Collectively - Purpose-led business and marketing

Marijke and Monica at The Marketing Collective
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Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

  1. Social media in 2026: what to pay attention to (and what to ignore) with Jodine from Social Smarty

    FEB 11

    Social media in 2026: what to pay attention to (and what to ignore) with Jodine from Social Smarty

    Hashtags are dead. Reels are everything. AI is the future. Organic reach is gone. There are A LOT of opinions about what’s working on social media and where you should be focusing your efforts. The energy it takes to keep up with what’s hot on social can start to hold you back from actually showing up! After all, most of us didn’t get into business to become content creators, but we also know that social media can be a powerful channel for sharing messages and creating community. Instead of hot takes and trends, we wanted to hear what it’s going to take to make social media feel impactful in 2026 and sustainable long-term. So, of course, we called on Jodine from Social Smarty, social media trainer and Marketing Collective partner. In this episode, she joins us for a realistic chat about what’s shifting, what’s overhyped and what really hasn’t changed at all. If you’ve ever felt like you’re overthinking what to post, social media feels harder than it should, or you’re trying to keep up without losing your voice, this episode might just revive your energy and focus for social media! Learn more about Jodine at www.socialsmarty.co and discover more about The Marketing Collective (and what you can learn about social media) at www.themarketingcollective.co.nz For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    55 min
  2. Keeping up with the pace of change in search

    JAN 28

    Keeping up with the pace of change in search

    So, you’ve created this amazing thing. You’ve built a website, started posting on socials… But, crickets… You’re not quite selling as quickly or easily as you imagined. Visibility is a skill. Getting found online is still one of the biggest challenges small businesses face in their marketing. And, it’s an uncertain one, given the pace of change with search also impacting generative AI tools. In this episode, we chat with The Marketing Collective’s search and paid media specialist, David from Dimple Digital. Inside, we cover: How small businesses can compete against much larger corporate budgetsWhat to focus on and what to not get all hot and bothered about when it comes to getting discovered online.When you know you’re ready to put your hard earned dollars into paid search.This chat is the first in a series of introductions to our incredibly talented Marketing Collective partners. Look out for others as we dive more deeply into all major marketing disciplines that matter to small businesses. For more information, check out www.dimple.nz For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    46 min
  3. Collective wins and fails - what worked and didn't in 2025?

    12/17/2025

    Collective wins and fails - what worked and didn't in 2025?

    What worked and what really didn’t in marketing in 2025? In this episode, we spill the tea on the wins and fails we witnessed across the year. From client work to our own marketing, domestic challenges to international hurdles - this was a year of shake-ups and survival stories.  Inside we explore: What it took for small businesses to overcome a year of fighting fires The brands that came out better off and those who didn’t (in our humble opinions)Marketing campaigns that impressed us and the channels that delivered the mostWe also discuss a pretty major values-based decision we had to make around how we deliver this podcast - a platform conundrum many purpose-led businesses would have encountered this year too. If you’re looking for a shortcut to some of this year’s biggest learnings in marketing, this episode won’t disappoint. For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    50 min
  4. Persuasive messaging without the ick

    12/03/2025

    Persuasive messaging without the ick

    So many entrepreneurs have been taught that messaging is about persuasion, urgency, or cleverly pushing people toward a yes. No wonder it feels uncomfortable. This episode offers a different lens: we talk about persuasion as clarity, as resonance, and as a way of saying ‘I see you and I understand where you are right now’. We explore how to communicate without slipping into fear-based tactics, how to speak to the emotional truths behind your audience’s goals, and why connection always comes before conversion. We also talk about the six principles of ethical influence and how to use them to strengthen your message, not manipulate behaviour. If you’re ready to craft messaging that actually feels aligned — messaging that reflects who you are, what you believe, and the people you're here to support — you’ll love this conversation. For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    46 min
  5. The future of work - creating win-win for all with Dr. Angela Jackson

    11/19/2025

    The future of work - creating win-win for all with Dr. Angela Jackson

    Despite all the innovation and technology available to us, at the core of every successful business is its people. In this episode, we speak with Dr Angela Jackson, founder of Future Forward Strategies and lecturer at the Harvard Graduate School of Education where she teaches entrepreneurship in the education marketplace.  Angela is an authority on on the future of work, consulting at the intersection of technology and human capacity. Inside, we ask: What does the future of work look like and who will thrive in it?Why are small businesses and start-ups best positioned?How does taking care of your people at work ripple out to communities?How can AI help us manage our workplaces more productively but also with more empathy?How can mission-driven entrepreneurs access ethical investors and capital?Dr Angela’s best-selling book The Win-Win Workplace is available online and in select stores. You can purchase it here: https://www.readwinwinworkplace.com/. Request Dr Angela’s investor list by connecting with Dr Angela on LinkedIn or via her website: https://www.drangelajackson.com/.  For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    38 min
  6. Hononga: The power of connection with Tracy Manu

    11/05/2025

    Hononga: The power of connection with Tracy Manu

    At the heart of everything — business, leadership, creativity, success — is connection. Connection to ourselves. Connection to each other. Connection to the land, our purpose, and the work we’re here to do. In this episode, we sit down with life coach, speaker and author Tracy Manu to explore what connection really means through a Te Ao Māori lens, and how it can transform the way we live, lead, and relate to one another. From reconnecting with ourselves and our values, to restoring our relationship with nature, purpose, and community, Tracy reminds us that disconnection is often the root of struggle, and connection is the way home. This kōrero (conversation) is an invitation to: Slow down and return to what grounds youLead from authenticity and reciprocityRedefine success through alignment, not achievementRemember that everything — and everyone — is connectedLearn more about Tracy or purchase a copy of her book, Hononga, at www.tracymanu.com For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    41 min
  7. Creativity, connection and community with Gin Wigmore

    10/22/2025

    Creativity, connection and community with Gin Wigmore

    In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business. One of New Zealand’s most acclaimed international artists, Gin is known for her distinctive, raw and soulful voice. Her lyrics - vulnerable, fierce, and boldly defiant - often speak to a life lived outside the lines. Gin’s unapologetic resolve to embrace every feeling and experience, and turn it into art for the rest of us, should inspire businesses wanting to create more meaningful connections with their customers and communities too. There’s a lot the business world can learn from the arts, which is what we explore and more inside: Creating your own rule book and operating from intuition;Starting locally to spark change in your communities;Why we need more critical and creative thinkers (and Mums) in business.What many don’t know is that Gin is also an accomplished business owner.  While her approach to business may mirror a beautifully chaotic process of creating art, there’s no denying that her grit and attention to detail, and her effortless way of sparking joy in every moment, is just some of the magic behind her success. And, as she embarks on her latest business venture, we hear what it’s like in her world, to create from the heart and be driven by purpose to serve. BTW, you heard it here first - Gin’s new restaurant and winebar will open in Kingsland, Auckland in early 2026. We can’t wait!! If you’re looking to create a brand that feels unapologetically you and take it to market in a way that feels aligned with your values, check out our Mentorship Programme at www.themarketingcollective.co.nz/mentorship  For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    51 min
  8. Community Building

    10/08/2025

    Community Building

    Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s where the magic (and the business growth) really happens. In this episode we get real about what it takes to build that kind of space. We dive into: Why purpose-led brands are better positioned to build lasting communitiesThe difference between an audience and a community (and why mistaking the two is a common pitfall)The ripple effects of generosity, from real-time feedback to stronger brand trustWhat we learned from running our own 10-day challenge with 250+ businesses and why we we stopped resisting the word ‘community’If you’ve been resisting the idea of community building, or wondering whether it’s worth the energy, this episode might just change your mind. Find out more about the 10 Day Challenge we talk about and join the waitlist here: www.themarketingcollective.co.nz/chaostoclarity For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

    37 min
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About

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences! Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.

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