The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 6D AGO

    #132 Stop Losing Deals on Price: How to Sell Value Like Top 1% Reps (ft. Former SKF Global VP)

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneBook Me For Corporate Speaking & Training 🗣️👉https://calendly.com/chrisbussingchannel/bussing-sales-speaking-training-consult?back=1&month=2026-01In this video, Todd breaks down value selling and shows you how to get paid more, close more deals, and increase profitability and customer satisfaction.Connect With Todd 👉 https://www.linkedin.com/in/toddsnelgrove/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appTodd's Books 👉 https://expertsinvalue.com/booksTimestamps:00:00 - Why Value Selling Matters for Sellers and Organizations02:59 - How Value Selling Speeds Up Sales Cycles03:40 - The Impact of Value on the Balance Sheet04:55 - Procurement and Buying on Best Value06:11 - Value is Different for Everybody07:49 - Justifying Price with Value, not Relationships09:42 - Simplifying Value and Value Drivers12:21 - Research Ahead of Time and Asking Better Questions13:04 - Using Industry Benchmarks to Create Urgency15:53 - Value for Time Exchange in Sales17:28 - Don't Bury the Lead: Lead with the Value and Potential Opportunity21:20 - The Power of Benchmarking and Credibility21:51 - Potential Value vs. Realized Value23:53 - Net Dollar Retention and Sustained Value for SaaS27:11 - The Importance and Structure of Quarterly Business Reviews (QBRs)30:30 - Total Cost of Ownership (TCO) vs. Total Profit Add35:27 - Implementing Value Selling: The 10-Point PlanABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    43 min

  2. JAN 27

    #131 The B2B Tech Sales Skills Nobody Teaches (But Comedians Master)

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneBook Me For Corporate Speaking & Training 🗣️👉https://calendly.com/chrisbussingchannel/bussing-sales-speaking-training-consult?back=1&month=2026-01In this video, Kevin Hubschmann breaks down how to develop and apply comedy skills to build rapport, differentiate yourself, and achieve greater success in tech sales.Connect With Kevin 👉 https://www.linkedin.com/in/kevin-hubschmannnWork With Kevin 👉 https://www.laugh.eventsLaugh.Rx Newsletter 👉 https://laughrx.laugh.events/subscribeTimestamps00:11 - Comedy Skills vs. Jokes01:47 - The Benefits of Positive Emotional Experiences02:33 - Differentiating Yourself in Sales04:02 - Creating Rapport04:55 - Cold Call Opening Workshop08:18 - Mindset and Dealing with Nerves09:17 - Fear vs. Nervousness14:32 - Nobody is Really Focused on You18:17 - "Stop Trying to Be a Salesman and Start Being More Hubschmann"23:41 - Active Listening: The "F Your Good Idea" Rule26:14 - Empathetic Communication: Eliminate "No," "But," or "Or"28:15 - The Importance of Being Succinct: Economy of Words31:58 - Studying Comedy and Comedians35:46 - Low Stakes Reps38:38 - Vision and Mission: Laughing and DevelopmentABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    42 min

  3. JAN 20

    #130 The Sales Hunter: Why Integrity Closes More B2B Deals Than Tactics

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/ Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-clone Integrity First Selling 👉 https://www.amazon.com/dp/B0GD2HRK6C Mark's LinkedIn 👉 https://www.linkedin.com/in/markhunter Mark's Website 👉 https://thesaleshunter.com Chapters 00:00 - Introduction 00:34 - Attracting Success and Clients by working hard on yourself 01:47 - Sales is Leadership 02:57 - Defining and Attracting the Ideal Client Profile (ICP) 06:00 - If you know you can help someone, you owe it to them to reach out 08:49 - Sales Integrity and Choosing the Right Company 09:11 - Focus on the Outcome, not the Product 10:24 - Knowing When to Look for Something Else 11:42 - Knowing Your Line in the Sand 12:46 - Firing a Customer 15:00 - Selling Based on Value, Not Discounting 16:10 - Integrity and Compromise 17:44 - Confidence of Serving, Not Desperation 18:40 - Mark's Experience Leaving Corporate America 20:39 - Selling with Integrity and Playing the Long Game 21:56 - Charging the Price You Deserve 23:21 - Price Irrelevance at the C-Suite Level 24:17 - Mindset for Integrity First Prospecting 27:49 - Referrals and Your Selling Process 28:13 - Open a Relationship, Don't Close a Deal 29:00 - Nurturing Your Network 32:59 - Sales is Hard Work and Accountability 35:39 - Discipline with Prospecting Time 👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑 For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    38 min

  4. JAN 13

    #129 Ex-CRO Reveals How to Break Into Tech Sales in 2026 (Step-by-Step)

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneConnect With Jon 👉 https://www.linkedin.com/in/jonrydberg1Work With Jon 👉 https://alignrev.comChapters00:00 - Identifying Best Career Opportunities 02:04 - Starting as an AE without prior SDR experience03:17 - The importance of networking04:33 - Big tech vs. Early startup 06:49 - Creative networking for top opportunities 10:43 - Tips for effective interviewing in tech sales 17:35 - Answering: "Walk me through your experience/resume" 22:31 - Answering: "Why are you getting into tech sales?" 27:51 - Answering: "Why do you want to work for our company?" 31:41 - Approaching behavioral questions36:13 - The importance of storytelling in interviews 38:17 - Preparing for role-related questions 40:57 - Negotiating effectively to maximize compensation 42:48 - John's work with Align Advisory Group 44:02 - The importance of family and work-life balance👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    47 min

  5. JAN 6

    #128 Fitness Coach to AE at $2B Cybersecurity Startup: Tony's Tech Sales Roadmap

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-clone Connect With Tony 👉 https://www.linkedin.com/in/tonyrant Chapters:00:00 - Introduction00:25 - Tech sales origin story and early experiences01:04 - Starting a fitness coaching business and realizing the potential of sales01:43 - Early career moves into tech sales02:04 - Landing a job at Workday as an SDR03:25 - The role of discipline and fitness in sales success04:38 - Thoughts on cold calling and the discomfort of the process07:42 - Getting the job at Workday08:24 - Tips for standing out in the interview process09:44 - Prospecting hiring managers10:30 - The importance of starting at a large company12:18 - Importance of personalization in interviews14:11 - Promotion from SDR to AE14:42 - How to be an effective cold caller18:26 - Cold call opener special technique21:43 - Cold calling framework for large enterprise deals at Workday26:59 - Keys to closing a massive deal as an Account Executive33:53 - Transitioning from Workday to a new startup opportunity38:56 - Why Tony chose to work with Tech Sales Accelerator44:17 - Why Tony choose his new company👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1 hr

  6. 12/31/2025

    #127 5x Brand & CX Author Reveals How To STEAL Marketshare From Your Competitors

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-clone David's LinkedIn 👉 https://www.linkedin.com/in/davidavrinDavid's Instagram 👉 https://www.instagram.com/therealdavidavrinDavid's Website 👉 https://www.davidavrin.comChapters 00:00 - Intro 02:00 - Why Do We Lose Customers? 10:00 - How To Win Back Customers? 21:12 - It’s Not Who You Know, It’s Who Knows You 27:20 - What Makes Companies Easy To Do Business With?40:00 - How To Deliver A Frictionless Experience 51:50 - Share Wisdom On Social Media 55:05 - Personal Insights From David’s Career 👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1h 3m

  7. 12/30/2025

    #126 Ex-Oracle Sales Trainer's Formula For Getting CEO Meetings

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneConnect With Rod 👉 https://www.linkedin.com/in/rodcorbin/Chapters00:00 - Intro00:09 - How To Speak The Language Of A CEO13:24 - Favourite Companies Rod Has Worked With14:38 - Tips & Strategy To Close 8 Figure Deals23:10 - How To Quarterback Resources As An AE27:00 - What Do Top Performers Do Differently In Tech Sales?37:30 - 3 Questions You Need To Answer For Every Prospect40:40 - Psychology Behind Checking In With Prospects42:10 - Tips For Successful Outbound47:18 - What Is Our Most Valuable Asset?51:00 - Final Words Of Advice👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    53 min

  8. 12/16/2025

    #125 VP of Sales Development Reveals Best Cold Call Script & Objection Responses

    Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneWant to land the best sales roles in tech? 🚀 Apply to work with Elite Tech Sales 👉https://bit.ly/4n17uBpConnect With Kelly 👉 https://www.linkedin.com/in/kellylichtenberger-salesdevelopmentleader-speaker-podcasts-author/Prospect Like A Girl 👉 https://www.prospectlikeagirl.com/booksChapters00:00 - Intro00:16 - Is Cold Calling Dead?04:05 - What Is Your Prize In Sales?06:10 - Why Is Preparation Important?09:16 - How To Deal With Objections13:50 - The Best Way To Open Cold Calls22:30 - How To Build Confidence As An SDR27:00 - How To Go Deeper With Your Questions29:07 - How To Set Meetings30:40 - Common Objections To Prepare For33:45 - How Important Is Roleplaying?35:50 - Motivation For Sales Reps37:30 - How Important Is The SDR Role?👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    42 min
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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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