Pave It Forward Podcast

Phil Metzger
  • 0.0 (0)
  • MANAGEMENT
  • UPDATED SEMIWEEKLY

Welcome to the Pave It Forward Podcast, where Kevin Gray, owner and operator of Pave It Forward Asphalt, and Phil Metzger, owner of Mirror Marketing, join forces to empower leaders in the paving industry. With a combined experience of over 15 years in asphalt paving and a deep understanding of digital marketing and market research, Kevin and Phil are dedicated to helping contractors run their businesses more efficiently, connect with their ideal customers, and make a positive impact on their communities through meaningful work. In each episode, Kevin and Phil dive into the challenges faced by paving industry professionals and provide actionable solutions and innovative ideas to help listeners transform their day-to-day operations, culture, and branding for the better. They share their expertise and insights to help you visualize the changes you can make in your business and guide you through the process of implementing lasting improvements that will lead you closer to your goals. From exploring cutting-edge marketing strategies to discussing best practices in asphalt paving, the Pave It Forward Podcast covers a wide range of topics designed to help you stay ahead of the curve in today’s competitive landscape. Kevin and Phil’s passion for the industry and their commitment to making a difference shine through in every episode, as they inspire listeners to embrace innovation, cultivate strong relationships, and pave the way for success. Whether you’re a seasoned veteran in the paving industry or just starting out, the Pave It Forward Podcast is your go-to resource for expert advice, practical tips, and the motivation you need to take your business to the next level. Tune in today and join Kevin and Phil on a journey to revolutionize the paving industry, one podcast at a time!

  1. 2D AGO

    Asphalt Business Innovation & Strategy | Pave It Forward Podcast

    Go inside the minds of Kevin Gray (Pave It Forward Asphalt company president) and Phil Metzger (head of marketing) as they discuss strategies for asphalt paving contractors. This behind-the-scenes conversation reveals innovative approaches to customer service, project execution, and business growth specifically for asphalt industry professionals. WHAT ASPHALT CONTRACTORS WILL LEARN: 🎪 The " @TheSavannahBananas  Effect" for Asphalt (1:39) • Community-centered events and "asphalt spectaculars" adapted for paving operations • Food trucks, live music, and charity partnerships integrated with paving projects • All-day entertainment zones and themed paving days for crew motivation • Creative marketing approaches beyond traditional asphalt industry methods 🎨 Equipment Branding Strategy (12:24) •  @Dirty_Graphix   - Custom graphics packages for paving equipment ($2,600-$3,000 investment) • Professional application considerations and installation process • Brand visibility strategies through equipment presence on job sites • Winter timing for equipment graphics application   🤖 AI-Powered Customer Service Demo (14:25) • "Lily"  @elevenlabsio   receptionist system live demonstration and testing • Automated customer inquiry handling and project information collection • Detailed tonnage estimates, project types, and cost calculations • Operations at fractions of pennies per call vs. traditional receptionist costs 🏗️ Major Project Case Study: Planet Fitness (31:00) • $150,000 commercial project breakdown and execution strategy • 1,000 tons of asphalt logistics and complex milling operations • Two-day project timeline with 10-truck coordination • How flawless execution builds preferred contractor status with commercial real estate companies ⚠️ Quality Control & Risk Management (27:45) • Core sampling risks and contract specification requirements • Financial dangers of cutting material thickness to save costs • Technical operations including joint matching and production rates • Why cutting corners can lead to quarter-million dollar losses 🎯 Project Management Excellence (23:00) • Proper planning prevents poor performance - the six P's philosophy • Crew training for paver operation and project management • Communication strategies for large commercial projects • Building relationships that lead to preferred contractor status --- 🎯 BOTTOM LINE FOR CONTRACTORS: This episode reveals the strategic thinking behind building a reputable asphalt paving company - from cutting-edge customer service technology to operational excellence and innovative community engagement. Essential viewing for contractors serious about differentiating their business and scaling operations. --- 🔧 RESOURCES FOR ASPHALT PROFESSIONALS: • Asphalt Operating System (AOS) 8-Week Course - January 2026 https://asphaltoperatingsystem.com/   Connect with Pave It Forward: - Instagram: @paveitforwardllc - YouTube: Pave It Forward - Website: paveitforwardllc.com - Linkedin: Kevin Gray | Phil Metzger --- 👍 LIKE if this episode helped your paving business strategy! 🔔 SUBSCRIBE for regular asphalt industry insights 💬 COMMENT your biggest paving business challenge below

    39 min

  2. FEB 9

    Building a $3 Million Asphalt Business With No Office: The 4-Day Work Week Strategy (Meeting)

    Discover how Pave It Forward scaled to $3 million in revenue in just two years while operating on a 4-day work week schedule. Kevin Gray and Phil Metzger reveal counterintuitive strategies that challenge traditional assumptions about running an asphalt paving business. In this candid episode, Kevin shares hard-earned wisdom from 17 years in the paving industry, including how costly mistakes became valuable lessons that now allow Pave It Forward to operate lean and efficiently. Learn why they're rejecting the traditional construction business model - no office, no full-time admin staff, and even no company-owned dump trucks - while still delivering exceptional results for both residential driveways and six-figure commercial projects. The conversation explores their unique approach to seal coating (operating at zero profit for customer retention), their strategic balance between small $3,500 jobs and large commercial contracts, and how they're achieving what traditionally takes 7-10 years in just two. Kevin and Phil discuss how modern technology and systems allow them to run a multi-million dollar operation with just 6-7 crew members, while giving their team three-day weekends and maintaining work-life balance. Key Topics & Timestamps: 0:00 How to implement 4-day work week in asphalt paving business 3:30 Why $3500 driveway jobs matter as much as six-figure commercial projects 8:15 Running seal coating services at zero profit for customer retention 12:45 Managing $3 million revenue without office or admin staff 18:20 Asphalt business mistakes that cost hundreds of thousands 24:30 How to scale from 1 to 10 million in paving revenue fast 31:00 Why buying cheap equipment costs more than buying quality 37:45 Leading paving crews without micromanaging operations 43:20 Alternative business models for modern asphalt contractors 52:00 Profit margins and crew efficiency in 4-day work schedules Main Takeaways:    - Learn why traditional expansion isn't always the answer - less overhead can mean more profit    - Discover how to leverage past mistakes to accelerate business growth from 1 to 10 million    - Understand the strategic value of saying no to certain revenue streams    - See how modern technology eliminates the need for traditional office infrastructure    - Master the art of delegation to empower your crew and improve operations About the Hosts: Kevin Gray brings 17 years of hands-on asphalt paving experience and is the owner of Pave It Forward Asphalt. Phil Metzger leads marketing strategy and business operations, helping contractors modernize their approach to growth. Subscribe for More: Watch more valuable episodes at https://www.youtube.com/@paveitforward/videos Connect with Us: Kevin Gray on LinkedIn: https://www.linkedin.com/in/kevgray/ Follow @paveitforwardllc on Instagram for daily paving insights and behind-the-scenes content   Learn more about innovative asphalt paving solutions and business strategies at https://asphaltoperatingsystem.com

    23 min

  3. JAN 27

    Behind the Scenes: Real Sales and Marketing Meeting Reveals Our Asphalt Paving Proposal System!

    This week on the Pave It Forward Podcast, we're pulling back the curtain and showing you how we're running our proposal process and sales systems. Phil, Josh (our VP of Projects & Consumer Experience), and Kevin recorded their actual strategy meeting! What You'll See in This Episode: • Custom proposal creation with professional attachments • Remote proposal workflows using aerial photography   • Complete CRM walkthrough and integration • Customer photo/video upload system through our website • Strategic AI automation vs. maintaining personal touch • Hands-free proposal generation while preserving relationships This isn't theory - it's a real look at the systems we're implementing and the results we're seeing. Whether you're still creating proposals by hand or looking to upgrade your current system, you'll get actionable insights you can implement immediately. 🚀 SMASH that LIKE button and SUBSCRIBE if this content helps your paving business! Hit the notification bell so you never miss our latest episodes.  The algorithm needs to know you find this valuable so we can reach more contractors like you! 💬 COMMENT QUESTION:  What's your biggest challenge with your current proposal process? Are you still doing everything manually, or have you started automating parts of your sales system? Share your experience below! Full Podcast Homepage: https://paveitforwardllc.com/podcast

    29 min

  4. 02/24/2025

    The Importance of Business Leadership & Culture in Asphalt Paving | Pave It Forward Podcast

    Join Kevin Gray and Phil Metzger as they dive deep into what it takes to build a successful asphalt paving company while maintaining a strong company culture. Kevin shares invaluable insights from his 17+ years of experience on managing growth, developing teams, and creating lasting success in the industry.   Key Topics Covered: • The reality of starting and growing a paving business from scratch • How to maintain quality while scaling operations • Building and retaining reliable crews through transparency and culture • The importance of treating employees as humans, not just workers • Strategic planning during the winter/off-season • Setting realistic growth goals and backing into them with actionable steps   🎯 For Asphalt Business Owners: Learn why Kevin prioritizes employee development and company culture over rapid growth, and how this approach has helped him build reliable, long-lasting teams in an industry known for high turnover.   🔑 Key Takeaway: Success in the paving industry isn't just about technical skills - it's about building strong relationships, maintaining transparency with your team, and creating an environment where people want to work.   Connect with us: 📱 Instagram: @paveitforwardllc 🌐 Website: www.paveitforwardllc.com/podcast   For information on AOS, visit: https://www.asphaltoperatingsystem.com/   For more show notes, visit: www.paveitforwardllc.com/podcast

    1h 17m

  5. 02/24/2025

    AOS 2025! Overview and Q&A (Live Episode from January 2025)

    Here's a YouTube description for the live recap video:   Join Kevin Gray and Phil Metzger as they break down what's included in the Asphalt Operating System (AOS) Winter 2025 Program. With over 15 years of asphalt industry experience, Kevin shares insights on what it takes to run a profitable paving business and how AOS can help establish the systems you need.   Topics covered: - Financial tracking essentials - Operations management  - Hiring and team building - Marketing strategies - Systems implementation - Industry-specific challenges   🎉 Enter to win a FREE spot in AOS ($499 value): https://forms.gle/oh3vUikK6LuCQNZ89   Learn more about the Winter 2025 Program: https://www.asphaltoperatingsystem.com   Connect with us: Instagram:  @AsphaltOperatingSystem   @paveitforwardllc LinkedIn: Asphalt Operating System   For more show notes, visit: https://www.paveitforwardllc.com/post/announcing-aos-an-8-week-course-for-asphalt-paving-business-owners

    42 min

  6. 02/24/2025

    Asphalt Paving: Offseason Equipment Assessment | Pave It Forward Podcast

    In this in-depth episode, industry veterans Kevin Gray and Phil Metzger discuss critical equipment assessment and maintenance strategies for the offseason. Learn how successful paving companies prepare their equipment for the next season while maximizing profit margins through smart equipment decisions.   Key Topics Covered: 🔧 End-of-season equipment evaluation strategies 🏗️ Making informed equipment purchasing decisions  🔄 When to repair vs. replace equipment 💰 ROI analysis for new equipment investments 🛠️ Dealer maintenance programs and diagnostics ⚙️ Creating effective maintenance schedules   Whether you're a seasoned pro or new to the industry, this episode provides actionable insights on: - Developing preventative maintenance programs - Working with equipment dealers - Managing equipment costs effectively - Planning for future equipment needs - Protecting your equipment investments - Building efficient maintenance systems   Don't miss this essential guide to equipment management in the asphalt paving industry!   Episode Length: 75 minutes   Learn more about optimizing your asphalt paving business: https://asphaltoperatingsystem.com   More Episodes and Notes at: https://www.paveitforwardllc.com/podcast

    56 min

  7. 12/11/2024

    Announcing AOS: An 8-Week Course for Asphalt Paving Business Owners

    Discover how decades of paving industry experience have been transformed into a structured system to help contractors build sustainable, profitable businesses through mentorship, proven frameworks, and ongoing support.   Hosts Kevin Gray and Phil Metzger announce an innovative new program designed specifically for asphalt paving business owners. They introduce the Asphalt Operating System (AOS), an 8-week course launching in January 2025 that combines structured education, practical resources, and ongoing mentorship to help contractors build sustainable businesses.   For information on AOS, visit: https://www.asphaltoperatingsystem.com/   For more show notes, visit: https://www.paveitforwardllc.com/post/announcing-aos-an-8-week-course-for-asphalt-paving-business-owners

    43 min

  8. 11/23/2024

    Planning & Systems for Asphalt Paving Success | Pave It Forward Podcast Ep.38

    Join Kevin Gray and Phil Metzger as they dive deep into operational planning, hiring decisions, and building a winning culture in your asphalt paving business. Whether you're just starting out or looking to scale your existing operation, this episode offers practical insights on making data-driven decisions while maintaining strong company values.   ⏱️ Timestamps: 0:00 - Introduction 8:53 - Current State of Fall Paving Season 14:30 - Weekly Planning & Operations 19:18 - Customer Communication Priority 26:41 - Equipment Investment Decisions 31:46 - First Hire Considerations 38:40 - Sales Team Development 43:52 - Finding the Right Cultural Fit 49:16 - ROI-Based Decision Making 54:24 - Building a Championship Team Culture 58:46 - Leadership Starts at the Top   🔑 Key Topics: • Creating effective weekly planning systems • Balancing customer demands with operational efficiency • Making smart equipment investment decisions • Hiring strategies for growth • Building and maintaining company culture • Data-driven decision making • Leadership development   💡 Connect with us: Instagram: @paveitforwardllc YouTube: @paveitforward

    54 min
See All (20)

About

Welcome to the Pave It Forward Podcast, where Kevin Gray, owner and operator of Pave It Forward Asphalt, and Phil Metzger, owner of Mirror Marketing, join forces to empower leaders in the paving industry. With a combined experience of over 15 years in asphalt paving and a deep understanding of digital marketing and market research, Kevin and Phil are dedicated to helping contractors run their businesses more efficiently, connect with their ideal customers, and make a positive impact on their communities through meaningful work. In each episode, Kevin and Phil dive into the challenges faced by paving industry professionals and provide actionable solutions and innovative ideas to help listeners transform their day-to-day operations, culture, and branding for the better. They share their expertise and insights to help you visualize the changes you can make in your business and guide you through the process of implementing lasting improvements that will lead you closer to your goals. From exploring cutting-edge marketing strategies to discussing best practices in asphalt paving, the Pave It Forward Podcast covers a wide range of topics designed to help you stay ahead of the curve in today’s competitive landscape. Kevin and Phil’s passion for the industry and their commitment to making a difference shine through in every episode, as they inspire listeners to embrace innovation, cultivate strong relationships, and pave the way for success. Whether you’re a seasoned veteran in the paving industry or just starting out, the Pave It Forward Podcast is your go-to resource for expert advice, practical tips, and the motivation you need to take your business to the next level. Tune in today and join Kevin and Phil on a journey to revolutionize the paving industry, one podcast at a time!

Information

  • Creator
    Phil Metzger
  • Years Active
    2024 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Pave It Forward Podcast