This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com CEO Brian Rolapp has transformed the PGA Tour over his first year in charge. He tells us how all sports leagues should be diversifying their revenue to be less reliant on media rights. Plus, why there will be “haves” and “have nots” in the $30 billion media rights pie. And much more. It is a 42-minute “The Main Event with Andrew Marchand.” The podcast was taped as part of the “Off The Record with Andrew Marchand presented by WSC Sports” event series. For access to our twice-a-week sports media podcasts sign-up as a free or paid subscriber at AndrewMarchand.com POD RUNDOWN … * Rolapp explains how the PGA Tour weekend viewership beats NBA first round playoff games * How the NFL went from around $7 billion in revenue when he joined in 2003 to $20+ billion when he left * Why the LIV “crisis” made it the right time for Rolapp to leave the NFL for the PGA * The major sports history behind his thinking * Why competitive parity, scarcity and simplicity are so important for sports * Rolapp explains how the new approach achieves the goals * How Pete Rozelle figured out the TV model to leapfrog other sports * Why Rolapp thinks major sports leagues should diversify away from being so dependent on media rights * Why the Cowboys have done it right, even if they haven’t won * What the NFL did to expand this idea with Skydance Sports * Why media is still most important * The Rolapp pitch for the PGA Tour to networks and platforms * Why the players are aligned with a mandate for change * How Tiger Woods, Theo Epstein and others were part of the process * Rolapp explains how the drama of the season will work * How meritocracy was central to what the PGA Tour is creating * It is is what players want * The luck for how Rolapp ended up at the NFL * Why Rolapp nearly quit after six months at the NFL * An amazing Paul Tagliabue, Pat Bowlen, Robert Kraft, Jerry Jones and Steve Bornstein story * How his amazing answer to Tagliabue and company changed his career * The NFL, the media and $30B pie that will be split between the “haves and the have nots” * Will the traditional players be part of the NFL in the mid- to late- 2030s * Rolapp says sports packages will have to change to fit the new models that streamers, etc. want * Why the PGA Tour is focusing on the summer * How AI will impact sports in a good way On Deck: By Thursday, Marchand & Meterparel: Everybody Loves Sports Media Related Podcasts: Howard Katz, Mark Shapiro I and Mark Shapiro II, Jay Marine, Rick Cordella, Hans Schroeder, Christian Oestlien, Laura Rutledge, Mike Soltys, Chris LaPlaca, Booger McFarland, Greg Hughes, Adam Schefter, Peter King, Fred Gaudelli, Drew Esocoff, Traug Keller, Peter Schrager, Jay Glazer, Ian Rappoport, Kevin Clark, Joe Buck, Ian Eagle, Jim Nantz, Adam Schein, Cam Heyward, Eli Manning, Jason McCourty, Damien Woody