Financial Marketing Insights

Jacob Howard
  • 5.0 (1)
  • MARKETING

Hosted by experienced marketers, Jacob Howard and Kaila Yates, the Financial Marketing Insights podcast features engaging conversations with financial services marketing experts, diving into their personal journey, the hurdles they've overcome, their most cherished projects, and their insights on the evolving landscape of financial services marketing.

  1. Dominique Rose Van-Winther - On AI's Impact on Financial Services Marketing

    FEB 16

    Dominique Rose Van-Winther - On AI's Impact on Financial Services Marketing

    In the first episode of Season 3 of the Financial Marketing Insights podcast, we speak to Dominique Rose Van‑Winther, CEO of Final Upgrade AI. Dominique doesn't talk about AI in abstractions. She talks about workflows, capability uplift, organisational rewiring - and the fact that many teams are still treating AI as a set of tools rather than a new way of working. Her story, and her worldview, offer a preview of what intelligent marketing systems will demand from FS leaders over the next decade. Find out more at https://www.financialmarketinginsights.com

    55 min
  2. FMI Season 2 Wrap - Featuring Rupert Hodson, CEO, Dianomi

    12/17/2025

    FMI Season 2 Wrap - Featuring Rupert Hodson, CEO, Dianomi

    Another year passes. Another Season Wrap episode - but this time Kaila and I are joined by special guest Rupert Hodson, CEO of Dianomi who joins our conversation on the main themes of the year for financial services marketers across our Summits and podcasts and a look ahead to 2026! Enjoy and happy holidays from the FMI team. Find out more at https://www.financialmarketinginsights.com

    34 min
  3. Noreen Biddle Shah - On Driving Change in Financial Services Marketing

    12/09/2025

    Noreen Biddle Shah - On Driving Change in Financial Services Marketing

    In this episode of the Financial Marketing Insights podcast, we spoke with Noreen Biddle Shah, Chief Marketing and Communications Officer at Carne Group, about how marketing can drive real change when it champions the issues customers care about most. From campaigns that cut through the noise to her passion project Reboot, Noreen's career shows how action and impact go hand in hand. Find out more at https://www.financialmarketinginsights.com

    34 min
  4. Ruya Niazi - On Payments, Purpose and Marketing Impact

    11/21/2025

    Ruya Niazi - On Payments, Purpose and Marketing Impact

    In this episode of the Financial Marketing Insights podcast, we spoke with Ruya Niazi, Head of EMEA Marketing, Payments, J.P. Morgan, to explore her dynamic career and the evolving role of marketing in one of the most fast-paced sectors of financial services. Find out more at https://www.financialmarketinginsights.com

    37 min
  5. Bianca Bass - On Brand, Boardrooms, and the Psychology of Trust

    09/29/2025

    Bianca Bass - On Brand, Boardrooms, and the Psychology of Trust

    In this episode of the Financial Marketing Insights podcast, we spoke with Bianca Bass, CMO, Privalgo and youngest-ever board member of an FCA-regulated firm, about her journey from copywriting to the boardroom, and how psychology, empathy, and commercial rigor shape her approach to brand building. Find out more at financialmarketinginsights.com

    42 min
  6. Amina Taher - On Leadership, Legacy, and the Future of Banking

    09/11/2025

    Amina Taher - On Leadership, Legacy, and the Future of Banking

    In this episode of the Financial Marketing Insights podcast, we spoke with Amina Taher, Chief Marketing Officer at Wio Bank, about her multifaceted career, her approach to leadership, and the evolving role of marketing in financial services. From launching satellites to reimagining digital banking, Amina's journey is a testament to the power of reflection, resilience, and reinvention. Find out more at https://www.financialmarketinginsights.com

    37 min
  7. Paul Taylor - On Curiosity, Collaboration, and the Real-World Impact of AI

    08/22/2025

    Paul Taylor - On Curiosity, Collaboration, and the Real-World Impact of AI

    In this episode of the Financial Marketing Insights podcast, we spoke with Paul Taylor - long-time financial services professional, former Swift expert, and now CMO in the automation and AI space - about his career journey, the evolving role of marketing in tech-driven environments, and why leaning into discomfort is the key to staying relevant. Find out more at www.financialmarketinginsights.com

    33 min
  8. Shakeela Williamson - On Versatility, Voice, and the Value of Experience

    08/07/2025

    Shakeela Williamson - On Versatility, Voice, and the Value of Experience

    In this episode of the Financial Marketing Insights podcast, we spoke with Shakeela Williamson - seasoned financial services marketer and regular speaker on the global circuit - about her career journey, her take on B2B vs B2C marketing, and why storytelling is central to building emotional connection. Find out more at financialmarketinginsights.com

    27 min
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About

Hosted by experienced marketers, Jacob Howard and Kaila Yates, the Financial Marketing Insights podcast features engaging conversations with financial services marketing experts, diving into their personal journey, the hurdles they've overcome, their most cherished projects, and their insights on the evolving landscape of financial services marketing.

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