Growth Boss

Gerrid Smith
  • 5.0 (8)
  • Marketing

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

  1. 6d ago

    How the Top 1% Use AI Like a Full Marketing Team | Shushant Lakhyani

    AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human. In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for ghostwriting, uses Grok to deliver daily content research, and turns analytics into ideas for future posts. He also walks through his graphic design process, his HeyGen and Submagic video workflow, and why copying viral creators can leave your content sounding like everyone else. Throughout the conversation, he explains where automation helps and why human review still matters. Shushant Lakhyani is a marketer and AI strategist who helps entrepreneurs, creators, and professionals build AI-powered businesses and personal brands. He has grown an audience of more than 150,000 followers across LinkedIn and X while generating over 100 million impressions through his content. Shushant helped grow the Horizon AI newsletter from 1,800 to more than 46,000 subscribers in just six months. He has also sold digital products to over 20,000 customers and worked with multiple clients as a ghostwriter and social media growth expert. Timestamps: 00:00 Intro 00:35 Shushant Lakhyani’s Background 01:11 Getting Started With AI Marketing 02:00 Where AI Helps and Where Humans Still Decide 04:17 How the Top 1% Approach AI Automation 06:58 Marketing Roles AI Can Take On 10:31 How To Use AI Effectively for Content Research 12:21 How To Write Better Research Prompts 13:59 Using AI for Ghostwriting 15:23 Training Claude Skills on Your Brand Voice 18:13 AI Graphic Design and Canva Workflows 20:25 Creating Videos With AI 25:26 Turning Analytics and Daily Research Into Ideas 27:55 Researching Content on Other Social Platforms 29:12 The AI Capability Behind Better Content 29:53 How Much Human Work Is Still Required? 31:50 Why AI Agents Need Human Review 32:50 Making AI-Assisted Content Sound Like You 34:55 Connect With Shushant Lakhyani Tools Mentioned: Claude - https://claude.com/   ChatGPT - https://chatgpt.com/   Grok - https://grok.com/   Nano Banana Pro - https://gemini.google.com/   AI Carousels - https://www.aicarousels.com/   Canva - https://www.canva.com/   Arcads - https://www.arcads.ai/   HeyGen - https://www.heygen.com/   Submagic - https://www.submagic.co/   Descript - https://www.descript.com/   VEED - https://www.veed.io/   Opus - https://www.opus.pro/   vidIQ - https://vidiq.com/   Sandcastles AI - https://www.sandcastles.ai/   Pangram - https://www.pangram.com/   Connect with Shushant Lakhyani 🔗 LinkedIn: https://www.linkedin.com/in/shushant-lakhyani/    🔗 X: https://x.com/shushant_l   Keywords AI marketing, AI marketing team, marketing automation, Claude skills, AI content creation, AI ghostwriting #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  2. Season 2 Trailer

    YOUR MARKETING TEAM IS ALREADY REPLACEABLE | Growth Boss S2 EP 12 Teaser

    Most people use AI to write captions. The top 1% use it to run their entire marketing team. Shushant Lakhyani is an AI generalist, freelance marketer, and no-code builder who has cracked the code on using AI to do what most businesses pay an entire team to do. Tomorrow on Growth Boss he breaks down exactly how. Here is a preview of what is coming: → The specific AI tools replacing researchers ghostwriters graphic designers and ad strategists right now → Why decision making is the one thing AI can never take from you → The GROK automation that delivers a daily viral content report every morning at 6am → How Claude skills trained on client data produce content that bypasses AI detection → Why most people using AI agents are unknowingly destroying their reputation This is not about using AI more. It is about using it the way the top 1% actually do. Drop a comment if you want the link the moment it goes live. #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

  3. Sep 9

    How Experts Are Monetizing Knowledge With AI | Janu Lingeswaran

    Most business owners are sitting on years of specialized knowledge and have no idea it could become a product. The ones pulling ahead right now are not always the most technical. They are the ones who understood that deep expertise combined with the right AI framework can become a scalable, sellable tool that generates revenue without adding headcount. In this episode, Janu Lingeswaran breaks down the exact framework his product studio uses to help clients turn domain knowledge into AI products that actually sell. He covers how to know if your idea is a fit for AI, why most people overbuild in the early stages and kill their product before it launches, how to start small and scale the right way, and what the process looks like from rough idea to a finished tool. Janu also shares real client examples including a healthcare automation product that saved over 10 hours a week and a luxury travel agency that is now packaging its expertise for an entirely new market. Janu Lingeswaran is the founder of Featherflow, a product studio that designs and builds AI-powered digital products for businesses. With a background in engineering and product management, Janu has spent the last several years helping founders and companies go from a rough idea to a working, market-ready AI product. His team works across industries ranging from healthcare to travel to SaaS. Timestamps: 00:00 Intro 00:34 Background of Janu Lingeswaran and Featherflow 03:05 What Is Domain Expertise 04:05 What Makes an AI Product 04:42 How to Know If AI Is the Right Fit 05:26 The Framework: Stage One: Start Playing 06:17 Where to Begin if You Feel Overwhelmed 07:50 ChatGPT vs Claude: Which Should You Start With 08:21 Stage Two: Turning It Into a Product 09:28 Real Client Example: Healthcare EOB Automation 11:26 Internal Tool vs Selling to Others 12:38 What the Client Process Looks Like Start to Finish 14:33 Cost and Time Savings You Can Expect 15:05 What Doesn't Work Well With AI Products 16:06 How AI Can Still Help With Creative Work 17:18 Prompting Tips: Why Context Beats the Prompt 19:14 Biggest Mistakes People Make Building AI Products 20:19 When to Move to a Second Product 21:41 Clients Who Are Now Selling Their AI Products 23:12 Where Things Are Headed in the Next 5 to 10 Years 24:31 Tools and Workflows Janu's Team Uses 26:26 Final Advice for Anyone Starting Out 27:59 Connect With Janu Lingeswaran Connect with Janu Lingeswaran  🔗 Website: https://featherflow.com   🔗 X: https://twitter.com/JanuBuilds   🔗 LinkedIn: https://www.linkedin.com/in/janu-lingeswaran/  🔗 Website: https://lingeswaran.com/   🔗 YouTube: https://www.youtube.com/@janubuilds    Keywords AI product development, domain expertise, AI automation, build AI products, revenue generating AI #aiproducts #domainexpertise #aiautomation #productdevelopment #businessgrowth ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  4. Season 2 Trailer

    YOUR KNOWLEDGE CAN BUILD AN AI PRODUCT | Growth Boss S2 EP 11 Teaser

    You already have what it takes to build a revenue generating AI product. Most people just do not know how to turn it into one. Janu Lingeswaran is the founder of Featherflow a product studio that helps businesses turn their domain expertise into AI products that generate real revenue. Tomorrow on Growth Boss he breaks down the exact framework his team uses. Here is a preview of what is coming: ➔ What domain expertise actually means and why you probably have more than you think ➔ The biggest mistake people make when building AI products ➔ Why starting small is the only way to win long term ➔ How one healthcare client automated a process that used to take 10 hours a day ➔ When to build for yourself first and when to build to sell This is not just for tech companies. If you have deep knowledge in any industry this episode is for you. #aiproducts #domainexpertise #aiautomation #productdevelopment #businessgrowth #growthboss

  5. Aug 26

    80,000 Visitors From AI in 90 Days | Elston Baretto

    Google traffic is declining. Most business owners can feel it but don't know what to do about it. The businesses that are growing right now have figured out a different game, one where ChatGPT, Claude, and Gemini are sending high-intent visitors directly to their website, and it converts at a completely different level than traditional search ever did. In this episode, Elston Baretto breaks down exactly how his company generated 80,000 plus visitors from LLMs in 90 days without paid ads. He covers why AEO is replacing SEO as the primary discovery channel, how to get your brand cited by AI models, what Reddit and YouTube actually have to do with it, and the biggest mistakes businesses make when chasing this traffic. Elston also shares the content cadence that works, the tools worth using, and what the 30-60-90 day growth curve actually looks like when you build this the right way. Elston Baretto is the founder of Tiny Host, a six-year-old platform that makes it easy for anyone to share websites, files, and vibe-coded projects online with a single link. Built for non-technical users, Tiny Host has grown to serve a wide range of creators and businesses who need a fast, simple way to get their work online without the complexity of traditional web hosting. Timestamps:  00:00 Intro  00:35 Background of Elston Baretto and Tiny Host  02:50 What Are LLMs and Why Do They Matter  04:20 How AEO Is Different From Traditional SEO  06:45 Where the 80,000 Visitors Number Came From  07:59 Where To Start: The Foundation You Need First  10:22 How To Use Reddit the Right Way  12:03 What To Do Differently on YouTube for LLM Traffic  13:37 How People Search With AI vs Traditional Search  15:06 TikTok, Instagram, and Other Social Platforms  16:27 Do Different LLMs Prefer Different Content?  18:01 Where To Focus First for the Biggest Results  19:15 How Much Content To Publish and How Often  20:51 Biggest Mistakes Businesses Make With AEO  22:46 Tools Worth Using for Your Content Strategy  24:39 What To Track at 30, 60, and 90 Days  27:21 Connect with Elston Baretto Tools Mentioned: Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/   Ahrefs: https://ahrefs.com/   Semrush: https://www.semrush.com/   Originality Checker: https://originality.ai/plagiarism-checker   Google Search Console: https://search.google.com/search-console/about   Connect with Elston Baretto  🔗 Tiny Host: https://tinyhost.com  Keywords  AEO, AI engine optimization, LLM traffic, ChatGPT traffic, Google alternative, AI search, get cited by AI, Reddit SEO, YouTube SEO 2025, generative engine optimization #aeo #llmtraffic #aiengineoptimization #chatgpttraffic #seo ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  6. Season 1 Trailer

    80,000 VISITORS WITHOUT GOOGLE | Growth Boss S2 EP 10 Teaser

    Google traffic is declining and most businesses have no backup plan. Elston Barretto built one and it sent him 80,000 visitors in 90 days. Elston is the founder of Tiny Host and he has cracked the code on getting traffic from ChatGPT, Claude, Perplexity and other LLMs. Tomorrow on Growth Boss he breaks down exactly how he did it. Here is a preview of what is coming: Why LLM traffic converts better than traditional SEO traffic The Reddit and YouTube strategy that gets you cited by AI platforms Why short concise content beats long form articles in the LLM world The biggest mistake businesses make trying to get AI traffic How long it actually takes to start seeing results This works for any business in any niche. Not just tech companies. Drop a comment if you want the link the moment it goes live. #aeomarketing #llmtraffic #chatgptseo #aimarketing #businessgrowth #growthboss

  7. Aug 12

    The AI Influencer Strategy Behind $2 Million in Sales | Ikemesit Frank

    Most people think building an audience online means showing up on camera every day. But a growing number of creators are building profitable pages without ever showing their face, using AI influencers that post consistently, go viral faster than human accounts, and sell products on autopilot while the creator sleeps. The barrier to entry is lower than most people think and the upside is higher than most people realize. In this episode, Kemi Frank breaks down how to build an AI influencer from scratch, grow it to thousands of followers, and start generating sales in as little as two weeks. She covers how to choose the right niche and character, which tools to use to generate realistic AI video, how to research viral content and turn it into scripts using Claude, and how to set up a product or affiliate offer that sells itself through a link in bio. Kemi also shares the comment she left on someone else's post that got 10,000 likes overnight and the exact editing and engagement strategies that make an AI page feel human enough to convert. Kemi Frank is a freelancer, AI video creator, and LinkedIn content strategist who has spent two years helping businesses and founders scale using AI. She runs an AI influencer in the relationship niche that began generating sales in its first two weeks and creates content teaching others how to build and monetize AI characters of their own. Timestamps:  00:00 Intro  00:36 Background of Kemi Frank  01:05 How She Got into AI Influencers Space  03:33 What an AI Influencer Actually Is  04:53 Why Someone Would Build an AI Influencer Instead of Creating Content Themselves  06:15 Do AI Influencers Go Viral Faster Than Human Accounts?  08:01 The Process of Creating an AI Influencer  11:21 How Kemi Chose Her Niche and Character  12:23 Authenticity vs Value: What Actually Converts  13:35 How To Turn Your Character Into Content Using Claude  16:40 Which Video Generation Tools and Which Platform To Post On  18:25 How Much of The Process Is Actually on Autopilot  19:29 How To Choose What Product or Affiliate Offer To Sell  20:57 Does Expertise Matter or Can Anyone Do This  21:34 Why Most People Get Bad Results With AI Ebooks and How To Fix It  24:24 What Sales Tools and Checkout Platforms To Use  25:09 Are There Any Niches That Do Not Work  26:02 Can You Add an AI Influencer to an Existing Personal Brand Page  27:03 The Difference Between an AI Influencer and an AI Twin  27:32 Biggest Mistakes People Make Getting Started  28:19 How To Find Affiliate Products That Convert  29:13 How Long Does It Take To Start Making Money  31:10 Other Things To Know About Creating an AI Influencer  33:06 How Long It Took Kemi To Start Generating Sales  34:36 Connect with Kemi Frank Connect with Kemi Frank  🔗 X: https://x.com/iksly2    🔗 Facebook: https://www.facebook.com/profile.php?id=100004975894126#     🔗 Instagram: https://www.instagram.com/kemifrank__/     🔗 LinkedIn: https://www.linkedin.com/in/ikemesit-frank/   SEO Keywords AI influencer, AI content creator, AI twin, viral content strategy, digital products, affiliate marketing, Google Flow, Nano Banana, Claude AI, faceless Instagram page #aiinfluencer #aitwin #facelessmarketing #digitalproducts #affiliatemarketing ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  8. Season 2 Trailer

    NO FACE. NO NAME. $2 MILLION A MONTH | Growth Boss S2 EP 9 Teaser

    Kemi Frank built an AI influencer from scratch. No personal brand. No camera. No face reveal. Just a fictional character that sells on autopilot every single day. Tomorrow on Growth Boss she breaks down exactly how she did it. Here is a preview of what is coming: → The exact tools she uses to create a viral AI character from scratch → Why AI influencers go viral faster than real people → How to pick the right niche and product before you build anything → The editing mistake that makes AI content look fake immediately →  How she started making money in her first two weeks #aiinfluencer #contentcreation #digitalproducts #affiliatemarketing #businessgrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

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About

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

Information

  • Creator
    Gerrid Smith
  • Years Active
    2024 - 2026
  • Episodes
    178
  • Rating
    Clean
  • Copyright
    © Gerrid Smith
  • Show Website
    Growth Boss