IAMCP Profiles in Partnership

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Microsoft partners share their tips, strategies, and experiences on how to grow their practices and collaborate on better customer solutions. Hosts Anthony Carrano and Rudy Rodriguez, founders of Dunamis Marketing, a tech B2B marketing agency with years of experience as IT entrepreneurs, bring you a series of success stories from Microsoft Partners working together. Whether you are new or experienced in the Microsoft ecosystem, you’ll learn from topics that will help you create more opportunities through partnering. Listen to Profiles in Partnership podcast today!

  1. FEB 10

    Why Public Policy Is Now a Growth Lever for Microsoft Partners

    Turn policy insight into partner advantage. Show Notes: Public policy is no longer background noise for Microsoft partners; it’s shaping AI adoption, cybersecurity risk, data privacy, and customer trust in real time. In this episode of IAMCP Profiles in Partnership, you’ll learn how Voices for Innovation helps partners reduce risk, simplify policy complexity, and accelerate high-trust partnerships. Discover how informed advocacy turns uncertainty into clarity, equips partners to guide customers with confidence, and positions IAMCP members as leaders, before regulations become roadblocks. Guests: Mike McMahon, Managing Director US Government Affairs at Microsoft LinkedIn: Mike McMahon Company URL: Voices For Innovation | Website Company LinkedIn: Voices For Innovation Marian Breeze, Advisory Task Force Member at Voices for Innovation LinkedIn: Marian Breeze Company URL: Voices For Innovation | Website Host: Anthony Carrano, Managing Partner at Dunamis Marketing LinkedIn: Anthony Carrano Company: Dunamis Marketing | Website Key Discussion Points: 1. Policy affects revenue, not just regulation Laws around AI, privacy, and cyber directly impact partner services, liability, and growth. 2. SMBs have more influence than they realize Local policymakers actively listen to small and mid-sized businesses. 3. Policy fluency creates commercial differentiation Partners who understand what’s coming can guide customers proactively. 4. Fragmented regulation increases partner risk Fifty different state rules on privacy or rules for the development of AI foundation models disproportionately harm SMBs who sell services tied to those models. 5. VFI turns advocacy into a low-friction, optional pathway Partners choose how involved they want to be—education first, action when ready. Notable Quotes: • “Public policy impacts the bottom line of every tech company—large and small.” • “SMBs often have more credibility with elected officials than large enterprises.” • “Privacy legislation is a perfect example of unintended consequences without partner input.” • “We don’t want 50 different rules that only large companies can afford to manage.” • “This isn’t about politics—it’s about preparedness.” Chapters 00:00 – Welcome to IAMCP Profiles in Partnership Show overview, IAMCP mission, and why partners succeed together. 02:20 – Why Public Policy Matters to Microsoft Partners Setting the context: how laws and regulation shape innovation, growth, and partner opportunity. 03:40 – Introducing Voices for Innovation (VFI) What VFI is, why Microsoft created it, and how it supports the partner ecosystem. 04:35 – Why SMB Partners Have a Powerful Policy Voice How SMBs influence policymakers and why elected officials listen to local businesses. 06:00 – Tech Policy Beyond Big Tech: Community Impact Broadband, data privacy, and why policy affects every industry—not just technology firms. 07:15 – Real Policy Examples That Shaped the Ecosystem Broadband investment, internet infrastructure, and government-funded innovation. 09:25 – How Partners Use VFI in Real Customer Conversations Weekly executive briefings, thought leadership, and standing out with customers. 11:00 – Education First: How VFI Keeps Partners Informed Briefings, newsletters, webinars, and summits explained. 15:00 – From Education to Advocacy: How Partners Take Action Letters to Congress, meetings with policymakers, and long-term policy wins. 17:40 – What Motivates Partners to Get Involved Broadband access, data privacy, and the importance of small wins over time. 20:30 – Preventing Unintended Consequences Through Partner Input Real stories where partner insight improved legislation outcomes. 23:15 – AI Policy: Why Sensible Regulation Matters Now AI safety, innovation leadership, and why federal action matters for SMBs. 26:30 – Avoiding a Patchwork of State Regulations Why 50 different rules can increase risk and cost for partners and customers. 27:10 – Energy, Infrastructure, and the Future of AI Grid modernization, electricity demand, and AI infrastructure challenges. 30:00 – Microsoft’s Community First & Elevate Commitments Responsible AI infrastructure, local investment, and workforce skilling. 32:50 – Cybersecurity as Critical Infrastructure Why cyber policy is foundational to AI, cloud, and partner trust. 35:00 – The Partner Opportunity in Cybersecurity Leadership Helping customers prepare before breaches happen. 36:45 – How Partners Can Make an Impact Today Simple steps: join VFI, stay informed, and engage at your comfort level. 38:40 – Why VFI Matters to Global IAMCP Members How U.S. tech policy influences international markets and partners. 40:15 – Final Takeaways & Next Steps Why awareness beats reaction—and how partners can lead with confidence.

    37 min

  2. JAN 27

    Ledger Migrator: Automating Financial Migration for Business Central Partners

    Automating Business Central data migration for partners Migrating customers’ financial data into Microsoft Dynamics 365 Business Central doesn’t have to be slow, risky, or expensive. In this episode of IAMCP Profiles in Partnership, host Anthony Carrano talks with Ledger Migrator founders Robert Papier and Gerry Allan about how partners can de-risk ERP projects, eliminate manual Excel-based migrations, and cleanly move all historical financial data into Business Central. Discover how automation, sandbox proofs-of-concept, and a partner-only model help you simplify complexity, speed up go-lives, and unlock immediate AI value for your customers. Guests: Robert Papier, Chief Revenue Officer at Ledger Migrator LinkedIn: Robert Papier Gerry Allen, Chief Technology Officer at Ledger Migrator LinkedIn: Gerry Allen Company URL: Ledger Migrator | Website Company LinkedIn:Ledger Migrator | LinkedIn Hosts Anthony Carrano, Managing Partner at Dunamis Marketing LinkedIn: Anthony Carrano Rudy Rodriguez, Managing Partner at Dunamis Marketing LinkedIn: Rudy Rodriguez IAMCP: IAMCP | Website Key Discussion Points: 1. Complete historical data, not just opening balances. Most partners still talk customers out of migrating history because it’s too hard. Ledger Migrator automates the migration of full financial history—ledgers, journals, documents—into Business Central, so CFOs get the data they really want. 2. From manual chaos to repeatable automation. Instead of custom extracts, endless spreadsheets, and repeated manual uploads, partners can run migrations with a push-button experience, including date-chunking by fiscal year to manage risk and performance. 3. Immediate AI and Copilot value. Bringing years of financial history into Business Central from day one means Copilot and AI agents are helpful immediately, not two or three years later, after new history builds up. 4. Presale license + sandbox POCs transform the sales cycle. The fully refundable presale license lets partners spin up sandbox environments with real customer data. That removes the biggest objection (“migration will be a nightmare”) and builds trust early in the deal. 5. Partner-only, white-label model powered by IAMCP. Ledger Migrator sells exclusively through Microsoft partners and is designed to sit behind the partner brand. IAMCP has been their most effective route to market—enabling P2P collaboration, positioning feedback, and access to growth-minded partners. Notable Quotes: On the painful reality of ERP migrations: “Data migration is where Business Central projects either stay on track… or completely unravel.” — Anthony Carrano On the brutality of old-school migration: “Producing more Excel workbooks than you could possibly want in your lifetime… that’s how ERP migration traditionally works.” — Gerry Allan On the leap from manual to automated: “You just press the migrate data button. We’ve taken something that could take six man-months and brought it down to days.” — Gerry Allan On why IAMCP: “IAMCP gives you something rare: instant conversations and honest feedback—partner to partner, not elevator pitches.” — Robert Papier On why partnerships matter: “You can’t be all things to all customers, so having strong alliances with other partners that compliment you is the way to go.” — Robert Papier Chapters 00:00 – Why data migration makes or breaks Business Central projects 00:55 – Meet Robert & Gerry: IT, ERP, and cloud backgrounds 03:50 – Early cloud work and Azure experience 05:19 – What is Ledger Migrator in simple terms? 06:55 – Why financial data migration is still so painful in 2025 08:14 – Why build specifically for Microsoft Business Central 11:31 – The hardest part of migrations for partners & finance leaders 14:05 – Why traditional migrations are costly, risky, and slow 16:25 – How Ledger Migrator’s approach is fundamentally different 18:01 – Presale license model and why it’s a game changer 20:20 – Using sandbox POCs with real customer data to build trust 22:58 – Licensing by customer migration, not data volume 25:02 – “Touch of a button” migration walkthrough 27:43 – Preserving financial intelligence and enabling AI/Copilot 29:49 – Case study: 9-company group migration that was impossible manually 32:22 – Time and cost savings for typical SMB and mid-market clients 35:22 – Ensuring accuracy with reconciliations and unlimited support 36:58 – Why Ledger Migrator is partner-only & the role of IAMCP 39:37 – Why not sell direct to customers 41:29 – Showing up in IAMCP and the value of instant conversations 44:28 – The future of automated migrations and Business Central 46:40 – Advice for partners on migrations and partnerships 47:04 – How to contact Ledger Migrator 48:54 – Closing thoughts

    50 min

  3. JAN 13

    IAMCP Illuminate 2026 (India): Trust, Collaboration, and Engagement

    Strong partner ecosystems reduce risk, simplify collaboration, and accelerate growth, but only when trust comes first. In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with IAMCP India leaders Suresh Ramani and Neeraj Gargi to explore how one of the most active IAMCP chapters worldwide is creating high-trust partnerships at scale. Their conversation delves into the evolution and impact of the International Association of Microsoft Channel Partners (IAMCP) in India, including the upcoming Illuminate event, collaborative initiatives in the APAC region, and the chapter’s innovative approaches to networking and relationship-building. The episode highlights success stories from IAMCP membership, the importance of community and consistent engagement, and the leaders’ personal insights on fostering connections, adapting to changes in the Microsoft ecosystem, and driving real opportunities for growth through trust and collaboration. Key Discussion Points:  1. The Winning Combination of Community and Networking The focus of the Illuminate event this year is on community engagement rather than just knowledge sharing. 2. Consistent Engagement Beats Annual Events Monthly Solution Circles, ISV initiatives, and always-on partner interaction sustain momentum year-round. 3. Real P2P Business Happens Inside IAMCP The India chapter consistently facilitates 20–25 partner opportunities every month. 4. Advocacy Is a Differentiator IAMCP India actively escalates partner issues with Microsoft—resolving renewal, lead, and support challenges. 5. Illuminate Is Becoming a Regional “Inspire” With physical Inspire gone, IAMCP Illuminate events are emerging as the premier partner gathering experience. Notable Quotes:  • “If you are serious about Microsoft, you have to be serious about IAMCP.” — Suresh Ramani • “We don’t promise business. We build relationships—and business follows.” — Suresh Ramani • “This year, Illuminate is not a conference. It’s a community experience.” — Neeraj Gargi • “Every month, 20 to 25 real opportunities are shared inside our chapter.” — Neeraj Gargi • “IAMCP should become the regional Inspire for partners.” — Suresh Ramani Chapters:  00:00 – Introduction & Illuminate India Overview 01:13 – Leadership Journeys in IAMCP 05:39 – Why India Is Hosting Illuminate 08:24 – Building IAMCP India From the Ground Up 12:30 – Sustaining Engagement Beyond Events 16:34 – Real Partner Success Stories 20:40 – Reimagining Illuminate as a Community Event 26:02 – Global & APAC Collaboration Strategy 36:13 – Partner Advocacy in Action 45:24 – Growth Vision for IAMCP India 52:06 – Leadership, Legacy, and Giving Back 58:02 – How to Connect & Event Details Guests: Suresh Ramani CEO, Techgyan: TechGyan Website President, IAMCP APAC Region LinkedIn: Suresh Ramani Neeraj Gargi CTO and Founder, Intelegain Technologies: Intelegain Technologies Website President, IAMCP India: IAMCP India Website LinkedIn: Neeraj Gargi Hosts: Anthony Carrano LinkedIn: Anthony Carrano Managing Partner at Dunamis Marketing: Dunamis Marketing Website Rudy Rodriguez LinkedIn: Rudy Rodriguez Managing Partner at Dunamis Marketing: Dunamis Marketing Website

    1h 1m

  4. 12/16/2025

    Winning the Channel with Data Hygiene, Intent Signals, and High-Trust Partnerships

    In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sits down with bizcise founding partner Nigel Postings to unpack how data, trust, and clear roles transform partner relationships. You’ll hear how enterprises and channel organizations use precise external and internal data to prioritize partners, focus investments, and build repeatable co-selling motions. Nigel shares practical ways to reduce risk in P2P deals, simplify complex channel decisions, and speed up collaborations so partners show up as one delivery team in front of the customer and turn insight into sustainable, shared revenue. Guest: Nigel Postings Partner, Channel Partner Intelligence at bizcise Company website: bizcise | Website Company LinkedIn: bizcise | LinkedIn Personal LinkedIn: Nigel Postings | LinkedIn Host: Anthony Carrano, Managing Partner at Dunamis Marketing Personal LinkedIn Anthony Carrano | LinkedIn Company website: Dunamis Marketing | Website Rudy Rodriguez, Managing Partner at Dunamis Marketing Personal LinkedIn: Rudy Rodriguez | LinkedIn Company website: Dunamis Marketing | Website Key Discussion Points: 1. Three-part channel blueprint: Assess → Intelligence → Activation. Bizcise helps vendors and distributors first assess their channel, then add market intelligence, and finally run activation motions to recruit partners and generate digitally qualified leads. 2. Data hygiene on your website directly impacts partner and customer pipeline. Whether you’re a global SI or a small MSP, having the right keywords, clear capabilities, and strong vendor positioning on your website is the foundation for being found in the first place. 3. Combining internal and external data creates a 360° view of channel performance. When vendors share internal data (MDF, revenue, managed/unmanaged status) and combine it with bizcise’s external signals, they can see share of mind, partner focus areas, and where to invest or divest. 4. High-trust partnerships look like one team in front of the customer. The most successful alliances have transparent financials, clearly defined “lanes,” joint statements of work, and the confidence to let partners directly face their most important customers. 5. AI raises the bar for partner skills and customer expectations. As AI and Copilot become mainstream, buyers often know as much as partners. To stay relevant, partners must evolve their skills, protect their IP, and lead with business outcomes—not just tools. Notable Quotes: • On partnership risk and ambition: “Take the risk earlier with your own company—and don’t be fearful. Anything’s possible when you focus on the customer.” • On what true collaboration looks like: “The client knows you’re two organizations, but they should see one delivery team.” • On data hygiene and being found: “If someone’s searching for a Copilot partner in Atlanta, are you going to be found?” • On share of mind in the channel: “You may be growing with a partner, but if competitors are getting more of their share, you’re still losing.” • On what customers really care about: “Always focus on what the customer wants, not what you can deliver. They might want ‘F’ when you’re selling A, B, and C.” Chapters 00:00 – Intro: Why Data-Driven Partnerships Matter 02:00 – Meet Nigel: From Microsoft to bizcise 05:00 – What bizcise Actually Does: Assess, Intelligence, Activation 09:00 – The Sherpa Partnership & IAMCP Award Story 13:00 – Building High-Trust Partner Frameworks 16:00 – Market Focus: Large Enterprises and Growing Channels 18:30 – When Partnerships Fail (And What to Avoid) 20:30 – AI, Copilot, and the New Partner Landscape 22:30 – Data Hygiene & Advice for Smaller Partners 24:30 – Mixing Internal & External Data for 360° Channel Insight 26:00 – Career & Partnership Advice for the Next Generation 28:00 – Closing Reflections & IAMCP Call to Action

    32 min

  5. 12/02/2025

    Cross-Border Partnerships: Trust, AI, and Cultural Insights with Patricia Maia

    In this engaging episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez reconnect with Patricia Maia, Director at Arquiconsult and EMEA finalist for the P2P Solution Partner Awards. Patricia shares her expert perspective on forging successful international partnerships, particularly within the Microsoft Dynamics ecosystem. She highlights the critical role of trust and honesty, the impact of cultural differences on collaboration, and the transformative power of AI in business processes. Patricia’s stories illustrate real-world challenges and solutions for working across borders, building resilient partnerships, and balancing technical expertise with people skills. Her commitment to community involvement rounds out an episode packed with practical advice and inspiring lessons for business professionals and Microsoft partners. Guest: Personal LinkedIn: Patricia Maia | LinkedIn Company Website: Arquiconsult | Website Company LinkedIn: Arquiconsult | LinkedIn Host: Anthony Carrano LinkedIn, Managing Partner at Dunamis Marketing Rudy Rodriguez LinkedIn, Managing Partner at Dunamis Marketing Podcast Website: IAMCP Podcast Key Discussion Points: • Strategies for building and sustaining international partnerships in the Microsoft ecosystem • How trust, patience, and honesty drive successful collaborations • Leveraging AI to enhance business efficiency and decision-making • Adaptability and resilience in the face of cultural differences and challenges • Client success stories across France, Lithuania, Germany, and beyond • Balancing technical capabilities with interpersonal skills in partner relationships • Frameworks for evaluating potential partners and defining partnership goals • Community engagement and the importance of social responsibility Notable Quotes: • "We are in the business of people." – Patricia Maia • "Trust is built based on honesty." – Patricia Maia • "Partnership is a win-win situation." – Patricia Maia • "Sometimes it starts with small things and in a year or two, we become… or a challenge comes or a new customer comes that we suddenly have that big opportunity." – Patricia Maia • "AI is here already. It accelerates our work and brings new opportunities, but you still have to think for yourself." – Patricia Maia • "One of the things we learn is that sometimes the countries that are smaller, like Portugal, really have to adapt to others to grow." – Patricia Maia • "Do not point fingers, do not start blaming each other. See how you can help each other to best serve the customer." – Patricia Maia Chapters 00:00 Introduction to Patricia Maia and the episode’s focus on partnership strategies 02:10 Partnerships and client success stories – centralizing international support 07:24 Navigating challenges in partnerships: trust, transparency, and resilience 10:29 The impact of AI on business processes and partner collaboration 13:15 Cultural insights from working across France, Lithuania, Denmark, and Spain 22:01 Balancing technical expertise and people skills in partnerships 29:15 Principles for successful partnerships: honesty, patience, and long-term vision 30:23 Patricia’s involvement in community initiatives and social responsibility

    36 min

  6. 11/18/2025

    Collaboration that Scales: Building Trust and Innovation in the Microsoft Ecosystem with Suresh Ramani

    In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Suresh Ramani, CEO of TechGyan and multiple-time Microsoft Partner of the Year award winner. Suresh shares his journey from system integrator to a driving force in the Microsoft partner ecosystem, emphasizing the power of proactive and strategic partnerships, the evolving role of AI and Copilot, and the importance of community engagement. Listeners will hear actionable insights on building trust, navigating challenges, and fostering innovation through collaboration. Key Discussion Points: • Suresh’s Career Evolution: From starting as a system integrator in 2001 to focusing exclusively on Microsoft solutions. • Strategic Partnerships: The transition from reactive, transactional collaborations to dynamic, long-term relationships using the IAMCP P2P Maturity Model. • TechGyan & Graftronics Success Story: How bundling Teams Room hardware, licenses, and managed services led to impactful deployments and customer satisfaction. • Customer Value: Real-world results, including a 15–20% improvement in meeting efficiency and productivity for clients like Motul India and Arihant Capital. • Lessons Learned: The necessity of role clarity, structured enablement, and joint go-to-market strategies in scaling solutions and improving partnerships. • AI and Copilot Adoption: Viewing AI as an adoption initiative, not just a deployment, and integrating AI agents into essential business applications. • Community Engagement: Building and sustaining IAMCP chapters and fostering partner engagement through solution circles and ISV Clubs. • Practical Advice for Partners: Importance of complementary skill sets, clear communication, joint promotions, and investing in scalable, repeatable solutions. • Workshops and Education: Conducting Copilot workshops to drive user adoption, including industry-tailored training and sharing use cases via Viva Engage. • Reflective Insights: Suresh’s advice to his younger self on the need for early, strategic partnering and his commitment to sharing lessons with the next generation of partners. Notable Quotes: • "Shifting from reactive to proactive was key." — Suresh Ramani • "We should not be transactional in partnerships." — Suresh Ramani • "Life is not only roses; there have to be thorns." — Suresh Ramani • "Partnering should be strategic and proactive." — Suresh Ramani • "You have to gauge the mind of the customer." — Suresh Ramani • "Opportunities are there in integrating AI." — Suresh Ramani • "AI is not a deployment solution. AI is adoption solution." — Suresh Ramani • "Clear responsibilities are super important in partnering. If you don't have those responsibilities well defined, problems multiply." — Suresh Ramani • "Complementary skill sets, clear division of responsibilities, and willingness to invest in joint go-to-market activities are key to successful partnerships." — Suresh Ramani Chapters 00:00 Suresh Ramani's Journey in the Tech Industry 08:10 Transitioning to AI and New Solutions 14:49 Innovative Partnerships and Teamwork Solutions 20:48 Proactive Approaches to Partnerships and Collaboration 25:49 Building Thriving Partnerships 28:13 Learning from Partnership Challenges 32:18 Navigating AI and Automation Opportunities 37:32 Balancing Technical Execution and Team Dynamics 42:16 Criteria for Successful Partnerships 45:24 Advice for Future Partnership Strategies 47:50 Conducting Effective Co-Pilot Workshops Guest: Suresh Ramani Personal LinkedIn: LinkedIn Company Website: Website Company LinkedIn: LinkedIn Additional Links 1) Security Workshop on Appsource: Microsoft | Security Worskhop 2) Copilot and AI Workshop on Appsource: Microsoft | Copilot & AI Workshop Hosts: Anthony Carrano, Principal at Dunamis Marketing: LinkedIn Marketing: Dunamis Marketing | Website Rudy Rodriguez LinkedIn: LinkedIn, Managing Partner at Dunamis Marketing: Dunamis Marketing | Website Podcast Website: IAMCP Podcast

    55 min

  7. 11/04/2025

    Scaling Smarter: AI, Talent, and Opportunity in the Microsoft Partner Ecosystem

    How AvePoint and IAMCP Are Shaping the Future of Services, Scaling, and Recurring Revenue AvePoint and IAMCP reveal how strategic partnerships and AI-powered solutions fuel scalable growth and recurring revenue for partners. Welcome to Profiles in Partnership. In this episode, AvePoint’s Dux Raymond Sy joins Dunamis Marketing’s Anthony Carrano and Rudy Rodriguez to break down how Microsoft partners can leverage AI, operational efficiency, and exclusive incentives for scalable, recurring growth. If you’re a growth-focused Microsoft partner, discover how this partnership strategies unlock new revenue streams and simplify talent scaling—all without jargon or complexity. Key Discussion Points: 1. Strategic Partnership Power: The AvePoint-IAMCP alliance offers investors a proven model for scaling through collaboration and shared resources. 2. AI-Driven Service Expansion: Partners can unlock new revenue streams by deploying AI solutions, enhancing data security, and optimizing operations. 3. Recurring Revenue Opportunities: AvePoint’s platform enables partners to shift from one-off projects to recurring service models, driving predictable cash flow. 4. Talent Solutions for Scaling: AvePoint’s global talent services let partners expand without costly hiring, addressing labor shortages and boosting efficiency. 5. Exclusive Member Benefits: IAMCP members receive free migration licenses and waived placement fees, accelerating adoption and ROI. 6. Operational Efficiency: Automated tools and templates reduce setup time, minimize errors, and maximize margins—crucial for investors seeking scalable growth. 7. Partner-Ready Growth Strategies: By diversifying offerings and capitalizing on AI adoption, partners can position themselves as leaders in the ecosystem. Chapters & Timestamps • [00:00] Episode Introduction: Welcome, overview of the Microsoft partner ecosystem, and episode focus. • [00:22] Guest Background: Dux Sy’s journey from coder to Chief Brand Officer; personal growth lessons. • [03:24] Lessons in Partnership: Insights from team sports and marathons—how collaboration fuels growth. • [06:58] AvePoint & IAMCP Collaboration: Unique partnership advantages and investor relevance. • [09:10] AI and Data Readiness: Opportunities for partners in AI, data security, and governance. • [10:35] Scaling Operations: AvePoint’s talent solutions for efficient partner expansion. • [27:34] Exclusive Member Benefits: Special offers for IAMCP partners, including free licenses and waived fees. • [29:29] Partner-Focused Takeaways: How benefits accelerate partner growth. • [39:02] Brand Leadership & Growth : Mindset shifts for scaling, marketing, and business evolution. • [44:40] Closing Thoughts: How to connect, next steps, and episode wrap-up. Notable Quotes from Dux Raymond Sy: • Partners as Strategic Advisors: "We’re in a very unique time where we’re sitting with our customers as a guide, a thought leader, so to speak, to help them in their AI journey." • Humility and Adaptability: "You may have an idea of what you think you’re good at, the other person’s good at, but once you start working together, you realize somebody else is better than me on this part of the initiative, and I’m better at something else. And we should be open to that." • Results-driven Adaptable Partnerships "It’s not just about the nice press release that’s posted on social media... If you want partnership to work, we have to really work on it and talk about what are goals. What are the revenues we’re trying to hit? Are we there yet? We gotta track. If it’s working great, if not, how do we pivot?" • Data Quality Drives AI "No matter how great the AI is, but if your data estate is no good, AI is no good... Sometimes we blame AI for hallucination, showing things they’re not supposed to. Well, guess what? Because the data is bad." • Openness drives growth "Be open to learn new things. Because oftentimes, in my initial transition, when I had to do sales, when I had to do marketing, I’m technical... But the blocker is just in my mindset." Guest: Dux Raymond Sy: LinkedIn Chief Brand Officer of AvePoint For more information about this partnership: AvePoint | IAMCP   Hosts: Anthony Carrano, Principal at Dunamis Marketing: LinkedIn Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn Dunamis Marketing Corporate Website: Dunamis Marketing Podcast Website: IAMCP Podcast

    47 min

  8. 10/23/2025

    Lessons on AI, Productization, and Community: Lessons from IAMCP Leaders

    In this dynamic episode of the IAMCP Profiles and Partnership Podcast, host Anthony Carrano is joined by Eddie Bader and Rudy Rodriguez for part two of their landmark anniversary special. The trio explores seismic shifts in the Microsoft partner ecosystem, focusing on the impact of AI, evolving business models, and the power of community collaboration. With stories, actionable insights, and forward-looking predictions, listeners gain a roadmap for navigating change, harnessing innovation, and building trust in an ever-transforming industry. Listener Links / Resource International Association of Microsoft Channel Partners: Website   Guest: Eddie Bader: LinkedIn International President of IAMCP Co-founder of RYZE Partners: RYZE Partners   Hosts: Anthony Carrano, Principal at Dunamis Marketing: LinkedIn Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn Dunamis Marketing Corporate Website: Dunamis Marketing Podcast Website: IAMCP Podcast

    45 min
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About

Microsoft partners share their tips, strategies, and experiences on how to grow their practices and collaborate on better customer solutions. Hosts Anthony Carrano and Rudy Rodriguez, founders of Dunamis Marketing, a tech B2B marketing agency with years of experience as IT entrepreneurs, bring you a series of success stories from Microsoft Partners working together. Whether you are new or experienced in the Microsoft ecosystem, you’ll learn from topics that will help you create more opportunities through partnering. Listen to Profiles in Partnership podcast today!

Information

  • Creator
    Dunamis Marketing
  • Years Active
    2024 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Dunamis Marketing 2024
  • Show Website
    IAMCP Profiles in Partnership