Ready to launch faster? A fractional CMO can help. Talk to MESH. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder Peter Attia built Family Vitals, an iOS app that helps families securely organize, collaborate on, and understand their medical records—without reinventing a risky data stack. We cover validation before code, scoping to ship, leveraging Apple Health, surviving App Store review, and why security is the feature. Great listen for solo founders and health-tech teams. Peter Attia, founder of Family Vitals: https://www.linkedin.com/in/peter-attia-90945052/ Family Vitals: https://www.familyvitals.com/ 00:00 Why this app began, family pain to product idea 02:14 What Family Vitals does (iOS, collaboration, AI) 04:18 Solo founder build, whiteboard to design to code with AI 07:25 Why iOS first, cost, HIPAA, and not hosting data 10:02 MVP focus and early validation (surveys, willingness to pay) 15:10 Tech surprises and Apple review realities 19:34 Platform leverage, Apple Health vs rebuilding integrations 20:11 What he would do differently, talk to devs, prelaunch list, outsource brand 28:35 Setbacks and plan B during review 30:20 Security and trust, document everything, treat data as core Peter, a software engineer with a data/analytics background, built Family Vitals, an iOS app that lets families securely store, organize, and collaborate on medical records, notes, images, and lab reports—while pulling data via Apple Health from thousands of clinics and hospitals. He explains why he chose iOS first (security posture, cost, infrastructure leverage), how AI sped up 30–40% of the busywork (but not the architecture), and why scoping ruthlessly was the only way to ship. We dig into market validation (conversations + survey with the “sandwich generation”), navigating a multi-month App Store review for medical data, and the choice to use the platform’s rails rather than roll his own HIPAA-heavy backend. Peter shares what he’d change—start lead collection months earlier and partner on branding/positioning sooner—and leaves builders with a clear mantra: validate early, document security, and stack your work so launch momentum isn’t an accident. 3 Founder Moves Peter Used to Ship Faster Tip 1 — Validate before you code (and build a waitlist): Run 15–25 quick interviews with your target “family manager” persona + a lightweight 4–6 question survey to size the pain and test willingness to pay. Stand up a 1-page teaser + email capture and drive $10–$20/day traffic for two weeks. Green-light if you see ≥50–60% positive intent, ≥20% signup rate, and clear top-5 “must-have” features. Parking-lot the rest for later. Tip 2 — Ruthless scope via platform leverage: Pick ONE platform that removes risk. For health data, iOS first can unlock HealthKit/Apple Health connectivity, native security rails, and faster build loops. Design your MVP around the smallest end-to-end journey (e.g., import record → add note → share with family) and trim anything that slows App Review. Tip 3 — Security-first from Day 0 (document everything): Assume regulators, platforms, and partners will ask “how do you protect PHI?” Create a living security pack: data-flow diagram, storage decisions (avoid holding what you don’t need), access controls, audit trails, breach response, and privacy policy. Align features to what platforms will approve now (text-only chat before advanced agents, etc.). This prep shortens review cycles and builds user trust you can market—screenshots of your security posture, not just UI. Need go-to-market firepower? Book MESH. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ #HealthTech #FounderJourney #DigitalHealth
