The Relay

Gabriel Stiritz
  • 5.0 (1)
  • Business

You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical malpractice, consumer class action, mass torts, and employment law firms. This is a unique opportunity to enhance your firm with like-minded professionals aiming to elevate their firms to new heights.

  1. S3, E5: "It's Nothing But a Thing" — Jacob Malherbe on Building an AI-Powered Law Firm

    Jun 26 ·  Video

    S3, E5: "It's Nothing But a Thing" — Jacob Malherbe on Building an AI-Powered Law Firm

    AI is everywhere—but very few law firm owners have actually rebuilt their business around it. In this episode of The Relay, Gabriel Stiritz sits down with Jacob Malherbe, founder of Mass Tort Ad Agency and one of the earliest pioneers of Facebook advertising for plaintiff law firms, to explore what happens when AI moves beyond experimentation and becomes part of your daily operations. After reducing his agency from 20 employees to just five through AI-powered workflows, Jacob shares how he's built custom AI agents to monitor advertising performance, automate repetitive work, generate creative assets, and uncover entirely new ways for law firms to find clients. More importantly, he explains why AI isn't replacing lawyers—it's removing the repetitive work that keeps them from doing their best work. In this episode: How Jacob rebuilt his agency using AI-powered workflows Why AI should augment judgment—not replace it The difference between AI chatbots and AI agents How custom AI tools are changing legal marketing Practical ways law firm owners can begin using AI today Why every firm should start by solving one repetitive problem How AI can help firms grow while serving more clients Whether you're just beginning to explore AI or looking for practical ways to improve your firm's operations, this episode offers a real-world look at what AI implementation actually looks like inside a successful business.

    29 min
  2. S3, E4: Why 80% of Legal Demand Still Goes Unserved

    Jun 9 ·  Video

    S3, E4: Why 80% of Legal Demand Still Goes Unserved

    What happens when a trial lawyer gets so frustrated with a broken legal process that he decides to rebuild it from scratch? In this episode of The Relay, Gabriel Stiritz sits down with Eric Voogt, founder of Proof and former trial lawyer, to discuss how technology is reshaping legal services, why operational efficiency matters more than ever, and what the future of law firms may look like in an era of AI, automation, and private equity investment. After spending more than two decades practicing law, Eric experienced firsthand the inefficiencies of service of process—the critical but often overlooked step of ensuring defendants receive legal notice. That experience led him to build Proof, now one of the largest service-of-process networks in the country. But this conversation goes far beyond process serving. Together, Gabriel and Eric explore how technology is expanding access to legal services, why many law firms are still resisting change, and what it will take for the profession to serve more clients in the years ahead. In this episode: Why Eric left legal practice to build Proof How technology is transforming legal operations Where AI helps law firms—and where humans remain essential The rise of legal tech, MSOs, and private equity-backed firms Why operational efficiency is becoming a competitive advantage The challenge of serving the 80% of legal demand that currently goes unmet What modern law firm leaders should be doing to prepare for the future Whether you're a solo practitioner, managing partner, or legal industry operator, this episode offers a practical look at how technology, scale, and innovation are changing the business of law.

    25 min
  3. S3, E3 - What Personal Injury Law Firms Can Learn From DoorDash

    Jun 3 ·  Video

    S3, E3 - What Personal Injury Law Firms Can Learn From DoorDash

    What can a personal injury law firm learn from DoorDash? More than you might think. In this episode of The Relay, Gabriel Stiritz sits down with Viraj Bindra, Founder and CEO of Finch Legal and former DoorDash product leader, to explore how lessons from one of the fastest-growing technology companies in the world are reshaping law firm operations. Before launching Finch, Viraj spent nearly a decade helping scale DoorDash. Today, he's applying those same operational principles to personal injury law firms—helping firms increase capacity, improve client experience, and say "yes" to more cases without dramatically increasing overhead. Together, Gabriel and Viraj discuss why the future of personal injury law may belong to firms that obsess over operations, client communication, and execution—not just marketing or litigation. In this episode: What personal injury law firms can learn from DoorDash's growth strategy Why "selling the work, not the software" became Finch's core thesis How operational bottlenecks prevent firms from taking more cases The role of AI in legal services—and why outcomes matter more than technology How leading firms are reducing costs while improving client experience Why pre-litigation is becoming a competitive advantage The importance of specialization, focus, and operational excellence Whether you're a solo practitioner looking to scale, a growing firm evaluating operational efficiency, or an established law firm leader thinking about the future of legal services, this episode offers a fresh perspective on what separates the highest-performing firms from everyone else.

    38 min
  4. S3, E2: Claude for Legal Changes Everything — Here’s What Law Firms Need to Know

    May 19 ·  Video

    S3, E2: Claude for Legal Changes Everything — Here’s What Law Firms Need to Know

    Private equity may be dominating the legal conversation right now but another major shift is happening underneath the surface of law firm operations: AI is becoming directly integrated into the tools firms already use every day. In this episode of The Relay, Gabriel Stiritz sits down with Tyler Stillwell, founder of Banjaxed Solutions, to break down Anthropic’s launch of Claude for Legal, legal AI connectors, and what this means for the future of plaintiff law firms. From MCPs and AI workflows to “headless” legal tech and the rise of unified AI interfaces, this conversation explores how firms are navigating one of the fastest technological shifts the industry has ever seen and why the firms experimenting today may have the biggest advantage tomorrow. In this episode: What Claude for Legal actually is How AI connectors (MCPs) work inside law firms Why legal tech may become “invisible” in the future The difference between AI copilots vs. connected systems Why law firms are entering a new build vs. buy era How firms should responsibly adopt AI without compromising client outcomes Where human oversight still matters most in legal workflows Whether you’re actively experimenting with AI or just trying to understand where legal technology is headed, this episode breaks down the practical realities beyond the hype.

    34 min
  5. S3, E 1 - Private Equity Is Entering Personal Injury Law — Here’s What It Actually Looks Like

    Apr 29 ·  Video

    S3, E 1 - Private Equity Is Entering Personal Injury Law — Here’s What It Actually Looks Like

    Private equity is rapidly changing the personal injury landscape — but what do these deals actually look like behind the scenes? In this episode of The Relay, Gabriel Stiritz sits down with Chad Dudley, partner at Dudley DeBosier Injury Lawyers, to break down one of the first major MSO deals in the space. Chad shares how his firm partnered with Uplift Investors to form Orion Legal MSO, and what law firm owners should understand about scaling, selling, and structuring partnerships. In this episode: What an MSO (Management Services Organization) actually is How private equity deals in law firms are structured The difference between selling vs. scaling with partners How to evaluate potential investment partners What integration looks like across multiple firms Where the biggest growth opportunities are today If you’re a law firm owner thinking about growth, succession, or private equity, this episode breaks down what you need to know.

    31 min
  6. S2, E17 – Gold or Fool's Gold? Finding Legal AI Tools that Really Work

    Jan 22 ·  Video

    S2, E17 – Gold or Fool's Gold? Finding Legal AI Tools that Really Work

    In this conversation, Gabriel Stiritz and Justin McCallon discuss the evolving landscape of AI in the legal sector, particularly focusing on litigation workflows. They explore the divide between firms effectively leveraging AI tools and those hesitant due to concerns like hallucinations. Justin shares insights on StrongSuit AI's approach to creating a comprehensive toolkit for litigation, emphasizing the importance of repeatable workflows and the balance between customization and standardization. The discussion also delves into the challenges of evaluating AI tools, addressing hallucinations, and future developments in AI technology for law firms.

    31 min
  7. S2, E16 – PE & PI: The Current Landscape of Law Firm Acquisitions

    Jan 8 ·  Video

    S2, E16 – PE & PI: The Current Landscape of Law Firm Acquisitions

    In this conversation, Gabriel Stiritz and Tom Lenfestey discuss the evolving landscape of law firm transactions, particularly in the personal injury sector. They explore the impact of private equity on law firms, the emergence of Managed Service Organizations (MSOs), and the challenges faced by sellers in understanding their firm's value. The discussion also highlights the importance of strategic planning for law firm owners looking to navigate the changing market dynamics as they prepare for potential acquisitions or investments.

    36 min
  8. S2, E15 – Managing and Maximizing Your Referrals

    11/10/2025 ·  Video

    S2, E15 – Managing and Maximizing Your Referrals

    In this episode, Gabriel Stiritz (CEO, Lexamica) and Glen Lerner (Founder and Partner, Lerner and Rowe) explore rapid changes in the legal business landscape due to AI and market dynamics. The conversation highlights the importance of adaptation in order to thrive in this evolving environment, including the increasingly vital role of referrals as a key part of a sustainable business strategy. Gabriel also touches on Lexamica's origin story, and Glen explains his confident decision to adopt Lexamica as his firm's referral management platform. Erik Bermudez (VP of Strategic Partnerships, Filevine) hosts. Recorded at Lex Summit 2025.

    29 min
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About

You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical malpractice, consumer class action, mass torts, and employment law firms. This is a unique opportunity to enhance your firm with like-minded professionals aiming to elevate their firms to new heights.

Information

  • Creator
    Gabriel Stiritz
  • Years Active
    2024 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    The Relay