The Huubcast Presents - The Business Side Of Triathlon

HUUB Limited
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Introducing The Business Of Triathlon, HUUB Presents You With Famous Faces, Interesting Conversations, And Best Of All, An Enquiry Into The World of Triathlon Itself. Presented By Dean Jackson MBE

Episodes

  1. MAR 11

    From Pool Sprints to Podium Finishes with Alanis Siffert

    We are hitting the road in this episode of the Huubcast with our latest family member and Swiss sensation, Alanis Siffert! From a high-level background in the pool to crushing a podium finish at Challenge Roth, Alanis’s transition into triathlon since 2022 has been nothing short of meteoric. We’re diving deep into her "hyperactive" shift from competitive swimming to the world of 100-mile trail runs and big-gear sessions, all while exploring how she’s chasing marginal gains with us in the wind tunnel to become the fastest version of herself. Whether she's grinding through winter blocks in China or mastering the mental game of Ironman, Alanis is proving that with the right mindset and the best kit, there are no limits—and we’re just getting started.

    28 min

  2. 09/22/2025

    No.9 Defying Parkinson’s: Paratriathlete Ruth Wilson’s Return to Triathlon

    In this episode of the HUUB Podcast, Dean Jackson speaks with paratriathlete Ruth Wilson from Yorkshire. Ruth shares her lifelong passion for running, her journey with Parkinson’s, and how triathlon became both a challenge and a lifeline. After early success competing in able-bodied events, a break from the sport, and the loss of her mother, Ruth is now making a determined comeback. With major surgery ahead, she has her sights set firmly on qualifying for the Team GB para-triathlon squad and returning to the start line stronger than ever.

    19 min

  3. 08/12/2025

    No.8 Rory and his incredible Channel challenge

    We'd like to introduce you to Rory Kaye — a young man soon to turn 16, who has an ambition. An ambition to do something many could only ever dream about, never mind prepare for at such a young age. Rory is truly dedicated and focused, aiming to win a big swim — the Channel Swim. Twenty-one miles of current-challenging effort that could see him finish in 10 hours or take 20-plus. This isn't a challenge for the faint-hearted. The rules for Channel swimming dictate you need to be 16 years old on the day of your attempt. Rory will be celebrating his 16th birthday on the day of his. He's determined to complete this swim, and with a legacy of great swims behind him here at HUUB, we have no doubt this is something he will achieve. How do we help him? Well, like many of us in the past who’ve had crazy ideas, we’ve learned never to say “you can’t.” This happened once before with a certain Ross Edgley, who insisted he could swim around the British Isles. We doubted him — foolishly… So, not wanting to make the same mistake again, we're going to support Rory with goggles, swim equipment, changing robes — anything that he and his support team need for this most exciting challenge. We are also exceptionally proud to be supporting Rory, who openly addresses his challenges with neurodiversity — specifically dyspraxia — and the hurdles that presents him. But with his dogged determination, we know nothing will hold him back. For Rory, the day is looming closer, and we are excited to meet him. We hope everyone who listens to this podcast will be truly inspired by Rory and his incredible challenge. Below, we present a podcast with Rory, his dad, and his amazing swim coach Nikki.

    24 min

  4. 05/14/2025

    No.7 Pyramid Cycle Design has a particular fascination with, and dedication to, chainrings — something we might easily take for granted.

    Our latest podcast explores a micro business based in the heart of the UK, producing some of the most innovative chainrings used by elite athletes on their journey to breaking records, winning gold medals, and redefining the way the competitive cycling world rides. Mark Farrow is a former Senior Research Fellow at the Warwick Manufacturing Group, University of Warwick — which, you could say, makes him incredibly intelligent, exceptionally talented, and uniquely capable of turning a dream, a wish, or the idea for a product into reality. Pyramid Cycle Design has a particular fascination with, and dedication to, chainrings — something we might easily take for granted. Yet here is a business focused on unique sizes, custom ovalisation, and specialised materials, all to deliver the fastest performance in road, gravel, and track chainrings. If you have a power profile, Mark can create a chainring that perfectly matches your peak power and recovery points throughout the pedal stroke — resulting in an incredibly personalised chainring. The world of chainrings is constantly evolving, with the current trend leaning towards larger rings in a 1x format. Mark has been at the forefront, ensuring the demands of elite racers are met — all from a small company in Coventry, UK.

    35 min

  5. 04/29/2025

    No.6 In this episode, we speak to Steve Trew, one of the longest-serving members of the triathlon community in the UK.

    In this episode, we speak to Steve Trew, one of the longest-serving members of the triathlon community in the UK. An athlete, ambassador, team manager, coach, journalist, and teacher — the list of ways Steve Trew has left his mark on the endurance world goes on and on. He is one of the nicest people you will ever meet: a storyteller who harnesses the power of sport and the written word to craft emotional narratives that resonate with us all, regardless of our sporting prowess.

    44 min

  6. 01/09/2025

    No.5 Iain Hamilton - How would you react if someone arranged a major event on the same day as your major event?

    How would you feel if someone scheduled a major event on the same day as yours? We posed this question to Iain Hamilton founder of The Outlaw Triathlon after Ironman announced their Leeds event would coincide with his category-leading long-course event in Nottingham. Iain and his team have spent over 14 years building The Outlaw brand, which is now synonymous with the UK’s best long-course triathlon. In this interview, Iain shares insights into the challenges of staging major events and his journey from elite athlete to the nation’s favourite long-course event organiser.

    18 min

  7. 10/09/2024

    No.4 - Built to Reap: The Race to Create the Fastest Road Bike in the UK

    A British composite engineering firm set out to challenge the bicycle carbon industry by building a bike on our very own shores, designed for the most discerning cyclists. Meet Martin Meir, a triathlete and entrepreneur who set on his journey to create the fastest road bike ever, proudly made in the UK. Discover the journey behind Reap, and the challenges faced along the way in the turbulent bike industry. No one said it would be easy, and it wasn’t. Creating something truly special requires a level of dedication far beyond expectations.

    21 min

  8. 09/17/2024

    No.3 - Holly Woodford - Investigating the imbalance within triathlon between men and women.

    In our latest podcast, we investigate the imbalance within triathlon between men and women. Many stakeholders are exploring ways to broaden the reach of triathlon across the demographic landscape. But do we run the risk of overlooking the glaring discrepancy in male and female participation within the sport? These are the questions we ask Her Spirit co-founder, Holly Woodford. We seek her opinion and perspective from a community working hard to increase female participation in swim, bike, and run. Holly offers some incredible insights and statistics that make us question, "Are we doing all we can?"

    20 min

  9. 08/08/2024

    No.2 - Mel Berry - Her Spirit, Rule 40, And A 26-Year-Old Friendship!

    Our second podcast! Addressing the controversial “Rule 40” created to protect the interests of Olympic sponsors, but seen by some as devisive. Our guest is Mel Berry who has countless years of sports marketing around the games to talk us through this topical issue… If you enjoyed this podcast, make sure to keep listening and watch out for the next episode soon!

    24 min

  10. 07/26/2024

    No.1 - Alistair Brownlee - Super-Tri Team, Personality Within Sport, & More...

    Welcome to our podcast, where we look forward to discussing with you many aspects of The Business Of Triathlon.   Our First Podcast! Well, who would have thought it? And who better than Alistair Brownlee as our First Official guest. Spend the next 25 Minutes with us, discussing the business side of triathlon, and most importantly, speaking to the 4-Time World Champion; Commonwealth Games winner, and most. importantly, 2-Time Gold Medalist. If You Enjoy This, Be Sure To Watch More, Episodes Coming Out Fortnightly On All Major Platforms.

    25 min
  • 10 Episodes

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Introducing The Business Of Triathlon, HUUB Presents You With Famous Faces, Interesting Conversations, And Best Of All, An Enquiry Into The World of Triathlon Itself. Presented By Dean Jackson MBE

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