Marketing From The Edge

Jon Alexander, Cody Alexander
  • 5.0 (6)
  • Marketing
  • Updated Weekly

Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.

  1. 01/06/2025

    Marketing From the Edge: The Best of 2024

    Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com

    32 min

  2. 12/30/2024

    The 3 Phases of Business: Which one are you in?

    Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.   Timestamps: 00:00 Introduction to Marketing From The Edge 01:03 Understanding Business Stages 01:27 The Importance of the Big Thing vs. the Important Thing 02:15 Leveraging Small Improvements for Big Gains 03:42 Optimizing Business Efficiency 05:01 Strategies for Incremental Growth 06:21 Real-World Examples and Applications 08:19 The Right Order of Operations in Business 15:13 Maximizing Revenue Through Promotions and Retargeting 15:48 Maximizing High LTV Channels 16:28 The Challenge of No Acquisition 17:51 Monetization vs. Acquisition Balance 21:24 The Importance of Time in Business 24:54 Adapting to Business Phases 27:09 Conclusion and Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

    29 min

  3. 12/23/2024

    No BS Advice to Build $20M Business

    Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business -  by beginning with the end in mind.   Timestamps: 00:00 Introduction to Infinite Loop Game 01:08 Setting Ambitious Goals: The $20 Million Plan 02:01 Breaking Down the Goal: Steps to $20 Million 03:41 Running vs. Building a Business 05:10 The Four Building Blocks of Revenue 07:03 Front-End Acquisition and Monetization 16:11 The Importance of Live Events 19:30 Leveraging Experience for Success 19:58 Adapting to a Changing Business Landscape 22:08 The Importance of Acquisition and Monetization 24:04 Navigating Business Challenges 26:55 Setting Goals and Planning for Success 28:52 The Infinite Loop of Business 29:22 Reflecting on Past Experiences 35:59 Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

    39 min

  4. 12/16/2024

    The $84 million SMS secret you've never heard of

    Today we're talking about the 84 million dollar SMS strategy you've never heard of.   Timestamps: 00:00 Introduction 01:02 The $84 Million SMS Strategy 01:34 The Shift from Email to SMS 02:16 Building and Utilizing Your SMS List 03:36 The Value of High-Quality Leads 05:46 Effective SMS Marketing Techniques 11:02 The Importance of Timeliness in SMS 12:06 Maximizing Engagement with Live Events 17:40 Understanding Audience Psychology 18:15 The Importance of SMS in Modern Marketing 19:50 Challenges and Opportunities in SMS Marketing 22:44 Effective Messaging Strategies 24:30 The Power of Relational and Authority Messaging 26:19 The Future of SMS Marketing 29:41 Conclusion and Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

    31 min

  5. 12/09/2024

    Unlocking AI's Potential in Your Business

    Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business.   Timestamps: 00:00 Introduction 01:01 AI in Marketing: Current State and Future Prospects 02:17 Historical Perspective on Technological Advancements 05:23 AI in Healthcare: A Dermatologist's Story 09:18 AI's Role in Enhancing Productivity 20:40 The Future of Marketing with AI 22:43 Final Thoughts and Takeaways 24:35 Closing Remarks   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com

    25 min

  6. 12/02/2024

    Controversial Marketing Myth

    Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…   Timestamps: 00:00 Introduction 01:11 Controversial Statement: Split Tests are B.S. 01:28 The Problem with Split Tests 06:40 Valid Split Testing: What It Takes 07:01 Optimization vs. Maximization 08:54 Real-World Examples and Lessons 19:58 Conclusion and Final Thoughts 20:16 Outro and Contact Information   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com

    21 min

  7. 11/25/2024

    STOP Letting Other People Do This To Your Business

    Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business.   Timestamps: 00:00 Introduction 01:11 Drowning Out the Noise: Evaluating Feedback 05:14 Real World Results vs. Theories 06:52 The Value of Experience in Feedback 12:11 Overcoming Fear and Taking Control 14:53 Practical Sales Strategies and Mindset 20:38 Final Thoughts and Key Takeaways   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com

    22 min

  8. 11/18/2024

    Centurion’s Path: The First 5 Months of my $0 to 9 Figures Journey

    Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.   Timestamps: 00:00 Introduction 01:45 Jon Alexander's Business Journey 02:16 Marketing Strategies and Assumptions 04:27 Challenges and Adjustments 14:50 Acquisition and Monetization 25:44 Understanding Front End and Back End in Business 26:12 Adjusting Strategies for Better Results 26:37 The Importance of Live Events 28:21 Learning from Surprises and Setbacks 31:02 Planning for Success: Q4 and Beyond 31:55 Setting Ambitious Goals and Working Backwards 37:35 Balancing Short Term Revenue and Long Term Growth 43:05 Key Advice for Aspiring Entrepreneurs 47:21 Conclusion and Final Thoughts   Stay Connected: Visit us at: https://www.marketingedgepod.com/ Join our community of entrepreneurs: https://www.skool.com/marketing-edge Get more free valuable content to watch: https://youtube.com/@codyalexandermkt Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2 Follow Cody on X: https://x.com/codyalexander2 For feedback, episode ideas, and guest suggestions, contact:  cody@marketingedgepod.com

    48 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.

Information

  • Creator
    Jon Alexander, Cody Alexander
  • Years Active
    2024 - 2025
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2024 Marketing From The Edge
  • Show Website
    Marketing From The Edge