Esthetician Podcast; Business tips for Beauty professionals

Kari Jo
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Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.  This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

  1. 6D AGO

    117: How to Grow Your Esthetician Business with Systems (Increase Revenue & Get More Clients)

    Send us Fan Mail We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into clear metrics instead of emotional guesswork.  • Sam’s path from COVID lockdown launch to expansion and a second team member  • why “double the revenue” often points to a leadership gap  • balancing a friendly culture with clear employer-employee lines  • using systems to remove emotion from raises, feedback and hard talks  • making team performance visible by having employees track their own numbers  • a daily routine for tracking clients seen, rebooking rate, service totals and retail sales  • setting realistic goals from a baseline, including the 25% retail benchmark  • pre-planning retail recommendations from the schedule to increase follow-through  • handling employee pushback by enforcing the system instead of controlling the person  • weekly totals and 80/20 reflection to find what drives results  To learn more about Kari's Fearless Prosperity, one-on-one VIP coaching opportunities, and more, visit www.karijopatterson.com. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    26 min

  2. APR 22

    116: How a Virtual Receptionist Helped Me Stop Working 24/7 as an Esthetician

    Send us Fan Mail Still answering client messages at dinner? If your phone never stops… your business doesn’t either. In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop working 24/7, and gave me boundaries with clients again: hiring a virtual receptionist. If you’re an overwhelmed esthetician who feels like you’re doing everything yourself, this episode is for you. We’re talking about: • How to stop answering client messages all day • Why solo estheticians get stuck in burnout • How a virtual receptionist helps you create boundaries • Why this is smarter than hiring an employee too early • How better client communication improves client experience • How to grow your esthetician business without working more Most estheticians think they need more clients. The truth is? Most need more support. This episode will help you understand how to create more time, reduce overwhelm, and start building a business that doesn’t rely on you for everything. 👉 Want the exact step-by-step system? If you’re tired of answering messages all day and want your time back, I created a simple system to help you hire and train a virtual receptionist. https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-n7vbc This is the exact system I used to stop working 24/7 and grow my business. Sponsor: If you’re tired of dealing with the same playlists, awkward songs during treatments, or your phone interrupting your vibe, there are music systems built specifically for spas that fix this for you. Check it out here:  https://musicforbusinessfinder.com/music-for-spas/ If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    18 min

  3. APR 15

    115: How to Grow Your Instagram and Build a Website as a Esthetician with Guest Madelyn Furlong

    Send us Fan Mail Are you posting on Instagram but still not getting enough esthetician clients? In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what actually helps estheticians get found online, build trust fast, and turn followers into booked clients. If your Instagram bio is unclear, your pinned posts are random, your website feels overwhelming, or your content looks polished but still is not converting, this episode will help you see what needs to change. Madelyn breaks down the simple social media and website fixes that make it easier for potential clients to find you, trust you, and book with you. She also shares why so many beauty pros waste time on content before fixing the systems behind it. In this episode, you’ll learn: how to fix your Instagram bio so local clients can actually find youwhat your 3 pinned posts should be if you want more bookingsthe difference between posting to maintain your account and posting to growwhy your client journey matters more than just pretty contenthow to create a simple website that turns visitors into clientsthe biggest mistake estheticians are making with AI captions right nowhow to make your marketing feel human in a world full of automation This episode is for estheticians who want a clearer marketing strategy, stronger online presence, and a business that feels easier to grow. If you have ever wondered why people visit your page but do not book, this episode is a must-listen. Resources mentioned: Madelyn’s free Instagram audit: https://madelynvictoriaco.com/social-audit If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    30 min

  4. APR 8

    114: Why You’re Not Getting Clients as an Esthetician (Your Message Is Confusing)

    Send us Fan Mail If you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you. In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how unclear branding and messaging can confuse potential clients. They talk about niching down, becoming known for one thing, building authority online, and creating a clear esthetician business message that helps you get more bookings. You’ll learn: • Why the clearest message wins in esthetician marketing • How unclear branding hurts client bookings • The difference between posting content and posting content that converts • Why systems help estheticians get more rebooking and better results • How to position yourself as an authority online If you’re an esthetician trying to get more clients, grow your visibility, and stop feeling all over the place online, this episode will help you know what to fix first. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    19 min

  5. APR 1

    113: 1099 vs W2 for Estheticians: How to Pay Employees Correctly

    Send us Fan Mail In this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary because you don’t understand payroll, this episode breaks down the systems, commission structure, and tax setup that help estheticians grow profitably. • Why fear around payroll usually comes from not understanding it  • How a 1099 misstep creates a structure problem and brand risk  • What an IRS audit teaches about penalties and misclassification  • Why true 1099 roles are rare in the beauty industry  • Using the IRS classification factors and getting clarity before hiring  • Separating tax money into a dedicated bank account  • Hiring a payroll service or using tools like Gusto or Square  • Why commission above 45% breaks profitability  • How payroll taxes change the real cost of commission  • Using a draw to cover base pay while an employee builds  • The hidden downside of 1099s for workers at tax time  • Why fear-based business decisions keep backfiring  If you want to hire but do not know how to set it up, grab my course Master Your Payroll, Motivate Your Employees and use the code PODCAST for 50% off.   Copy this link: https://stan.store/EstheLaunchAcademy/p/master-your-payroll-and-motivate-employees If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    25 min

  6. MAR 25

    112: You Can Be A Great Mom And Entrepreneur

    Send us Fan Mail If your books are slow, it’s usually not because you aren’t working hard enough. It’s because you’re focusing on the wrong things. In this episode, I sit down with one of the coaches who helped me during one of the hardest seasons of my business, when I had built a full schedule but still wasn’t making money and felt completely overwhelmed. We talk about what actually gets clients, why so many estheticians stay busy but don’t grow, and how to stop wasting time on things that don’t move your business forward. You’ll learn: why you need a clear booking goalhow to know if your marketing is actually workingwhat money-making activities you should focus on every weekwhy tracking your numbers changes everythingand the simple shifts that can start filling your books faster If you feel like you’re doing everything but your schedule still isn’t where you want it to be, this episode will help you get clear on what to focus on next. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    45 min

  7. MAR 18

    111: Booth Rent vs Employees: Why Your Spa Isn’t Making Money

    Send us Fan Mail We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services opt‑in, or pivot to W‑2 hiring. • current mix of booth renters and one employee front desk • landlord vs team expectations and legal boundaries • freedom trade‑offs of booth rent compared to W‑2 • California wage rules and retail commission approach • calculating true rent, utilities, triple net, maintenance reserve • annual rent increases and simple, fair contracts • ending hidden subsidies like front desk and software • opt‑in fees for receptionist and shared marketing • fairness over exceptions, numbers over emotion • pilot path to employees, training, and brand control “DM us on Instagram at remedy underscore central underscore coast” If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    29 min

  8. MAR 11

    110: How to Get Gen Z Clients as an Esthetician (And Keep Them for Years)

    Send us Fan Mail Your next twenty years of bookings are already shopping, posting, and obsessing over their pores—just not in your treatment room yet. We pull back the curtain on Gen Z’s beauty mindset and show exactly how to win them with clarity, access, and authentic social design. We start with a frank look at where their money goes and why marble floors and “luxury” branding turn them off. Gen Z grew up on smartphones, filters, and constant comparison, which fuels anxiety and second-guessing. That’s why sprawling menus and premium packages feel risky. Instead, we break down a simple, step-based service model with named outcomes—Calm My Acne, Soothe My Barrier, Clear My Blackheads—paired with low-friction pricing that makes yes the easiest answer. Think accessible entry facials with optional add-ons, positioned as maintenance, not indulgence. From there, we get tactical about social-first environments. You do not need a renovation; you need one irresistible, Instagrammable corner that invites selfies and stories. We explain how a single shareable spot can replace ad spend, why peer-created content outperforms promos, and how to turn every visit into organic reach. We also map the right tone for education: guide rather than shame, translate trends into safe routines, and connect results to daily wins they care about. The goal is trust, not lectures. Finally, we lay out the bigger strategy: capture Gen Z now and you’ll keep them through school, first jobs, engagements, pregnancies, hormone shifts, and aging. That is decades of loyalty, plus the overlooked boost from mothers who often fund and champion early care. Ignore them and influencers will lock in as the authority. If you want a stable book and stronger retail conversion, build simple, be social, and start early. Loved the insights? Subscribe, leave a review, and share with an esthetician who’s ready to stop chasing short-term bookings and start building strategic growth. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    19 min
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5
out of 5
26 Ratings

About

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.  This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

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