Growth Boss

Gerrid Smith
  • 5.0 (7)
  • MARKETING

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

  1. MAR 4

    Local SEO Secrets Generating Millions in 2026 | Todd Anderson

    Many local businesses are losing customers to competitors on Google Maps without even knowing why. Whether it's missing the right signals, ignoring review velocity, or simply not knowing how the algorithm actually works, these blind spots can cost businesses thousands in lost leads every month. Understanding what truly drives Google Maps rankings is what separates businesses that dominate their local market from those that stay invisible.   In this episode, Todd Anderson pulls back the curtain on everything that moves the needle in local SEO. He breaks down the biggest changes in the Maps space, the grey and black hat tactics agencies quietly use, and the real levers that account for nearly half of the ranking algorithm. Todd also covers how to build reviews fast, which citation tools are actually worth it, how hidden keyword strategies are outranking everyone, and how AI bots are already running entire SEO agencies right now.   Todd Anderson is a former mechanical engineer turned full-stack developer and SEO expert who runs Cascade Web Solutions. He helps founders and local businesses dominate local search and build a strong Google presence without relying on ad spend. Todd has ranked dozens of businesses in competitive blue-collar niches across the U.S. and has audited over 500 businesses to uncover major growth opportunities.   Timestamp: 00:00 Intro 00:26 Background of Todd Anderson 00:36 What Has Changed in the Maps Space 04:18 Grey Hat Tactics in Local SEO 06:42 How To Get Reviews on GBP Profile 08:30 Incentives To Get Reviews 09:06 What Are The Big Levers That Can Impact GBP 13:01 SEO Takes Time 14:42 Citation Distribution Tools: Are They Still Valuable? 16:42 On-page Optimization Tools 17:41 Black Hat Tactics in Maps SEO 22:08 Is Todd’s Agency Going To Be Run By Bots in 2027? 22:57 Use of Bots Examples 24:58 Connect with Todd Anderson   Mentioned Tools   Connect with Todd Anderson to learn more about Local SEO 🔗 X: https://x.com/_toddanderson   🔗 LinkedIn: https://www.linkedin.com/in/todd-anderson-31999226b/     Keywords local SEO, Google Maps ranking, Google Business Profile, black hat SEO, review generation, local backlinks, citation building, AI automation, maps optimization, grey hat tactics   #localseo #googlemaps #googlebusinessprofile #localseostrategy #blackhatseo   =============================   🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/       Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/

    26 min

  2. SEASON 1 TRAILER

    Local SEO Secrets Generating Millions in 2026 | Growth Boss EP 78 Teaser

    Most local businesses are losing customers on Google Maps and they do not even know it. Not because they are bad. Because they do not understand how the algorithm really works. In tomorrow’s episode, Todd Anderson breaks down: → What actually moves the needle in Google Business Profile → The grey and black hat tactics agencies quietly use → How review velocity impacts rankings → The real levers that drive nearly half of Maps performance → How AI bots are already running parts of SEO agencies If you care about local SEO in 2026, this episode will change how you think about Google Maps. The full episode drops tomorrow. Watch the teaser now and make sure you do not miss the full breakdown when it goes live. Are you dominating Maps in your city right now or guessing?  #localseo #googlemaps #googlebusinessprofile #localseostrategy #blackhatseo #growthboss #marketingpodcast #seopodcast #podcast =============================   🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/       Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  3. 12/10/2025

    How to Structure a Product Feed That Converts | Joey Bidner

    Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed. In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to write strong titles and descriptions, and the difference between Google product category and product type. Joey also shares when you should use third party tools like DataFeedWatch or Simprosys, how to handle GTINs, common Shopify integration mistakes, and a real example of how small tweaks led to better search terms and more sales. Joey Bidner is a Google Ads specialist who helps businesses around the world drive leads and sales using Search, Shopping, Display, YouTube, and remarketing campaigns. He is hands on with tools like Google Tag Manager, Google Analytics, Merchant Center, and Data Studio, and uses data to make campaigns more profitable over time. With extra experience in content marketing, print, events, e-commerce, and both B2B and B2C sales, Joey brings a practical, full picture view to digital advertising. Timestamp: 00:00 Introduction 00:24 Background of Joey Bidner 00:36 Overview of Product Feeds for E-commerce Brands 01:41 Common Product Feed Problems in Shopify Sites 03:02 Should You Fill Out Every Field in the Product Feed? 06:45 Thoughts on Having Multiple Product Feeds 08:05 Shopify Integration 10:00 Important Fields in the Product Feed 12:36 Useful Tools to Optimize a Product Feed 16:15 Other Things to Consider for Shopping Feed Success 17:33 Example of a Successful Optimized Product Feed 19:06 Connect with Joey Bidner 19:23 When Is ChatGPT Going to Do Ads? Mentioned Tools 12:43 Data Feed Watch https://www.datafeedwatch.com/   13:12 Simprosys https://simprosys.com/   Connect with Joey Bidner to learn more about Google’s Product Feed 🔗 LinkedIn: https://www.linkedin.com/in/joey-bidner-16869687/     🔗 Podcast: https://www.youtube.com/@joeybidner/    🔗 Website: https://joeybidner.com/   Keywords Google ads, business optimization, Shopify, Merchant Center, product feed, common mistakes #googleshopping #productfeed #ecommerceads #googleads #shoppingads ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    20 min

  4. SEASON 1 TRAILER

    How to Structure a Product Feed That Converts | Growth Boss EP 77 Teaser

    Your product feed is your keyword strategy for Shopping. If it is messy, Google guesses.  If it is optimized, you win placements. In this episode, Joey breaks down the few fields that move everything: → How to write Shopping titles that actually rank → The 4 feed fields that control visibility and conversions → Shopify mistakes that quietly tank performance → When to use tools like DataFeedWatch to scale Episode drops tomorrow. Set a reminder and be ready to tighten your feed fast. #googleshopping #productfeed #ecommerceads #googleads #shoppingads #business #marketing #googleadvertising #businesspodcast #marketingpodcast #growthboss #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  5. 12/03/2025

    How to Productize SEO to $12M/Year | Joe Davies

    The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, productization, and smart growth. In this episode, Joe Davies shares how he built Fatjoe from zero to over $12 million a year in revenue. He explains how the company transformed guest posting into a scalable product, expanded into new SEO services, and stayed lean while managing hundreds of freelancers. Joe also talks about adapting to AI SEO, the traits of top-performing agencies, and how he balances long-term strategy with daily operations as a CEO. Joe Davies is the co-founder and CEO of fatjoe, a leading productized SEO platform that has delivered more than 200,000 campaigns since 2012. He’s built a business around making SEO simple, with transparent pricing and a streamlined system where clients can click “order” and get results. Joe has helped over 10,000 agencies improve their SEO operations and grow through practical systems, reliable delivery, and a focus on long-term success. Timestamp: 00:00 Introduction 00:28 Background of Joe Davies 00:58 Founding of fatjoe 03:42 Starting and Scaling Guest Posting 05:40 Expanding Services: From Link Building to Full SEO Solutions 06:43 Biggest Challenges in the Past 5 Years 07:53 Keys to Success in AI SEO 10:01 Traits of Top 1% Agencies 13:01 Why FATJOE Scaled to 8 Figures 14:06 Freelancer Management: Hiring and Accountability 18:18 Strategic Planning: Balancing Growth and Operations 22:25 Where SEO Is Going in the Future 26:08 Personal Growth: Challenges as a CEO 28:33 Connect with Joe Davies Connect with Joe Davies to learn more about SEO 🔗 LinkedIn: https://linkedin.com/in/joe-davies-seo  🔗 Website: https://joedavies.com/  🔗 Website: https://fatjoe.com/  Keywords SEO, guest posting, AI SEO, marketing strategies, agency operations, freelancer management, strategic planning, digital marketing, business growth #seo #seoagency #aiseo #seostrategy #seotips ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    29 min

  6. SEASON 1 TRAILER

    How to Productize SEO to $12M/Year | Growth Boss EP 76 Teaser

    Joe Davies breaks down how he scaled fatjoe from zero to over $12M a year by productizing SEO the way agencies actually buy it. Watch if you want to learn how to: → Build “Amazon-style” SEO services clients can order fast → Scale guest posts with proactive outreach → Stay lean so you can survive every industry shift → Win in AI SEO without chasing hype → Grow from 0 to 8 figures with simple systems Set a reminder and come back tomorrow for the full episode. #seo #seoagency #aiseo #seostrategy #seotips #growthboss #marketingpodcast #businesspodcast #digitalmarketing #florida #usa 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min

  7. 11/26/2025

    How to Fix a Failing Business and Sell It for Millions | Nick Bradley

    Many business owners struggle to fix what’s broken inside their companies. Whether it’s unclear goals, poor leadership, or the wrong people in key roles, these issues can stall growth fast. Knowing how to rebuild a struggling business from the inside out is what separates those who grow and succeed from those who burn out. In this episode, Nick Bradley breaks down the simple steps he uses to turn around underperforming companies and sell them for millions. He shares how to evaluate culture, build strong leadership, and create a clear vision that drives growth. Nick also explains how to motivate teams with the right incentives, scale through marketing and partnerships, and prepare your company for a successful sale with smart planning and negotiation. Nick Bradley is a business growth expert, author, and private equity veteran who has completed more than 50 acquisitions, sold 26 companies, and created over $5 billion in value. He’s the author of Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value, and he helps founders build scalable, profitable, and sellable businesses. Timestamp: 00:00 Introduction 00:27 Background of Nick Bradley 01:06 Turning Around Struggling Companies Process 03:49 Evaluating Company Culture and People 05:52 Defining Company Vision and Values for Success 12:41 How To Incentivize Employees 14:04 Equity for Senior Leaders 17:33 How To Become an Exceptional Leader 23:56 Marketing Strategies for Growth 26:30 Acquisition Strategies and Partnerships 30:46 How To Maximize Profit for Business Exit 33:59 Negotiation Process for the Sale of Your Business 38:34 Understanding Sale Terms and Conditions 41:27 Connect with Nick Bradley Connect with Nick Bradley to learn more about Scaling and Exiting Businesses 🔗 LinkedIn: https://linkedin.com/in/realnickbradley/   🔗 Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value Hardcover: https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902/   🔗 Podcast: https://podcasts.apple.com/gb/podcast/scale-up-with-nick-bradley/id1453523566/   Keywords business growth, company turnaround, leadership, equity, marketing strategies, business exit, negotiation, company culture, private equity, scaling businesses #businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    42 min

  8. SEASON 1 TRAILER

    How to Fix a Failing Business and Sell It for Millions | Growth Boss EP 75 Teaser

    Most businesses don’t fail because of marketing. They fail because the foundation is broken. In this episode, Nick Bradley breaks down the turnaround playbook he used across 50+ acquisitions and 26 exits. You’ll learn how to: → Diagnose what’s actually holding growth back → Fix culture, leadership, and the org chart fast → Build a business that runs without you → Prep for a real exit with better terms, not just a higher price The episode is dropping tomorrow. Set a reminder and come ready to take notes. #businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition #growthboss #marketingpodcast #businesspodcast #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min
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About

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

Information

  • Creator
    Gerrid Smith
  • Years Active
    2024 - 2026
  • Episodes
    151
  • Rating
    Clean
  • Copyright
    © Gerrid Smith
  • Show Website
    Growth Boss