The Profitable Creative

Christian Brim, CPA/CMA

Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?Tune in now. It's time for profit.

  1. 28M AGO

    Should You Self-Publish or Traditional Publish Your Book? | Michele DeFilippo

    Send a text PROFITABLE TALKS... In this episode of Profitable Creative, host Christian Brim speaks with Michele DeFilippo, founder of 1106 Design, about the intricacies of independent publishing. They discuss the evolution of self-publishing, the importance of professional editing, and the risks associated with DIY publishing. Michele emphasizes the need for quality in book production and the challenges authors face in navigating the current publishing landscape. The conversation also touches on the misconceptions surrounding bestselling authors and the role of technology in the publishing industry. PROFITABLE TAKEAWAYS... Independent publishing allows authors to retain control over their work.Self-publishing requires authors to invest in professional services.Quality standards in publishing have evolved but remain crucial.DIY publishing can lead to poor quality books.Technology has changed the publishing landscape significantly.Professional editing is essential for producing quality books.Authors should understand their audience and purpose for writing.The term 'bestselling author' has lost its meaning in the digital age.Quality production is key to standing out in a crowded market.Human expertise remains irreplaceable in the publishing process.Get your copy of Profit First for Creatives ➡️ https://forms.coregroupus.com/profit-first-for-creatives-book-page Paying too much in taxes? Let's fix that! ➡️ https://forms.coregroupus.com/scorp-booking

    44 min
  2. 2D AGO

    How Do Entrepreneurs Build a Powerful Business Network? | Mike "C-Roc" Ciorrocco

    Send a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim welcomes Mike "C-Roc" Ciorrocco, a passionate entrepreneur and podcast host, who shares his journey of building a successful network and agency. Mike emphasizes the importance of serving others and leveraging one's network to create opportunities. He discusses how he transitioned from a sales career into entrepreneurship, highlighting the significance of understanding the value of connections and the need to commercialize them effectively. Mike's insights on the power of networking and the importance of being intentional in business resonate throughout the conversation. The discussion also delves into the challenges of scaling a business, the necessity of having systems in place, and the importance of clarity in decision-making. Mike shares his experiences with overcoming self-doubt and the need for recalibrating one's mindset to embrace growth. The episode concludes with a focus on community building and the transformative power of human connection, especially in an age where AI and technology are prevalent. Mike encourages listeners to be vulnerable and share their struggles, as this can lead to valuable support and growth opportunities. PROFITABLE TAKEAWAYS... Your network is your net worth.Be the catalyst to connect amazing people.It's okay to go through challenges in business; they provide learning opportunities.Focus on the outcome rather than just the price.Vulnerability can lead to valuable support.Get your copy of Profit First for Creatives ➡️ https://forms.coregroupus.com/profit-first-for-creatives-book-page Paying too much in taxes? Let's fix that! ➡️ https://forms.coregroupus.com/scorp-booking

    50 min
  3. JAN 29

    Build It Like You’ll Sell It | John Doherty

    Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim interviews John Doherty, a successful entrepreneur and coach, who shares his journey from digital marketing to building and selling agencies. John discusses the importance of understanding business numbers, the impact of pricing strategies on profitability, and how to decouple personal identity from business success. He emphasizes the significance of building a business that is attractive for sale and navigating the challenges posed by AI in the industry. The conversation also touches on the influence of the book 'Profit First' and the necessity of knowing key performance indicators to drive business growth. PROFITABLE TAKEAWAYS... John Doherty has built agencies generating over $50 million.Understanding your business numbers is crucial for success.Decoupling your identity from your business can lead to better decisions.Pricing strategies can significantly impact profitability.Building a business with the intention to sell can create value.AI is changing the landscape of business and marketing.Labor efficiency is a key metric for service businesses.Profit First provides a framework for running a profitable business.You can often double your pricing without losing clients.Confidence in pricing comes from understanding your value.Get your copy of Profit First for Creatives ➡️ https://forms.coregroupus.com/profit-first-for-creatives-book-page Paying too much in taxes? Let's fix that! ➡️ https://forms.coregroupus.com/scorp-booking

    50 min
  4. JAN 27

    Pricing Is Emotional | Jonathan Schüßler

    Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Jonathan Schüßler, a photographer and videographer based in Germany. They discuss Jonathan's journey into the creative industry, the dynamics of the wedding industry, and the balance between personal life and work. Jonathan shares insights on B2B marketing, the importance of SEO, and building trust with clients. They also delve into pricing strategies and the emotional aspects of pricing in both the wedding and B2B sectors. The conversation concludes with Jonathan's thoughts on the challenges and opportunities in the creative business landscape. PROFITABLE TAKEAWAYS... Jonathan started his journey in photography while studying at university.He transitioned from shooting weddings to focusing on B2B video content.The wedding industry in Germany is influenced by trends from the US and Australia.Jonathan prefers to work locally to maintain a work-life balance.SEO is crucial for local businesses to compete effectively.Building trust with clients is essential for successful marketing.Pricing strategies can significantly impact perceived value.Emotional factors play a key role in purchasing decisions.Jonathan enjoys the variety of working in both wedding and B2B sectors.He emphasizes the importance of presenting oneself professionally in business.Get your copy of Profit First for Creatives ➡️ https://forms.coregroupus.com/profit-first-for-creatives-book-page Paying too much in taxes? Let's fix that! ➡️ https://forms.coregroupus.com/scorp-booking

    47 min
  5. JAN 22

    Projects Don’t Build Businesses | Jon Morgan

    Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim interviews Jon Morgan, founder of Rival Studios, who shares his journey from aspiring pastor to successful entrepreneur in the creative business. Jon discusses the evolution of his company from JM Films to Rival Studios, focusing on video production in the sports industry. He emphasizes the importance of sales, hiring challenges, and the impact of AI on creative work. Listeners gain insights into pricing strategies, navigating project-based work, and the significance of understanding client budgets. PROFITABLE TAKEAWAYS... Jon Morgan's journey began in digital media during high school.He transitioned from aspiring pastor to entrepreneur after being laid off.Starting JM Films, he focused on video production after realizing his strengths.The shift to Rival Studios marked a commitment to the sports industry.Networking and perseverance were key in breaking into sports media.Sales became a crucial focus for sustaining the business.Hiring challenges led to a reliance on freelance talent.Project-based work created cash flow inconsistencies.Understanding in-house vs. freelance models is essential for growth.Pricing strategies evolved from competitive to value-based approaches.Get your copy of Profit First for Creatives ➡️ https://forms.coregroupus.com/profit-first-for-creatives-book-page Paying too much in taxes? Let's fix that! ➡️ https://forms.coregroupus.com/scorp-booking

    52 min
  6. JAN 20

    Connection Over Credentials | Vincent Pugliese

    Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative Podcast, host Christian Brim speaks with Vincent Pugliese about his journey from a successful photography career to becoming a coach and the creator of the Unconference. They discuss the importance of pursuing passion, the challenges creatives face in balancing their artistic and business sides, and the innovative structure of the Unconference that fosters genuine connections among attendees. Vincent shares insights on coaching, the significance of clarity in goals, and the value of personal connections in the creative community. PROFITABLE TAKEAWAYS... Vincent Pugliese emphasizes the importance of pursuing passion over credentials.He transitioned from a successful photography career to coaching after realizing his true calling.The Unconference was created to foster genuine connections without the traditional conference structure.Attendees are encouraged to choose their own adventure and engage in meaningful conversations.The event focuses on personal connections rather than sales pitches or upselling.Customization of attendee experiences, including personalized snack bags, enhances engagement.Vincent believes in the power of asynchronous coaching to provide flexibility for clients.He curates attendees to ensure a quality experience, avoiding those who seek to sell rather than connect.Creatives often struggle with balancing their artistic passions and business acumen.Clarity in goals is essential for success in any entrepreneurial venture.Get your copy of Profit First for Creatives ➡️ https://forms.coregroupus.com/profit-first-for-creatives-book-page Paying too much in taxes? Let's fix that! ➡️ https://forms.coregroupus.com/scorp-booking

    54 min
5
out of 5
8 Ratings

About

Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?Tune in now. It's time for profit.