AI-Branding Podcast

Mark de Grasse
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

With a focus on Traditional Branding achieved through AI-Powered Application, our podcast is your go-to resource for staying ahead in the fast-paced world of AI-driven marketing. Whether you're a seasoned marketing professional or just starting out, you'll find actionable insights, cutting-edge strategies, and a dash of humor in every episode. Join us as we explore the latest trends, share thought leadership, and empower you to lead the charge in the marketing industry. With our energetic and playful approach, learning has never been more engaging—or more fun. Tune in and take your marketing game to new heights!

  1. AI Website Tactics: How to Sound Smart, Look Good & Bribe the Bots | AI-Branding Podcast Ep. 23

    NOV 19

    AI Website Tactics: How to Sound Smart, Look Good & Bribe the Bots | AI-Branding Podcast Ep. 23

    Most websites still suck—and AI won’t save them unless you know what you’re doing. In this episode of the AI-Branding Podcast, host Mark de Grasse teams up with Matt Olson of MGO Studios to dismantle myths about modern web design and show how AI can actually elevate your brand without diluting its identity.  They break down what branding a website really means (hint: it’s not just logos and colors), how to structure content that connects with both people and machines, and why authenticity is your best SEO strategy in 2025. Whether you’re a marketer, designer, or just tired of templated nonsense, this conversation delivers real talk, real tactics, and zero fluff. TOPICS Why websites remain essential in an AI-first digital landscapeThe right and wrong ways to “brand” a website visually and verballyHow to use AI tools like ChatGPT and Claude for branding and structureThe role of authenticity and consistency in AI search optimizationHow AI-generated content can still feel human (if done right)Real vs. AI photography: when to blend and when to go authenticWhy a human-first user journey still beats a flashy chatbotGUEST LINKS Matt Olson: LinkedIn ProfileMGO Studios: https://mgostudios.com/ADVERTISING LINKS 28-Day AI Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/

    27 min
  2. Europe vs. America: Real Talk on AI, Branding & Business Culture w/Axel Simon | AI-Branding Podcast Ep. 23

    NOV 14

    Europe vs. America: Real Talk on AI, Branding & Business Culture w/Axel Simon | AI-Branding Podcast Ep. 23

    What happens when European structure meets American speed in the age of AI? Mark de Grasse sits down with Axel Simon of AS Digital Marketing Solutions to dissect the cultural and operational divides between how businesses in the U.S. and Europe approach branding, automation, and leadership.  They dig into why AI alone won’t save broken brands, how content clutter is killing credibility, and why most companies are ignoring their best marketing asset—the founder’s voice.  This episode exposes the real-world pitfalls of over-delegation, reveals the power of referral-driven growth, and maps out how AI can finally align brand, voice, and values at scale. If you’re building a smarter business, this is the playbook. TOPICS Differences in AI adoption and business culture between Europe and the U.S.How GDPR shapes content, trust, and marketing expectations in the EUWhy brand leadership should come from the top—not outsourced agenciesThe Third Path: Using AI to scale brand consistency and clarityHow to turn CEOs into brand ambassadors using podcasting and content frameworksWhat goes wrong when AI is fed junk—plus how to train it with meaningful dataWhy referrals, not ad spend, still dominate in successful B2B relationshipsGUEST LINKS AS Digital Marketing Solutions: https://www.simonsdigitalmarketing.de/ Axel Simon on LinkedIn: https://www.linkedin.com/in/axel-simon-energy ADVERTISING LINKS AI Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/

    37 min
  3. How to kill Hustle Culture with AI Revenue Systems w/Ivan Ivanka | AI-Branding Podcast Ep. 22

    NOV 5

    How to kill Hustle Culture with AI Revenue Systems w/Ivan Ivanka | AI-Branding Podcast Ep. 22

    In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Ivan Ivanka, founder of Markster.ai, a cutting-edge platform dubbed the world’s first AI Revenue System. Ivan dives deep into the real-world application of AI for business growth—shattering hype, emphasizing strategy, and revealing how systems, not hustle, drive lasting success.  From reflections on the AI industry's current state to actionable insights about customer acquisition, automation, and building scalable revenue, this episode is a masterclass for marketing pros ready to level up. Ivan also shares his mission to help 1 million businesses generate an extra $1 million—and how AI, used correctly, can fuel that vision.  Whether you're drowning in tools or dreaming of four-hour workweeks, this episode reminds us: systems win. Hustle fades. TOPICS - Why AI hasn’t lived up to the hype—and what small businesses should do about it - The concept of a "Revenue System" and how it differs from just making sales - Markster.ai’s practical AI use cases for automation, lead gen, and customer engagement - Common traps business owners fall into (hint: it’s not lack of tools—it’s lack of systems) - Ivan’s $300M+ growth framework: Growth, Operations, and Delivery (G.O.D.) - How AI can amplify strategy—not replace it - Why “amateurs hustle, pros systemize” is the mindset shift every business needs GUEST LINKS Ivan Ivanka: https://www.linkedin.com/in/ivanivanka/ Markster.ai: https://markster.ai ADVERTISING LINKS AI-Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/

    43 min
  4. The Iron Man Sales Approach: Blending AI and Human Skills with Mike Montague | S1, Ep. 21

    MAR 13

    The Iron Man Sales Approach: Blending AI and Human Skills with Mike Montague | S1, Ep. 21

    In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replacing the human touch, highlighting tools that improve customer insights, manage admin tasks, and empower sales teams. Mike also introduces his book, Playful Humans, which advocates for creativity, confidence, and embracing fun in professional life. Listeners will gain valuable strategies for leveraging AI while maintaining authentic client relationships. TOPICS The “Iron Man vs. Terminator” analogy for AI in salesHow AI enhances—not replaces—human sales strategiesTools that improve CRM management, follow-up, and sales coachingThe importance of soft skills and creativity in the AI-driven workforceHow Playful Humans encourages professionals to embrace fun and fulfillmentThe impact of AI on job roles, productivity, and future workforce trendsGUEST LINKS Mike Montague's Website: avenue9.comMike Montague's LinkedIn: linkedin.com/in/mikedmontaguePlayful Humans Book: playfulhumans.comADVERTISING LINKS Build Your Brand Pillars Course: aibranding.academy/build-your-brand-pillars-course

    32 min
  5. AI, Authority & Personal Branding: Adam McChesney’s Winning Formula | S1, Ep. 20

    FEB 25

    AI, Authority & Personal Branding: Adam McChesney’s Winning Formula | S1, Ep. 20

    In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Adam McChesney, a digital marketing expert who has built multiple seven-figure agencies by mastering personal branding, SEO, and AI-powered strategies. Adam shares his journey from medical device sales to digital marketing success, revealing how he turned his personal brand into a lead-generating machine. They discuss the critical role of authenticity in branding, why AI should be a tool (not a replacement) for business growth, and how Adam’s innovative use of AI tools like SearchAtlas, ChatGPT, and Opus is helping businesses 5x their content production. Whether you're an agency owner, entrepreneur, or marketing professional, this episode is packed with actionable insights on leveraging personal branding, AI, and digital marketing strategies to dominate your industry. Tune in to discover how Adam built an ecosystem of raving fans, his 90-day client retention strategy, and why delivering massive value is the key to long-term success. TOPICS COVERED How Adam McChesney transitioned from medical sales to digital marketing successThe importance of personal branding in a world of AI-generated contentHow Adam built and scaled multiple seven-figure agenciesAI-powered marketing strategies, including SEO automation & content scalingThe 90-day sprint strategy for client retention and business growthHow to use AI tools like SearchAtlas, ChatGPT, and Opus effectivelyWhy delivering massive value upfront is the key to converting leads into clientsGUEST LINKS Adam McChesney: adammcchesney.com Adam McChesney’s LinkedIn: linkedin.com/in/adam-mcchesney-b21b1256 ADVERTISING LINKS Build Your Brand Pillars Course: aibranding.academy/build-your-brand-pillars-course

    25 min
  6. Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19

    FEB 17

    Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19

    In this episode, Mark de Grasse sits down with Corey Hiben, a branding expert specializing in healthcare businesses. Corey shares his journey from occupational therapist to agency owner, revealing how branding became the most powerful tool for business growth. They discuss the true meaning of branding, why consistency in messaging matters, and how businesses can build strong associations that keep customers coming back. Corey also explains the "niche hourglass" strategy, a unique approach to refining your target audience over time. Whether you're in healthcare or another industry, this episode is packed with practical branding insights to help you create a memorable and trustworthy business. TOPICS  • How Corey transitioned from healthcare to branding and marketing • The biggest mistakes businesses make when it comes to branding • Why branding is about associations, not just logos and colors • The "niche hourglass" approach to finding and refining your audience • How to balance authenticity with automation in AI-driven marketing • Why repetition in branding isn’t boring—it’s essential for business success GUEST LINKS • Corey Hiben's Website: coreyhi.com • Corey Hiben's LinkedIn: linkedin.com/in/hibencorey ADVERTISING LINKS Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/course/

    35 min
  7. Beyond Automation: How Emotional Intelligence Drives Brand Success with Christene Marie | S1, Ep. 18

    FEB 10

    Beyond Automation: How Emotional Intelligence Drives Brand Success with Christene Marie | S1, Ep. 18

    In this episode of the AI-Branding Podcast, host Mark De Grasse sits down with Christene Marie, founder of The Knowing Agency, to explore the essential role of emotional intelligence (EQ) in branding and leadership. As AI automates more tasks, Christene highlights why fostering human connection is more critical than ever. They discuss how creativity thrives in authentic, emotionally open spaces and why emotional intelligence can differentiate your brand in a tech-saturated world. Christene also shares practical advice on using emotional awareness to align your team and connect with customers on a deeper level. Don’t miss this thought-provoking conversation filled with actionable insights for marketing professionals aiming to lead with heart and innovation. TOPICS The intersection of emotional intelligence and AI in modern brandingWhy emotional connection is key to brand loyalty and customer retentionCreating emotionally intelligent workplaces and leadership strategiesPractical tips for integrating EQ into branding and messagingAligning internal teams around a clear, emotionally resonant brand visionHow creativity flows in emotionally authentic spacesUsing AI tools to free up time for human-centered engagementGUEST LINKS The Knowing Agency: https://www.theknowingagency.com/Christene Marie’s LinkedIn: https://www.linkedin.com/in/christenemarie/ADVERTISING LINKS Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/course/

    40 min
  8. Automating the Chaos: How A'Tondra Jones Saves 75 Hours a Month with AI | S1, Ep. 17

    FEB 5

    Automating the Chaos: How A'Tondra Jones Saves 75 Hours a Month with AI | S1, Ep. 17

    In this episode of the AI-Branding Podcast, host Mark De Grasse chats with A'Tondra Jones from Perfect Flow Funnels about how AI and automation can radically enhance both business operations and personal well-being. A'Tondra shares her strategies for identifying and automating "robot work" to reclaim time and energy, saving over 75 hours each month. She emphasizes starting with quick wins and leveraging tools like ChatGPT and Cassidy AI for maximum impact. This practical and empowering conversation encourages business owners to embrace automation without sacrificing quality, giving them the freedom to focus on what they love most. Whether you're new to AI or looking to level up your automation game, this episode is packed with actionable insights! TOPICS  The emotional and psychological toll of manual, repetitive tasksHow to prioritize tasks for automation and identify "quick wins"Using ChatGPT and Cassidy AI to create custom agents for business operationsMaintaining quality while scaling automation processesThe future of AI in sales, marketing, operations, and HROvercoming fear of AI "taking jobs" by becoming the expert who runs itGUEST LINKS Perfect Flow Funnels: https://www.perfectflowfunnels.comA'Tondra Jones on LinkedIn: https://www.linkedin.com/in/atondrajonesADVERTISING LINKS Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

    28 min
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About

With a focus on Traditional Branding achieved through AI-Powered Application, our podcast is your go-to resource for staying ahead in the fast-paced world of AI-driven marketing. Whether you're a seasoned marketing professional or just starting out, you'll find actionable insights, cutting-edge strategies, and a dash of humor in every episode. Join us as we explore the latest trends, share thought leadership, and empower you to lead the charge in the marketing industry. With our energetic and playful approach, learning has never been more engaging—or more fun. Tune in and take your marketing game to new heights!

Information

  • Creator
    Mark de Grasse
  • Years Active
    2024 - 2025
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2025 AI-Branding Podcast
  • Show Website
    AI-Branding Podcast