The Andzen Approach

Andzen

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MARKETING
UPDATED MONTHLY

Join Jason Anderson and Brenden Rawson, Directors at Andzen, in their monthly podcast where they chat with modern software platforms, savvy agencies, and ambitious merchants. It's a casual chat over a drink featuring many laughs & insightful backstories from ecommerce and digital marketing legends. Subscribe on YouTube, Spotify, and Apple Podcasts, and sign up at https://andzen.co/podcast for updates and exclusive offers.

12/23/2024

Ep 06: Hayleigh & Justin from Convert Digital

Happy Holidays!Our final episode for 2024 features special guests Hayleigh Thompson - Senior Account Manager and Justin Mendonca - Business Analyst at the digital commerce agency, Convert Digital. We have plenty of jokes and laughs while we discuss Convert's recent trip to Bali, and key e-commerce trends for 2025. We dive deep into the importance of site speed, the evolving capabilities of Shopify's checkout extensions, and the impact of different website strategies and experiential desi...

37 min
11/27/2024

Ep 05: Scott from Okendo

We are in the Brisbane studio this month with Scott Goodman, the APAC Market Lead at Okendo.The episode covers a wide range of e-commerce strategies, including optimizing product reviews, leveraging zero-party data, the importance of personalized quizzes, and the implementation of advanced loyalty programs. Discover the value of customer segmentation, automated review translations, and real-life success stories like that of Dixon’s Loyalty Program. Don’t miss the insights on enhancing custome...

36 min
10/30/2024

Ep 04: Hannah and Ian from Dataships

We're heading to the UK for this month's episode with the lovely Hannah Morris - Head of Partnerships AND Ian Madigan - Head of Sales from Dataships.We're doing this one remote with us spread out in Dublin, London & Brisbane. We dive into what is Dataships, correctly collecting marketing consent and why we're all here - making money!Another fun one this month that as always, you can also watch on YouTube!---Please drop your details at https://andzen.co/podcast to hear about upcoming...

37 min
09/27/2024

Ep 03: Jess and Jeremy from Klaviyo

Massive episode this month with Jess McMahon - Principal CSM AND Jeremy Singh - Senior Partner Manager BOTH from Klaviyo.We're back in Sydney in the studio chatting AI, specifically Klaviyo AI and all the products and features it's available in. We hit another ecom buzzword bingo with Black Friday, Cyber Monday and who's doing interesting things. We're generally having a great time with our Klaviyo mates!You can also watch us in 4k on YouTube!Also here is the Goldman Sachs article Jess ...

40 min
08/30/2024

Ep 02: Pär From Nosto

Jumping into episode 02 we have the nicest guy in ecom - Pär From, the Head of Partnerships - APAC at the site personalisation platform - Nosto.We chat about what is site and experience personalisation, how this is the next frontier for a Customer Journey agency like Andzen and how to get started. We share a range of Aussie beverages as things start to warm up here for Spring.And if you want to see what we're on about and check out our ugly mugs (but the beautiful faces of our guests) - we're...

34 min
08/09/2024

Ep 01: Hugh Russell-Parsons from Gorgias

Welcome to 'The Andzen Approach', a new podcast from Andzen. Hosted by Jason Anderson Strategic Director at Andzen and Brenden Rawson, our Founder. We'll be releasing monthly episodes where we chat to modern software platforms, savvy agencies, and ambitious merchants.So for episode one, we're in Sydney at the annual Online Retailer conference. Where we share a good Aussie beer 'Hawks Pale Ale with our mate, Hugh Russell-Parsons, the Strategic Partner Manager for Gorgias in APAC. We chat a lit...

43 min

6 Episodes

Join Jason Anderson and Brenden Rawson, Directors at Andzen, in their monthly podcast where they chat with modern software platforms, savvy agencies, and ambitious merchants. It's a casual chat over a drink featuring many laughs & insightful backstories from ecommerce and digital marketing legends. Subscribe on YouTube, Spotify, and Apple Podcasts, and sign up at https://andzen.co/podcast for updates and exclusive offers.

Creator

Andzen
Years Active

2K
Episodes

6
Rating

Explicit
Show Website

The Andzen Approach

The Andzen Approach

Episodes

Ep 06: Hayleigh & Justin from Convert Digital

Ep 05: Scott from Okendo

Ep 04: Hannah and Ian from Dataships

Ep 03: Jess and Jeremy from Klaviyo

Ep 02: Pär From Nosto

Ep 01: Hugh Russell-Parsons from Gorgias

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