The HR Marketing Guy's Podcast

James Lyon
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Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.

  1. 07/01/2025

    Episode 39: How to create more recurring revenue

    Hey! James here and welcome to this week’s podcast episode.  Lots of consultants I know need more recurring revenue.  And in this week's main event, I'm going to give you a 3 step action plan you should follow.  And in today's thought of the week, I'm going to give you a loving nudge to do that thing you've been wanting to do for ages.  So let's jump straight in.

    12 min

  2. 06/24/2025

    Episode 38: The proactive growth system for HR consultants

    Hey! James here. Welcome to this week’s podcast episode.  In this week's main event, I'm going to talk you through the proactive growth system for HR consultants.  This system is the journey you need to take to stop relying on referrals, take back control and start proactively growing your consultancy with intent. And in this today's thought of the week, I'm going to ask if you're holding yourself back in anyway.  So let's jump straight in

    9 min

  3. 06/17/2025

    Episode 37: LinkedIn likes won't get you new clients

    Hey! James here and welcome to this week’s podcast episode.  Likes on LinkedIn won't get you new clients, so please stop chasing LinkedIn algorithm.  In this week's Main Event, I'm going to explain what you should be doing instead to turn your LinkedIn into an appointment setting machine.  And in today's thought of the week, I've got a little personal update from me and why I'm LOVING delivering the prepare to grow mastermind.  So let's jump straight in.

    11 min

  4. 04/29/2025

    Episode 36: How 'legit' do you look?

    Hey! James here and welcome to this week’s podcast episode.  "Checking out to see how legit your consultancy looks" is a process that most buyers are going to go through.  And that's why in this week's main event, we're going to talk about what business owners are looking for and how you can make your consultancy look more legit.  And in my thought of the week, I'm going to share a beautiful analogy for life and for business that I've heard recently that will melt your troubles away.    So let's jump straight in.

    10 min

  5. 04/15/2025

    Episode 35: How competition can help you to create an unbeatable USP

    Hey! James here and welcome to this week’s podcast episode.  In this week's Main Event, we're going to be talking about competition and how you can use your competitors to create a stand out brand and an unbeatable USP.  And in today's thought of the week, I have two bits of advice for you if you wish more business owners knew what an awesome HR consultant you are.  So let's jump straight in.

    11 min

  6. 04/08/2025

    Episode 34: What LinkedIn account do you need to grow your HR consultancy?

    Hey! James here and welcome to this week’s podcast episode.  In this week's Main Event, I'm going to talk you through the different LinkedIn accounts, what features you need and what account is best to help you grow your consultancy.  And in today's thought of the week, I've got a lovely story about a rubber duck I want to tell you about and why it's a timely reminder to give yourself a break.  So let's jump straight in.

    10 min

  7. 04/01/2025

    Episode 33: How to create your email marketing list

    Hey! James here and welcome to this week’s podcast episode.  Your email list of 'opted in' contacts is the most valuable marketing asset that you can build for yourself.  So in this week's main event I'm going explain how you can create your email marketing list and the best way to keep in touch with your lovely contacts.  .  And in today's thought of the week, I'm going to address why a lot of consultants I know are embarrassed about marketing their consultancy and what to remember instead.   So let's jump straight in.

    13 min

  8. 03/25/2025

    Episode 32: How to increase your consultancy's brand awareness

    Hey! James here and welcome to this week's podcast.  One of the top questions I get asked is, James! How do I stop relying on referrals and get new clients?  Well the easiest place to get started is by increasing your brand awareness and in this week's main event, I'm going to explain how you can do this and what's working well for my other clients.  And in today's thought of the week, I'm going to give you the confidence you maybe need to start contacting business owners and asking for an appointment.  So let's jump straight in.

    12 min
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Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.

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