The Blueprint: An FPA NexGen® Podcast

FPA NexGen®
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Dive into the world of financial planning with "The Blueprint: An FPA NexGen® Podcast," where hosts Deshawn Peterson, CFP® and Mike Zarrelli, CFP®, EA, navigate you through the lives of the next generation of financial planners. Join us as we uncover the personal journeys, triumphs, and challenges of emerging professionals in the industry. Whether you're just starting out, a career changer, or a seasoned planner, find inspiration and valuable insights in this podcast.

  1. Why Passion Comes After the Work: Lessons from Two Years Behind the Mic

    JAN 21

    Why Passion Comes After the Work: Lessons from Two Years Behind the Mic

    What does it really take to build a meaningful career in financial planning—and why does passion usually show up after the hard work? In this reflective Season 3 finale of The Blueprint | FPA NexGen® Podcast, hosts Mike Zarrelli, CFP®, EA and Deshawn Peterson, CFP® turn the mic inward. Deshawn shares lessons from two years as a podcast host, exploring how consistency, discipline, and intentional effort compound into professional growth, stronger relationships, and long-term fulfillment. This episode dives into the behind-the-scenes realities of podcasting, career pivots, networking, and the often-overlooked skills that separate good advisors from great ones—like deep listening, focus, and learning to trust the process even when outcomes aren’t guaranteed. Whether you’re an early-career financial planner, a career changer, or someone navigating uncertainty in your professional journey, this conversation delivers timeless insights for building a career with purpose. What You’ll Learn Why passion often follows consistency—not inspiration How discipline beats motivation over the long run The role of listening in leadership and client relationships Lessons for career changers entering financial planning How small, simple habits compound into career success Key Takeaways Passion in your career is often built after consistent effort—not before it Discipline and routine matter more than motivation for long-term success Deep listening is a critical leadership and relationship-building skill Simple, repeatable habits compound into meaningful professional growth Career setbacks and missed opportunities provide valuable feedback when reviewed honestly Early-career advisors benefit from narrowing focus sooner rather than trying to do everything Merging personal values with professional life can create greater clarity and sustainability Episode Chapters 00:00 Why passion is built—not discovered 06:30 The hidden work behind launching and sustaining a podcast 12:45 Developing elite listening skills as a leader 20:10 Building genuine professional relationships 28:40 Discipline, motivation, and finding your “why” 38:15 Career pivots, setbacks, and learning from failure 49:30 Advice for early-career and career-changing advisors 57:00 Final reflections and Season 3 wrap-up

    27 min
  2. How FPA Involvement Helped This Student Land Internships and Gain Career Clarity

    JAN 13

    How FPA Involvement Helped This Student Land Internships and Gain Career Clarity

    In this episode of The Blueprint | FPA NexGen® Podcast, hosts Mike Zarrelli, CFP, EA and Deshawn Peterson, CFP sit down with Ian Mueller, a senior at the University of Missouri (Mizzou), to explore what early-career financial planners can learn from real-world experience—long before passing the CFP® exam. Ian shares how getting involved in FPA leadership as a student helped him build a national network, land multiple internships, and compete at the highest level in the FPA Financial Planning Challenge. From creating a comprehensive financial plan to presenting it under pressure in front of industry professionals, Ian breaks down what the competition taught him about client communication, values-based planning, and the “art” of financial planning. The conversation also covers why Ian chose a dual major in economics and financial planning, how a psychology minor complements advisory work, and why asking better questions—not knowing all the answers—is the fastest way to grow in this profession. What You’ll Learn How FPA involvement accelerates early-career growth What judges look for in the Financial Planning Challenge Why client values matter more than optimization How to get the most out of internships Tips for students attending their first industry conference Key Takeaways Early real-world experience matters – Hands-on planning experience helps bridge the gap between coursework and client-facing work before earning the CFP® designation. FPA involvement accelerates careers – Student leadership and engagement create meaningful networking opportunities and open doors to internships and jobs. The Financial Planning Challenge mirrors real client meetings – Success requires clear communication, preparation, and a client-first mindset—not just technical accuracy. Client values matter more than optimization – The most mathematically “correct” solution isn’t always the best recommendation for the client. Strong communication separates great planners – Simplifying complex financial concepts builds trust and improves client understanding. Curiosity maximizes internship value – Asking thoughtful questions and learning directly from advisors leads to faster professional growth. Conferences build confidence and clarity – Industry events help students understand career paths, expand networks, and gain perspective early. Episode Chapters 00:00 – Introduction & Ian’s background 04:45 – Dual majors, psychology, and accelerated education 09:30 – What the FPA Financial Planning Challenge really tests 18:40 – Communicating complex advice to real clients 28:10 – Getting involved in FPA and restarting a student chapter 37:00 – How networking led to internships 46:15 – Why the “optimal” answer isn’t always the right one 55:00 – Conference advice for students & early-career advisors

    28 min
  3. Why Most CFP® Candidates Fail (And the Smarter Way to Pass)

    12/23/2025

    Why Most CFP® Candidates Fail (And the Smarter Way to Pass)

    In this episode of The Blueprint | FPA NexGen® Podcast, hosts Mike Zarrelli, CFP, EA and Deshawn Peterson, CFP sit down with Matt Goren, PhD, CFP®, Chief Strategy Officer at Danko Education and a leading voice in CFP® exam education. Matt shares how his background in social psychology and financial education has reshaped how future advisors should prepare for the CFP® exam — and why traditional, lecture-heavy study methods are failing today’s younger candidates. With the average age of CFP® candidates dropping rapidly, the way advisors learn, retain information, and manage test anxiety must evolve. This conversation goes far beyond exam tactics. Matt breaks down how to study smarter (not longer), why “mastering 80%” beats chasing perfection, and how early-career planners can navigate burnout, anxiety, and identity shifts while building long-term careers in financial planning. What You’ll Learn Why engagement is the prerequisite to learning How to study for the CFP® exam without burnout The “80% rule” that leads to higher pass rates How to manage test anxiety using psychology-backed techniques Why CFP® exam success doesn’t automatically equal real-world readiness How early-career advisors can thrive in a rapidly changing industry Episode Chapters 00:00 – Why engagement comes before learning 05:10 – Matt’s journey into financial education 12:45 – The changing CFP® candidate 19:30 – How teaching methods must change 27:40 – Pass the exam vs. learn everything 36:00 – Test anxiety & psychology-based strategies 47:20 – Ethics: the most underestimated CFP® topic 56:30 – Work-life balance during exam season 1:05:15 – CFP® knowledge vs. real-world advising 1:15:40 – The future of financial planning & AI 1:24:10 – Career adversity and long-term success

    38 min
  4. From Starbucks to Industry Troublemaker: Designing a Career You Actually Love

    12/08/2025

    From Starbucks to Industry Troublemaker: Designing a Career You Actually Love

    Early in your career, choosing (or staying with) the wrong firm can be the biggest source of hidden risk. In this conversation, Mike Zarrelli, CFP, EA and Deshawn Peterson, CFP talk with Alanah Phillips, MBA—entrepreneur, career-change success story, advisor advocate, recruiter, coach, podcast host, and “industry troublemaker”—about how Next Gen advisors can build careers that are both profitable and aligned. Alanah unpacks the true landscape of the industry—banks, wires, IBDs, RIAs, and “pseudo-independent” models—through her “efficient frontier” lens of risk and reward. She also walks through how advisors can break up with their broker-dealer, decode contracts, and negotiate compensation with more clarity and confidence. If you’re an early-career or G2 advisor wondering whether you’re in the right place, this episode is your playbook. What You'll Learn: How to think about your career like a portfolio: risk vs. reward The difference between captive, independent, and “pseudo-independent” firms How to recognize when you’re misaligned with your firm or team Practical steps for breakaways, lift-outs, and career pivots How to prepare for compensation conversations (beyond just asking for a raise) Creative ways to structure your role, benefits, and growth path Key Takeaways: Why Next Gen financial advisors need to understand the full industry landscape (banks, wirehouses, independent broker-dealers, RIAs, and “pseudo-independent” firms) before making a career move. How to think about your financial planning career path using an “efficient frontier” framework—balancing career risk and reward instead of just chasing a big-name firm. What it really means to be “misaligned” with your firm, and how G2 and associate advisors can recognize red flags around culture, control, and unclear succession or partnership paths. Practical guidance on breaking up with your broker-dealer or captive firm: understanding non-competes, non-solicits, non-accepts, and why clients often still choose to follow their advisor. How early-career advisors can prepare for compensation negotiations—using market data, benchmarking, and creative asks (PTO, remote work, licenses, conferences, mentorship) to grow income and opportunity. Why thinking of yourself as the “sports agent of your own career” helps you make smarter moves as a Next Gen wealth management professional, not just accept the first or easiest path. How hosts Mike Zarrelli, CFP, EA and Deshawn Peterson, CFP and guest Alanah Phillips, MBA frame advisor success as making more money, having more fun, and building a career in financial planning that’s truly aligned. Chapters: 00:00 The “efficient frontier” of your advisor career 03:14 Meet Alanah Phillips, MBA & her “industry troublemaker” mindset 07:32 Acting as a “sports agent” for financial advisors 12:45 Mapping the industry landscape: banks, wires, IBDs & RIAs 18:50 Alanah’s career change: from Starbucks to advisor advocate 24:30 What alignment really looks like for a financial advisor 30:40 Contracts, non-competes, non-solicits & non-accepts explained 38:55 How much risk do you really need to take to go independent? 44:10 Preparing for compensation and promotion conversations 51:05 Creative negotiation: beyond base salary and payout grids 56:20 Final advice for Next Gen advisors feeling “stuck”

    43 min
  5. AI, NexGen, and the Future of Financial Planning: Key Insights from Inside FPA Annual Conference 2025

    11/24/2025

    AI, NexGen, and the Future of Financial Planning: Key Insights from Inside FPA Annual Conference 2025

    In this Blueprint | FPA NexGen episode hosts Mike Zarelli, EA, CFP® and Deshawn Peterson, CFP® bring you inside FPA Annual 2025 in Las Vegas to capture the voices shaping a profession that’s still young — and being built in real time. From students and career changers to firm owners, AI innovators, legacy-planning founders, and CFP Board leadership, this episode reveals what the next generation is learning, questioning, and creating as financial planning evolves. What You’ll Learn Why financial planning’s youth as a profession creates massive opportunity for NexGen advisors How students are choosing personal financial planning for its human impact Why career changers succeed — and how transferable skills translate into planning How the CFP® certification has become a client expectation What legacy planning truly includes beyond wills, trusts, and insurance How AI tools give advisors back 8–12 hours/week Why marketing platforms like Snappy Kraken accelerate early-career growth What firm owners are really hiring for (core values > résumé) How conferences compound your career through community and repeated exposure Why FPA’s new CEO says NexGen’s work is directly shaping the profession’s future Takeaways Financial planning is still young — which means NexGen has influence now, not later. Students and early-career advisors should lean into community as their accelerant. Career changers succeed when they align values, curiosity, and empathy with planning. The CFP® remains the gold standard: clients ask for it by name. Legacy planning requires organization, communication, and preparation — not just documents. AI is here to augment advisors, not replace them — especially when human connection stays central. Marketing is a business investment: growth, visibility, and valuation all depend on it. Firms hire for character: ambition, humility, and service mindset stand out. Conferences create the highest ROI for NexGen: connections, mentorship, and clarity. Chapters 00:00 — Welcome to FPA Annual 2025 02:12 — Annual vs. FPA NexGen Gathering: deeper content & broader ecosystem 05:40 — How Mike & Deshawn approach the conference as learners + leaders 03:13 — Interview: Noelle Lancaster — choosing planning & building student experience 05:04 — Interview: Zocks AI (Annie Ganousis) — AI myths, CRM integrations & time savings 08:18 — Interview: Snappy Kraken (Mary Rose Eagan) — marketing as a growth catalyst 22:30 — Interview: Michael Pumphrey, MS, CFP®, AFC® , EA — confidence, community & first-time conference tips 13:30 — Interview: Jump AI (Dallin Burningham) — using data, trends, and human connection 15:25 — Interview: James Serrano, CFP — content creation & finding your authentic voice 17:41 — Interview: Soma (Farah) — legacy planning beyond documents 21:09 — Interview: Josh Pierce, CFP®, CEPA® — building an RIA, getting fired, values-based hiring 25:06 — Interview: Eddie Bruegger (CSUF) — choosing planning & learning through conferences 28:11 — Interview: Leo Ortega — discovering career paths & the power of networking 31:09 — Interview: Dr. Jolly Jian (CFP Board) — the rising importance of the CFP® 33:47 — Interview: Akron Students (Gavin & Isaac) — advanced sessions & early insights 36:48 — Interview: FPA CEO Dennis Moore — community, NexGen, and shaping the future 39:41 — Hosts’ recap: biggest lessons, favorite sessions & one-word summaries 40:15 — Closing thoughts & why NexGen drives tomorrow’s profession

    45 min
  6. From Fired at 28 to 50+ Staff: James Conole on Self-Leadership & Scale

    11/11/2025

    From Fired at 28 to 50+ Staff: James Conole on Self-Leadership & Scale

    James Conole, CFP®, founder & CEO of Root Financial Partners and host of the Root Ready podcast, joins hosts Mike Zarelli, CFP®, EA and Deshawn Peterson, CFP® to unpack the habits and frameworks behind his leap from being fired at 28 to leading a team of nearly 60. We dig into time-blocking, OKRs, and the “hungry, humble, human” hiring filter—plus how content and empathy compound faster than cold calls. What You’ll Learn How to design your week with time blocking that actually holds A simple OKR + “Top 3” stack to avoid reactive days The 3 H’s hiring lens and how to embody them Why platform building (YouTube, podcast, classes) beats random prospecting The four domains every advisor must master: technical, investments, financial psychology, self-leadership Takeaways Replace multitasking with dedicated “content, team, and strategy” days. Use annual → quarterly → weekly “Top 3” priorities to stay out of the “combat zone.” Build a platform (YouTube, podcast, classes) that attracts ideal clients. Hire and be hungry, humble, human. Master four domains: technical, investments, financial psychology, self-leadership. Chapters 00:00 Intro & why self-leadership is your ceiling 02:01 YouTube routine: “Content Wednesdays” in ~3–4 hrs/week 05:12 Time blocking: team vs. content vs. strategy days 08:45 In the business vs. on the business; client transition 12:40 OKRs & the Weekly “Top 3” 17:10 Fired at 28 → launching Root in 2017 21:18 Lifestyle practice vs. building a team 25:02 First clients: platform + SmartVestor leads 29:30 If starting in 2025: pick a platform that fits you 33:05 Hiring filter: Hungry, Humble, Human 36:18 AI’s role: augment, don’t replace advisors 40:22 Standing out: the 4 domains of mastery 45:10 Practical goal setting that actually sticks 49:00 Closing & where to find Root Ready

    44 min
  7. Grow Without Burning Out: Julie Penwell’s Path to Authentic Success

    10/27/2025

    Grow Without Burning Out: Julie Penwell’s Path to Authentic Success

    Early-career advisors often ask: How do I grow faster without burning out? In this episode of The Blueprint | FPA NexGen® Podcast, hosts Mike Zarelli, CFP® and Deshawn Peterson, CFP® sit down with Julie Penwell, CFP®, Financial Advisor at Wealthspire Advisors, to unpack how she’s navigated growth, adaptability, and brand-building in the modern advisory profession. Julie shares how leaning into community, embracing M&A transitions, and showing up authentically on social media helped her accelerate her career—all while staying true to her “why” as an advisor. What You’ll Hear How Future Proof and FPA NexGen create space for real advisor connection Julie’s “LinkedIn playbook” for authentic networking How Instagram became her financial education hub The lessons she learned from M&A Why your niche should evolve as you do Takeaways Community compounds: conferences + local involvement = new mentors. Educational, authentic content builds credibility faster than polish. M&A can expand career opportunities if you stay flexible and curious. Define your niche through purpose Chapters 00:00 Intro & host welcome (Mike Zarelli & Deshawn Peterson, CFP®) 02:10 Future Proof’s energy and community focus 07:30 Julie’s journey: from intern to Wealthspire advisor 12:40 LinkedIn networking tips that actually build relationships 18:55 Financial education on Instagram: creating value without burnout 25:40 Social media ROI and realistic expectations 31:10 Thriving through M&A and evolving firm cultures 39:20 Advisor niches: from athletes to women in transition 45:15 Finding your niche without the early-career pressure 52:00 Building your personal brand within a larger RIA 58:30 Industry awards, mentorship, and inspiration 1:04:10 Top conferences for Nex Gen advisors 1:10:00 Life outside advising: nature, sports, and staying grounded 1:14:20 Hosts’ reflections & close If you’re new here Subscribe for more candid, career-building conversations for NexGen financial planners. Drop a comment with your biggest takeaway!

    35 min
  8. Finding Your Fit: How Haley Ellis Turned Process into a Superpower (and a COO Path)

    10/13/2025

    Finding Your Fit: How Haley Ellis Turned Process into a Superpower (and a COO Path)

    In this Blueprint | FPA Nex Gen episode, Haley Ellis, CFP® and Certified Plan Fiduciary Advisor, joins hosts Mike Zarrelli, CFP®, and Deshawn Peterson, CFP®, to share how she successfully transitioned from a client-facing financial planner to Director of Operations (and on track for COO) after her firm doubled in size. She unpacks building workflows from scratch, leading through a merger, advocating for your role, and why community—FPA chapters and mastermind groups—accelerates growth. You’ll learn: How to spot (and claim) an operations leadership opportunity in a small RIA The first processes to build when a firm scales or merges What makes a mastermind group actually stick (commitment + accountability) When a niche helps marketing—and when it doesn’t define your whole book Designations vs. real client reps: where to invest your early-career energy Quote to remember: “Growth happens at the edge of your comfort zone—but confidence comes from counting your small wins.” If this helped you, follow the show and leave a rating so more Next Gen planners can find it. Chapters 00:00 Intro & Haley’s move to NC 04:10 From planner to Director of Operations 09:45 Doubling the firm wins & challenges 14:20 Advocating for your role (without the imposter spiral) 19:30 FPA community & leadership reps 24:15 Mastermind groups that stick 29:10 Designations: CFP®, CPFA & what matters early 34:40 Niches (dentists, 401(k)s) — marketing vs. reality 40:05 Showing up in the “big room” with confidence 45:10 Third space, burnout, and recharging 48:30 Haley’s superpower & close If you’re new here Subscribe for candid, practice-building conversations for Next Gen financial planners. Drop a comment with your biggest takeaway—what process will you build first?

    30 min
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Dive into the world of financial planning with "The Blueprint: An FPA NexGen® Podcast," where hosts Deshawn Peterson, CFP® and Mike Zarrelli, CFP®, EA, navigate you through the lives of the next generation of financial planners. Join us as we uncover the personal journeys, triumphs, and challenges of emerging professionals in the industry. Whether you're just starting out, a career changer, or a seasoned planner, find inspiration and valuable insights in this podcast.

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