Healers with Hustles

Caitlin Bell
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Healers with Hustles

Health professionals: do you have a non clinical creative business? Or do you secretly dream of ditching your title and following a creative passion? This podcast is for you! Join Caitlin, a psychologist turned brand copywriter, as she chats with health professionals who are breaking the mould and daring to do something different. Whether that means shifting careers after decades of dedication or pursuing a business passion project alongside a traditional job. Her guests offer honest insights and relatable advice on how to navigate big changes and find personal fulfilment in the process. Website: https://healerswithhustles.com/ Facebook group: https://www.facebook.com/groups/758601459573495 Just a heads up: Yes, Caitlin is a psychologist, but not your psychologist. The content on this site—whether it’s a blog post, podcast, or anything else—is just for funsies. It’s not medical or psychological advice, so if you’re after that, you’ll want to chat with a professional like your doctor.

  1. 2 HR. AGO

    How to write a bio with personality

    Your bio might be stacked with credentials, but does it actually make people want to work with you? In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot). Tune in to learn: The dream-client-attracting impact of a well-written bioThe common mistakes people make when writing a bioHow to establish trust without overwhelming detailsA simple formula to help you write a bioWhy you should test your bio by reading it out loudWhy you should write and refine rather than overthink Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    8 min

  2. JAN 30

    PhD-er to Podcaster: Dr. Bronwyn Milkins on helping early career psychologists

    Are you an early career health professional who wishes there was a podcast just for you?  Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that? Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that. Tune in to learn: How Dr. Bronwyn started her psychology journeyInsights into her research (insomniacs will wanna hear this)The challenges and rewards of a PhD How The Mental Work Podcast came to beThe surprising creative process of public speaking and how to get started in speakingThe #real challenges of being an early career psychologistThe brutal reality of starting a podcastPublic speaking tips and advice from Bron (get out your paper and pen!)How to balance business and clinical workA few key insights into what makes a fab podcast Connect with Dr. Bronwyn Mental Work Podcast Mental Work Patreon Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    48 min

  3. JAN 23

    How empathy mapping helps you speak your audience’s language

    Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience?  In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard. Tune in to learn: The connection between therapy and messagingFour main components of empathy mappingWhy empathy matters in copywritingHow to visualise your audience using "The Movie Director Test"The importance of using your audience's own wordsWhy you should only focus on one audience for one offer Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    7 min

  4. JAN 16

    From speech therapy to public relations: A conversation with Nina Dafe on PR in business

    Feel like your career’s on mute? Are you ready to turn up the volume on your true creative calling? In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about  misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep! Tune in to learn: Nina's journey from being trained as a speech therapist to transitioning into PRThe challenges women face in using their voices within traditional Nigerian rolesThe similarities of therapy and PR How PR can be accessible for entrepreneurs The "Five Whys" method to find clarity and purposeHow rest is important for nurturing creativityThe impact of the viral article she wrote out of frustrationHow anger and frustration can be transformative forcesThe importance of showing, not telling, when pursuing a new career Why PR isn’t just a vanity tool Connect with Nina Website Instagram Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    46 min

  5. JAN 9

    Brand messaging strategy: The secret to winning over perfect fit clients

    When people land on your website, do they instantly think, “This is exactly what I’ve been looking for!”—or are they left more confused, wondering what you actually do? In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective. Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it! Tune in to learn: How messaging differs from brand voice and copy How messaging sets the foundation for all communicationWhy consistent messaging mattersThe common mistakes with messagingA simple formula to help you craft effective messagingFour questions that your website copy should answerDifferent elements of a messaging guideA practical exercise to assess your website copy Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    9 min

  6. 12/19/2024

    Inside Queensland Health’s viral digital marketing approach with Caitlin Cash

    Infections aren't the only thing that can go viral. Health content can too—especially when the messaging is easily digestible, educational, and on-trend. In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing. Tune in to learn: Caitlin's background in journalism and government communicationsThe shift from early social platforms like Facebook and TwitterWhy Queensland Health works with style guides, subject matter experts, and behavioural scientistsFighting misinformation online with science-backed and inclusive contentThe importance of creative freedom in Queensland Health's content teamHow Queensland Health ensures health literacy and inclusivityThe new wave of "unhinged" content on TikTok How to engage audiences with shorter attention spansThe importance of being relatable and entertaining Why the comments section can be a great source of value Connect with Caitlin Cash LinkedIn Queensland Health Instagram Queensland Health Facebook Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    42 min

  7. 12/12/2024

    Approachable and professional sounding website copy–here’s how to do it

    When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them? In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started. Tune in to learn: Why clinical expertise and approachable communication are not mutually exclusive Why technical jargon might push people away–and what to do insteadThe misconception about personality and professionalismRelatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)The role of storytelling in making complex concepts digestibleHow to apply the rule of oneSteps to turning technical descriptions into language clients easily understand Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    10 min

  8. 12/05/2024

    Redefining co-parenting with psychologist and coach Tiffany Rochester

    How many people does it take to redefine co-parenting? Your parenting village—and Tiffany, a co-parenting coach and psychologist. In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes. Tune in to learn: Why separated families often need coaching rather than therapyThe importance of early intervention, affordability and community building for familiesWhy collaboration, kindness, and a child-centric approach is important for co-parenting The systemic issues within family law and mandated court therapyHow Tiffany created a Girl Next Door brand voice to make her content sound genuineThe challenges of making collaborative methods more mainstream and accessibleThe many transferable skills of being a psychologist Why embracing discomfort is important for growth Connect with Tiffany Website Instagram Connect with Caitlin: Healers with Hustles website Instagram Facebook Group LinkedIn

    36 min
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Trailer

About

Health professionals: do you have a non clinical creative business? Or do you secretly dream of ditching your title and following a creative passion? This podcast is for you! Join Caitlin, a psychologist turned brand copywriter, as she chats with health professionals who are breaking the mould and daring to do something different. Whether that means shifting careers after decades of dedication or pursuing a business passion project alongside a traditional job. Her guests offer honest insights and relatable advice on how to navigate big changes and find personal fulfilment in the process. Website: https://healerswithhustles.com/ Facebook group: https://www.facebook.com/groups/758601459573495 Just a heads up: Yes, Caitlin is a psychologist, but not your psychologist. The content on this site—whether it’s a blog post, podcast, or anything else—is just for funsies. It’s not medical or psychological advice, so if you’re after that, you’ll want to chat with a professional like your doctor.

Information

  • Creator
    Caitlin Bell
  • Years Active
    2024 - 2025
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Caitlin Bell
  • Show Website
    Healers with Hustles

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