The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 2d ago

    #178 How to Build a Tech Sales Career AI Can’t Replace

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/Connect With Charlie →https://www.linkedin.com/in/charlie-manca-574713Timestamps00:00 - Will AI replace salespeople?03:57 - Inside a $50M enterprise deal06:08 - Proving the financial value of a deal10:09 - How to create the technical win14:29 - Working with technical teams on major deals16:44 - The 4 elements of business value18:55 - Navigating the political side of enterprise sales25:37 - What great sales judgment actually looks like28:39 - Why Charlie loves sales31:34 - What makes an elite enterprise seller?34:19 - Self-management, health and continuous learning38:21 - Developing lifelong curiosity40:54 - The skills sellers should focus on now41:42 - Practical advice for SDRs and AEs44:33 - Final advice for building a successful sales careerABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  2. 4d ago

    #177 How To Break Into Tech Sales In 2027 (No Degree, No Experience)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/Elevate To The Unknown→https://www.youtube.com/@UCv3N90AXQxUtaSnKSqOoOpA The Wade Report →https://www.youtube.com/@UCnhbNiPnXAdMOOHiVACiAvw Antoine's LinkedIn →https://www.linkedin.com/in/antoine-wade-b64b283Timestamps00:00 - How to break into tech sales today04:08 - Should you start as an SDR, AE, or somewhere else?07:28 - The best industries to get into right now13:16 - How Antoine is using AI agents17:17 - How much can you realistically make in tech sales?22:37 - How Antoine transitioned into enterprise sales28:42 - What hiring managers are looking for today30:59 - Why Antoine uses Perplexity for research35:06 - How to overcome a lack of sales experience38:58 - How to actually land tech sales interviews43:12 - What the tech sales interview process looks like44:57 - How to stand out in competitive interviews48:14 - How to use storytelling in interviews51:04 - The biggest mistakes candidates make53:40 - Antoine’s 30-day plan to break into tech salesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  3. 5d ago

    #176 Hyperbound: The New Era Of AI Sales Coaching (2027 Enterprise Tech)

    Check out Hyperbound →https://www.hyperbound.ai/ Atul's LinkedIn →https://www.linkedin.com/in/atul-raghunathan Sriharsha's LinkedIn →https://www.linkedin.com/in/sguduguntla Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Timestamps 00:00 - What is Hyperbound? 00:38 - How does Hyperbound help enterprise customers? 01:32 - Will AI replace sales managers? 04:32 - Where is AI sales coaching most effective? 08:18 - How can enterprises deploy AI so quickly? 09:40 - How does Hyperbound reduce sales rep ramp time? 12:14 - How should AI and human sales coaches work together? 14:49 - How has Hyperbound helped Vanta scale? 16:32 - How does JumpCloud use Hyperbound? 18:57 - What sales skills can AI coach? 21:51 - Can AI use the Socratic method for coaching? 27:38 - How can AI help reps learn from top performers? 29:15 - Who is Hyperbound's ideal customer? 32:07 - What makes Hyperbound different? 37:23 - Should companies build or buy AI tools? 39:22 - What are AI hallucinations? 42:36 - Hyperbound's $15 million Series A 44:22 - Where is Hyperbound investing next? 47:42 - How are top sales reps helping train Hyperbound's AI? 50:26 - What's the future of AI? 55:27 - How customizable is Hyperbound's live coaching? 56:31 - What other Hyperbound capabilities should people know about? 58:28 - How can companies get the most out of Hyperbound? 01:01:15 - Why did the founders start Hyperbound? 01:07:11 - How can listeners connect with Hyperbound? 01:07:54 - What advice do you have for entrepreneurs and sales professionals? ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  4. 6d ago

    #175 $4.4B Outreach CEO: The Future of Sales Is AI Agents

    In this episode, Abhijit Mitra, CEO of Outreach, shares how the company is using AI agents to transform the way modern sales teams work.He also shares lessons from his journey building and leading in tech, and his perspective on where the industry is heading.Check out Outreach →https://www.outreach.aiConnect With Abhijit →https://www.linkedin.com/in/mitrasaabChat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/Timestamps00:00 - Abhijit’s Outreach origin story01:32 - Why are companies shifting from software to AI agents?03:05 - Is Outreach like Jarvis from Iron Man for sales teams?03:24 - How does Outreach help drive revenue results?06:10 - The story behind Outreach’s AI agent “Alex”07:17 - Can AI agents qualify leads while sellers sleep?08:39 - How does Outreach help expand existing customer revenue?09:43 - How are companies saving time with Outreach?12:44 - How does Outreach improve sales forecasting?13:47 - What excites Abhijit most about the future of Outreach?14:51 - What does being an underdog mean?16:05 - Abhijit’s final adviceABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  5. Sep 23

    #174 How Tech Sellers Build Real Wealth: RSUs, Taxes and Mega Backdoor Roth Explained

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Justin →https://www.linkedin.com/in/justingarcia2/ Wealth Building Playbook →https://drive.google.com/file/d/1n3tMwLGGqhwenUFNVZ8nwiM_ynLL9jd4/view?usp=drive_link Backdoor Roth Cheat Sheet →https://lnkd.in/p/eqaw-G9v Justin's Email →Justin@LarsonAdvisors.com Timestamps 00:00 - Intro 00:37 - Understanding RSUs and Equity Compensation 04:17 - The Danger of Concentration Risk 09:18 - When Should You Sell Company Stock? 12:13 - Selling RSUs at Vesting 14:36 - How RSU Vesting Schedules Work 17:19 - Breaking the “Golden Handcuffs” 22:36 - How Pre-IPO Stock Options Work 25:03 - Tax Planning for Tech Sales Professionals 27:52 - Building Wealth With Clear Financial Goals 30:12 - How to Budget Without Feeling Restricted 32:00 - Should You Roll Over an Old 401(k)? 35:07 - Backdoor Roth vs Mega Backdoor Roth ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  6. Sep 18

    #173 How To Build An SDR Org From Scratch

    Tony Gomez, SDR leader at Restaurant365 and former SDR leader at Cloudflare, breaks down how to build and scale a high-performing SDR organization. We cover SDR strategy, sales motions, intent signals, messaging, cold calling, SDR/AE alignment, qualification, coaching, enablement, and creating a strong career path for SDRs. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Tony →https://www.linkedin.com/in/tonypgomez/ Timestamps 00:00 - How to Build an SDR Organization From Scratch 02:01 - Restaurant365’s SDR Strategy and Sales Motion 04:35 - How Cloudflare’s SDR Motion Was Different 07:21 - The Systems and Tools Behind a Strong SDR Team 11:46 - Using Intent Signals and Buying Triggers 14:45 - How to Build Effective Sales Messaging 20:13 - What Makes Cold Calling Work 24:13 - Building a Strong SDR and AE Relationship 27:28 - The Real Value of an SDR Organization 32:25 - How Much Should SDRs Qualify Prospects? 34:25 - Restaurant365’s CHEF Qualification Framework 36:34 - Coaching and Enablement for SDR Teams 40:17 - Running Tactical SDR Training Sessions 43:19 - Building a Career Path for SDRs 45:13 - Where to Connect With Tony ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  7. Sep 16

    #172 Ex-Fortune 500 CRO Reveals Human-Centered Leadership Playbook to Drive Sales Growth

    In this episode, I sit down with Ryan Estis to break down what it really takes to become a great leader. We talk about human-centered leadership, developing your people, creating a powerful personal vision, becoming a better coach, letting go of the need to prove yourself, and communicating with courage. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Ryan →https://www.linkedin.com/in/ryanestis/ Ryan's Website →https://ryanestis.com/ Ryan's Book →https://prepareforimpactbook.com/ Timestamps 00:00 - The leadership lesson that changed Ryan’s career 04:17 - Who has influenced Ryan as a leader 06:30 - Prepare for Impact 08:08 - What is human-centered leadership? 11:02 - How great leaders become catalysts 15:25 - Why leadership starts with yourself 20:03 - How to create a powerful personal vision 24:32 - Creating alignment between vision and action 25:52 - Becoming the person you want to be 27:06 - Connected leadership and momentum through harmony 30:21 - How leaders unlock human potential 34:27 - Perfectionism and doing too much for your team 38:41 - Moving from proving yourself to serving others 42:30 - How to run better coaching sessions 44:40 - Coaching tactical skills effectively 46:35 - Communicating with courage 49:13 - Ryan’s final advice ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  8. Sep 11

    #171 AI For SDR Teams Masterclass: Proven Processes & Tactics

    AI is changing how modern SDR teams operate - from onboarding and coaching to prospecting, outreach, and account research.In this episode, Andrew Romualdo breaks down how modern sales teams can use AI to save time, improve rep performance, personalize outreach, and generate more pipeline without losing the human element.Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_linkConnect with Andrew →https://www.linkedin.com/in/andrew-romualdo-078716148/Timestamps00:00 - Intro01:43 - Using AI to improve SDR onboarding08:01 - Building AI-powered prospecting workflows13:07 - Using Gong & AI for sales coaching16:29 - Using AI to create outbound cadences23:54 - Long-term prospecting & outreach strategy30:08 - Using triggers to reach prospects at the right time31:27 - How to make AI outreach sound more human35:40 - How long should a cold email be?37:35 - Storytelling in outbound messaging42:33 - The best CTAs for cold outreach46:27 - Performance management & future AI use casesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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