AI for U

Brian Piper

AI for U is the go-to podcast for higher ed professionals looking to integrate AI into their daily work. Each episode features interviews with industry leaders, providing insights on implementing and leveraging AI to streamline processes, enhance student experiences, and drive institutional success. Join host Brian Piper every other Thursday for fresh, empowering content that keeps you at the forefront of AI in higher education.

  1. 20H AGO

    Ep. 40: Higher Ed’s AI Earthquake: Preparing Graduates for a Redefined Workforce

    In this episode, host Brian Piper speaks with Paul LeBlanc, Visiting Scholar and Special Advisor at the Harvard Graduate School of Education. Paul explores the profound impact of AI on higher education, arguing that institutions must move beyond traditional knowledge transfer to focus on character formation and a “care economy.” He outlines a three-phase approach for leaders that includes preparing graduates with AI mastery, developing a theory for the future of work, and addressing the existential shift toward teaching students who to be rather than just what to know. Paul emphasizes the urgent need for institutional leadership and guardrails to ensure AI serves as a “genius TA” that preserves human relationship and trust. Join us as we discuss:  [3:46] Why higher ed leaders need to urgently prepare their graduates for an AI-assisted workforce [15:24] Preserving brand voice when using AI tools to augment content creation [24:38] Why higher ed needs to evolve from knowledge transfer to relationship-building To hear this interview and many more like it, subscribe on  Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  You are a Senior Strategy Leader in Higher Education with deep experience in: Institutional strategy and governance Enrollment marketing and communications Academic program positioning Change management and organizational alignment Risk assessment and implementation planning You routinely advise presidents, provosts, VPs, and senior leadership teams. TASK Review the uploaded document in full and perform a strategic gap analysis. Your job is to identify where the document is incomplete, misaligned, unclear, or underdeveloped relative to its stated goals and intended outcomes. ANALYSIS REQUIREMENTS Evaluate the document across the following dimensions: Logic & Strategic Coherence Gaps in reasoning, assumptions, or sequencing Areas where conclusions are not supported by evidence or rationale Missing connective tissue between strategy, tactics, and outcomes Audience & Stakeholder Considerations Missing or underdefined audiences (e.g., prospective students, faculty, staff, leadership, donors, partners) Unclear value propositions for specific stakeholder groups Assumptions about audience knowledge, motivation, or readiness Objectives & Success Criteria Objectives that are vague, implicit, or not clearly stated Lack of measurable outcomes, KPIs, or success definitions Misalignment between stated goals and proposed actions Risk, Constraints & Readiness Strategic, operational, reputational, or adoption risks not addressed Missing considerations around capacity, skills, budget, governance, or change management Dependencies or prerequisites that are assumed but not documented Alignment With Stated Goals Sections that do not clearly support the document’s stated goals Tactics or recommendations that feel disconnected or misprioritized Opportunities where alignment could be strengthened or clarified OUTPUT FORMAT (STRICT) Organize your response as a gap-by-gap analysis, using the following structure for each item: Gap Identified (Clear, specific description of what is missing, unclear, or misaligned) Why This Is a Problem (Strategic risk, confusion, inefficiency, or misalignment it could cause) Suggested Addition or Revision (Concrete, actionable recommendation—what should be added, clarified, reframed, or rewritten) Priority Level (High / Medium / Low, based on impact to strategic success) TONE & STANDARDS Be candid, precise, and executive-level Avoid generic advice—anchor feedback in the document itself Do not rewrite the entire document; focus on targeted improvements Assume this document may be used to inform leadership decisions OPTIONAL (IF APPLICABLE) If you notice: Contradictions or internal tensions, call them out explicitly Sections that should be merged, reordered, or elevated, recommend structural changes Missing next steps for implementation, flag them - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min

  2. FEB 12

    Ep. 39: Why Critical Judgment is the Ultimate AI Differentiator

    Brian welcomes Erin Fields, Marketing Director at Ologie, to discuss the critical transition from using AI for mere efficiency to using it for strategic orientation. Erin shares how AI has transformed her workflow by offloading the “invisible work” of reconstructing context and analyzing social data at scale. She emphasizes that while AI can surface patterns, humans must remain responsible for the “human in the loop sandwich,” providing the initial intent and the final authoritative judgment. Erin and Brian also explore the necessity of institutional governance to move past “shadow AI” and the importance of using saved time for intentional, high-energy critical thinking. Join us as we discuss: [3:18] How AI saves your mental energy and where it excels in marketing analysis  [13:35] Why you need an AI process before grabbing the next exciting tool [23:14] Keeping your unique brand voice in AI-assisted content creation To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  Open and AI browser, like Comet or Atlas, navigate to a social media page of yours (or a competitor), and ask a question like: Look through my posts and comments and tell me which topics get the most engagement. Guest Name: Erin Fields, Marketing Director, Ologie Guest Social: https://www.linkedin.com/in/erin-fields-ms/ Guest Bio: Erin Fields is the Marketing Director at Ologie, the agency for brands on a mission, where she helps lead the agency’s content marketing and social media strategies. She started her career in graduate admissions at West Virginia University, before moving into edtech at Element451, where she helped manage content for more than 15 shows on the Enrollify Podcast Network. Erin is a proud graduate of Marshall University and West Virginia University. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    37 min

  3. JAN 29

    Ep. 38: Nobody Has This Figured Out: How to Learn AI Through Curiosity, Not Perfection

    Higher ed is stepping into a new era, and Rebecca Stapley is right in the middle of it. The Director of Marketing and Communications at the Rochester Institute of Technology joins Brian to reveal how AI is helping her cut through email chaos, understand new audiences, and create more space for meaningful work. She also talks frankly about feeling hesitant at first, realizing AI literacy was becoming essential, and discovering that experimentation is the key to unlocking its real value. Join us as we discuss: [6:20] AI as a practice: the yoga analogy, and learning through experience[11:43] The higher ed marketer’s perspective: fundamentals that won’t change[18:58] The responsibility of higher ed to remain transparent and trustworthyTo hear this interview and many more like it, subscribe on  Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  You are an expert communicator. Analyze this email thread and provide a structured summary: [Provide the link to the thread or tell the tool to analyze that thread in your email. Then, either tell the tool "Based on what you know of me..." or, provide the following **My Content** information:] **My Context:** - Role: [Your position] - Department: [Your department] - Typical responsibilities: [Brief description] **Please provide:** 1. CORE TOPIC (2-3 sentences) What is this actually about? 2. ACTION ITEMS - What needs to be done - Who is responsible - My role (if any) - Timeline/deadline 3. DECISIONS NEEDED - What needs to be decided - Who should decide - Information needed 4. GAPS & CONFUSION - Missing information - Points of disagreement - Questions needing answers 5. MY NEXT STEPS What should I do immediately based on my role? 6. SUGGESTED RESPONSE APPROACH If I need to reply, what should I address? Guest Name: Rebecca Stapley, Director of Marketing and Communications, Rochester Institute of Technology's College of Health Sciences and Technology and the School of Individualized Study Guest Social: https://www.linkedin.com/in/rstapley/ Guest Bio: Rebecca is Director of Marketing and Communications for Rochester Institute of Technology's College of Health Sciences and Technology and the School of Individualized Study. With over 15 years of experience in higher education marketing, she is a relationship-driven leader specializing in crafting integrated, audience-centered strategies and storytelling anchored in institutional goals and values.  Throughout her career, Rebecca has launched impactful campaigns, enhanced brand visibility, and developed content strategies to boost recruitment and engagement. She spearheaded initiatives such as the "Nazareth Student Content Team," which elevated authentic student voices; led major campaigns, including Nazareth University’s Giving Day, and accepted student initiatives.  Rebecca holds a Master’s Degree in Integrated Marketing and Communications. Outside of her professional work, she enjoys being cozy with her dogs, curating yoga playlists, and embracing creativity through art and poetry. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min

  4. JAN 15

    Ep. 37: Higher Ed in an Augmented Era: When AI Enhances Human Expertise

    In this conversation, Brian talks with Eric Hollenbeck, Communications Manager for Research at Washington State University - Carson College of Business, to explore how generative AI is becoming a genuine partner in the creative and strategic process. Eric shares why he sees the future not as artificial intelligence but as augmented intelligence. He explains how tools like ChatGPT and Copilot help him analyze data, visualize insights, improve workflows, and communicate more persuasively with leadership and stakeholders. It’s a forward-looking conversation on how AI can elevate the work we do, not replace it. Join us as we discuss:  [2:02] How to use AI to overcome creative blocks[14:31] What industry leaders expect from AI-ready graduates[20:57] Why you should treat AI like you’re supervising an internTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode Prompt:  You are an expert strategic advisor and content creator. I'm experiencing a creative block and need help working through it systematically. Before we dive in, I want you to help me clearly identify what type of block I'm facing so we can address it appropriately. **My Project Context:** - Type of content: [News story, marketing campaign, PR strategy, presentation, etc.] - Target audience: [Who will consume this] - Primary goal: [What should this accomplish] - Deadline pressure: [Timeline constraints] - Stakes level: [Low-risk personal project vs. high-stakes publication] **Where I Am:** - What I've completed so far: [Any research, notes, drafts, outlines] - What I know I want to say: [Core message or key points] - Resources I have: [Data, interviews, research, examples] **Where I'm Stuck:** Describe in detail where your creative process has stalled. Be as specific as possible. Based on my description, help me identify which type(s) of creative block I'm experiencing: - Angle/approach block (I have information but can't find the right way in) - Opening block (I can't figure out how to start) - Structural block (I have pieces but can't organize them effectively) - Illustration block (I can't find the right example, metaphor, or analogy) - Transition block (I can't connect ideas smoothly) - Conclusion block (I don't know how to end effectively) - Voice/tone block (I can't find the right way to express this) - Confidence block (I doubt whether my ideas are worth pursuing) Once we identify the type(s), suggest 3-4 specific strategies for working through each one. Guest Name: Research Communications Manager, Carson College of Business, Washington State University Guest Social: https://www.linkedin.com/in/ericdhollenbeck/ Guest Bio: Eric Hollenbeck is the research communications manager for Washington State University’s Carson College of Business, where he leads strategic storytelling and media outreach for faculty research. He has more than 25 years of experience in marketing, communications, sales, and public relations across higher education, health care, and nonprofit sectors. At WSU, he works with faculty to share research insights on topics such as AI, marketing ethics, consumer behavior, and technology in business. He holds an MBA from Washington State University. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min

  5. JAN 1

    Ep. 36: AI, Content Marketing, and the New Rules of Search Discoverability

    In this episode, Brian sits down with Ross Simmonds, Founder and CEO of Foundation Marketing, for a sharp and unfiltered look at how AI is rewriting the rules of higher education, content strategy, and the entire student decision journey. They dig into the cultural roadblocks that keep institutions stuck, the game-changing speed of AI-assisted content, and the rise of answer engine optimization. Ross unpacks the new world of discoverability, why Reddit, YouTube, and TikTok now carry real weight in recruitment, and what colleges must do to thrive as AI agents begin researching and making recommendations on behalf of future students. Join us as we discuss:  [2:23] Where AI excels in content marketing and where it falls short[15:35] What to do about the collapse of organic traffic and the zero click problem[22:11] How to repurpose content everywhere without burning out your teamCheck out these resources we mentioned during the podcast: ElevenLabsWisprFlowCreate Once, Distribute ForeverTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  You are a channel research expert with a deep understanding of audience behavior. I'm going to ask you to do research related to [Institution name and URL] For each potentially relevant platform, conduct a detailed analysis: **REDDIT:** - Search for existing subreddits related to our institution - Search for mentions in relevant subreddits (r/college, r/gradadmissions, program-specific subs) - Analyze what questions get asked about institutions like ours - Document sentiment and common themes - Identify if we're being cited in LLM responses Assessment:- Does this platform influence our target audience? (High/Medium/Low) - Do we currently have a presence? (Yes/No/Unofficial) - What would strategic presence require? - What are risks of not having a presence? **LINKEDIN:** - Analyze what content about our institution performs well - Review what competitors are publishing - Assess if our target audience(s) are active here - Evaluate if LinkedIn articles/newsletters could expand our reach Assessment: [Same framework as Reddit] **YOUTUBE:** - Search for content about our institution and programs - Analyze view counts and engagement on existing videos - Research what video content performs well for competitors - Identify gaps in video content about our offerings Assessment: [Same framework] **TIKTOK:** - [If relevant to audience] Search for our institution and programs - Analyze student-generated content - Research competitors' presence and performance - Assess cultural fit and resource requirements Assessment: [Same framework] **RANKING/DIRECTORY SITES:** - Identify which sites cite us or competitors - Document which appear in LLM responses - Assess if we're listed/featured appropriately - Determine if pay-to-play models are worth investment Guest Name: Ross Simmonds Guest Social: https://www.linkedin.com/in/rosssimmonds/ Guest Bio: Ross is the founder of Foundation, a B2B content marketing agency and the founder of Distribution.ai, an innovative software helping brands and creators spread their stories with ease. He's an Amazon best selling author of the book: Create Once Distribute forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo, SEMRush, Moz and more. Ross has received the Harry Jerome Young Entrepreneur Award and has been named one of the Top 50 CEOs in Atlantic Canada. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min

  6. 12/18/2025

    Ep. 35: AI Is the Medium, Not the Message: How to Stay Authentic in an AI World

    How do you stay authentic when AI touches everything you create? In this episode, we talk with Stu Eddins, Chief Digital Strategy Officer at Stamats, about the human side of artificial intelligence and why authenticity matters more than ever. Stu shares how AI has quietly shaped digital marketing for years and why technology alone will never replace genuine connection. The conversation turns to higher education and the growing pressure to sound real in a world of automated tools and machine-written messages. Stu explains how schools and marketers can use AI to amplify their voice instead of losing it, focusing on clarity, purpose, and the kind of communication that actually feels human. Join us as we discuss:  [2:39] Is AI a bubble or the next big shift?[9:48] AI as the medium, not the message[17:27] How personalization and agentic AI could impact higher edCheck out these resources we mentioned during the podcast: NotebookLMTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  You are a strategic marketing expert with a deep understanding of higher education. I need to conduct a competitive content analysis to identify gaps in my institution's messaging and content. I want you to help me systematically compare multiple competitor pages against my own to discover what I'm missing or where I could strengthen my positioning. **My Context:** - Institution: [Your institution name and type] - Content being analyzed: [Program page, admissions page, financial aid, etc.] - My page URL: [Your URL] - Target audience: [Who this content serves] - Key goals for this content: [What should it accomplish] **Competitor URLs to analyze:** 1. [Competitor 1 URL] 2. [Competitor 2 URL] 3. [Competitor 3 URL] 4. [Competitor 4 URL] 5. [Competitor 5 URL] [Add up to 10 total] Please visit each URL and analyze the content. Then provide: 1. **Common Themes**: What topics, benefits, or information appear on 3+ competitor pages but are missing or underrepresented on mine? 2. **Unique Differentiators**: What unique angles is each competitor taking that others aren't? 3. **Content Depth Comparison**: Where do competitors provide more comprehensive information than my page? 4. **Messaging Patterns**: What language, tone, or framing approaches are competitors using successfully? 5. **Missing Questions**: What prospective student questions do competitors answer that I don't address? Guest Name: Stu Eddins, Chief Digital Strategy Officer, Stamats Guest Social: https://www.linkedin.com/in/stueddins/ Guest Bio: Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients striving to increase awareness and demand generation for their brands and their programs. He brings decades of digital marketing expertise, having led enterprise-level initiatives in advertising and SEO for industries such as healthcare, higher education, ecommerce, and manufacturing. Certified in Google Ads, Analytics, and Tag Manager, Stu uses his background in sales, customer service, analytics, and marketing to plan and implement successful campaigns that address overarching strategic goals and outcomes with data-driven tactics. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min

  7. 12/04/2025

    Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher Ed

    In this episode, Brian talks with Rob McDole, Director for the Center of Teaching and Learning at Cedarville University, about how AI is transforming the way higher education teaches and learns. The conversation explores how AI supports recall-based learning, helping students move beyond cramming for tests to actually retaining and understanding what they study. They also discuss why institutions need to move past fear and start engaging directly with AI, how guidelines work better than rigid policies in fast-moving environments, and why responsible experimentation is the key to smarter adoption. Join us as we discuss:  [5:58] Overcoming hesitation and building responsible AI frameworks[11:17] The wake-up call: “If you’re not using it, your students are”[16:20] AI and learning science: recall, retention, and real understandingCheck out these resources we mentioned during the podcast: Hugging FaceGrok AIChatGPTTransform Your Teaching with Dr. Barbara OakleyUncommon Sense TeachingTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  This prompt framework comes directly from Geoff Woods, author of The AI-Driven Leader. The acronym stands for: Context: Provide all the specific background information about your unique situation, business, and goals (e.g., “I am the marketing director at an R1 research university that is trying to increase applications and enrollments.” Role: Assign the AI a specific expert persona, such as "an expert higher education marketer with a deep understanding of the admissions funnel" or an "organizational psychologist". Interview: Ask the AI to interview you with a set number of questions (e.g., "ask me one question at a time, up to three questions") to gain deeper context. Task: This is the final step where you tell the AI what to accomplish after it has gathered all the necessary information from the interview, such as, “based on the previous campaigns and initiatives we’ve attempted, create a list of additional opportunities and options that may help us better reach our goals.” Guest Name: Dr. Robert McDole, Director for the Center of Teaching and Learning at Cedarville University Guest Social: https://www.linkedin.com/in/robert-mcdole-509ba1113/ Guest Bio: Dr. Rob McDole is the Director of the Center for Teaching and Learning at Cedarville University, where he leads initiatives in faculty development, instructional innovation, and online education. Since assuming this role in 2016, he has overseen the design and delivery of workshops, consultation services, and technical support to promote excellence in pedagogy across the university. Dr. McDole earned his PhD in Educational Leadership from Columbia International University, where he developed a strong foundation in academic leadership, instructional strategy, and the effective integration of technology in higher education. His academic background informs his work in supporting Cedarville’s mission of equipping faculty and students for excellence in teaching and learning.  A Cedarville alumnus (Class of 1998), Dr. McDole returned to his alma mater after serving as the Director of Online Education at Multnomah University in Portland, Oregon. There, he led the development and implementation of online programs, gaining extensive experience in distance learning and instructional design.  At Cedarville, he oversees a dynamic team at the Center for Teaching and Learning (CTL), providing services such as faculty consultation, course design support, multimedia production, and technology integration. His team plays a vital role in enhancing the university’s educational practices and helping faculty adapt to evolving instructional needs.  Dr. McDole is also the co-host of the Transform Your Teaching podcast, where he explores contemporary issues in education—from pedagogy and learning theory to emerging tools like artificial intelligence and their practical application in the classroom. His leadership encourages innovation while staying grounded in Cedarville’s Christ-centered academic mission. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min

  8. 11/20/2025

    Ep. 33: AI at the Core: What It Really Means to Be an AI-First Higher Ed Institution

    What does it really mean to be an AI-first institution? In this episode, Kyle Campbell, Founder and Managing Director of Education Marketer, joins Brian to break down how higher education can move beyond surface-level innovation. Kyle shares how to make AI part of the system, not just a shortcut. He also explains why leaders need the most AI education and how technology can make university messaging sound more human. This conversation pushes past buzzwords and shows what real transformation looks like. Join us as we discuss:  [2:32] Why content is no longer a differentiator in higher ed marketing[1-:25] How to avoid the “better trap” by creating new systems instead of faster old ones[17:38] The end of the knowledge worker and the rise of creative catalystsCheck out these resources we mentioned during the podcast: VirtuousAIExponential View Category PiratesTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player. Episode prompt:  You are a content strategy expert.  I'm going to analyze my content performance data against our strategic priorities to identify gaps and misalignments. Conduct a comprehensive audit that reveals where we're missing opportunities. Content Data to Analyze: [PASTE YOUR EXPORTED CONTENT DATA - social posts, blog titles, email subjects, etc.] Platform: [SPECIFY: LinkedIn, Twitter/X, Instagram, Blog, etc.]Time period: [DATE RANGE]Engagement metrics: [INCLUDE IF AVAILABLE]Institutional Context: Institution type: [PUBLIC/PRIVATE, SIZE, RESEARCH LEVEL]Strategic priorities: [LIST YOUR TOP 3-5 INSTITUTIONAL GOALS]Brand values: [CORE VALUES YOUR INSTITUTION PROMOTES]Target audiences: [PRIMARY AUDIENCE SEGMENTS]Desired reputation: [WHAT YOU WANT TO BE KNOWN FOR]Analysis Requested: Content CategorizationCategorize all content by theme/topicCalculate the percentage of content in each categoryIdentify dominant themes vs. neglected areasStrategic Alignment AssessmentMap content categories to our strategic prioritiesCalculate what % of content supports each priority and how much content doesn't support any current strategic prioritiesIdentify priorities with minimal content supportAudience-Content MatchAnalyze if content themes match audience interestsIdentify content getting engagement from the wrong audiencesSpot missed opportunities with existing followersGap IdentificationList strategic priorities with Identify audiences we're not effectively reachingHighlight brand values not reflected in contentActionable RecommendationsSuggest specific content topics to increaseRecommend content to reduce or eliminatePropose content calendar adjustmentsOutput Format: Provide results in a clear report format with: Executive summary of key findingsData visualized as percentagesTop 3 critical gaps to address immediately90-day action plan for alignmentFocus on patterns and insights I might miss in manual review, but flag any categorizations that seem questionable for human verification. Guest Name: Kyle Campbell, Founder, Managing Director, Education Marketer Guest Social: https://www.linkedin.com/in/kyledavecampbell/ Guest Bio: Kyle Campbell is a higher ed marketing consultant and the managing director of Education Marketer, an insights and consultancy firm for higher ed. Every week on a Tuesday, he publishes The Education Marketer Newsletter, an accessible (yet hard-hitting) overview of the state of the sector and what matters to education marketers. He brings over a decade of experience for university professionals looking to build and engage student audiences. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/ About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min
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About

AI for U is the go-to podcast for higher ed professionals looking to integrate AI into their daily work. Each episode features interviews with industry leaders, providing insights on implementing and leveraging AI to streamline processes, enhance student experiences, and drive institutional success. Join host Brian Piper every other Thursday for fresh, empowering content that keeps you at the forefront of AI in higher education.

Information

  • Creator
    Brian Piper
  • Years Active
    2024 - 2026
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © 2024 Enrollify
  • Show Website
    AI for U

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