I’m Hana Alanis, Brand Strategist and Inclusion and Nonprofit Advocate. I’m committed to building brands that not only look exceptional, but operate with clarity, purpose, and measurable impact. Over the last decade, my branding and marketing work has helped clients achieve multi-million-dollar revenue growth, break fundraising records, and launch category redefining products. My approach blends research-driven strategy, creative innovation, and inclusive design. Lastly, I've spent the past 7 years sharing my knowledge with the future of designers as an adjunct professor at Grand Canyon University. Linkedinlinkedin.com/in/hruzsa-design-marketing In this episode, Hana shares her journey through design and entrepreneurship, including how saying yes to opportunities, trying new things, and staying open to possibility helped shape her career. She discusses finding your path, building a business, balancing work and family, and creating a life that leaves room for both professional success and personal fulfillment. Branding & DesignA strong brand is about much more than a logo. Hana discusses brand strategy, visual identity, color psychology, typography, and creating a cohesive brand that connects with an audience. Saying Yes to OpportunitiesYou don't always know what you'll enjoy or where an opportunity will lead until you try it. Hana talks about the importance of saying yes, experimenting, and allowing new experiences to shape your career. Entrepreneurship & Career GrowthBuilding a career doesn't always mean following a straight path. Hana shares lessons from her experience as a designer, entrepreneur, and educator and how different opportunities can lead you somewhere you never expected. RebrandingWhen is it time for a business to rebrand? Hana explains why businesses should think strategically about rebranding instead of simply changing their visual identity for the sake of following trends. Marketing & Brand CohesionFrom traditional marketing to social media and digital content, Hana discusses how businesses can create consistency across different platforms while still connecting authentically with their audience. Creativity & AIHana shares her perspective on using AI as a creative tool while maintaining the human thinking, strategy, and creativity that make design meaningful. Work, Family & LifeAs a working mom and entrepreneur, Hana talks about setting boundaries, making time for the people and things that matter, and creating a career that supports the life you want to live. Abundance MindsetHana discusses the idea of approaching life and business from a mindset of abundance, looking at possibilities, being willing to try, and recognizing that there are more paths available than we sometimes realize.
