The Andzen Approach

Andzen

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MARKETING
UPDATED MONTHLY

Join Jason Anderson and Brenden Rawson, Directors at Andzen, in their monthly podcast where they chat with modern software platforms, savvy agencies, and ambitious merchants. It's a casual chat over a drink featuring many laughs & insightful backstories from ecommerce and digital marketing legends. Subscribe on YouTube, Spotify, and Apple Podcasts, and sign up at https://andzen.co/podcast for updates and exclusive offers.

MAR 31

Ep 09: Eldar and Joe from Growave [Bonus Offer]

Brenden and Jason are in Las Vegas for Shoptalk and took the opportunity to setup the podcast studio and record some guests. This episode is with the team from Growave featuring the brilliant, quiet achiever Eldar Galiev - Co-Founder & CEO along with the charismatic Joe Fox - SVP of Partnerships. We discuss our shared history, the retention platform that is Growave and what customers are looking for in a platform and partnerships globally. This is a really insightful episode and as alw...

34 min
MAR 6

Ep 08: Kat and Steve from Klaviyo

Massive episode with Klaviyo this episode recapping their big B2C CRM announcement. We have the lovely Kat Ramos, Account Executive and Steve Pover, Partner Manager from Klaviyo on the episode and we dive into all the new features announced by Klaviyo in the recent weeks. Customer Hub, K:Service, Marketing Analytics, KDP, Custom Objects, RFM and whisky. You name it, we covered it. Jump in, get across the new features and why we think they're going to be awesome for customers and busines...

38 min
FEB 2

Ep 07: Paul from Order Editing

We're back in 2025 for season 2 thanks again to our sponsor Klaviyo. We sat down with an old friend Paul Goldston from Order Editing, the Shopify app that does exactly what it says on the tin - enables customers to edit their orders once placed. Paul dives into why Order Editing exists and how it can not only save you time but also generate additional revenue. We chat buying psychology and how you can integrate Order Editing into Klaviyo. Please enjoy. Don't forget to visit https://an...

34 min
12/23/2024

Ep 06: Hayleigh & Justin from Convert Digital

Happy Holidays! Our final episode for 2024 features special guests Hayleigh Thompson - Senior Account Manager and Justin Mendonca - Business Analyst at the digital commerce agency, Convert Digital. We have plenty of jokes and laughs while we discuss Convert's recent trip to Bali, and key e-commerce trends for 2025. We dive deep into the importance of site speed, the evolving capabilities of Shopify's checkout extensions, and the impact of different website strategies and experiential ...

37 min
11/27/2024

Ep 05: Scott from Okendo

We are in the Brisbane studio this month with Scott Goodman, the APAC Market Lead at Okendo. The episode covers a wide range of e-commerce strategies, including optimizing product reviews, leveraging zero-party data, the importance of personalized quizzes, and the implementation of advanced loyalty programs. Discover the value of customer segmentation, automated review translations, and real-life success stories like that of Dixon’s Loyalty Program. Don’t miss the insights on enhancing custo...

36 min
10/30/2024

Ep 04: Hannah and Ian from Dataships

We're heading to the UK for this month's episode with the lovely Hannah Morris - Head of Partnerships AND Ian Madigan - Head of Sales from Dataships. We're doing this one remote with us spread out in Dublin, London & Brisbane. We dive into what is Dataships, correctly collecting marketing consent and why we're all here - making money! Another fun one this month that as always, you can also watch on YouTube! --- Please drop your details at https://andzen.co/podcast to hear about upco...

37 min
09/27/2024

Ep 03: Jess and Jeremy from Klaviyo

Massive episode this month with Jess McMahon - Principal CSM AND Jeremy Singh - Senior Partner Manager BOTH from Klaviyo. We're back in Sydney in the studio chatting AI, specifically Klaviyo AI and all the products and features it's available in. We hit another ecom buzzword bingo with Black Friday, Cyber Monday and who's doing interesting things. We're generally having a great time with our Klaviyo mates! You can also watch us in 4k on YouTube! Also here is the Goldman Sachs articl...

40 min
08/30/2024

Ep 02: Pär From Nosto

Jumping into episode 02 we have the nicest guy in ecom - Pär From, the Head of Partnerships - APAC at the site personalisation platform - Nosto. We chat about what is site and experience personalisation, how this is the next frontier for a Customer Journey agency like Andzen and how to get started. We share a range of Aussie beverages as things start to warm up here for Spring. And if you want to see what we're on about and check out our ugly mugs (but the beautiful faces of our guests) - we'...

34 min
08/09/2024

Ep 01: Hugh Russell-Parsons from Gorgias

Welcome to 'The Andzen Approach', a new podcast from Andzen. Hosted by Jason Anderson Strategic Director at Andzen and Brenden Rawson, our Founder. We'll be releasing monthly episodes where we chat to modern software platforms, savvy agencies, and ambitious merchants. So for episode one, we're in Sydney at the annual Online Retailer conference. Where we share a good Aussie beer 'Hawks Pale Ale with our mate, Hugh Russell-Parsons, the Strategic Partner Manager for Gorgias in APAC. We chat a l...

43 min

9 Episodes

Creator

Andzen
Years Active

2024 - 2025
Episodes

9
Rating

Explicit
Show Website

The Andzen Approach

The Andzen Approach

Episodes

Ep 09: Eldar and Joe from Growave [Bonus Offer]

Ep 08: Kat and Steve from Klaviyo

Ep 07: Paul from Order Editing

Ep 06: Hayleigh & Justin from Convert Digital

Ep 05: Scott from Okendo

Ep 04: Hannah and Ian from Dataships

Ep 03: Jess and Jeremy from Klaviyo

Ep 02: Pär From Nosto

Ep 01: Hugh Russell-Parsons from Gorgias

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