Uncommon Brands

Parker Nash
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY
Uncommon Brands

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

  1. 2 DAYS AGO

    A super cheesy business, Andrew Arbogast, Arbo's Cheese Dip

    In this episode, Parker sits down with Andrew Arbogast, an Apache helicopter pilot in the army for 10 years and corporate employee turned cheese entrepreneur. Andrew is the founder and commander in cheese of Arbo's Cheese Dip.  Inspired by his father’s cheese dip recipes, Arbo’s cheese dips are real-deal American-made cheese dips with bold flavors. Over a short period of time, they’ve reached 20 states and 2,000 stores and counting.   What was covered How Arbo's Cheese Dip startedFinding purpose post-militaryTaking a family recipe and turning it into a cheesy businessUsing product sampling for amazing word-of-mouth marketingDifferentiating your brand in a competitive food industryThe problems with growing too fastKnowing when to ask for help  Andrew Arbogast Links:   Website: https://www.arboscheesedip.com/ Instagram: https://www.instagram.com/arbosdip/ Facebook: https://www.facebook.com/arbosdip TikTok: https://www.tiktok.com/@arbosdip   Parker Links: Website: https://www.parkertnash.com  LinkedIn: https://www.linkedin.com/in/-parkernash

    39 min

  2. JAN 21

    A fresh stake on the fresh flower business Ty Hiss, Fresh Sends

    In this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends, making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs.   What was covered: How Fresh Sends startedThe power of product packaging and designThe importance of delivering unforgettable customer experiencesHow Fresh Sends uses unboxings for amazing word-of-mouth marketingDifferentiating your brand in an industry dominated by big brandsHow Ty’s team creates shareable, engaging social media contentTy Hiss Links: Website: https://freshsends.com/  Instagram: https://www.instagram.com/freshsends  TikTok: https://www.tiktok.com/@freshsends    Parker Links: Website: https://www.parkertnash.com  LinkedIn: https://www.linkedin.com/in/-parkernash

    36 min

  3. JAN 14

    From injury to an incredible athletic recovery brand, Jackson Corley, Incrediwear

    In this episode, Parker sits down with Jackson Corley, the founder of Incrediwear.  An athlete, a chiropractor, and a man who knows how to take lemons and turn them into lemonade.  After suffering a catastrophic mountain biking injury, Jackson developed innovative wearable anti-inflammatory therapy like back braces and joint sleeves to heal his own pain.  Today that initial product has turned into a brand with dozens of recovery products helping the world's greatest athletes train harder, reduce pain, and recover faster.  If you want to hear an insane story about turning an insane injury into an incredible brand, strap in because Jackson is a man of energy with an amazing story to tell!     What was covered: How a terrible injury turned into the idea for IncrediwearThe power of perseverance and resilience in businessStrategies for scaling and growing an athletic recovery brandThe role of brand partnerships in growing IncrediwearHow he uses medical research to keep his product innovation pipeline full  Jackson Corley Links: Website: https://incrediwear.com/Instagram: https://www.instagram.com/incrediwearX: https://x.com/incrediwearFacebook: https://www.facebook.com/incrediwear/  Parker Nash Links Website: https://www.parkertnash.comLinkedIn:  https://www.linkedin.com/in/-parkernash

    31 min

  4. JAN 9

    Building a kids culinary empire with Erica Bethe Levin, Globowl

    In this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl, which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies.  Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders. What was covered: From idea to product, how Globowl startedIdentifying an opportunity and the importance of being different Taking a chance and getting on Gordon Ramsay’s Food StarsKnowing when and how to sell to big box retailers like TargetErica’s vision for the future of Globowl Globowl Links:Website: https://globowl.com/ Instagram: https://www.instagram.com/theglobowl/ Tiktok: https://www.tiktok.com/@globowlfoodie Facebook: https://www.facebook.com/theglobowl  Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/

    39 min

  5. 12/17/2024

    Marketing in 2025: what to know to grow your business with Molly Pittman, Smart Marketer

    In this episode, Parker sits down with Molly Pittman, the CEO of Smart Marketer, a leading expert in digital marketing. Molly shares her latest insights on effective marketing strategies and how businesses can leverage these to achieve significant growth. She provides actionable advice on understanding your audience, utilizing social media platforms, and navigating the evolving landscape of paid ads and digital marketing.   Molly walks us through real-life examples and success stories, offering a clear path for entrepreneurs and marketers looking to enhance their digital presence.   What was covered: What many brands overlook in their marketingWhy you think your ads aren’t working vs. the real reason they aren’t workingWhat worked and didn’t work in 2024 marketingWhat to focus on in 2025 for your marketingThe business model successful brands are developing to ride economic wavesThe new financial model Molly and team have implemented that has grown their client's businessThe importance of creatives in Meta paid ads for targeting in 2025  Molly Pittman Links: Website: https://smartmarketer.com/ Instagram: https://www.instagram.com/mollypittmandigital/?hl=en LinkedIn: https://www.linkedin.com/in/molly-pittman-3558471b0/ Facebook: https://www.facebook.com/@mollypittmandigital/ Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/

    37 min

  6. 12/09/2024

    Building a Wild as Heck business Caitlin Minges, Fun Club and Wild As Heck

    In this episode, Parker sits down with Caitlin Minges, the founder of Fun Club, a quirky and edgy gift and stationery business, and Wild As Heck, a brand makes bold hats for confident women collaborating with independent women artists to create wearable art. Caitlin shares her unique entrepreneurial journey, from creating custom party supplies for her boyfriend's party to building two successful businesses. She discusses sourcing and manufacturing challenges, the power of perseverance, and her strategies for scaling and marketing. Listen in for actionable business advice and inspiring stories of tenacity and creativity. What was covered: From vet tech to founder of 2 brandsChallenges in sourcing and manufacturingThe power of perseverance in businessBuilding a brand with independent women artistsNavigating pricing and wholesale strategiesMarketing and scaling: Lessons from Caitlin's experienceCaitlin Minges Links: Website:  https://shopfunclub.com/  Instagram: https://www.instagram.com/shopfunclub  Website: https://wildasheck.com/  Instagram: https://www.instagram.com/wildasheckshop  Parker Nash Links: Website:  https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/

    47 min

  7. 12/02/2024

    From corporate to Shark Tank entrepreneur Berlyn Haughton, Table Tyke

    In this episode, Parker sits down with Berlyn Haughton, the founder of Table Tyke which creates the only placemat with a silicone bumper, ideal for protecting little ones from the table edge, providing a clean teething space that also catches spills.  Berlyn takes us through her entrepreneurial journey, transitioning from corporate life to building a thriving business. She shares insights on product development, leveraging TikTok for business growth, and her challenges in the influencer market. Berlyn also opens up about the invaluable lessons learned from appearing on Shark Tank and the strategies that helped her succeed. Tune in to hear how Berlyn turned an inventive idea from being a mom feeding her kids into a growing kids business. What was covered: From corporate life to entrepreneurship: The Table Tyke journeyProduct development: Identifying market needs and evolving the productBrand positioning: Building trust and navigating startup challengesThe role of social media: How TikTok went viral for Table TykeBehind the scenes of Shark Tank: Preparing for and appearing on the showCustomer-focused success: Overcoming challenges and maintaining a customer-first approachBerlyn Haughton Links: Website: https://thetabletyke.com/Instagram: https://www.instagram.com/thetabletyke/Facebook: https://www.facebook.com/TheTableTyke/YouTube: https://www.youtube.com/@thetabletykeTikTok: https://www.tiktok.com/@thetabletyke Parker Nash Links: Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/

    36 min

  8. 11/18/2024

    How to deliver unforgettable customer moments, Josh Rathbun Cheecam

    In this episode, Parker sits down with Josh Rathbun, the founder of Cheecam, a company that helps brides and grooms capture unforgettable candid moments on their biggest day with disposable cameras and a full-service development process.  Josh takes us through his entrepreneurial journey, starting from a college project to building a thriving business. He shares insights on the challenges and strategies that helped him scale and the importance of customer communication, operational excellence, and brand positioning. Tune in to hear how Josh turned a simple idea into a business that captures special moments at weddings, and stay till the end for valuable tips on building a customer-focused business. What was covered: From college project to business: The Cheecam journeyIdentifying market needs and evolving the productThe importance of brand positioning and building trustThe role of customer communication in enhancing user experienceHow Josh obsesses the customer journey to deliver unforgettable experiencesParker Nash Links:Website: https://www.parkertnash.com/LinkedIn: https://www.linkedin.com/in/-parkernash/ Joshua Rathbun Links: Website: https://cheecam.com/ Instagram: https://www.instagram.com/getcheecam TikTok: https://www.tiktok.com/@cheecam LinkedIn: https://www.linkedin.com/in/rathbunjoshua/

    43 min
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Trailer

5
out of 5
20 Ratings

About

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Information

  • Creator
    Parker Nash
  • Years Active
    2024 - 2025
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © Parkertnash.com
  • Show Website
    Uncommon Brands

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