Mind Your Wedding Business Podcast

Kevin Dennis
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals. 

  1. 2h ago

    #90: How to Stand Out in a Marketing Theme Park World with Becca Pountney

    Standing out in the wedding industry can feel harder than ever, especially when couples have so many options competing for their attention. In this episode of Mind Your Wedding Business, Kevin sits down with wedding business marketing expert Becca Pountney to rethink the traditional marketing funnel and explore a new way to approach the customer journey. Becca breaks down her “marketing theme park” approach and SCREAM framework, sharing how wedding pros can stand out, create better experiences, generate recommendations, and give potential clients more ways to connect with their business. Becca is the UK’s leading wedding business marketing expert. With a background in film and production, she has scaled her consultancy business to help and develop other wedding pros. Becca has also written a book and hosts a successful, award-winning podcast that allows her to further share her expertise with the wedding industry and help wedding pros grow. Highlights: Why the traditional marketing funnel doesn’t always reflect how today’s couples make booking decisionsHow the “marketing theme park” offers a different way to think about the customer journeyThe SCREAM framework and how wedding pros can apply it to their marketingWhy transparent pricing, recommendations, and client experience matterHow personality can help your business stand out in an increasingly AI-driven marketing landscapeWhy your inquiry and booking data can help you understand what’s actually working Connect with Becca: Website Instagram LinkedIn Podcast Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #90: How to Stand Out in a Marketing Theme Park World with Becca Pountney

  2. Sep 15

    #89: What Your Contract Needs and Why It Matters with Casey Glasser

    Contracts may not be the most exciting part of running a wedding business, but understanding what you’re signing can save you from major headaches. In this episode of Mind Your Wedding Business, Kevin sits down with Casey Glasser, founder of Foundwell Legal, to break down the contract terms wedding pros should actually be paying attention to. Casey shares what to know about common clauses like force majeure, indemnification, cancellation policies, and liability, along with when to push back on a contract and why your agreements shouldn’t be one-size-fits-all. Casey Glasser is the founder of Foundwell Legal, a law practice focused on event contract review. After noticing how often contracts in the event industry are signed without a clear understanding of key terms, she started the firm to work with event planners and their clients on reviewing vendor and venue agreements, as well as drafting and refining planner agreements. Her work focuses on helping clients identify risk, understand their obligations, and approach negotiations with clarity. Highlights: Contract clauses wedding pros should pay closer attention to before signingWhat force majeure, indemnification, and other common contract terms actually meanWhy copying and pasting contract language can create problems for your businessHow strong contracts can help set expectations and prevent miscommunicationWhen to negotiate a contract term and how to approach the conversationWhy it’s important to periodically review and update the contracts you use Connect with Casey: Website Instagram LinkedIn Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #89: What Your Contract Needs and Why It Matters with Casey Glasser

  3. Sep 8

    #88: How Your Website Has Been Costing You Inquiries with Adrienna McDermott

    A beautiful website doesn’t always mean a website that converts. In this episode of Mind Your Wedding Business, Kevin sits down with Adrienna McDermott, Owner & Lead Strategist of Ava And The Bee, to discuss how your website could be costing you inquiries without you even realizing it. Adrienna shares what wedding pros should be paying attention to beyond aesthetics, from website analytics and clear messaging to pricing, testimonials, contact forms, and making it easy for potential clients to take the next step. If you’re getting website traffic but not enough inquiries, this episode is packed with practical ways to figure out where potential clients may be getting lost, and what you can do about it. Adrienna McDermott is the founder and CEO of Ava And The Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist, she intimately understands vendors' challenges when standing out against the competition. With a unique blend of real-world experience and a signature step-by-step process that is always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business. Highlights: Why website analytics should guide your marketing decisionsCommon reasons potential clients leave without inquiringWhat couples are looking for when researching wedding pros onlineHow pricing, testimonials, and clear messaging help build trustThe biggest homepage and contact form mistakes wedding pros makeSimple website updates that can help turn more visitors into inquiries Connect with Adrienna: Website Instagram Facebook LinkedIn Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #88: How Your Website Has Been Costing You Inquiries with Adrienna McDermott

  4. Sep 1

    #87: How to Break into the Destination Wedding Travel Niche with Tami Santini

    Destination weddings can open the door to an entirely new revenue stream for wedding professionals. In this episode of Mind Your Wedding Business, Kevin sits down with Tami Santini, founder of Paradise Getaways and Destination Wedding & Honeymoon Travel Business Academy, to discuss what it takes to break into the destination wedding travel industry. Tami shares why wedding pros don't need to know everything before getting started, from finding the right niche and building supplier relationships to understanding group travel and creating a message that attracts the right clients. She also explains how destination wedding travel can complement an existing wedding business and create opportunities to continue serving couples long after the wedding day. If you've ever wondered what it takes to work in destination wedding travel (or whether it could be a natural extension of your current services), this episode is a great place to start. Tami Santini is the founder of Paradise Getaways, an award-winning destination wedding travel agency, and creator of The 20K System & Toolkit, North America's leading course for building a destination wedding business. With numerous industry accolades and partnerships with top travel organizations, Tami now shares her strategies to help others achieve success in the wedding and travel industry. Highlights: Why destination wedding travel is a valuable niche for wedding prosWhat a destination wedding travel professional actually doesThe skills you need to get started in the industryWhy specializing can help you stand out and attract the right clientsHow resort and supplier relationships support your businessWays destination wedding travel can create repeat clients and new revenue opportunities Connect with Tami: Website Instagram Facebook YouTube LinkedIn Tami’s Ultimate Checklist to Multiply Your Destination Wedding Leads Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #87: How to Break into the Destination Wedding Travel Niche with Tami Santini

  5. Aug 25

    #86: What Nearly Every Wedding Business Gets Wrong About Paid Advertising, Why It Causes Wasted Money, and How to Create Ads That Actually Work with Mark Chapman

    Paid advertising can be one of the fastest ways to grow your wedding business... if you're doing it correctly. In this episode of Mind Your Wedding Business, Kevin sits down with Mark Chapman, Founder of The I Do Society, to discuss the biggest mistakes wedding professionals make with paid advertising and how to build a strategy that actually brings in qualified leads. Mark shares why most businesses waste money by relying on a single advertising platform, how today's couples really shop for wedding vendors, and why showing up in multiple places is more important than ever. He covers everything from Google Ads and Meta to website optimization and lead follow-up; this episode is packed with practical advice to help you make smarter marketing decisions. If you've ever wondered whether paid advertising is worth the investment, or why your campaigns haven't delivered the results you expected, this episode will help you rethink your strategy. Mark Chapman is the Founder of The I Do Society and one of the wedding industry's leading experts on paid advertising. His team helps wedding businesses use Google Ads, Meta Ads, and TikTok Ads to reach their ideal couples and turn clicks into bookings. After discovering the power of paid advertising while growing his own family wedding business, Mark has spent nearly two decades helping thousands of wedding professionals grow through strategic advertising. Highlights: Why most wedding businesses waste money on paid adsUnderstanding how today's couples actually shopWhy Google Ads alone aren't enoughThe website changes that improve conversionsHow to build trust with cold leads before they inquireWhat wedding pros should know before investing in paid advertising Connect with Mark: Website Instagram Facebook YouTube LinkedIn Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #86: What Nearly Every Wedding Business Gets Wrong About Paid Advertising, Why It Causes Wasted Money, and How to Create Ads That Actually Work with Mark Chapman

  6. Aug 18

    #85: Why Your Nervous System Is The Real Reason You Keep Attracting Difficult Clients with Hailey Fernelius

    Difficult clients are part of the wedding industry, but what if the way you respond to them has more to do with your nervous system than you think? In this episode of Mind Your Wedding Business, Kevin sits down with Wealth Capacity Strategist and Bookkeeper, Hailey Fernelius of Hailey Ann Co., to explore how stress responses can influence the clients you attract and the decisions you make. Hailey shares how the four survival patterns (fight, flight, fawn, and freeze) show up in business, why burnout often starts long before you notice it, and how simple shifts can help you build a healthier, more sustainable business. If you've ever struggled with people-pleasing, over-delivering, or setting boundaries, this episode offers practical insights to help you work with more confidence and clarity. Hailey Fernelius is a Wealth Capacity Strategist who combines nervous system science with bookkeeping to help entrepreneurs align their brain, body, and bank account. She helps business owners break free from limiting patterns and build businesses that support the life they truly want. Highlights: How fight, flight, fawn, and freeze show up in businessWhy boundaries lead to better client relationshipsThe connection between burnout and difficult clientsUsing financial data instead of fear to make decisionsPractical ways to regulate your nervous systemBuilding a business that aligns with your goals Connect with Hailey: Website Instagram Facebook LinkedIn Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #85: Why Your Nervous System Is The Real Reason You Keep Attracting Difficult Clients with Hailey Fernelius

  7. Aug 6

    #84: LIVE From NACE Experience: Conversations Shaping the Future of Events

    Mind Your Wedding Business is back LIVE from NACE Experience 2026 in New Orleans, Louisiana, as the official podcast of NACE Experience! Kevin Dennis and Michelle Stansfield continue the conversation with speakers, sponsors, and industry leaders from this year's conference. They go deep into content creation and AI to generational leadership, industry trends, and what today's couples are looking for; this episode dives into the conversations shaping the future of the events industry. Plus, hear from NACE leadership as they reflect on another incredible conference and what's ahead for the association! Highlights: Using AI to enhance creativity without losing the human touchCreating content that builds trust and attracts clientsLeading and collaborating across multiple generationsWhat today's couples are looking for when choosing vendorsInsights from NACE leadership on the future of the events industry Thanks for joining us live from NACE Experience 2026 in New Orleans, and we'll see you at the next Mind Your Wedding Business live event (maybe in Omaha)! Connect with our Guests: Michelle Stansfield, CPCE, 2026 NACE National Immediate Past President, Senior Account Manager at Terramar, A DMC Network Company Chip Dizard, Lead Creative/Photographer at Chip Dizard Studios Jill Vidal-Raines, CPCE, 2026 NACE National President, Owner of EB Inc. Event Rentals Erin Dennis, Owner of Evergreen Hospitality Solutions Jennifer Jenkins, Director of Catering and Events at Sugar Creek Country Club Tom Chelednik, North America Executive Director of Vendor Engagement at The Knot & WeddingPro Anne Harper, CAE, Deputy Executive Director at NACE Lawrence Leonard, Executive Director at NACE Renee Dalo, CPCC, Visibility & Confidence Coach, Keynote Speaker Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #84: LIVE From NACE Experience: Conversations Shaping the Future of Events

  8. Aug 4

    #83: LIVE From NACE Experience: Big Ideas from Today's Event Industry Leaders

    Mind Your Wedding Business is LIVE at NACE Experience 2026 in New Orleans, Louisiana, as the official podcast of NACE Experience! Kevin Dennis and Michelle Stansfield are bringing you conversations with speakers and industry leaders from this year's conference. Your favorite past presidents are here to talk leadership, company culture, technology, hospitality, and the future of the events industry. This episode offers a behind-the-scenes look at the ideas shaping today's event professionals! Highlights: Leadership insights from event industry expertsThe future of AI, technology, and client experienceBuilding stronger teams and workplace cultureCreating more inclusive and memorable eventsBusiness growth, innovation, and industry trends And stay tuned... part two is coming soon! Connect with our Guests: Michelle Stansfield, CPCE, 2026 NACE National Immediate Past President, Senior Account Manager at Terramar, A DMC Network Company Vernetta Kosalka, Assistant Professor of Practice at University of Nebraska Lincoln, Owner of VK Events + Florals + Planning Micah Logan, CSO at The Logan Companies Dana Kadwell, CPCE, 2026 NACE National President-Elect, Owner/CEO of Hustle & Gather Lyn Gleasure, CPCE, CMP, 2026 NACE National Treasurer/Secretary, Director of Business Development at Rock Events John Chen, CEO of Engaging Meetings Margaux Fraise, Owner/Creative Director of Harmony Creative Studio, Founder/Host of Wedding Summit Series Ariana Adolph, Student Chapter President of Johnson & Wales University Charlotte Sara Kincaid, President & COO of Aisle Planner Pro David Porto, Partner/General Manager at Blue Plate Catering, Inc. Thao Moore, Executive Chef/Co-Proprietor at Green Mangos Catering Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn

    #83: LIVE From NACE Experience: Big Ideas from Today's Event Industry Leaders
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About

The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals. 

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