Breaking Precedent

Leah Solivan

Welcome to Breaking Precedent, the podcast that dives deep into the stories of trailblazers, innovators, and game-changers who are redefining societal precedents. Join us as we sit down with extraordinary individuals who are pushing the boundaries of social norms, challenging precedents, and setting new ones in their fields. Whether it’s in technology, art, social justice, or beyond, Breaking Precedent is your source of inspiration for understanding how precedents are broken and new paths are forged.

  1. 5d ago

    Break the Backboard: Festus Ezeli on Championships, Reinvention, and Life After the NBA

    What happens when the kid who scored his first basket on his own team becomes an NBA champion, and then has to start over again? On Breaking Precedent, Leah Solivan talks with former Golden State Warrior Festus Ezeli about a journey nobody could have scripted. Festus grew up in Benin City, Nigeria, finished high school at 14, and moved alone to Yuba City, California, to live with his uncle and chase a dream of becoming a doctor. Strangers kept asking the 6'4" teenager if he played basketball. He didn't, until he scored his first basket on his own team and got cut from his high school team. With a mentor who believed in him before he believed in himself, he embraced being a beginner, turned down Harvard for Vanderbilt, switched from pre-med to economics, and became a first-round NBA draft pick. He shares what he learned from Steph Curry's early-morning work ethic and a Warriors team where nobody cared who got the glory. Then came the injury: early retirement and six months in a wheelchair, a year after playing in the NBA Finals. Festus opens up about his mom's lesson on moving mountains, finding his voice again in media and storytelling, and the work he's building now: schools in Nigeria and Sacramento, leadership and basketball camps in Africa, Festus Feasts and The Vision Table supporting local restaurants, and his push to rewrite what life after sports can look like. Key Insights Being a beginner can be a superpower when it makes you listen and do whatever it takes to improve.Sometimes you have to believe in someone else's belief in you until yours kicks in.Greatness lives in small daily habits that nobody sees.It's amazing what can be accomplished when nobody cares who gets the glory.A career-ending injury doesn't have to be a life-ending one. The skills transfer.Privilege comes with a responsibility to create opportunity for others.Timestamps 00:00 Cold Open: “God Gave You Your Mountains” 01:10 Leah’s Introduction 02:40 Welcome and Reunion 03:10 Ballet Night Backstage 04:20 Bread and Tea in Nigeria 05:55 Growing Up in Benin City 08:15 The Tortoise and the Hare 09:40 The Meaning of Ifeanyichukwu 11:10 Moving to America Alone at 14 15:40 “Do You Play Basketball?” 17:20 Scoring on His Own Team 18:40 The Mentor Who Believed First 20:40 Being a Beginner as a Superpower 22:40 Turning Down Harvard for Vanderbilt 24:45 Choosing Basketball over Medicine 26:40 Two-Time Most Improved 27:45 Trusting Your Intuition 28:40 Steph Curry's Work Ethic 31:05 Nobody Cares Who Gets the Glory 32:00 Injury and Early Retirement 32:55 Finding Joy in Storytelling 36:15 Six Months in a Wheelchair 37:10 “This life is short, and it's our job to take advantage of the moment while it's here.” — Festus Ezeli 38:50 Mom's Mountain Lesson 40:55 A Podcast About Comebacks 41:45 Schools and Camps 44:50 The Kid Who Showed Up Early 47:10 The Ripple Effect 49:25 Festus Feasts 52:25 The Vision Table 54:15 Rewriting Life After Sports 54:50 Why Kids' Education Is Urgent 55:35 Women's Sports 58:30 Legacy and Final Takeaways Thank you to our Precedent Breaking Partners! Justworks: justworks.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Squared Away: gosquaredaway.com/breakingprecedent?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast TaskRabbit: taskrabbit.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Connect with Leah Solivan: Website: breakingprecedent.com Instagram: https://www.instagram.com/leah_solivan/ X: https://twitter.com/labunleashed?lang=en

    Break the Backboard: Festus Ezeli on Championships, Reinvention, and Life After the NBA
  2. Oct 15

    Breaking Up the Boys' Club: Stephanie Cartin on Building the Entreprenista Movement

    What does it take to quit your job, skip venture capital entirely, and build two seven-figure businesses on relationships alone? On Breaking Precedent, Leah Solivan talks with Stephanie Cartin, co-founder of Socialfly and Entreprenista, about the day she and co-founder Courtney quit their jobs, May 4, 2012, after ten months of building a social media agency on nights and weekends. Stephanie traces the thread from performing as a child actress in the Washington, DC area, to a Disney Vacation Club presentation at age 11 that led her to Cornell's hotel school and a career at Marriott, to spotting social media's business potential as an early Facebook user. She explains how one networking group, mentor Carrie Kerpen, and the book Built to Sell shaped a fully bootstrapped, all-women agency that grew to seven figures without outside funding. Stephanie then shares why she split from the agency in 2021 to build Entreprenista into a media company and membership community, the Entreprenista League, now 4,500 members strong, focused on connection, resources, and visibility. She and Leah dig into what still holds women founders back, alternative paths to capital, why AI is leveling the playing field for small businesses, and why she believes real human connection, and in-person community, is the opportunity AI can't replace. Key Insights A calculated leap is different from a reckless one: Stephanie and Courtney built for ten months on the side and made a plan before quitting.Relationships compound. A contact from age 11, a friend's mom's old client, and one networking group opened nearly every early door.You don't need to be the smartest person in the room. Learn from people who have already built businesses, even in other industries.Bootstrapping is a real strategy. Most women-owned businesses are not venture-funded, and debt can work when it funds real growth.Build a sellable asset, not just a job for yourself.AI can level the playing field on operations, but it can't replace human connection.Timestamps 00:00 Welcome To Breaking Precedent 00:47 Meet Leah And Stephanie 02:59 Broadway Dreams To Hospitality 05:01 Disney Spark And Cornell Path 07:09 Spotting Social Media Early 10:29 Gut Instinct And Trend Timing 11:40 Theater Skills In Business 13:39 Going All In On Socialfly 16:01 First Clients Through Networking 18:30 Bootstrapping And Women Led Agency 20:36 Mentorship With Carrie Kerpen 22:56 Selling Socialfly Tease 23:17 Building to Sell Mindset 24:49 Why EntrepreNista Started 25:47 Pandemic Pivot and Split 27:32 League Solves Founder Gaps 29:31 Writing a Credibility Book 32:13 What Still Holds Women Back 36:47 AI Tools and Human Connection 39:54 Future Vision and IRL Growth 43:38 Next Gen Rules to Break 45:52 Closing Reflections  Resources Mentioned Entreprenista: entreprenista.com Thank you to our Precedent Breaking Partners! TaskRabbit: taskrabbit.com Justworks: justworks.com Squared Away: gosquaredaway.com/breakingprecedent Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Connect with Leah Solivan: Website: breakingprecedent.com Instagram: instagram.com/leah_solivan X: twitter.com/labunleashed

    Breaking Up the Boys' Club: Stephanie Cartin on Building the Entreprenista Movement
  3. Oct 8

    Breaking the Feed: Kass and Mike Lazerow on Building, Selling, and Betting Together

    How do you keep going when your biggest success comes with losing almost everything along the way? On Breaking Precedent, Kass and Mike Lazerow discuss their book Shoveling Shit: A Love Story and what happens when entrepreneurship and marriage collide, especially while raising three kids. They recount their early entrepreneurial roots, meeting in the mid-’90s internet era, and building Golf.com. They sold it to Chipshot during their honeymoon period, lost access to everything when Chipshot ran out of money, then rebuilt and ultimately sold Golf.com to Time Warner amid Tiger Woods’ rise. They describe starting Buddy Media in 2007 while juggling a newborn, scaling it, and selling to Salesforce for $745M, yet feeling strained, unhealthy, and disconnected afterward. Now investors, they outline their “Go Gauge” framework for evaluating ideas, argue there’s no perfect time to start, push back on bias against married co-founders, and emphasize embracing the “shoveling” reality while using AI to stay competitive. Key Insights Entrepreneurship is less about avoiding failure and more about learning to keep moving when things fall apart.The hardest parts of building a company often happen in the messy middle, when uncertainty, sacrifice, and setbacks become part of the journey.Success can look very different behind the scenes, especially when professional achievements come with personal and family costs.Complementary strengths between partners can become a powerful advantage when building a company together.Setbacks can become turning points when entrepreneurs keep working through the problem instead of staying focused on what went wrong.There may never be a “right” time to take the leap.Timestamps 00:00 Welcome  02:49 On the Entrepreneurial Journey 07:24 Early Hustles And Roots 10:45 Mike Learns Freedom 13:17 Meeting In Web One 18:17 Golf Dot Com Crash 22:24 Shoveling And Lucky Breaks 26:03 Buddy Media Sacrifices 27:53 Credit And Co Founder Balance 31:42 Exit Aftermath Feelings 33:26 Health Wake Up Call 35:31 Writing The Real Story 36:52 From Founders To Investors 39:25 Go Gauge Framework 43:11 Messy Middle Mindset 44:55 AI As Operating System 48:33 Rethinking Venture Rules 51:09 Venture Capital Reset 55:12 Legacy And Precedent 59:57 Closing Thanks  Resources Mentioned Shoveling Shit: A Love Story: https://www.shovelingshit.com/ Golf.com: https://golf.com Salesforce: https://www.salesforce.com Warner Media: https://www.warnermedia.com Thank you to our Precedent Breaking Partners! Squared Away: gosquaredaway.com/breakingprecedent?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast TaskRabbit: taskrabbit.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Justworks: justworks.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Connect with Leah Solivan: Website: breakingprecedent.com/ Instagram: https://www.instagram.com/leah_solivan/ X: https://twitter.com/labunleashed?lang=en

    Breaking the Feed: Kass and Mike Lazerow on Building, Selling, and Betting Together
  4. Oct 1

    Breaking the Capital Ceiling: Erin Harkless Moore on Who Gets Funded and Why

    What happens when a $648 billion market goes uncounted, and who decided it wasn't worth measuring in the first place? This episode follows Erin Harkless Moore from the breakfast table in San Antonio, through Goldman Sachs, Cambridge Associates, and Princeton's endowment, to Pivotal, the organization founded by Melinda French Gates, where she builds an investment program aimed at the people and markets capital has overlooked. It's a conversation about who gets funded, who gets to decide, and what changes when you start measuring what finance has ignored. Leah Solivan interviews Erin about starting her career in a Goldman Sachs group with no female partners, earning the CFA so no one could question her technical credibility, and cold-emailing Harvard Business School alumni to find her way to the allocator side of the table. She shares the index card her husband pushed her to write, a single line about changing how capital is allocated and who is in the room, and how it led to a job she half-thought was a prank, interviewing virtually as Seattle became an early COVID epicenter. Erin explains why reframing the bar isn't the same as lowering it, using the example of GP commitment requirements that can screen out fund managers who don't come from wealth. She walks through Pivotal's approach of using investing, philanthropy, and advocacy together, how DEI headwinds are showing up in fundraising right now, what she has learned from watching Melinda French Gates prepare for every meeting, and where she sees the next overlooked markets, from women's health to women's sports. She closes with what she'd write on the index card for the next generation of women building where capital hasn't looked yet. Key Insights • Reframing the bar isn't lowering it. It's asking whether you're measuring the risk you actually care about. • A market nobody has measured is easy to dismiss. Sizing it can make it undeniable. • Diligence rules like large GP commitments can screen out strong managers who didn't start with wealth. • Writing a one-line purpose down makes it easier to say no to the wrong opportunity. • No single tool moves a big problem. Investing, philanthropy, and policy work better together. • When data alone doesn't change minds, a better story often has to. • Conviction backed by homework and data is what carries you through the doubt. Timestamps 00:00 Welcome to Breaking Precedent 02:09 Her Grandma’s Index Card 04:20 San Antonio Roots 08:15 Breakfast and Family Rituals 12:40 Math to Wall Street 17:37 Women in Finance Reality Check 22:29 Writing the Career Index Card 26:35 The Call From Pivotal 29:37 Betting on the Care Economy 31:21 Choosing the Leap 34:30 Sizing the Care Economy 37:33 Reframing the Bar 39:41 Living the Thesis 42:16 All Tools Strategy 45:36 DEI Headwinds Returns 49:41 Lessons From Melinda 51:51 Next Invisible Markets 55:21 Breaking Precedent Legacy 57:13 Conviction for Builders Resources Mentioned Pivotal Ventures: https://www.pivotalventures.org Magnify Ventures: https://www.magnifyventures.com Cambridge Associates: https://www.cambridgeassociates.com Thank you to our Precedent Breaking Partners! Justworks: justworks.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Squared Away: gosquaredaway.com/breakingprecedent?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast TaskRabbit: taskrabbit.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Connect with Leah Solivan: Website: breakingprecedent.com/ Instagram: https://www.instagram.com/leah_solivan/ X: https://twitter.com/labunleashed?lang=en

    Breaking the Capital Ceiling: Erin Harkless Moore on Who Gets Funded and Why
  5. Sep 24

    Breaking the 9-to-5: Gary Swart on the Future of Work, Freelance Nation, and Betting on Founders

    What happens when you turn down an early job at Netflix, back when it was still just an idea about mailing DVDs, and then spend the next decade proving that work doesn't have to happen in an office? This episode follows Gary Swart from running a parts middleman business in New Jersey to leading oDesk for nearly ten years, the company that later merged with Elance to become Upwork. He explains the criteria he now uses for big career decisions, why weighing the people differently might have sent him to Netflix, and how oDesk made hiring talent anywhere feel normal long before the pandemic forced the issue. Leah Solivan interviews Gary Swart, now an investor at Polaris Partners, about the forks in the road that shaped his career. Swart recounts auditioning for a sales job at Reed Hastings' Pure Software without knowing how to use a mouse, the "battlefield promotions" that followed, and leaving IBM for a startup so low on cash that he refused to mislead a customer about whether it would survive. He explains how a Sigma Partners investor sent him to oDesk, where he went from COO to CEO within weeks and had to pick between staffing firm and marketplace. Swart shares the frameworks he still leans on: reversible versus irreversible decisions, people, PowerPoint and Excel for evaluating founders, and hiring for personal characteristics before skills. He walks through cutting oDesk's take rate from 30% to 10%, guaranteeing work quality, and Reed Hastings' warning that 90% of CEOs are under-focused. He also looks ahead at a future of work that is atomized, more specialized, and augmented by AI, including the app he built himself in an afternoon. And at an age when many of his peers are winding down, he explains why he's still looking for uncomfortable positions, starting with writing a book. Key Insights • If a decision is reversible, make it. Waiting for certainty usually costs more than being wrong. • The people matter more than the title. Swart says he would take a demotion to work with the smartest people he knows. • Two directions is no direction. A company pulled between two business models has to declare a major. • Customers who won't recommend you because you're their "secret weapon" are telling you something good. • Short-term revenue pain, like cutting a take rate, can buy a position competitors can't undercut. • Hire for personal characteristics first, then motivation, skills, and domain knowledge last. • Most founders are under-focused. The current market is usually big enough. Timestamps 00:00 Welcome to Breaking Precedent 02:35 Turning Down Netflix 06:37 Career Decision Framework 09:51 Early Hustle in Manufacturing 11:30 Moving West Into Tech 13:16 Pure Software Baptism 16:19 Frameworks Built From Mistakes 21:50 Finding oDesk and CEO Leap 23:54 Marketplace Versus Staffing 26:38 Remote Work Unlock and Impact 31:59 Tailwinds Behind Remote Work 35:01 Geography and Global Opportunity 36:28 COVID Validation and E Commerce 37:24 Remote Work After COVID 38:49 AI Atomizes Jobs 39:53 Prototyping With AI 41:07 How Investors Decide 43:20 Scrappy Before Scaling 46:07 Pricing Take Rate Shift 49:10 Fixing Marketplace Trust 51:17 Hiring For Traits First 53:52 Backchannel References 55:57 Founder Mistakes Focus 59:26 On Demand Work Future 01:03:06 Breaking Personal Precedent 01:08:12 Closing Reflections Resources Mentioned Upwork: https://www.upwork.com Polaris Partners: https://www.polarispartners.com Thank you to our Precedent Breaking Partners! TaskRabbit: taskrabbit.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Justworks: justworks.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Squared Away: gosquaredaway.com/breakingprecedent?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Connect with Leah Solivan: Website: breakingprecedent.com/ Instagram: https://www.instagram.com/leah_solivan/ X: https://twitter.com/labunleashed?lang=en

    Breaking the 9-to-5: Gary Swart on the Future of Work, Freelance Nation, and Betting on Founders
  6. Sep 17

    Breaking the Dress Code: Sali Christeson on Power, Workwear, and Dressing Women for the Room

    What does it take to keep building a workwear brand for a decade after a top VC tells you, in writing, that utility doesn't belong in women's clothing? This episode traces Sali Christeson's path from a childhood split between a South Carolina farm and her father's rug shop in Istanbul's bazaars to building Argent, the workwear brand she's run for a decade, showing how a VC's rejection, a crisis handled in real time, and a refusal to accept easy either/or choices became the foundation for a company built on her own terms. Leah Solivan interviews Argent founder and CEO Sali Christeson about building a workwear company outside the traditional venture path after a top-tier VC rejected her pitch in writing with the line that would become fuel for everything that followed: utility doesn't belong in women's clothing. Christeson recounts a childhood shaped by a mother who insisted she build her own career and a father who ran a rug shop in Istanbul's bazaars, an MBA and a rotational program at Cisco that exposed her to gender inequity in real time, and the decision to quit and start a fashion company with no fashion background. She describes building her own cap table out of values-aligned investors rather than chasing the roughly two percent of venture funding that goes to female founders, being eight months pregnant when COVID hit in March 2020 and closing all four Argent stores within days, and turning a warehouse of unsold hot pink suits into a partnership with Supermajority that sold out in twenty-four hours. Christeson also discusses the decision to pull a planned partnership with Planned Parenthood, finding the right creative partner after years of holding on too tightly, and what a new generation of Gen Z customers is teaching her about Argent's next chapter. Ten years in, she gives her most honest answer yet to whether anything has actually gotten better for women at work. Key Insights • A rejection can be the clearest signal you're onto something: a VC calling an idea overdone often means the market is real and nobody has solved it yet. • Building a brand as a movement, not just a product, is what keeps customers coming back for a decade instead of a season. • Being chronically underfunded can sharpen a business by forcing more disciplined decisions than a well-capitalized competitor has to make. • Fast, decisive action under pressure, like closing every store within days of a crisis, protects the business you're trying to save. • Timing and story can move product faster than the product itself. • Knowing when to walk away from a partnership that no longer fits matters as much as knowing when to commit to one. • Ten years in, the honest answer to "have things gotten better" is rarely a simple yes or no. Timestamps 00:00 Welcome to Breaking Precedent 00:17 Meet Leah And Sally 02:20 Roots And Style 03:44 Work Ethic And Early Hustles 06:10 Confidence Empathy And Ambition 09:32 Structured Path To Founder 12:18 Cisco Sparks The Idea 15:15 Quitting To Build Argent 17:18 VC Bias And Pocketgate 19:31 Rewriting Fundraising Rules 22:18 World Building The Brand 26:07 Scrappy Funding Advantage 28:50 COVID Shutdown Decisions 31:53 Viral Pink Suit Campaign 33:16 Finding Creative Partner 35:07 Doubling Down Mission 39:01 Gen Z And Community 40:46 Authenticity Over Tradeoffs 42:53 Advice For Women Founders 44:35 Money And Investing Power 46:27 Messy Middle Survival 49:46 Closing Reflections Resources Mentioned Supermajority: https://supermajority.com?utm_source Planned Parenthood: https://www.plannedparenthood.org?utm_source Thank you to our Precedent Breaking Partners! TaskRabbit: https://taskrabbit.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Justworks: https://justworks.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Squared Away: https://gosquaredaway.com/breakingprecedent?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Connect with Leah Solivan: Website: breakingprecedent.com/ Instagram: https://www.instagram.com/leah_solivan/ X: https://twitter.com/labunleashed?lang=en

    Breaking the Dress Code: Sali Christeson on Power, Workwear, and Dressing Women for the Room
  7. Sep 10

    Breaking the Code: Anne Wojcicki on Genetics, Reinvention, and Rewriting Consumer Health

    What did Anne Wojcicki see in healthcare that made her leave Wall Street and risk challenging an entire industry to put power back in patients’ hands?  Welcome to the brand new season of Breaking Precedent where Leah Solivan interviews 23andMe founder Anne Wojcicki about breaking medical “gatekeeping” by giving consumers direct access to their genetic information and using that data to drive research and prevention. Solivan shares learning she did not carry BRCA2 while pregnant, and Wojcicki recounts motivations shaped by her mother’s fierce self-advocacy, a Stanford community of inquiry, and an immigrant family history that emphasized purpose over materialism. After Yale (biology and a year of hockey) and a Wall Street career that exposed ethical problems in healthcare, Wojcicki drew inspiration from HIV patient advocates to build a platform for people to advocate for themselves.  She describes co-founding 23andMe in 2006 with Linda Avey and Paul Cusenza, early public skepticism, the unexpected power of ancestry, medical resistance to broad genetic testing, and how COVID-era telehealth and AI enable new prevention tools. Wojcicki explains buying 23andMe back via a nonprofit to better align incentives, scale research access, and build a subscription product integrating genetics with medical records, self-report data, wearables, and updated insights for personalized risk prediction and guidance. Key Insights • Questioning the status quo can become a foundation for leadership and innovation. • Unexpected experiences can reveal what truly matters and shape a person’s direction. • Advocacy can inspire people to create systems that empower others to speak for themselves. • Different perspectives can come together to create a more powerful and holistic idea. • Breaking precedent often requires challenging assumptions that others accept as normal. • Innovation requires understanding how people actually respond, not just what founders expect. • Responsible innovation means considering the ethical consequences of new technology. • Personal values can become the foundation of a larger mission to empower people and improve systems. • Purpose becomes more powerful when it extends beyond personal success and creates impact for others.  Timestamps: 00:00 Welcome to Breaking Precedent  00:42 Meet Anne Wojcicki 01:58 BRCA Midnight Results 03:27 Ashkenazi Screening Gaps 04:32 Question Everything 06:12 Mom the Advocate 09:17 Rebel Teacher Mindset 12:05 Debate and Free Thinking 14:46 Stanford Community Roots 16:52 Immigrant Purpose Drive 19:42 Yale Hockey and Culture Shock 24:25 Wall Street Detour 26:13 Healthcare Ethics Wakeup 28:21 HIV Activists Inspire 31:24 Founding 23andMe 34:55 Selling Genetics DTC 38:36 Prevention Meets AI 41:45 Nonprofit Mission Shift 43:50 Drug Discovery Reality 46:31 Paying for Prevention 53:00 Closing Reflections Resources HIV Activist Movement: https://www.hiv.gov?utm_source=chatgpt.com  The Michael J. Fox Foundation: https://www.michaeljfox.org?utm_source=chatgpt.com  23andMe Research Institute: https://www.23andme.org/about/?utm_source=chatgpt.com  Leah Solivan is the host of Breaking Precedent, a podcast that explores the stories of innovators who are pushing societal boundaries and setting new precedents in their fields. Leah Solivan is General Partner at Fuel Capital, where she invests in early-stage companies across consumer technology, hardware, education, marketplaces, and retail. Leah Solivan has 15 years of experience building and creating technology products that have reached millions of people around the globe. She started her career at IBM as an engineer in the software group, working on Lotus Notes and Domino. In 2008, Leah Solivan founded TaskRabbit, the leading on-demand service marketplace in the world. Thank you to our Precedent Breaking Partners!TaskRabbit: taskrabbit.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Justworks: justworks.com/?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast  Squared Away: gosquaredaway.com/breakingprecedent?utm_source=breakingprecedent&utm_medium=podcast&utm_campaign=breakingprecedent&utm_content=podcast Connect with Leah Solivan: Website: breakingprecedent.com/  Instagram: @leah_solivan X: @labunleashed

    Breaking the Code: Anne Wojcicki on Genetics, Reinvention, and Rewriting Consumer Health
5
out of 5
29 Ratings

About

Welcome to Breaking Precedent, the podcast that dives deep into the stories of trailblazers, innovators, and game-changers who are redefining societal precedents. Join us as we sit down with extraordinary individuals who are pushing the boundaries of social norms, challenging precedents, and setting new ones in their fields. Whether it’s in technology, art, social justice, or beyond, Breaking Precedent is your source of inspiration for understanding how precedents are broken and new paths are forged.

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