Brand with Courage

Sacia Ashe

A podcast on brand strategy and design for mission driven founders.

  1. 04/11/2025

    Create BFF-level Customer Connections with Sax of Creating Forward Studio

    In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more. Episode Timestamps: 00:00 – Welcome to Brand With Courage + Sasha introduces Saxon Lane 02:00 – Saxon shares her career journey: retail, fashion, brand ownership, and consulting 05:45 – What is multichannel marketing really and why "showing up everywhere" doesn't work 09:20 – Building your brand strategy around your “BFF customer” 11:10 – Why email marketing is a powerful, underused channel for product-based brands 15:00 – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk) 17:30 – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas 22:40 – Why community marketing matters now more than ever in a digital-first world 26:00 – Hosting small, thoughtful events to build brand loyalty 28:50 – Helping founders feel confident hosting IRL even if they’re introverted 32:15 – What does “community” actually mean in a brand context? 36:20 – Founders who don’t want to be the face: how to lead without being visible 24/7 40:15 – Empowering ambassadors and affiliates to host on your behalf 44:00 – How Saxon defines brand community as a business product in itself 46:40 – Storytelling and the rise of micro-influence over traditional influencers 50:30 – Saxon’s personal evolution and the founding story behind her mentorship model 56:10 – From NYC’s early DTC movement to working with Kate Hudson 01:00:20 – Launching her mentorship program & why accessibility for early founders matters 01:03:00 – Where to connect with Saxon + her newsletter/podcast The Super Dose Resources & Links: Sax’s Studio: @creatingforwardstudioWebsite & Mentorship Info: creatingforwardstudio.comSubscribe to The Super Dose: creatingforwardstudio.com/newsletterAshe Design House: ashdesignhouse.comFollow the podcast on Instagram: @brandwithcouragepod

    31 min
5
out of 5
2 Ratings

About

A podcast on brand strategy and design for mission driven founders.