Dental A Team Podcast

Dental A Team

This podcast is here to give dentists and all dental office team members, in EVERY position, TACTICAL and PRACTICAL TIPS to: - Be more efficient - Have more fun - Improve doctor and team communications - Eliminate frustration - And make your life easier! Jump in! We are thrilled you have decided to LEVEL UP and be part of the DENTAL A TEAM! New episodes every Tuesday, Wednesday, and Thursday.

  1. 2D AGO

    We Need to Talk about That Bottleneck Problem

    Why is it so difficult for doctors to delegate, even when it so obviously impacts the team? Kiera and Dana discuss the art of delegation, and where it overlaps with clear expectations and accountability. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript:   The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and I love when I get the consultants to podcast with me. And today I got the one and only Dana,   I actually have a better nickname than Danie for you. I've like upgraded. I really do think you're Dynamite Dana. And so welcome to the show. Dynamite Dana. Like you just are dynamite in so many ways, so many areas. People love you. I know people are like donuts with Dana. That one was really catchy and clever, but I think like dynamite Dana is who I'm going to stick with. So how are you today there? Dynamite Dana.   The Dental A Team (00:27) Doing good. I'm glad you found one that felt right.   The Dental A Team (00:29) I mean, I still love Dainty   so much and that will probably always forever remain. ⁓ But Dana, truly you're a dynamite consultant and I've watched you evolve and it's like, ⁓ you were on the podcast with me last time where you took a practice from negative profitability to multi profitability in just a couple of months. And I think the dynamic and dynamite ability you have so like dynamic doesn't feel as cool as dynamite, but it's because you're this dynamic player and you're able to help teams, help doctors, help offices.   The Dental A Team (00:33) You   The Dental A Team (00:58) And really it's, think like role clarity, like really focusing on top priorities. And I think that that's like the clutch piece of consulting. If I like boil down what two consultants do differently is yes, we have this like Mary Poppins bag of tricks, but I think the piece is we know which Mary Poppins tool and prioritization and piece based on the numbers, based on the goals need to happen. And I think you're very, very dynamic and dynamite and being able to do that. So excited to have you on the show today.   The Dental A Team (01:26) Yeah, I'm really excited to be here. I haven't podcast in a while with you, so it's going to be fun.   The Dental A Team (01:31) great time girl.   think our last one was talking about your transformation practice. So today's gonna be fun because I think that this is a topic you and I see often is like   doctors struggle, teams struggle to delegate and they struggle to have like role clarity and I'm even guilty of this. Like I've watched myself like it's crazy when I have these podcast topics and I'm like hi it's me I know I'm the problem I know I'm hanging on to these issues I know I'm causing this chaos and so I kind of wanted to like talk about   why doctors struggle to delegate, why we get into this like bottleneck, and then what it can look like on the other side and how we've been able to help doctors. Like, I know you've got a couple in mind. I've got a couple in mind of what does it look like when we start to trust that process? So Dana, from your perspective, why do you feel like doctors don't delegate and we like bottleneck and we hold on or like owners and founders and office managers? Like, what is that? Like we know we're bottlenecking. Like it's annoying to me. I'm like, I know I'm having a temper tantrum and I don't know how to stop it. Like I know I'm not delegating. I know I'm holding on. know I'm freaking   like failing over here. What, like, why do think this is a rift? What are your thoughts?   The Dental A Team (02:32) I   I will say I feel like Dr. Personality is like a doer, right? They're so used to like to get to become a dentist, right? You have to have succeeded thus far in life. And I do feel like that in order to kind of get where they are, they've had to kind of always do right work really hard, hit the books really hard, hit the clinic really hard. And so I do feel like it's kind of ingrained in them just as humans is that they want to do all of the things. And I also think that there's a misconception of leadership. And being a good leader means doing all   things, making all the decisions, having everyone lean on you for everything.   The Dental A Team (03:07) Yeah, I love that you say that because ⁓ there's a book that, gosh, I should look up the name of it. mean, like, I really will actually, guys. Like, if you're watching, don't worry, I'm ⁓ looking this up right now. ⁓ But it's like the founder mindset. And I think so many of us, it's the founder's mentality, how to overcome the predictable crisis of growth. And I think about this book often because like you said, it's a...   what you have always done won't get you where you need to go. And like those habits and those patterns and the different pieces, it's this, like you said, like you had to work hard in dental school. You guys, watched you. Like I worked at a dental college. ⁓ We watched you be this person. And also there's a perfectionist piece of you literally are working in such small areas. Like the mouth is so small. You have to be perfect. You can't have that. Like, I mean,   shoot, you barely move that burr wrong and you're nicking the tooth next to it and you're like, dang, and now gotta like patch this thing up. Like you really do have such a small, finite controlling area. ⁓ But I think it's ⁓ a space of, we all know, Dana, it's like, logically, I know that if I delegate and I trust my team, my life gets better. So what do you feel like it is? Like, how do people actually let go of the vine? Maybe I'm asking for coaching for myself.   The Dental A Team (04:18) Yeah, and I think some of the hold back   is they might have tried to delegate something in the past and it didn't go very well, right? Because there's an art to actually delegating and delegating that is successful and setting real clear expectations. And so I find like, well, I've tried, right? But the person it fell through the cracks or there wasn't an accountability piece built in. And so I think it's like learning truly how to delegate correctly and delegate so that pieces come back to you and you're not chasing down the thing that you   thing that you gave because if you have to chase it down, if you have to check it, like it's still on your plate then, right? That, that it still hangs over your head if you, if those pieces aren't in place. And so sometimes I think too, it's like they have had a past history of trying to delegate and it's like not failing, but feeling like, I should have just done it anyway.   The Dental A Team (05:09) Totally. And I think as you said that like, I'm into now the how of like, okay, I hear that I agree. And I, it was funny, Jason, I, call it like tub talk, like think tank talk. Like we go out hot tubbing, we don't take our phones. It's like really beautiful and shoot, it just snowed. So I can't wait to get out there and like go hot tubbing in the snow. ⁓ it's a really magical world, but we were talking about it and I realized we're using a recruiter to help hire some team members for us that I'm really excited about that are like far out of my league that I don't even know how to hire. So   ⁓ brought in some executive recruiters for that. And I remember they were asking me, they're like, Kiera, what's going to break your trust the most? And I was like, I know actually, like for me, and so team members hearing this, the number one thing, and Dana, I'm saying this because you are not this person and I'm going to highlight you, I think there's also a space when doctors delegate to make sure the person we're delegating to is right person, right seat. ⁓ For me, I've learned that the way I lose trust the most is when people tell me they're going to follow through and they don't. Like I'm very, because I just feel like,   then don't do it. I get they have best intentions, but I'm more obsessed about outcomes and you delivering rather than you just taking a million things on to make me happy. ⁓ And so I thought about it, like, who are the people that I trust implicitly, like on our team and Jason, I'm not going to like do the role of X day. And I'm that's like unfair. You'll get to hear the like behind the scenes, Jason and Kiera talk. One doctor, he was like, Kiera, if I could just be a fly on the wall to hear the conversations you and Jason have. And I was like, I don't know if you want to know them all. ⁓   But I thought about it I was like, okay, my core crew that I really do trust, like what is it and how do I delegate to these people? Like Dana, I know, and this is why I called you Dynamite Dana and Dynamic Dana is Dana, I know with out of doubt, I can give you clients and you're gonna deliver and you're not gonna let me down and you're gonna follow up, you're gonna have scorecards, you're gonna show up to the coaching calls, you're going, like I never have to come and check in on you to make sure you're delivering to clients. Now, you may need help, that doesn't mean they're not gonna be like never asking, but I know you're gonna hit those deliverables. If I give you a project like, hey, you're gonna present,   Never in my mind have I been like, uh, Hope Dana is going to show up on that. Like I know I can count on Dana to be there. She's going to follow through. If she's got questions, you're going to proactively ask me. It like, I can give you tasks that they don't come back to me. Now there's other team members where I'm like, I feel like I'm playing whack-a-mole. I'm like, uh, did you check on that? Did you check on that? Did you check on that? Like, and I've noticed my anxiety is like lit to the next level. And I think as you were saying that and office managers and team members, I hope you hear this loud and clear.   This is the fastest way to break trust and not have

    29 min
  2. 3D AGO

    Here's How a 5-Star Front Office Operates

    Are you providing your patients with a 5-star treatment? It starts with your front office. Kiera breaks down what a full rollout of peak client care looks like, identifying five different points to utilize as soon as that patient walks through the door (or calls). Episode resources: 5 Star Treatment Planning Document Subscribe to The Dental A-Team podcast Schedule a Practice Assessment  Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera. And today, I am so excited. Today is gonna be one of my absolute favorite topics, and it is getting more patients to say yes to treatment. You guys, I obsess about this, and I talk about it a lot, and I just feel that these are some really good things. And so I wanted to go through our five-star treatment planning process with you today, so that way you guys are able to help more patients say yes, be able to maximize your practice.   Because at the end of the day, a patient who comes into your practice, they want to do dentistry. There is a treatment coordinator that I worked with for years and she always says like, Kiera, my thoughts are when I go in and I treatment plan, like the reason is patients are gonna say yes to me because they're at the practice, they want to get this help. And I just think having that mindset helps so much. And so this is a five-star treatment planning and we've actually created it for the entire practice. And   one I'm gonna go through is,   specific and then we actually broke it down for our front office team, our clinical team and our doctors of this process of five star treatment planning. And what's really fun is when we implement this into a practice, we do a full rollout with the team. And then what we do is actually once they complete it, they actually get to check off their stars. And there's actually way you can become five star certified in Dental A Team. So if you're new to the podcast, welcome. I'm Kiera. Dent really is my last name. I'm obsessed with all things dentistry and I'm obsessed with teams and doctors having their best life possible.   Our team is so committed to you, to your practice, to making sure that you are thriving and not just surviving. And so really giving you guys tips and tricks that you can go implement into your practice to help more patients say yes, to be able to help your team be so thorough and so productive and really making life easier. So we love to hear from you. I love pen pals. You can always reach out Hello@TheDentalATeam.com. And if you're ever curious of, I wonder what consulting could look like in my practice.   Be sure to book a call. It's complimentary. We go through your practice with you. We assess your practice. We give you a roadmap, whether you work with us or don't, to make sure that you are always being able to positively impact your team, your life, and your community. Because our goal is to positively impact the world of dentistry in the greatest way possible. So with that, five-star treatment planning. So these are the quick five stars that we go. And like I said, then it's broken down more in depth of what each department needs to do. ⁓   The first one is going to be more for front office team members. And it also can be for clinical team if we're actually having them present treatment in the back. And so the first star is when we go into it, we're going to smile and assume the yes. So before we even walk into the room, we have confidence. We know that we're going to go into it. We know that we're going to have patients say yes to us and we smile.   We are going to assume that the patient wants to do dentistry. Why are we going through and saying like, my gosh, this is a big case. my gosh. I don't know if they're going to accept. my gosh. my gosh. Stop that. Why are we doing that? There's absolutely no reason to do that. Patients are at the dental practice and just because they don't love the dentist doesn't mean that they don't want to have healthy mouths and healthy teeth and being able to have confidence. I say our mouths are the coolest thing ever. We get to smile with them. We get to talk with them. We get to eat with it.   Like there's so much value to it. Like it truly is, I think, the gateway to our confidence. It's the gateway to our health. And so being able to help patients have that. So I'm always going to assume, like my mantra is, everyone says yes to Kiera and there's always a solution and we will find it together. So we go in and we have that and we're going to assume the yes. We also gonna use what I call the three E's and that is edification, empathy and energy. So I'm gonna watch the patient and I'm going to edify the doctor, which is star number two.   I'm going to have empathy for what they're going through and not just assume it's run of the mill, just because it's a crown for us, doesn't mean that that might be life altering for our patients. But we're not going to put negativity out there. We're still going to be able to have empathy and positivity for them and help them see that this is the best place for them to get their treatment done and then making sure our energy matches. You guys, I come in really high. I have a lot of energy. So many people are like, Kiera, we want to consult with you because we love your energy and our team needs that. Well, guess what? Our whole team has to have that because this is who I am.   And sometimes you need to have energy and like, need to get too excited on the podcast and I need to rally you. But for some of you, I remember there was a doctor who's like, Kiera, you're like a little much for my team. And my team's more like, hey, how are you? Well, guess what? That team is actually a better fit with Britney Stone. Britney is a much better match energy wise than I am. And so just making sure that we mimic and mirror the patient across from us. So star number one is smile and assume the yes before we even walk into it.   Star number two is we want to rave about the doctor and repeat a perfect handoff. So we want our patients to feel like they're on the winning team. And I think about it, if I'm going in like, I'm going in for surgery. And if that treatment coordinator who's presenting to me, so I've met the doctor, they've diagnosed the treatment to me. Okay, so all that needs to happen before we get to this spot. But the doctor told me, Carrie, you need to come back for surgery. If that front office person that I'm talking to about my financials said to me, gosh Carrie, you're so lucky.   ⁓ Dr. Kressler is absolutely incredible and you're going to get such great care. I've seen him do this surgery multiple times. I know you're in the best hands and truly I'm here to make sure that you're taken care of. We're super excited for you and I know you're going to have great results. Like even me saying that I feel this whoosh of like confidence of OK, got it like I am making the absolute best decision I possibly can. And so this is what we do. So number start number one is smile and assume the S use our three E's. Number two is rave about the doctor. Help them see that we're on the winning team.   and use that perfect hand up. It'd be like, awesome, Kiera, you are so lucky. Dr. Jones is so incredible. He's done this treatment so many times and we're gonna get you taken care of. Dr. Jones wants to see you back for a crown. We need to get you scheduled in about two weeks. We need to do about 30 minutes and we're also gonna get your cleaning scheduled for that. This is gonna be amazing. Doctor is incredible. And then we move to the third star, is schedule the appointment first and give two options. We wanna get the commitment.   So a lot of times treatment coordinators will like come in like, how was your visit today? Meh, I'm at the dentist. Why don't we control this narrative? I'm going to smile like, Hey, it's so great to see. I'm so excited to get you helped out. Dr. Jones is so incredible. You've made a great choice. And I know he's going to take great care of you. We're to get you scheduled for that crown in two weeks. It's going to take us about 30. It's going to take us about an hour and a half. I hope a crown's not 30 minutes. It's going to take us about an hour and a half. And we're also going to get that cleaning scheduled. perfect. First things first, let's get you scheduled.   I've got Monday or Wednesday, which works best for you. That's when Dr. Jones does all of their crowns. I've got Monday or Wednesday, which works best for you. The reason I wanna move right into scheduling is because this is gonna help me get a commitment. And I believe that words are free and we should use them to our advantage. So when I'm going through this, let's just make it very easy for the patient. We smile and assume the yes, we rave about our doctor and talk about our perfect handoff, and then we move right into scheduling. Now the patient might be like, well, I wanna know what this is going to cost. I say, absolutely.   I want you to feel so solid and rock solid confident moving forward. Dr. Jones is extra busy. So we always just make sure we get you on the schedule, make sure we get that appointment set. I'm to go over all the financials. I want you to be super confident with that. But we'll just get you scheduled since the schedule is so busy. I've got Monday or Wednesday, which works best for you. Now, if they push back again, don't stress, talk to them. But this way they're able to see the flow, how we're going to do this. Because for me, what I'm also doing on that is I'm putting emphasis of we are doing treatment. And the question is how we want to pay for it, not the question of are we doing treatment or not.   I'm not forcing a patient, I'm not making them doing it, but sequence does matter when it comes to treatment planning. And you guys, I am a dang good treatment coordinator. 50, 60, $70,000 cases paid in f

    19 min
  3. 4D AGO

    The Best Way to Measure Your Practice's Progress Is… (Drumroll, Please)

    Key Performance Indicators (or KPIs)! By establishing KPIs in your practice, you find ways to remove the emotion that doesn't need to be there. Tiff and Kristy explain how KPIs drive a practice — and how to implement them if you haven't started yet. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back again today and I say we again because I've got Miss Kristy here with me. You guys know how much I love her and podcasting with her is just, I told her today, like I just, you bring a sense of calm and it's great and letting it be on a, like Thursday afternoon, this is kind of cool for me ⁓ and ending my week. I've got, you know, we've got things to do tomorrow, ending calls with this is really, really cool. So Kristy, thank you so much for being here today. How are you?   The Dental A Team (00:29) Good and you?   The Dental A Team (00:31) I'm good,   thank you. ⁓ I'm... I was gonna say that, like what the heck? I'm so glad you're here though because, you know, this time last year you were here in snow and ice and I'm so glad you're here but it is cold and I heard you guys, record these, this is January right now, it'll be released in February but it's like so cold. It's like 43 degrees in the morning here and us Arizona women are just not used to that so.   The Dental A Team (00:34) It's cold for Arizona.   The Dental A Team (01:01) I agree and there's supposed to be ice and snow coming, not for us, we get rain, thank goodness, but I'm like, that's why we live here, so we don't have to deal with ice and snow. yeah, puts a little damper on travel, so we'll see. We'll see how that goes, but I am glad that you're here. This is the time of year that everybody comes and visits. February is a massive, massive time to be in Arizona. In March, we've got spring training games going, we've got...   Waste Management Open, we've got, oh my gosh, every weekend there's a taco festival or something going on. So this is the prime time to be in Arizona. If you wanna come visit, tell us that you're coming and we'll be happy to give you some suggestions. Kristy, we talk about these a lot and I'm excited because I know you actually thrive in this world a ton. You make decisions based on these. are phenomenal at projections.   four practices and the world of KPIs, which you guys, for those of you who don't know, key performance indicators, those are the indicators within your practice that tell you how you're performing. I had years and years and years ago now, like way too long to even count, I had a manager one time and she said, Tiff, I want you to start joining the KPI meetings on Thursdays with the CPA doc and I. And I said, okay. And then I ran over to my computer and I was like, Google, what is KPI? What does KPI mean? I was like, I'll be there.   That sounds great. This is like growth for me. You're putting me in. I was like, yep, I'll be there. And then I was like, what does this mean? So if you don't know what it means, you're not using them, you are not alone. I had to Google that once upon a time. And that was before Chat GPT. I feel like I would have been so much better off if I had that to break it down for me. But alas, here we are. And Kristy, I love KPIs. I love black and white decision making. I love any opportunity we have that we can remove some emotion.   from a decision, especially in the dental industry. We have a lot of emotions in the dental industry and being able to remove those and say that yes or no something is or isn't working. And my favorite piece of that is when we do that, Kristy, I think it gives us the opportunity to tackle the system and not make it personal about the person. Like it might not be that you suck.   it's that the system's not working or we're not using it correctly. And if that's the case, I'm fine. We start using it correctly or we alter it. But I think, Kristy, it makes me feel a lot better about accountability and about KPIs and just about leading teams when it's less about a feeling and a person and more about the system. So I'm excited. Kristy, tell me, why do you love KPIs?   The Dental A Team (03:41) Yeah, for the same reason, Tip, because so many times we see people focused on the wrong thing. And when you really dial into the metrics, they start to tell a story, right? And sometimes even metrics can look a little bit deceiving, but that's why I like to say the numbers start to tell a story. And then we get to dig into it and figure out the story. So, you know, just in saying that, I think if I wasn't doing what I was doing, I would be some kind of detective. And I mean,   The Dental A Team (04:09) I think   you would too.   The Dental A Team (04:10) Maybe that's why it's so exciting for me, but like, and it's truth, right? The numbers don't lie. And so a lot of times we have misperceptions on things and that's the human aspect. So to give grace on us, and I also feel like what we measure expands, it grows, right? And so if we're focused on the wrong thing, what do we get more of? And so,   The Dental A Team (04:33) Mm, true.   The Dental A Team (04:40) I just think it's the fastest way to make improvements. And it's kind of funny Tiff, because in other things we do, if we want to lift weights or we want to lose weight, what do we do? Get on the scale or we're like, we lift 50 pounds. my gosh, I added another weight. We measure it really well, but in dentistry it's like taboo. ⁓ we can't do it. Like it's so bizarre, right? But I just, again, it's the true measure. We talked about this.   The Dental A Team (05:02) I agree.   The Dental A Team (05:07) on a different podcast of winning. It truly lets us know if we're winning or losing, and maybe we'll focus on the wrong thing, right? I know you've heard it a zillion times. Doctors come on, need more new patients. I need more new patients. I need more new patients. And we look at their outstanding treatment list and it's like $3 million. And I'm like, do you really know what you mean? Right? So again, sometimes it lets us win faster because we can breathe direct and focus on   The Dental A Team (05:26) You   for sure.   The Dental A Team (05:37) what's really gonna get us there.   The Dental A Team (05:40) Yeah, I love that you said that. I love the idea of focusing on the wrong thing because I think we do that a lot. focus on the negative, right? We're like, what was our attrition rate instead of what's our new patient and our active patient count? Are those growing? Because if our new patient count and our active patient count are growing, attrition's fine. But if we're looking at attrition rate, we're like, how many are we losing? We're grasping. It's a different kind of energy and that will grow. So if you're looking at it,   you want your attrition to grow, then keep watching it. If you want your active patient count to grow, keep watching it. And if it's not growing, then you tackle the systems and assume attrition is happening. So I love that you said that because it broke it down, I hope for everyone, a little bit differently there. And our podcast today is How KPIs Drive a Practice. And I think in that simple statement and those two minutes you were just talking, you just broke it down, like verbatim on how it drives a practice because   what you focus on will grow no matter what. you're right, it's so everything in our life, we count everything. Like it's just human nature to count and track everything we do. We track our money, we track our expenses, we track our weights, we track our weight, we track everything that we do, we track our gas mileage. know, my sister's always like, ah, I got 16 gallons or whatever. I need to go get the best gas price. And I'm like, girl, I don't.   I don't know what she's like, what is your car get? I'm like, I have no idea. But there's, know, she's tracking that. But like, then we go into a dental office, it's like, don't talk numbers. Don't talk numbers. Don't track it. Because that's going to make somebody feel bad. It's like, no, we're going to track it. We're going to see that we're winning. And we're going to feel really, really good. Like my sister, sometimes she comes home and she's like, ah, I guess mileage was down. Sometimes she comes home and she's like, guess what? Simple. But that's how simple it can be.   doesn't have to be astronomical, but those small wins add up to something astronomical. And I have had so many clients that, I've had clients that have purchased practices, they're like, all right, when are we starting marketing? I'm like, well, what do you mean? You've got, like, what's your patient count? What's your active patient count? And then what's the total patient count of that practice? Because you have, every patient right now is a new patient. Starting marketing,   is a wild use of your money. Let's internal market, let's get your exams better. There's so many different avenues that we think are just the norm, so we jump on board with them. But then when we pull and extract those actual KPIs, we can find the root of what we need and the root of any problems that there might be, any systems that need to be revamped. So I love that, because that's how you're driving success, by watching the KPIs.   Kristy, and you've got, I hope everyone knows, I don't say it every time, but Kristy's done so much in her dental career and held so many titles and she's consulted for far longer than she's even been a presence here at the Dental A Team. We're so grateful for her. Kristy, in all of your experience, what do you feel are the easiest KPIs to start tracking if we're not tracking any? And then what are the most valuable KPIs maybe that people don't think of?   The Dental A Team (08:53) Ooh, that's deep. Obviousl

    23 min
  4. FEB 19

    You're Answering Phones Wrong (And It's Costing You Patients)

    This episode is all about the power of a phone call, and how you can maximize it. Kiera goes into the formula for phone call success, and how it will boost your patients' interactions with your practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and gosh, I decided to shake up the background and hang out in my house and have you come hang out with me. And so if you're watching this, welcome. This is the studio. This is where I live. This is where I hang out and just trying a couple different things. I really obsessed about making this podcast a space where you feel like you're hanging out with me in my living room. And we're just sitting here.   chatting shop, we're sitting here talking about all things dentistry. And today I wanted to just go through a quick episode with you guys of how we can improve our conversion rates. So there's a couple quick levers of how we can improve our calls, our being able to get our forms and documents and being able to do this without spending more time because that's something that we all wanna do. And so ⁓ I think it's a lot of times like how can we convert our calls better? How can we get things done a little bit more efficiently? Do we do AI? Do we not do AI? And so.   I really feel like just small improvements. You guys know on Dental A team, I'm obsessed about small little improvements done to create efficiencies. I remember I was in a practice and they said, ⁓ okay, Kiera, like come on in, we wanna see you. And I went in and we were able to add about 13,000 to their practice. And they were like, Kiera, what did you do? I'm like, what did I do? It was just very simple, easy things. was, ⁓ we had patients stop at the front desk and start making their payments so we were able to make our collections higher.   We had them doing a handoff to their team of what were the next steps. So that way the patient felt confident of what they were doing next. ⁓ and we just scheduled patients. We assumed the yes. And those are not hard things. Those are not sexy things. Those things are just things that are going to help you guys tremendously. And so today it's like, let's figure out how we can convert a few more things. So. Dental A Team is truly a company where I believe that growing and having sustainable growth comes from optimizing before we spend more. And I know that it feels so.   Alluring and something that I want to do is I want to spend more and I want to get the magic pill and the reality is that you can probably get the exact same results with minimal effort if we just optimize a little things and so figuring out how we can catch more missed calls or how we can convert more new patients or figuring out how we can get more patients to say yes to treatment is something that's really really fun   A Team's podcast is tactical, practical, implementable. That's how we operate. That's how we like to consult. And I love working with practices. I love being able to see you guys ⁓ in your offices, being able to do things, ⁓ being able to just live your best life. Life is our passion. Dentistry is our platform. So, all right, you guys ready to dig in? Because I'm ready to dig in. The number one thing is, let's talk about our phone calls and optimizing our phone calls.   because that is our number one zone. And I think it's crazy how much we spend on marketing to get these new patients and how much we work on having a great patient experience. And then we have our newest trained person that knows nothing about our practice answering our most important phone calls. And so things on this are like when we miss phone calls or we don't handle a phone call correctly, those are little lost opportunities. And this isn't to rag on our front office team. We're busy. You guys, I've sat in the front office. I prioritize the patient in front of me over the phone. And so what are some little things that we can do?   And there are softwares. There's like patient prism and they're like, I pretty sure with weave, they have them where we can actually track and monitor and see our, ⁓ our phone calls and see how we're doing. But we want to just help our front office team. Like it is crazy. Jason, husband told me, ⁓ he was like, yeah, I, Kiera, if you don't like what someone tells you at a practice, just wait, call back and you'll get someone else and you'll get a different answer. And I think about that in practices and how often are we possibly doing this? How often is our practice maybe.   doing it where we actually are having Susie follow protocol and Sarah isn't and therefore Susie is undercut, but Sarah was trying to do what's right. They're both trying to do what's right. So this is where we're at front office teams. Let's make sure we're all saying the same thing. So no matter if they get Sarah or Susie or Kiera or Jason or John, every single one of them is the exact same. And this is going to help. So number one, we need to have actually in the front office team, especially usually there's quite a few of them. We need to make sure that one person   is dedicated to like first on phone, second on phone, third on phones. So everybody knows like, hey, what is the ring, the ring place? Now, if you're a really large practices, sometimes they put it in a call center. All those are totally fine, but we need to make sure that every single person is actually optimizing our phone calls. And so it is a, you can even get a phone tree where we optimize new patients. We have a line for billing questions. So that way we can actually know which phone call should I prioritize and know exactly this is a new patient phone call. Now, when we,   When we answer the phone, I actually put mirrors in front of a lot of our team members. We want them to smile. We want the patient to feel the energy on the other side of it. We want them to feel like they chose the best place. And I actually feel this is one of the greatest ways to optimize is if you just give your patients a little bit different experience on the phone of like, we are so excited to have you call us versus we are annoyed that you bothered us in the middle of our day. That tone and intonation is going to help patients say yes or no a lot more to you.   I remember, and I shared this example a few years ago, I was trying to find a PT and I called around to a bunch of different locations and I literally chose the place based on how they answered the phone. And I think I truly believe in today's world of AI and automations that what is going to become the number one differentiator more than cost, more than anything else is kindness. Kindness and customer service is going to be what far outshines most everything else because it's becoming a trait. ⁓   People are grumpy, people have the COVID cranks still, people are annoyed. I walk into stores and like, we're closing in 30 minutes. I'm like, fantastic, I'll just shop on Amazon. They don't yell at me. This is where I think we need to recognize our society and people want to be loved. We are human beings, we are human connections. And so really being able to give that. it is about, let's answer the phone. Let's have our intonations and our tone and that big smile.   And then let's make sure that we're following protocols. So how we block schedule, how we schedule patients, how we handle a new patient phone call. New patient phone calls are great to optimize. It is a, like we take control of it instead of saying, you have insurance? It's amazing. How did you hear about us? Let's change that tone and that vibe. So that way they feel like, my gosh, like I heard about you on Google. We absolutely love our patients. Like our Google reviews are what we're so proud of. And we strive to make sure that you as a patient coming in.   are going to be able to leave us those same reviews because you have the best experience with the best dentist. I'm Kiera, it's so nice to meet you. Let's get you all ready and set up for your appointment. What are we looking for? we coming in like when was the last time we saw the dentist? I want to make sure I set you up for the right type of appointment. We just take a few minutes to be human. A new patient phone call can literally be done in five minutes and make them feel human. It's taking control of the conversation initially. It is saying.   Hi, how did you hear about us? I'm Kiera, welcome to our practice. I know you're absolutely going to love it here. Let's get a couple of information. Let me start with your name, your phone number in case we ever get disconnected. I'm gonna make sure I get you so taken care of and we truly cannot wait to welcome you into our practice. ⁓ And then we go through, if they have insurance, fantastic. If they don't, if they're on an insurance plan that we don't take, that's fine guys. These people can still come. want you to, I'm gonna drill this down so hard on optimization of our phone calls. ⁓   Just because a patient doesn't have insurance, we are not going to let $1,000 dictate if this person comes to see us or not. You guys, $1,000, I know that not all insurances are 1,000, but that's usually about the max, but they pay so much more than that. And this is about a long-term relationship rather than a short-term transaction. I'm going to say that again, our new patients, it is about a long-term relationship rather than a short-term transaction. And if we can remind them of this is the greatest place, you're so welcome to be here. You're so like, we are so happy to have you here.   People choose that all day long. People want to know they're on a winning team. So how can we make them feel like they made the absolute best choice by choosing our practice? And I want you to audit phone calls. So for the next couple of days, I woul

    18 min
  5. FEB 18

    #goals: Personal AND Professional

    Re-releasing a DAT listener favorite! News flash: Setting goals for yourself isn't selfish! In fact, Kiera encourages you to set personal, then professional goals. In this episode, she talks about why it's important to think about yourself a bit more, why taking personal time helps you AND your team, and the best way to actually set those goals. Say the things you want to have; be clear about the life you want. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera. And today we are bringing you something so special. I am so excited because this is one of our most popular episodes from the archives. Whether you're hearing this for the first time or catching it again, I am so excited because it's jam packed with a ton of takeaways that you can start using right now in your practice. We have released thousands, literally thousands of episodes. And I wanted to start bringing a few of these amazing episodes back for you. So I hope you enjoy. And as always, thanks for listening and I'll catch you next time.   on the Dental A Team podcast.   The Dental A Team (00:31) You guys, I hope today's an awesome day for you. I hope you're doing something great for you. Hope you're loving on your teams, giving them compliments, telling them how great they're doing, being very specific and intentional. And I hope you are just remembering that you are working in the best profession, in my opinion, that you could ever, ever, ever ask for. That's right. I believe that dentistry is the greatest profession any of us could ever work in. And I feel truly blessed and honored that we get to work and serve and   Give back to a community that I am obsessed with. So with that said, guys, please be sure to leave us a review if you have not done so. Yes, I'm talking to you. I don't know your name, but I'm talking to you. Please go leave us a review. I know you've been a podcast listener for so long. Please help us out. Help us grow our podcast and serve and give to to more people. Guys, it's very simple.   Whatever device you're listening to you scroll down to the bottom. There's a spot where you can either write an actual review or just leave the star rating. So please help us out. Keeping us at that five stars and giving back has been really, really beneficial. And then we're able to rank higher on the dental. When people search for dental podcasts, we're able to rank higher and help and serve more people. With that said guys, I want to talk about why as teams and owners, it's important for you to set goals for you.   That's right. I think oftentimes we get so obsessed with setting goals for our practice that we forget that it's okay to set goals for the life that we want to have, for the life and the practice that we want to have. Not the one that we think we should have, but the one we genuinely want to have. What happens with that is so often I was actually just talking to a doctor and he said, you know, I really, really, really want to have where I only work three days a week.   but I'm concerned that that's going to impact the team's goals of being able to grow and produce more since I'm such a strong producer. Okay. Number one, kudos to this doctor for loving on his team so much that he wanted to make sure his team was successful. Also with that  said, I have found that when you are setting goals for yourself personally, you're much happier and you want to work harder. And also docs, if you just tell us what your goal is, we as team members get to become insanely. Yep. You got it.   innovative. So we get to come up with it like this office. The office manager said, Hey, that's fine if you want to do this, because guess what? That gives us an opportunity to come up with different ways to change our insurances, to look for ways making sure that we have our fees exactly where they actually should be. It's going to eliminate patients who don't want to be paying for the services that we're offering. I love that this office manager took it on as a challenge.   of how she could actually reach the goals that the practice is set while also reaching the goals that the doctor had for themselves. So for you guys, it's really that thought process of how can we actually achieve the goals that we want? Want? Yes, I said it, want. I want you to achieve the goals that you want. ⁓ And so with that said, making sure that you're setting goals for you. Now, sometimes I think that we feel selfish. We feel like, well, who am I to deserve this?   But the answer is you're a person. You're a person of worth. You're a person who actually deserves to have the life you want if you want to have it. Or you can sit in a victim mentality and say, well, this is just the life it's going to be and I have to do this and I have to do that. Well, fantastic. You're welcome to stay in that mindset, but that's actually not true. You don't have to do anything. You get to choose the state of life you live in. You get to choose the state of being that you come to work every day in.   You get to choose those things. Those are things that you have full control over. You also get to determine the goals that your practice sets together. Doesn't mean you'll necessarily reach them, but guess what? You get to set that. You do. You do. And so because of that, make sure that you actually are setting goals that you want to achieve. And don't worry about being selfish. We often have these stories in our head that aren't real. Guys, if you're a doctor who only wants to work two days a week,   Please just say that. Say that because that way we can actually work and create something. We could hire an associate. We could do a lot of different things for you. We just need to know what you actually want. So I recommend setting three personal goals and three professional goals. Yes, tis the season guys for goal setting. I'm obsessed with it. I was just talking with my younger sister and she said, Kiera, I don't know how you have so much passion for setting goals. So if you feel that way too, that's okay.   ⁓ but my little sister also told me a few days later, said, Kiera, you ignite thoughts in my mind. You make me think of, should start setting goals. I want to set goals. What am I doing? And she said, so by you saying this, you're actually giving back on such a greater level because she said for me, I don't think like that, but you do. And so if I can actually benefit from listening to you and hearing your passion, I'm then able to set and create goals as well. When that's something that I just don't even think about often.   And I loved that. So I thought, okay, let's talk about this, but really getting into the nitty gritty of being okay, setting personal goals ⁓ of what you really want. So number one, I set three personal and three professional goals every single year at a minimum. This last year I had five of the five, I hit four of the five. The only one I didn't have hit was having a baby. ⁓ we can't get pregnant guys. And it's so irritating to me, but I probably shouldn't have set a goal around something I really don't have full control over.   So, ⁓ but beyond that, I did hit all the goals that we have and it's actually pushing us to go and start on a journey of IVF. If any of you have tips on that, please email me personally guys, it's not professional. Hello@TheDentalATeam.com. I'm super excited. That's our 2022 journey. ⁓ The bottom line is setting those goals. So because I had a goal of having a baby last year, guys, and even though I didn't,   ⁓ It forced me to think of the company differently. It forced me to have our entire company work on getting our SOP manual done, of having people learn to run the business so it wasn't completely dependent on me, of getting it more internal and having a team that could do this for me versus it being dependent on me all the time. It was one of the best goals that I set because it forced the company to innovate, create, and go into a different realm than it's ever been before. So that's why it's a paramount, guys.   I hope I'm like drilling this into you to set goals that you actually want. Now, what do you do if you don't know what you   Well, let's just go do a dream session. All right. Let's have you go just dream and imagine of anything and everything you've ever kind of even wanted. I'm talking like silly things. Like I've wanted to have a home cooked meal every day. Like silly things.   Because what it will do is it will start to generate. an activity that I did that you guys can try is I'm going to give you three minutes, one sheet of paper, only one sided. Yes, you heard right. One sided. You can't write on the backside, only the front side. It has to be at eight and a half by eleven. I can see you guys getting huge poster boards, you overachievers. You got three minutes. You can even do it faster. Do it on two minutes. Set that timer for two minutes. Anything that's written on this paper, you will achieve.   If it's not written on this paper, you will not get it for the rest of your life. Yeah, I just made that real serious. The rest of your life. Okay. So it's forcing you to think, I will only get these things if they're written on this piece of paper and I have two minutes to write down what I actually want in life. I don't care if they are materialistic. I don't care if they're relationship. I don't care what the heck they are, but you have two minutes and you get nothing else on this list for the rest of your life.   That's a really good way to get you guys to think about what you actually want in your life. Okay, try it out. Then after that, go around and write one three or 10 years next to this. What is it going to be? Are you going to achieve this in one year, three year, five year, 10 year? Because some of tho

    22 min
  6. FEB 17

    All for One: Getting Team Buy-In On Your Big Why

    A practice won't truly thrive until its team members are aligned and attached to your company's purpose. Tiff and Kristy go into what it takes to gain collective buy-in from those who keep your practice humming, including being reminded of fundamental desires, embracing vulnerability, understanding motivators, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. I'm so excited for you to be here today. You know, I'm   always excited. I love podcasting. I have loved doing this over the course of all of the years that Kiera and I have been putting these out. They are so much fun. It is so cool to reach you guys and it is amazing to get the time in with our consultants. And I'm bringing her live to you, well not live, I guess. It's live for me. It's recorded for you. But I'm bringing her all this month for you because...   We just busted them out in one day, if I'm honest with you, Kristy. Thank you for being here. Thank you for blocking your afternoon for podcasting with me. And I'm excited for this topic. How are you and how excited are you for this topic?   The Dental A Team (00:41) Excited and I'm doing well. It's not 49 degrees in the morning. It's actually 71 here Oh 72 now, so know that's a little chilly to us, but I'm excited the sun's shining and We get our time together. So I'm excited   The Dental A Team (00:49) ⁓   That's fair. I love walks and I was doing morning walks until like mid December and I was like, I can't, I don't know if it's because I'm an Arizona girl or if it's because I have, you know, thyroid stuff and Hashimoto's, but that chill, as soon as it hits my body, I'm done for. You don't want to be around me. You don't want to know me. And so I have not been going outside in the morning nor later in the evening because that Arizona desert does something   different when that sun goes down. So very happy to hear 71. Those are my, I really, think my sweet spot is like 73 to 76. That's my ideal. So if we can find a place that's always 73 to 76, I say we jet. That's where we're going. We just stay there.   So I love this topic today because, I mean, I love every topic we go through, because you tend to really spin it for me and make everything fun. ⁓ But I love the emotional side of life and the buy-in side, and today really talking about how to get teams bought into your big why. And I like that because I love purpose. I like everyone to have a purpose. And I think when a practice owner   knows what they're after, they have their purpose, it allows the team to then see their purpose within that that why within the owner's purpose. And we actually talked about this a little bit. Now that I say that, it's like I've repeated that we talked about this at the Mastermind in September. And it was actually fun. Anyone who was there will hopefully remember maybe recap will remind you. But Kira was talking we were talking about   writing their why's like what are they doing? What's their purpose? And Kiera spoke about hers and it was really really emotional because Kiera and I get emotional   it was fun to see for her how her   purpose and her why came to life when she spoke about it because I think it morphed a little bit as she was saying it but then it was really fun because she was able to see how my purpose   is fulfilled within her purpose in that I think for owners, it's scary to think that your team has a drive or a why or a want, and it can feel like everyone wants to be an entrepreneur. And if they have their own thing, they're gonna leave. And some of them will, that will happen. I've seen, I had a practice.   The Dental A Team (03:34) Hmm.   The Dental A Team (03:39) She was there in September. She'll remember, she'll know exactly what I'm talking about. I had a practice, I went, we did a stellar meeting. ⁓ it was so much fun. So much fun. She has the best practice, she has the best why. She's just an incredible human. Two days later, ⁓ she had a team member quit because she wanted to open up her own business and she wanted to do hair. And the inspiration from talking about why's and talking about what are we doing with our lives.   prompted her to quit and start a hair salon. She just, I was like, I am sorry and not sorry at the same time. So it can happen. And I think that's the fear for a lot of people. But watching Kira open up and then watching Kira get so emotional over how my why and my purpose is fulfilled within what I do, within my position.   The Dental A Team (04:15) Yeah.   The Dental A Team (04:33) it was like something morphed and changed for her and we all got to see it as like this butterfly effect. But I say that because I can't, I can have my own purpose and my own why, we all do. But when you can see how it aligns with the company that you're working with and how you can serve your purpose and your why within the job that you're in, that's really cool. And I think Kristy, for me at least,   personally as a team member, that helps keep me tethered to the job. Because if I don't know what the why is, where we're going, what are we growing for, why are we tracking these numbers, like what's the big deal, and I just wanna help people, I'm gonna move on until I find my place. And the find your place is being in alignment and being attached to the purpose that your company is serving and driving.   And that was a really long-winded way of introducing the topic. But I thought as soon as I said those things, I was like, oh my gosh, the September event. And so I hope all the doctors listening who were at the September event remember, because it was a really magical time for Dental A Team. And for those of you coming to future events, just buckle up, because there's always something really cool attached. But Kristy, passing the mic over to you, what are your thoughts? And really gaining team member buy-in, what do you?   What did I prompt for you in all of those words I just spewed?   The Dental A Team (06:02) Yeah. Yeah, and   all those words.   Tiff,   I know we were talking numbers earlier, so hopefully they were listening to that too, but the numbers are our gauge, but the buy-in has to be emotional. It's gotta be vulnerable and it's gotta go back to why you do what you do. Like, why'd you get into dentistry? And doctors why maybe, I mean, you said it, doctors why may be different than team members, but.   I venture to say almost every one of us that got into dentistry have some sort of passion for caring, you know? And we gotta get back to the root of that. And we even talked about ⁓ finances and getting to the emotional why. It's no different. If you want our teams to be bought in, you've gotta get to your emotional why. And you doctors have to be the North Star in that.   You can have leadership teams, right? But they've got to be very clear on the why. And it doesn't mean that our direction won't change, because it could change. But that intentional, why do you do what you do? Why do you wake up and get out of bed? We have to identify that.   The Dental A Team (07:17) I love that. You're spot on. And something shifts and changes, I think, for a person when they key in on that. And it's not just going with the motions. We can go through the motions in life very easily. And I think you finish high school and you go to undergrad and you go to school and you go to whatever. You go through dental school. You become a dentist. You do the thing and then you buy the practice. And it's like you get there and you're like, why did I do all that?   Right? They forget. They forget why they did the thing. And I listened to a Simon Sinek thing not too long ago. Well, you know, I love listening to him, his speeches. But one thing that he's been able to key in on for purpose is going back to your high school self. Because in high school really is when we decided what we wanted to do and we tagged it to a work.   like to a physical thing, like what is the job we're going to hold? But somewhere in there, our high school self wanted to serve a purpose and we attached the job to that purpose. So if we can kind of think back to our high school self and really think what did we love? What inspired us? What did we like doing? Where did we feel the most fulfilled and satisfied at that age?   that helps figure out what it was that you're intending to do in life. What is that purpose? Because the purpose isn't, this might rock a few of you, the purpose isn't to do the best dentistry in Kentucky and have smiles that last forever. That's not why you're here. You were not put on this earth to.   Do fillings you might be doing fillings, but that's the actionable piece. That's the what? but what's the why and We actually Kristy shared this recently with a client and Really like I feel like this kind of work on your purpose your your emotionally driven purpose is What can? re-inspire dentists   who might feel like they don't know what they're doing anymore. Why am I even here? Why did I become a dentist? Or teams that are like, what are we doing? Why are we pushing? What are we even after? But that emotionally driven why you can see where in your purpose, the what that you're doing, the job that you're doing, might be satisfying and fulfilling that space.   The Dental A Team (10:05) Wow, that was big. And yeah, you're absolutely right. We just went through this exercise and when you start feeling burnt out, it's great time to go back and revisit that why to reignite that fire and remember why you're doing it because you are going to go through the ebb and flow and the hard times to get there. But when you can let that be your burning desire in your gut, the rest of it's going to fall back into place. Yeah.   The Dental A Team (10:33)

    28 min
  7. FEB 12

    How to Calibrate Your Hygiene Team

    Re-releasing a DAT listener favorite! Dr. Dave Moghadam joins Kiera to discuss getting your hygiene team on the same page and at the same point of understanding. He shares his approach, and goes deeper into the following: Gather all information and establish a flow of procedure Hold a longer meeting for your hygiene team to review and add their own ideas Allow a period of follow-up for questions Transition into monthly or quarterly meetings to continually update Dr. Moghadam utilized the Dental A-Team's hygiene course to help him come up with this approach to calibrate his hygienist team. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: speaker-0 (00:05) Hey everyone, welcome to the Dental A Team podcast. I'm your host, Kiera Dent, and I have this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a dental assistant, treatment coordinator, scheduler, filler, office manager, regional manager, practice owner, and I have a team of traveling consultants where we have traveled to over 165 different offices coaching teams. Yep, we don't just understand you, we are you.   Our mission is to positively impact the world of dental. And I believe that this podcast is the greatest way I can help elevate teams, grow VIP experiences, reduce stress, and create A-Teams. Welcome to the Dental A Team Podcast.   Hello Dental A Team listeners. This is Kiera. And you guys, I am so excited to bring back on one of my favorite guests, one of your favorite guests, somebody who is in the real life with you guys. He is a practicing dentist, rocks our office. I've known him for quite a while. And he's a man that creates systems, implements and executes. And today I'm jazzed to bring him back on. Dr. Dave Moghadam, how are you today?   speaker-1 (01:13) Wonderful, Kiera. Thanks for having me back. appreciate it. It's gonna be a blast as always.   speaker-0 (01:17) It's   gonna be great if you guys have not heard his other ones we've talked about we've gone from acquiring practices Bringing on associate doctors. We've talked about team quarterly calibrations and now we're gonna dive into something that you started I actually think you started it maybe COVID maybe you're doing it pre-covid ⁓ But but it's going to be diving into hygiene calibration, which I think is so relevant. I mean right now hi, Janice are like more Harder to find than unicorns in my opinion. They're like real real tricky   But we just know that they're real. I think it's a great time actually to bring this in. So Dave, kind of walk us through, like I said, you're practicing, Dennis, this is your real life. This is what you're doing really in your practice, which is why I love having on the podcast. So kind of take us away on this hygiene calibration, how you even got the idea for it, what spurred that. I'd love to hear.   speaker-1 (02:08) Yeah, so I think as far as like, how did this come about? What was the situation? Everything like that. Some of the key things that were happening were I had focused a lot on a lot of the rest of the practice, like a lot on systemize this, do this, let's grow and everything else was just really just taking off. But the one thing year after year after year that was kind of like fairly consistent, not really like, my God, really, you know, growing was the hygiene department.   So I started to look into things of, how can we just improve? And I always feel like if we improve some of the other basic stuff, the numbers fall. So I think a lot of the things that I was ⁓ looking to do was just getting some consistency, make sure everybody's on the same page. At that point, had gotten, yeah, this was about two years ago. So we had just gotten a new hygienist to join our team who's been with us ⁓ since then.   We had another hygienist who was only there a day a week at that time. So it was kind of a little difficult to try and get everything all buttoned up. the way I went about it was one, I first took the big chunk of what we had in our operations manual, such as protocols, expectations, standards, record keeping, all that stuff. And then the other thing is I   contacted you and I said, Hey, what do you have for this? Because we're all going to be on our butts for a while when the world closed down for a little bit. we went through the hygiene course. I took some, some pearls from there. tried to organize things a little bit more. Uh, we did a little bit of coaching with, Tiffany as well, uh, virtually then. So we basically, the, outline for this, you know, it was basically protocols standards, you know, what   ⁓ record keeping, know, what if you encounter some hiccups with patients, you know, as far as, know, those types of situations, ⁓ you know, what's the appointment flow like, what's the communication, like what are the key points that we want to hit on, ⁓ teeing up the doctor, pre-teeing up the doctor, which I'll get into in a little bit. ⁓ And then, you know, a lot of this is kind of reviewing our, basically chunking out our routes.   is very detailed and that kind of like highlights a lot of this stuff. And then we get into you know some basis of treatment planning, incorporating some bundles which is a concept that you guys helped us you know incorporate and bring in, and then just talking about some of the other basic stuff like how do we talk about fluoride, you know why is it important to ask for referrals, and then you know financial discussions which basically means just don't have the financial.   speaker-0 (04:56) Right. Yes, I love it. Well, and I love it. Something I wanted to point out is I feel like there's actually a ton of opportunities all around us. It's just, we willing to see them and then actually execute on them? So you saw COVID as a time we're all hanging out. We've got nothing to do. This is the area that I haven't spent any time on. So like, let's make this rock solid. And I think there's so many opportunities like that. Hopefully not another pandemic shutdown, but there.   all around us all the time. So Dave, let's actually deep dive if you don't mind on a lot of these topics. I know that's kind what we came today for just so people get an idea of how you calibrated your hygiene team on this. Like you gave the resources. Yes guys, if you want to get our hygiene course, we're constantly updating it. It's getting ready to move to all videos. Once you purchase the course, you have it for life. definitely   speaker-1 (05:43) You're kidding, right? I wonder who gave that suggestion.   speaker-0 (05:46) That was Dave, which is great because I came in with steal of a deal and said like give me honest feedback and then I felt bad your team was going through as we were rampantly   speaker-1 (05:56) That's really going to button it up. ⁓   speaker-0 (05:59) Good   good. So we're working on videos working on audio, but we're constantly updating and innovating it and asking for your guys's feedback So if that's helpful for you fantastic, like Dave said we did do virtual calls with his hygiene team very spot specific but kind of like walk us down through this Of like what exactly does this calibration look like you listed those items kind of deep dive with us on it. Yeah   speaker-1 (06:19) Yeah,   that was just a lot of verbal diarrhea there. I just kind of threw it out there. So we'll break it down. We'll go section by section. Yeah. is what happens. So basically, as far as protocols and standards and things like that, I mean, that's just kind of the basics of what are we expected to do. It's kind of like if you think of onboarding, it's repetitive. It's a review. But kind of like, what do you expect to do in the morning, during the appointment, at the end of the day, kind of going through, making sure everybody knows what the   all that looks like, making sure that they're very clear on like what's expected for the end of day sheets that, you know, that they take pictures of and turn in every day, all that stuff. You know, record keeping, you know, how often are we doing, you know, probing, how often are we taking x-rays, you know, what kind of photos do we expect? And then as far as like pickups that relate to that, I mean, we, I think of it in a positive way, half our patient base is 60 and a   I love it. It's a really a wonderful type of practice, but in over the past five years of, ⁓ know, initially early on transitioning and taking over a practice like that, and then taking in other practices like that, we get a lot of stuff where people think that the X-ray head is gonna melt their faces. And, you know, because of that, it's kind of like, well, let's figure out a way, what's gonna be our kind of standardized way of how we're gonna address these concerns.   What are we going to go ahead and do? So we like a little pamphlet basically that shows some examples of things, why we take x-rays, what could be missed, all that stuff. Very simple, very straightforward. Has a little chart that we just kind of found somewhere on Google about radiation, the mouse, like that. And they kind of have their set kind of like, hey, we go through all that stuff. And if it kind of becomes a push versus shove moment, they have to come grab me, which I don't really love, but it is what it is.   And then we kind of go from there. So that's not to get sidetracked, but that's kind of, you know, one of those things. Like when we have situations where things may not necessarily go smoothly, it doesn't matter what the actual answer is. Everybody just has to know it.   speaker-0 (08:23) Right, right. No, I love that. And I was going to say, Dave, based on our last podcast we did, you know, they've to come get yo

    34 min
  8. FEB 11

    Change How People Feel About Going to the Dentist (for the Better!)

    Do you want your patients to feel confident and cared for and to become raving fans about your practice? Kiera takes listeners through specific steps to help practices refine what their patients go through upon entering to exiting your office. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Dental A Team listeners. This is Kiera. And today I'm excited for a quick tactical practical tip for you guys that I just think is magical. And I'll start with like a story about it to kind of kick us off. ⁓ Jason and I, we just recently went to Ruth's Chris. We decided we were gonna do a day date and Jason and I, went to the spa. I convinced him to go to the spa. He's not like obsessed about it, but really loved in like the hot tub room that they actually turned on a football game for him. So.   I don't know how the spa gods were on my side that day, but they definitely were. And then we decided to go to Ruth's Chris. And if you guys are familiar with Ruth's Chris, ⁓ it's ⁓ an amazing steakhouse. And ⁓ I noticed when we went in there, there was just a different vibe. And I've been very obsessive about high-end restaurants, reading the book, Unreasonable Hospitality. I think I'm more aware of it. If you guys haven't read that book, I definitely recommend putting that on your book wish list. And what was interesting is,   When we came in, they said, hi, Mr. and Mrs. Dent, great to see you. And they took us back to our table and the waitress was so kind to us. And she said, here's this information. What information do you guys need? There were seat spot for us. The busser came through and was like, we really love working with people like you. You guys just make our life so much easier. They're like, here, let's just box this up for you. You made great choices for you. They had all of our stuff boxed for us. The presentation was beautiful.   They didn't come by and they weren't annoying to us, but they were so genuine to us. And then as we were leaving, they said, thank you, Mr. and Mrs. Dent. And they knew all about us. Okay. So that was one experience. Another experience has been Jason and I were in Bali and we went to the four seasons and I remember if you've been to Bali, you'll understand. Jason and I both got Bali belly. And if you haven't heard mine was, I got it on our flight home. I've never in all my years of flying, knock on wood, I've never once thrown up ever on a plane.   Mine is my flight home that was a nice nine hour flight from Taiwan to San Francisco. And I threw up and had diarrhea the entire freaking time of that flight. I had thrown up about 13 times in two hours and I figured out, if I can make a system for this, like it was hold the vomit bag, go to the bathroom and brush my teeth all at the same time. I realized you can create a system for anything. So that's a little bit beside the point. So I'm here to tell you about great experiences. But at the four seasons, they were top notch. They had an app. They would text us.   When I asked them like, hey, you guys have any medicine? They're like, ⁓ we don't have medicine. Here's the pharmacy. We can get it for you. We'll have it to your room. They had it to our room for us. They brought different things for us because they knew that we were sick. They had a turndown service for us. They paid attention to our likes. Our wants, made sure everything was done every single night for us. It was one of the most incredible experiences. And I think about it, like people are like, Kiera, you traveled all over the world. You've gone to Antarctica. You go to these places. And I'm like, Bali, even though I threw up for eight hours on my flight home.   Bollywood one of my most amazing experiences and I'm like, what was it? Like it was how I felt at Four Seasons. It was how I felt of everybody was so happy for us to be there. They were so grateful for us to be there. People would say hello to us. They knew our names as we walked through. And ⁓ I've just been paying attention to like Ruth's Chris was recent. The Four Seasons was another one. And then I think about other experiences that maybe weren't as great. I think about...   Hotels Jason and I we flew home. We missed a flight coming home from an international flight So we had to snag a hotel the only hotel available for us was a hotel I will not say But it was we'll just say a budget-friendly hotel and I remember we checked in and no one was there They weren't happy to see us. They were annoyed to see us the shuttle. I'm not joking you It was supposed to be there in 15 minutes We waited two hours to get our shuttle and they kept telling us one's on the way one's on the way. They were like you need to call this person By the time we got there our bed was dirty   The bathroom was broken. And I just thought, man, I remember that experience. I don't remember the Four Seasons experience, but which one do I want to go back to? Which one do I tell my friends about? Which one am I like, I threw up and I was so sick from Bali. You guys, would never recommend doing a cooking class internationally. I know exactly what caused our sickness. my gosh. And my stomach like to this day still hurts about it. But yeah, I loved that trip so much because of how I felt. And so that's what I want to go into today of   the patient experience in designing and creating a journey that the patient wants to be a part of and they want to rave about. And I know we've talked about this at several other times ⁓ because it's something where I remember I was at a conference once and they said, Kiera, what people remember is the beginning and the end. They don't really remember the middle. And so in dental practice, it's our beginning. It's our first phone calls and it's the end on how they leave. Yes, they might remember the middle of the procedure, but typically speaking, it's those, those two points in anything like think about a show you go to. You usually remember the beginning.   You remember the end. think about Taylor Swift and I'm like, definitely remember the countdown clock. Like I can remember that. remember everything coming out. Middle, like there was a lot going on and the ending, everybody can remember that. But, and yes, there are still things and that's not to say the middle can't be great, but we want to make sure that it is this experience that people are so obsessed with because we want to help them feel so good. And I think the dental office is such an intimate space. Dentistry is intimate. Everything that we do in dentistry is intimate. And so if we can help patients feel   a certain way and that doesn't mean we have to be perfect, but it does mean that we create a patient experience and a patient journey for them. So for me, even in Dental A Team, it should be that the patient experience, our customer experience is very intentional and not accidental. So we kind of think through it, like what do want our patients to feel? What do we want our patients to say about us? And it's also crazy because you can go look at your reviews right now and see what the patient experience is today.   what you've created maybe not intentionally or intentionally. Just go read it. What is it? For us at Dental A Team, I want people to feel like it's fun. I want it to feel like it's easy. I want people to feel like, my gosh, like they understood me, that they're thinking ahead of where I'm at, that they can guide us and that we are non-judgmental and that you and your team are gonna rise to the next level. Go read our reviews. That's what it is. But that's by intentionality and design. That's our core values. That's what we talk about constantly. It's how we onboard our consultants.   It's how we refine. how we take feedback from clients of if they're not getting it, how can we make this process easier? How can we make it easier for our consultants? How can we give better education? Like what can we do because that's the experience we want them to have. And so, ⁓ this is going to be an episode. If you really want patients to feel like super confident and cared for and to become raving fans for you to where they love the dentist, you have an opportunity to change how people feel about going to the dentist. And I think it's an amazing opportunity if you choose to do it. So   Number one is like, let's think about first impression. Remember, like it's the it's the end caps. And I think if we can even just design those two really, really intentionally, like four seasons and Roos Chris, did you notice in both of those? And this is not on purpose. I just sharing the story. I talked about my entrance and my exit at Bali. We were freaking sick on that last day. And I remember that the most more than anything. Yes, they did the turn down service and that was great. But I didn't talk about our New Year's Eve dinner that we had. I didn't talk about the waiters like none of that.   And as I think back, I'm like, yeah, that was really nice. I remember our first initial and our ending. Same thing with Ruth, Chris, how they entered us and how they exited. I talked about both of those. Go back and rewind. And that was not on purpose, but this even just proves my point that the experiences you remember are those end caps, the beginning and the end. So what is our presence? So number one is how do we answer the phone on the first new patient impression? That's going to be it. I talked about this just recently. If you haven't heard that, go back and listen, but like, how do we greet people? And are we like smiling when we answer? Are we excited or are we like,   Oh my gosh, another freaking phone call, like, hello. Right? I don't know if any of you had a mom who had a mom voice where she's like, Kiera Cherie. And I was like, hello. My mom was like, I didn't do that. I'm like, oh mom, you did. And you ha

    20 min

About

This podcast is here to give dentists and all dental office team members, in EVERY position, TACTICAL and PRACTICAL TIPS to: - Be more efficient - Have more fun - Improve doctor and team communications - Eliminate frustration - And make your life easier! Jump in! We are thrilled you have decided to LEVEL UP and be part of the DENTAL A TEAM! New episodes every Tuesday, Wednesday, and Thursday.