Big Players - Brand Building, Growth Hacking, Marketing Strategy

Big Players
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Grow big, scale big, make big things happen. All things entrepreneur, growth hacking, marketing, AI, tech, social.

Episodes

  1. 01/29/2025

    Crisis PR nightmare?

    Is your brand facing a PR NIGHTMARE? Matthew Berman sits down with Juda Engelmayer, a leading crisis management expert often called the "Ray Donovan of PR," to reveal the secrets to surviving—and even thriving—through a public relations crisis. Juda has helped Fortune 500 companies, celebrities, and brands navigate some of the most challenging PR disasters imaginable. He's here to share his proven strategies, real-world case studies (including the Crown Heights Riots), and actionable advice that could save your brand millions of dollars. Don't let a crisis destroy your business. Learn how to protect your reputation, retain your customers, and even turn a potential disaster into an opportunity for growth. 📈 Need to scale your brand beyond $5mm ARR? — https://gjtjwzvvuhd.typeform.com/to/bk1odKYG Episode Timestamps: 00:00 Intro: Facing a Brand Nightmare 00:46 Identifying a PR Crisis & How to Respond 02:32 Key Mistake: Acting Without a Strategy 03:38 Controlling the Narrative & the Psychology of Crisis Management 05:46 How Juda Became the "Ray Donovan of PR" 07:33 From Volunteer to Crisis Communications Expert 08:26 Case Study: The Crown Heights Riots 09:17 Creative PR Tactics: Billboards, Newsletters & Beyond 11:30 How to Contact Juda Key Takeaways: • Calm is King: The first step in any PR crisis is to remain calm and avoid impulsive reactions. • Understand the Situation: Don't act or speak without knowing all the facts and perspectives. • Control Your Environment: As a crisis communicator, Juda emphasizes the importance of controlling the narrative as much as possible. • Be Creative: Juda shares unconventional tactics he's used to help clients, including leveraging social media, paid platforms and even creating their own publications. • Empathy is Essential: Understand and acknowledge the perspectives of all stakeholders involved. • Every Crisis is an Opportunity: With the right approach, a PR crisis can be an opportunity for growth, brand building, and even increased revenue. • Preparation is Key: Don't wait for a crisis to happen. Develop a crisis communication plan now. • When in doubt, contact Juda: He's helped countless brands navigate treacherous waters. ⚡️ Join the Big Players newsletter for growth hacks — https://bigplayers.co 👋 Matthew Berman is a 4x founder in tech, media, marketing, and social. 💰 Want millions of views? My agency, Emerald Digital, grows brands fast: https://emerald.digital Find Me on Social: Twitter: https://x.com/TheMattBerman Instagram: https://www.instagram.com/themattberman/ LinkedIn: https://www.linkedin.com/in/matthewberman1/ Connect with Juda Engelmayer: Website: https://www.heraldpr.com/ X/Twitter: https://twitter.com/judae LinkedIn: https://www.linkedin.com/in/jengelmayer/ Facebook: https://www.facebook.com/judae YouTube: https://www.youtube.com/c/JudaEngelmayer #crisiscommunication #publicrelations #PRcrisis #crisismanagement #brandreputation #brandprotection #marketing #entrepreneurship #business #leadership #judaengelmayer #raydonovanofpr #crownheightsriots #mediatraining #PRtips

    13 min
  2. Build A Fanbase: Tips From Impractical Jokers' Creative Fixer

    08/07/2024

    Build A Fanbase: Tips From Impractical Jokers' Creative Fixer

    Discover the secrets to building and maintaining a passionate fanbase with Simmy Kustanowitz, the creative genius behind hit shows like Impractical Jokers. In this eye-opening interview, Simmy shares invaluable insights from his extensive TV career on how to create content that resonates, engages, and keeps audiences coming back for more. Key topics: - Strategies for audience engagement and retention - Balancing content for hardcore fans and newcomers - The power of fan feedback in shaping content - Creating a 360-degree relationship with your audience - Applying TV audience-building techniques to any industry Simmy reveals how his experience in fast-paced television production translates into powerful tools for cultivating loyal followers in any field. Learn how his "Rethink the Way You Think" workshops are helping companies across industries build their own raving fanbases. Follow Simmy: https://x.com/simmykay Learn more about Clocktower Innovation: https://clocktowerinnovation.com Learn more about Simmy & Matt's secret social media project: https://connyct.com 📈 Need to grow your brand? Create incredible content? Run ROI driven onmichannel campaigns? Scale your business with award winning digital creative, data, and strategy — https://gjtjwzvvuhd.typeform.com/to/b... ⚡️ Join the Big Players newsletter, for free. Get growth hacks, marketing strategies, tech+AI, and ops advice — https://bigplayers.co 👋 Matthew Berman is a serial entrepreneur, founder, and CEO running marketing, media, and social agencies. Check Out Matt’s Stuff: - Emerald Digital - https://emerald.digital - Art by Crystale - https://artbycrystale.com

    33 min
  • 2 Episodes

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Grow big, scale big, make big things happen. All things entrepreneur, growth hacking, marketing, AI, tech, social.

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