The Business Game

The Business Game

The Business Game The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level. We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit. If you are: • Trying to get your first consistent revenue • Building your first real team • Breaking through the messy middle • Scaling toward eight or nine figures • Or preparing for exit There is an episode that meets you where you are. Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle. Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not. The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one. Because scaling is not random. It is a game. And every level has different rules. Find your level. Play it properly. Then level up. Watch video episodes on YouTube and explore more at thebusinessgamegroup.com

  1. 3d ago

    "Energy Is Money" The Business Truth Nobody Wants to Hear | Carmen Williams

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Carmen Williams, founder of Global Teams, a virtual assistant and remote staffing company that has built a team of more than 125 people across the Philippines and South Africa.  With a background in science, starting university at 16, completing honors in fetal lung development, and spending a decade in healthcare strategy and compliance — Carmen knows firsthand that business growth requires letting go.  After her mum was diagnosed with a terminal illness, Carmen walked out of her perfectly good job the same day she decided to leave, started a business as a single parent with two kids, and within six months had hired her first virtual assistant — a decision that landed her a $60,000 contract within a month.  Her philosophy is simple but radical: learn enough to delegate, build trust without spy software, and protect your energy like it's the only currency that matters, because for business owners, it is. Let's dive in, with Carmen Williams: From science to entrepreneurship: the child genius who started university at 16The scientific way of thinking — and why it's both an advantage and a double-edged sword"What decision would I make today if I knew I was gonna die in 20 years?"Burning the boats: quitting on the spot and cashing out long service leaveWhy delusion is sometimes exactly what you need to startHiring her first virtual assistant at six months in — and the $60K contract that followedWhy founders struggle to let go: fear, status, and the cult of busyThe delegation queen's rule: do it yourself first, then hand it overThe 30/60-day plan for an overwhelmed business owner working 70-hour weeks"You don't have the brain space to delegate" — and how to fix thatLayering on tasks bite-sized: don't overwhelm the VA or yourselfThe tasks founders hold onto too long (and why appointment-scheduling isn't one you should touch)LinkedIn marketing that actually works: connecting, posting, and adding valueThe pickle on TikTok: finding your boundaries on LinkedInAuthenticity wins: the underground car park video that outperformed everythingWhere AI falls short — and why human-to-human is the real premiumAI avatars vs raw face-to-camera: what the data says about viewsLeading 125 people across two continents: trust, culture, and watercooler momentsThe finance team mistake: going from step 2 to step 10 without bringing people alongRed flags when hiring a virtual assistant: the unicorn myth and the silence problemWhy Global Teams doesn't use spy software — and still gets 200 applicants a dayThe leadership mistake that changed everything: slowing down on purposeEnergy is money — why time isn't the currency business owners should be trackingWhite space: why Carmen takes Wednesdays off with zero contact from the teamThe anti-busy club: why not being busy should be the new status symbolThe next chapter: Global Teams Academy — spreading the love beyond clientsQuick-fire round: growth over profitability, human over AI, global talent over localHow Carmen defines winning the business game: learning and having funIf you're a founder, business owner, or service provider who is drowning in work, scared to delegate, wondering where AI fits in without losing the human touch, or simply exhausted by the cult of busyness, this episode is packed with honest reflections, practical delegation frameworks, and hard-won wisdom from someone who built a 125-person global team from a hospital room. Connect with Carmen Williams: Website: https://globalteams.com.au/ LinkedIn: https://www.linkedin.com/in/carmenwilliamsau/ Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  2. 6d ago

    Why This Consultant Walked Away From Easy Revenue to Do the Right Thing | Sarabpreet "SP" Singh

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Sarabpreet "SP" Singh, founder and principal consultant of Bhani Consulting, a Perth-based digital transformation and ERP consultancy helping organisations make better technology decisions without being tied to any particular vendor. With more than 16 years of experience across local government, aged care, not-for-profits, and Aboriginal corporations, SP has built a vendor-agnostic practice where doing the right thing sometimes means walking away from revenue and where the work comes when it's ripe, not when you chase it. Let's dive in, with SP Singh: Why SP named his company after his daughter The "entrepreneurial seizure" that started it all Discovering you can sell after years of believing you couldn't How much you don't know — and why that's a gift Why boredom is actually a growth strategy Vendor-agnostic: independence as a competitive advantage When doing the right thing costs you revenue Trust: the real value proposition no software can replace Defining client success beyond getting a system up and running Building internal capability so the client doesn't depend on you Visibility through writing, videos, and lunch & learns "When the work is ripe": why chasing clients doesn't work The founder's dilemma: working in vs. on the business Letting go: why SP isn't ready for others to represent the brand yet Trust signals: books, panels, and the credibility that compounds Building a strategic ecosystem, not just a client list Trusting the process when you feel stuck and alone Hukam: the spiritual practice of acceptance in business and life Staying positive through exercise, family, and the right environment Why work-life balance is a myth — and what to do instead From Punjab to Perth: defining success on your own terms It's not about revenue and numbers — it's about impact and change How AI transformed a consultancy in 18 months (Claude, not Copilot) The next chapter: building products and scaling beyond the founder Why consistency in deep relationships is the key to winning clients Quick-fire round: profitability over revenue, reputation over reach, and more How SP defines winning the business game If you're a founder, consultant, or service business owner who wants to understand what it really takes to build trust in a crowded market, balance client delivery with growing the business, and scale beyond the founder without losing what makes your work valuable, this episode is packed with honest reflections, practical lessons, and hard-won wisdom from someone building it in real time. Connect with SP Singh: Website: https://bhaniconsulting.com/ Blog: spsingh.me Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  3. Oct 22

    He Sold His Company for $10M. It Was Worth $1 Billion. | Shlomo Assa

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Shlomo Assa, chairman, president, and co-founder of Acclaro Medical, a US-made medical device company serving the aesthetic and anti-aging skin health market. With more than 40 years of experience in photonic technology, medical devices, and entrepreneurship, Shlomo has founded and sold four companies, helped triple Candela Medical's revenue in four years through product innovation and brand repositioning, and now leads a global business operating across the US, Europe, Asia Pacific, and the Middle East. Let's dive in, with Shlomo Assa: Why "me too" is the enemy of every entrepreneur The laser projector venture that was 15 years ahead of its time Great technology without economics is just an expensive hobby The tattoo economics lesson: why some markets have no money The Cutera acne story: building $450M of machines nobody buys Selling too early: the $10M exit that could have been $1B "Money people think money is everything — it's the people" Why the 2008 financial crisis cost him hundreds of millions Geopolitical and economic conditions should not affect your business The daily drama of managing high-commission sales teams Hiring philosophy: interview your first 1,000 employees yourself Building enterprise value: EBITDA multipliers vs. revenue multipliers Why exceptional growth gets you 10x the valuation What keeps a 73-year-old entrepreneur innovating International expansion: "in every country, you need to be local" "Close the store": the discipline of protecting your rest and clarity 90% is as good as perfect — don't chase the last 10% Decision-making: ask for options, not black and white "Entrepreneur is not a gambler — entrepreneur is risk-averse" Focus on the economics of your solution before anything else Quick-fire round: innovation vs. execution, speed vs. precision, and more How Shlomo defines winning the business game If you're a founder, entrepreneur, or business leader who wants to understand the difference between great technology and a great business, this episode is packed with hard-won lessons on valuation, economics, hiring, scaling globally, and the mindset needed to build a company worth hundreds of millions without panicking, gambling, or selling too early. Connect with Shlomo Assa: Email: sassa@aclaromd.com LinkedIn: https://www.linkedin.com/in/shlomo-assa-b8ba8720/ Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  4. Oct 19

    How to Build a Business That Runs Without You | Derek Isaac

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Derek Isaac, a business systems coach who helps general contractors and home builders bring structure, control, and accountability to growing construction businesses. After 20+ years in construction, contracting, and real estate investing, Derek has built a coaching program that fully systemizes general contracting companies from top to bottom. Derek started as a contract framer who knew how to do the work but didn't know how to run the business. He spent years learning through trial, error, and expensive mistakes before building systems that transformed his own company and now dozens of contractors across multiple countries through Rapid Result Creators. Let's dive in, with Derek Isaac: Why most construction owners build a business that traps them Revenue vs. profit: the mistake quietly killing contractors Why growth without systems makes everything worse Not knowing your overhead margins  "Stay humble and lean on other people for advice" The first systems every contractor needs: file management, financials, project management Why "firefighting" is the default mode for most owners Markup vs. margin: the silent profit killer Job costing and the feedback loop most contractors don't have Hiring philosophy: build the system first, then hire the person Keeping a database of every applicant you've ever received Owner dependency: what it actually costs beyond time Designing your business around your life, not the other way around Why you probably don't need $5 million to live your dream life Strategic scaling vs. blind growth The shiny object syndrome: why contractors jump into real estate too early The one thing every contractor should do this week to create traction "You're not gonna figure it out on your own, and why would you want to?" What a truly well-run construction business looks like If you're a contractor, trades business owner, or entrepreneur who feels stuck working IN your business instead of ON it, this episode is packed with hard-won lessons, practical frameworks, and a clear roadmap for building a company that works for you, not the other way around. Connect with Derek Isaac: Website: rapidresultcreators.com LinkedIn: https://www.linkedin.com/in/derek-isaac/ Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  5. Oct 15

    Why Biohacking Has Been Getting It Wrong For Women | Timmi Stump

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Timmi Stump, Chief Commercial Officer of Vesalius Longevity Labs, a company building the infrastructure for longevity and regenerative medicine from the ground up, pharmacy channels, a provider ordering platform, an elite clinic in Miami, and a telemedicine platform on the way. Timmi spent 25 years in pharmaceuticals before jumping into integrative medicine six years ago. She's worked across CBD, lab services, pharmacy, and pharmaceutical manufacturing and she's bringing all of it together to build a company in a category that's moving faster than its own infrastructure. Now Vesalius is going public, and Timmi is building a platform that takes longevity medicine from a gray market for elites to a compliant, accessible system for everyday people. Let's dive in, with Timmi Stump: Why longevity medicine isn't about living to 150 What peptides actually are and how they work in your body Why younger entrepreneurs should start optimizing now, not later Building Vesalius from zero: no team, no playbook, no industry norms Knowing what "bad" looks like and why that's the best competitive edge The first 90 days: listening, sequencing, and finding the path of least resistance The biggest mistake: supply chain, and what it cost the company "Failure is not an option"  the cost of not taking the leap The pivot: from gray market to pharmacy model in two weeks Running two commercial models (elite clinic + telemedicine) under one brand Luxury funds the first version: how early adopters pay for mass-market access Women in midlife: the most overlooked customer in longevity medicine What peptides she actually takes (and the stacking protocols that work) Tech integration: systems crashing, bringing everything in-house, and doing it right "You only get one chance" why rushing to market costs more than waiting Hiring philosophy: "your vibe has to vibe with my tribe" What keeps her up at night as the company goes public The future of longevity medicine in the next 10–15 years The one message for a 45-year-old burned-out business owner If you're a founder, entrepreneur, or business owner trying to understand longevity as a growth market, build a company in a regulated industry with no playbook, or figure out how to scale without losing quality, this episode is packed with hard-won lessons, practical frameworks, and a look at why your energy and vitality might be your biggest business asset. Connect with Timmi Stump: LinkedIn: https://www.linkedin.com/company/vesalius-longevity-labs Vesalius Longevity Labs: vesaliuslabs.com  Peptual: peptual.com Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  6. Oct 12

    Why I Turned Away 25% of People Who Wanted a Franchise | Mike Harley

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Mike Harley, a franchise systems specialist with decades of experience building and scaling franchise operations across the car rental, automotive, parking, and recreation industries, including taking a company public and building the largest used car sales franchise network in the US. Mike is now bringing that expertise to the US pharmacy industry through Galt Phranchise™ System , helping independent pharmacy owners build more sustainable businesses through a proven franchise model that adds revenue streams, national brand support, and data-driven territory protection, without taking over their existing pharmacy operations. Let's dive in, with Mike Harley: The state of independent pharmacies in the US: why they're closing at record rates and what's really behind the shrinking marginsWhy franchising is the answer for independent pharmacy owners and how Galt adds revenue streams without taking over their existing businessProtected territories: how physician data and population mapping create franchise areas that actually have growth potential (and why it matters psychologically, not just commercially)Compliance in a highly regulated world: what happens when you put FDA and FTC in the same sentence, every single dayThe onboarding process: from application to NDA to a 60-120 day consultative cycle and the "look in the eye" commitment test Mike uses before signing any franchiseeThe hardest part to systemize: getting entrepreneurs to sit back, check their ego, and say "teach me"The airplane analogy: why the franchisor and franchisee need to be pilot and co-pilot and what happens when passengers see them fightingHiring philosophy: why Mike hires 80% on personality and 20% on work ethic (and doesn't care about experience)The vision: building a billion-dollar company from a $100-150 million base  and the outside forces that could get in the wayWhat keeps Mike up at night: it's always the franchiseesIf you're a founder, entrepreneur, or healthcare business owner trying to understand how franchising could help you scale or you're an independent pharmacy owner watching your margins shrink and wondering what comes next, this episode is packed with practical frameworks, hard-won lessons, and a refreshing look at why the businesses that commit to a system today will own their market tomorrow. Connect with Mike Harley: LinkedIn: https://www.linkedin.com/in/mikeharley Galt Phranchise™ System: https://galtfranchise.com/ Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  7. Oct 8

    2/3 of Your Website Traffic is AI — And It's Costing You Clients | Huxley Peckham

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Huxley Peckham, founder of Tech Horizon Labs and creator of "Are You Found by AI", a platform that shows companies what AI tools are actually telling their customers about them. Huxley helps founders answer the question he asks every business owner before working with them: can an AI agent visit your website and confidently understand what you do or are you invisible to the fastest-growing discovery channel in history? Let's dive in, with Huxley Peckham: Why two-thirds of your website traffic is already AI What AI sees when it visits your website (and why your awards, badges, and visuals don't count if they're not in machine-readable text) The click-through crash: #1 on Google dropped from 15% to 8%  Why customers referred by AI are 3x more likely to buy before they even land on your site How to make your website machine-readable so AI recommends you in the top 3 queries From Web3 to AI: how to spot the difference between a hype cycle and a real use case before it's obvious The self-improvement loop: when AI can code, it codes itself  Tokens vs staff: when it's genuinely cheaper to hire AI than a person If you're a founder, entrepreneur, or business owner trying to understand how AI is already reshaping customer discovery, lead generation, and search, this episode is packed with practical frameworks, frontier insights, and a refreshing look at why the businesses that get found by AI today will own the market tomorrow. Connect with Huxley Peckham: Tech Horizon Labs: https://techhorizonlabs.com/ Website: https://areyoufoundbyai.com Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

  8. Oct 5

    Why Only 4% of Businesses Ever Break $1M (And How to Be One of Them) | Tamika Tyson

    Send us Fan Mail On today's episode of The Business Game, we're sitting down with Tamika Tyson, founder and managing director of SCALE, a risk-informed advisory firm helping investors and portfolio companies understand the risks that shape performance, growth, and value. She's also the author of Win or Win, a #1 bestseller in multiple Amazon categories on getting the right people in the right roles at the right time. After starting her career underwriting small business loans in a bank basement, testing covenants, calculating ratios, and discovering that balance sheets didn't always balance, Tamika learned how companies function from the ground up through their financial statements. That foundation took her from approving loans to structuring $20 billion energy and infrastructure deals across Europe, Asia, Latin America, the Middle East, and Africa. Along the way, she sat on both sides of the table making the calls and watching the bad ones, being the advisor and being the problem, and noticed the patterns that separate businesses that scale from the ones that stall.  Today, she helps founders answer the question she asks every business owner before investing: are you optimising for return on investment, or return on ego? Let's dive in, with Tamika Tyson: Why only 4% of US businesses ever break $1M in recurring revenue  "Can you fire your niece?"  the one question she asks every founder before investing Why your biggest customer might be the one quietly destroying your margins The cash flow statement she asks for before anything else and why net income lies The real cost of going out on your own, and why it's not financial The three reasons teams fail: misalignment, parallel play, and return on ego Speed vs. systems vs. mission: which founder archetype are you, and where will it trip you up Why you must delegate the decision, not just the work and how to know if you're not The team that gets you to $1M won't be the team that gets you to $10M Your first two hires as a scaling founder, and why one of them should be nothing like you AI is a tool, not a solution where it belongs in your business and where it doesn't The three things every founder must focus on to level up: customers, margins, and your own limitations Why you need to fire yourself from certain roles and how to know which ones The career-defining moment: learning to ask for help, and the New York story that changed everything "What's the best that could happen?" why reframing risk might be the most important question you ask this year If you're a founder, entrepreneur, business owner, or anyone trying to scale past your first million without becoming the bottleneck, this episode is packed with practical frameworks on team building, delegation, financial literacy, return on ego, and building a business that wins on your own terms. Connect with Tamika Tyson: Website: https://www.tamikatyson.com/ Support the show Thank you for listening to The Business Game, where real founders break down the real levels of business. Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up. If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap. For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram. Want to identify your level or learn more about The Business Game framework? Visit www.thebusinessgamegroup.com It's time to Level Up! We’ll see you at the next level.

About

The Business Game The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level. We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit. If you are: • Trying to get your first consistent revenue • Building your first real team • Breaking through the messy middle • Scaling toward eight or nine figures • Or preparing for exit There is an episode that meets you where you are. Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle. Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not. The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one. Because scaling is not random. It is a game. And every level has different rules. Find your level. Play it properly. Then level up. Watch video episodes on YouTube and explore more at thebusinessgamegroup.com