The 1% Insight

Jack Regan
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  • Marketing

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/

  1. 4d ago ·  Video

    What To Do With Your B2B Tech Content After You Stop Recording | #35

    Once you stop recording your B2B Technology podcast, the content work is only getting started. Instead of throwing the podcast episode into an AI editor and getting back a series of clips, take a more strategic approach. There are golden insights within that content that will provide value for your prospects and customers at each stage of their buying journey. If you simply turn the content into clips and consider it job done, you are missing out on so many other formats. In this episode, I walk through how I format one episode for LinkedIn across your company page and your team, using video, text, image and text, polls and LinkedIn newsletters. I also cover YouTube, blogs, podcasts, email and how to use every piece as a sales asset. If you are working in marketing at a B2B Technology company and want to make your content work better for you, this episode gives you a process to follow. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!  B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

  2. Sep 24 ·  Video

    Defining a Category While it's Still Being Built with Eoin Hamilton of Overpath | #34

    How do you market a product when the category doesn't have a name yet? This week on The 1% Insight, I'm speaking with Eoin Hamilton, Head of Marketing at Overpath, to discuss how they are helping shape their category. In this episode, we cover: How to market products within relatively new categories and how the vocabulary used to describe it changes. Focus back on the problems of your customers even when the language used by companies to describe it may change from week to week.Humanising B2B tech brands through positioning, content & your people.ICP & Personas need to be treated differently, separate the company from the people within it. It may be business-to-business but it's all about connecting with people.Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!  B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

  3. Sep 15 ·  Video

    The Process To Get Your Team Creating & Publishing Content | #33

    Your team have a big role to play in the content created and distributed for your B2B Technology company. B2B Buyers may not always be in market but they are forming opinions through what they see online.  For B2B Tech Marketing teams who are still waiting on the Founder or CTO to create a blog post every few months, this episode lays out the process you can implement to ensure quality and consistent content goes out from team members. I walk through my process on: Common pitfalls to avoidHow to capture the contentFormatting the contentSending the content for approval & making changes from feedbackDistributing the content Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!  B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

  4. Sep 10 ·  Video

    How Your B2B Tech LinkedIn Content Can Improve AI Visibility | #32

    Like everyone else who is marketing B2B Technology brands, you are probably trying to figure out how your brand can appear more in AI LLMs. We know that B2B Buyers are doing a lot of vendor research in these AI platforms and finding potential vendors for their shortlists based on what the LLM provides to them as a trusted solution that can solve their problem. Recent research from Meltwater is highlighting that for B2B queries, LinkedIn is quickly becoming one of the top sources for influencing AI answers. They analysed 9.5 million citations across 16 B2B categories and the findings are of interest if you are trying to improve your AI visibility. In this week's episode, I give my take on the research, look at the key takeaways and what this means for B2B Tech Marketers. Research Source & Owner: Meltwater "How LinkedIn Content Wins AI Search" This research is by Meltwater and we have no affiliation with them or this report, this is simply our opinions on the findings* Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!  B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

  5. Sep 2 ·  Video

    Stop Measuring Your B2B Tech Podcast Only By Its Downloads | #31

    Instead of viewing the success of your B2B Tech podcast solely based on the downloads you see every episode, reframe it to measure the quality of conversations you are having and the opportunities generated as a result. Is 1,000 downloads or an introduction to a new network or new prospect more valuable to your B2B Tech company? I imagine it's the latter and that's what your podcast can do for your company once you stop thinking of it as another marketing tactic. Podcasts can help start conversations with customers, industry thought leaders and even potential prospects. The relationships you have with these people strengthen and as a result more opportunities can be generated for everyone's benefit.  In B2B, people and the connection you have with them is imperative for your success and your podcast is a great way of building these relationships. These opportunities don't show up neatly on a spreadsheet or in the download metrics but they are what will impact the business. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  6. Aug 27 ·  Video

    What Equipment You Need To Start Recording Your B2B Tech Podcast | #30

    When starting your B2B Tech podcast, it's important not to compare your set up and podcast to the largest shows in the world. You don't have the time to travel the world to record, we can still achieve a high quality conversation, remotely and online. I mainly opt for remote recordings because you open up your potential conversations and guests to a global audience instead of just people in your local area. In this episode, I walk through the audio, video and design elements to consider when starting your B2B Tech Podcast! Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  7. Aug 19 ·  Video

    Is Real B2B Content Back? | #29

    We've seen so much AI content over the last few years in B2B that people are now starting to kick back and say, we don't want this. The tide looks to be changing which is a positive note for the companies that focus on real conversations and insights, placing importance on people. We've all used AI for efficiency and no blame can go to people for using the tool. I've used it myself in content and I've seen it hasn't performed well or served my audience. The important thing is to realise what people are saying now and make changes in your content going forward. Technology like AI has so many advantages and use cases but generating content seems to be one area that humans might still be better at (who would've thought...) In this episode, I look at what recent updates have triggered this backlash in AI content and also what your B2B Tech company can do to stand out with your content marketing. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  8. Jun 24 ·  Video

    Winning New Business in Highly Regulated Markets with Micheál McGrath of VisibleThread | #28

    Selling into highly regulated markets is challenging. The buying committees are sceptical, the procurement is long and trust has to be earned long before a deal ever opens. Micheál McGrath runs marketing and business development functions at VisibleThread, the RFP software used to win exactly these contracts. His take is to stop treating sales and marketing as the unit. The real unit is many functions working as one. In this episode we get into how you actually win business in regulated markets, why he's not buying the traffic-decline panic and where content plays a role across the buying journey. We also cover how to attribute events properly and defend that budget to a CFO. For B2B tech marketers whose work still stops where sales begins, this is a practical look at running the whole engine as one unit. Key insights for B2B Tech Marketers:  → Sales and marketing alignment isn't enough. The real unit is many functions like marketing, sales, CS and product. If they're not all working together, you're at nothing.  → The best marketers know every sales deal as well as the head of sales does. That visibility is what makes the marketing strategy sharp.  → Selling into regulated markets means earning trust before the deal opens. Buying committees come in educated and sceptical, so the work happens long before a sales rep is involved.  → Attribute events by type, not by first touch. It's very rare someone's first touch is your physical event, so judge customer events on the expansion and renewals that follow six months later.  Connect with Micheál on LinkedInThanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Connect with me on LinkedIn  • Subscribe to our 1% Insight Newsletter  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

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About

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/

Information

  • Creator
    Jack Regan
  • Years Active
    2024 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2026 The 1% Insight
  • Show Website
    The 1% Insight