Reach 4 Growth Podcast

Gamal

Our mission is to spark growth by combining practical knowledge with authentic stories of resilience, leadership, and transformation. Whether you're scaling a business, mastering a new marketing approach, or seeking personal growth, Reach 4 Growth is your guide to thriving in an ever-changing digital landscape. Join us as we explore the path to growth, featuring leaders who inspire and strategies that deliver. #growth #performancemarketing #e-commerce www.reach4growth.com

  1. Growth Without Retention?

    11/02/2025

    Growth Without Retention?

    What if growth wasn’t about acquiring more customers... but about keeping the ones you already have? In this episode of Reach for Growth, I sit down with Tom Burrell, Founder of Retention Coach and former SVP of Retention at DAZN, who has spent over 26 years mastering customer retention and CRM for brands like Manchester United, TalkTalk, and Digitas LBi. We dive deep into: - Why retention is the new growth strategy - The simple math behind how a 5% retention boost can double profits - How brands can stop chasing short-term wins and build lasting loyalty - What the future of retention and CRM looks like in the era of AI 💡 About The Guest: Tom is the founder of Retention Coach , a consultancy helping brands drive retention-led growth. He also writes a brilliant free newsletter that breaks down actionable retention strategies every marketer should read — check it out here: 👉 https://theretentionblueprint.beehiiv.com/subscribe 🎙️ About Me, Gamal: I’m a Growth Marketing Director turned performance marketing consultant and the host of Reach 4 Growth, a podcast where I talk with the brightest minds in marketing, e-commerce, and tech about what really drives growth. 🎧 Recorded at: Huge shoutout to Cinixar, one of the best podcast studios in Dubai. If you’re looking for a top-tier setup for your own show, check out their website here 👉 https://cinixar.com/ 💬 Drop your thoughts in the comment, do you think brands underestimate retention? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com

    58 min
  2. From SEO to AEO

    10/26/2025

    From SEO to AEO

    From SEO to AEO: How AI Search Engines Are Changing Everything SEO isn’t dying, it’s evolving. In this episode of Reach for Growth, Gamal sits down with Mahmoud to unpack how AI Search Engines like ChatGPT and Perplexity are changing the rules of visibility, discovery, and organic growth. We dive deep into AEO (Answer Engine Optimization), the next evolution of SEO, and explore how brands can prepare for an era where AI decides what people see, not Google’s blue links. 🔍 In this episode, you’ll learn: - What AEO really is (and how it differs from SEO). - Why AI search might be a bigger disruption than mobile ever was. - How to make sure your brand gets cited by ChatGPT, Perplexity, or Gemini. - Whether backlinks still matter in an AI-driven world. - How paid and organic strategies will collide (and what that means for CAC). - The future of discovery: who wins the visibility war, Google or AI engines? 💡 Whether you’re a founder, CMO, performance marketer, or SEO pro, this episode is your crash course in staying relevant — and profitable — in the AI era. About the Guest – Mahmoud Nessim Mahmoud is a digital growth and SEO expert with deep experience in search strategy, content architecture, and performance-driven organic growth. He helps brands navigate the fast-changing landscape of AI-powered search and stay ahead of the curve with AEO (Answer Engine Optimization) strategies that actually work. 🔗 Connect with Mahmoud on LinkedIn: linkedin.com/in/mahmoud-nessim-al-amir-seo/ 🎙️ About the Host – Gamal (Reach 4 Growth Podcast) Gamal is a performance marketing and e-commerce strategist with over 14 years of experience driving growth for global brands like Nike, Under Armour, and Sun & Sand Sports. He’s the Founder of a performance marketing consultancy that helps brands make their ad budgets lean, efficient, and profitable. Through Reach 4 Growth, he shares real conversations and practical insights to help marketers evolve in the age of AI and automation. 🔗 Connect with Gamal on LinkedIn: linkedin.com/in/gamalgrowth 🎧 Listen on: Spotify | Apple Podcasts | YouTube 💬 Join the Conversation: Drop your thoughts in the comments, do you think SEO is dead, or just reinventing itself? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com

    1h 24m
  3. Secrets to $100M Desertcart Profitable Growth | Reach 4 Growth Podcast Ep. 28

    05/23/2025

    Secrets to $100M Desertcart Profitable Growth | Reach 4 Growth Podcast Ep. 28

    Secrets to $100M Desertcart Profitable Growth | Reach 4 Growth Podcast In this podcast episode we sit down with Rahul, the founder and CEO of Desertcart, one of the few e-commerce companies in Dubai that scaled to $100M+ in annual revenue while staying profitable. Rahul shares the real story behind building a 9-figure business in the Dubai from the early chaos to the leadership transformation, and the untold levers behind profitable e-commerce growth. 🚀 In this episode, you’ll learn: ✅ The biggest myth about being a founder of a $100M business✅ How Desertcart scaled profitably in a market where others burn cash✅ What most people get wrong about e-commerce in the Middle East✅ The leadership habits that helped Rahul manage a high-growth team✅ Real advice for anyone who wants to build something meaningful Whether you're a startup founder, marketer, or future e-commerce mogul, this conversation is full of actionable insights and hard-earned truths. 📍 About the Guest: Rahul is the founder and CEO of Desertcart, a cross-border e-commerce company based in Dubai, generating over $100M in yearly revenue. Known for his product obsession, operational depth, and resilience, Rahul breaks down what it really takes to build a sustainable online business. 🔔 Subscribe for more deep dives on marketing, growth, and building impactful businesses. 🎧 Available on YouTube, Spotify, and Apple Podcasts. 📩 Want more? Follow me on LinkedIn [https://www.linkedin.com/in/gamalgrowth/] for weekly content on performance marketing and e-commerce growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reach4growth.com

    1h 40m

About

Our mission is to spark growth by combining practical knowledge with authentic stories of resilience, leadership, and transformation. Whether you're scaling a business, mastering a new marketing approach, or seeking personal growth, Reach 4 Growth is your guide to thriving in an ever-changing digital landscape. Join us as we explore the path to growth, featuring leaders who inspire and strategies that deliver. #growth #performancemarketing #e-commerce www.reach4growth.com