estheticians Should Fix Next

    Send us Fan Mail Most estheticians think they need more clients. But what if the real problem is that the clients you already have aren't coming back? In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients. Instead, we uncovered something bigger. We talk about why tracking your rebooking percentage matters, how to create a client journey that keeps clients coming back, the first 100 days of the client experience, and why client retention should be fixed before spending more time trying to get new clients. If you've ever felt like you're constantly chasing clients, this episode will help you figure out what to focus on first. In this episode: • Why rebooking is more important than getting new clients • The number every esthetician should track weekly • How to create a client journey that increases retention • The first 100 days that determine whether a client stays or leaves • Simple ways to improve the client experience before and after the appointment • How referrals and local partnerships can help grow your business If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    38 min

  6. Jun 3

    122: How Estheticians Can Stay Busy During Slow Season Without Discounting Everything

    Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to create a repeatable esthetician business system that helps you make money, stay booked, and stop guessing what to fix. If you’re an esthetician trying to get clients, increase revenue, and prepare for slow season before it happens, this episode is for you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    15 min
  7. 121: How to Price Your Esthetician Services Without Losing Clients

    May 27

    121: How to Price Your Esthetician Services Without Losing Clients

    Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients. If you’ve ever felt booked but not profitable, this esthetician podcast episode will help you understand your numbers, make more money, and stop guessing what to charge. You can find Nina Tulio here: https://www.instagram.com/ninatulio?igsh=MThhNmNmYzdpanc4aQ== If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    30 min

  8. May 20

    120: Why Your Facial Clients Don’t Come Back (And How to Keep Them Returning)

    Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money consistently. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    32 min
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5
out of 5
26 Ratings

About

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

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