The Nutrition Business Show

Charlyn Ooi

Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, and wellness practitioners. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.

  1. 4d ago

    EP 109: How to Turn a One-Off Consult Into a $2000 Program Client

    You're not undercharging because you lack confidence. You're undercharging because you're only getting paid for the time you spent with your client. In this episode, I share the exact shift that took me from $130 consults to a $2500 gut health program, and what to say so clients opt for the program instead of a single session. Here’s what you’ll learn in this episode: ✨ What your clients are really telling you when they stop rebooking ✨ The 4 pricing steps I moved through to transition from consults to programs ✨ The 3 key moments where the program conversation should happen so it feels ethical and supportive instead of salesy You don't need a bigger audience to grow your business. You need a different offer. . 🔗 LINKS MENTIONED Program Ideas Guide for Dietitians and Nutritionists: Stop trying to invent your program from scratch. Get 77 ideas across a range of nutrition niches and find the one that fits the work you're already doing. Get instant access here → https://charlynooi.com/77-profitable-ideas  . 📲 CONNECT WITH ME Web: https://charlynooi.com/ Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

  2. Aug 9

    EP 108: Pretty Content Is Costing You Clients (Do This Instead)

    You can present to a room full of people without an issue. So why does talking to your own phone camera feel impossible?  In this episode, I break down what's actually working on Instagram right now, and the simple 3-part formula behind content that signs clients.  Here’s what you’ll learn in this episode: ✨ Why over-produced content is dying (and what's converting instead) ✨ The simple 3-part formula for creating high-converting content ✨ Where to find endless content ideas you already have ✨ How to use AI to show up consistently without sounding robotic or losing your whole week If you're done pouring hours into content that doesn't convert, this episode will show you exactly what to do instead.  . 🔗 LINKS MENTIONED Social Content Machine: Stop staring at a blank screen wondering what to post. Get a full week of high-converting content planned in just 20 minutes, tailored to your niche and written in your authentic voice, so you can spend less time creating content and more time working with clients. Get the Social Content Machine Here: https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

  3. Aug 2

    EP 107: How This Dietitian Makes $10K Months in Under 20 Hours a Week

    You've got the experience, the qualifications, and a track record of getting clients results. So why does growing your business and selling online still feel so out of your depth? In this episode, I share how one client holds steady at $10K months working under 20 hours a week, without being on camera all day or living on social media. Here’s what you’ll learn in this episode: ✨ The surprising reason skilled practitioners hold themselves back ✨ The first thing you should sell online (and why it isn't a self-paced course) ✨ How to write marketing that stops the right people scrolling, using words you already have If you know you're capable of more but can't seem to make the leap online, this episode will show you what's really standing in your way. . 🔗 LINKS MENTIONED Momentum is the complete business engine for nutrition experts ready to hit the $100k+ mark without burning out.  We provide the exact roadmap to move you from the 1:1 hourly grind to a scalable, high-ticket signature program. From your offer and funnel to your paid ads strategy, we build the systems with you. 🚀 Apply for the Momentum Club: https://charlynooi.com/momentum-club-live . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

  4. Jul 26

    EP 106: Consults, Courses or Programs: Which One Should You Build Next?

    There's a point where getting more clients stops feeling like a win and starts feeling like a trap.  The calendar's full, the income's plateaued, and the only lever left is to work more hours you don't have.  So you start eyeing a course, a membership, some digital product that promises freedom. But build the wrong one first, and all you've done is swap a full calendar for a launch nobody buys. So what should you actually build next? Here’s what you’ll learn in this episode: ✨ The number that tells you you've outgrown 1:1 work (and why it isn't "fully booked"). ✨ Why most courses and memberships flop for practitioners, and the maths nobody runs before they build one. ✨ Consults, courses or programs: how to tell which one you're actually ready for right now. ✨ The one question that tells you you're ready to build a premium program (your audience size has nothing to do with it). ✨ How to start building your scalable offer now, even with zero subscribers and no online following. If you are ready to stop trading your time for money and want to know exactly how to structure your business for growth, tune in to the episode now.  . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

  5. Jul 19

    EP 105: From Chasing to Chosen: How to Become a Client Magnet

    You're experienced. You're good at what you do. So why does it feel like no one online knows you exist? The truth is, being brilliant at your job and being chosen for it online are two entirely different skills, and no one taught you the second one.  In this episode, we unpack the 3 psychological shifts that move you out of the exhausting client-chasing loop so you become the obvious choice in your niche. Here’s what you’ll discover: The hidden reason why getting more views won’t fix a broken conversion rate. A simple "dinner party test" to see if you're memorable or replaceable Why less qualified practitioners with sharper messaging are winning your ideal clients. The one bio tweak that makes your ideal client feel understood instantly How to pull your natural genius out of your head and package it into a signature method. If you’re ready to stop blending in and start standing out as the obvious choice for your ideal clients, this episode is for you. . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

  6. Jul 12

    EP 104: The 5 Foundations Behind Every Six-Figure Nutrition Business

    You're working harder than ever. So why does six figures still feel out of reach? For most nutrition professionals, the answer was never effort. It's the foundations underneath.  In this episode, I break down the foundations behind every 6-figure nutrition business, and why most practitioners have some of them in place, but rarely all. Here’s what you’ll learn: ✨ The first foundation almost every practitioner overlooks (and why nothing else works without it) ✨ The pricing habit that feels safe but keeps you capped ✨ Why working harder inside your current model may never get you to 6-figures ✨ Why some practitioners never have to sell hard (their clients come pre-warmed) ✨ The difference between a six-figure business and a six-figure job If you've been putting in the effort but six figures still feels just out of reach, this episode will show you exactly which foundations to check, and where your real gap is. . 🔗 LINKS MENTIONED 3 Secrets to Building a $100K Nutrition Program: Discover how to add $100k a year with just one online program, even without a big audience. Watch here → https://charlynooi.com/6-figure-course-masterclass-egad . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.instagram.com/charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

  7. Jul 5

    EP 103: How I Built a VA Team That Runs My Clients' Businesses (feat. Impact VA Group)

    Being busy isn't the problem. Being the only one who can do the work is.  When every client, every launch, and every decision has to pass through you, your business can only grow as fast as you can keep up, and that bottleneck is costing you growth. In this episode, I sit down with my Operations Team Leader Diana to talk about what you can delegate first and how to start even without perfect systems in place. Here's what you'll discover: ✨ The difference between a Visionary and an Executor (and why you need both to move your business forward) ✨ How the Impact VA Group (formerly Digital VA Concierge) takes admin, tech, design, and social media management off your plate, so you're free to do what you do best: helping your clients ✨ How to start delegating even when your processes feel messy If you're stretched thin, working nights, and feeling like you're standing in the way of your own next level, this episode will show you what it looks like to step out of the daily grind and reclaim the freedom you started your business for in the first place. . 🔗 LINKS MENTIONED 🦄 Impact VA Group (formerly DVAC): Our team of skilled Virtual Assistant Unicorns takes the admin, tech, design, and launch execution off your plate so you can step back into the work only you can do.  Packages start at just 3 hours a week. Book your Clarity Call and we'll map out exactly what to offload first → https://charlynooi.as.me/virtualassistants  . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

    EP 103: How I Built a VA Team That Runs My Clients' Businesses (feat. Impact VA Group)
  8. Jun 28

    EP 102: Why Clients Can't Find You on Google (And Why Instagram Isn't Enough)

    Do you really need a website in 2026? Can't you just run your whole business from Instagram? In this episode, we tackle that exact question and look at what you need in a website to turn browsers into leads. Here’s what you’ll learn: ✨ The #1 homepage headline mistake that kills your Google ranking instantly ✨ Three practical SEO tips to get found by your ideal clients ✨ A hidden trick to dominate local searches without publishing your private home address . 🔗 Other Resources The Social Content Machine: My plug-and-play content system designed to take the guesswork and hours out of showing up online, so you can attract the right clients without spending hours on social media.  Get instant access here →⁠ https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

Ratings & Reviews

5
out of 5
8 Ratings

About

Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, and wellness practitioners. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.

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