The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 1d ago

    #166 Evan Carmichael: How to Build Unshakeable Confidence & Beat Imposter Syndrome

    In this episode, Evan Carmichael shares how to build real confidence, overcome imposter syndrome, and develop stronger belief in yourself. We talk about why focusing on service can make you more confident, how your beliefs around money and success shape your actions, the power of borrowing belief from the right people, and how Evan went from struggling to grow his YouTube channel to building an audience of more than 4.6 million subscribers. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Evan's Links: Skool →https://www.skool.com/believenation Instagram →https://www.instagram.com/evancarmichael TikTok →https://www.tiktok.com/@evancarmichael X.com →https://x.com/evancarmichael Linkedin →https://www.linkedin.com/in/evancarmichael Facebook →https://www.facebook.com/EvanCarmichaelcom Website →http://www.evancarmichael.com Timestamps 00:00 - Building Confidence Through Service 05:55 - Money & Limiting Beliefs 09:13 - Borrowing Belief From Others 13:30 - What True Confidence Looks Like 15:13 - Breaking Through Imposter Syndrome 20:30 - Evan’s YouTube Growth Journey ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  2. 3d ago

    #165 Morgan Ingram's Cold Call Script For 2026 (with live cold call roleplay)

    In this episode, I sit down with Morgan Ingram, CEO of AMP Social, to break down what actually works in cold calling today. Morgan walks through his cold call process from start to finish, including the mindset behind great calls, his permission-based opener, the 30-second rule, how to build a strong value proposition, ask better questions, handle objections, and turn conversations into meetings. We also get into how AI is changing sales and why being magnetic, intuitive, and consistent will become even more important for SDRs and AEs. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link AMP Social →https://theampsocial.com/ Morgan's LinkedIn →https://www.linkedin.com/in/morganjingramamp/ Morgan's Instagram →https://www.instagram.com/morganjingram/ Morgan's YouTube Channel →https://www.youtube.com/ ⁨@morganjingram⁩ Timestamps 00:00 - Intro 00:20 - Is Cold Calling Dead? 03:13 - The Right Cold Calling Mindset 10:21 - The Best Cold Call Opener 16:14 - The 30-Second Rule 20:52 - Building the Perfect Cold Call 33:55 - Handling Objections 41:01 - How AI Will Change Sales 45:32 - Magnetic, Intuitive & Consistent 48:00 - Closing Thoughts ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  3. 5d ago

    #164 What’s Actually Working in Tech Sales in 2026? (Winning Deals, Interviews & AI)

    In this episode, I sit down with Jay Johnston, founder & CEO of Elite Tech Sales, to break down what’s actually working in tech sales in 2026. We cover how top sellers are building trust and winning deals, what companies are looking for in sales interviews, the biggest hiring mistakes founders make, and how AI is changing the role of the modern salesperson. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link 💯 Ace Your Interviews With This Master Checklist →https://docs.google.com/document/d/12Iu3diKHBETqZ5LB0H63Gxx0-td8qcdXK1g5EOapNZw/edit?tab=t.0 Connect With Jay →https://www.linkedin.com/in/johnston-jay Elite Tech Sales →https://www.elitetechsales.com Timestamps 00:00 - Winning Deals by Building Trust 13:56 - How to Stand Out in Sales Interviews 19:23 - The Biggest Sales Hiring Mistakes 28:49 - How Tech Sales Is Changing 30:31 - Will AI Replace Salespeople? 39:19 - The Future of Elite Tech Sales ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  4. Aug 14

    #163 How She Became The #1 Tech Sales Rep (& made President’s Club at Box)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link In this episode, Paige Evans shares the lessons that helped her go from being terrified of cold calling to becoming a top-performing sales rep and hitting President’s Club. We break down how to build confidence, create stronger relationships, take imperfect action, and use curiosity to become a better seller. Paige also shares her Performance Multiplier Framework and how she has balanced high performance, motherhood, and building the next stage of her career. Connect With Paige →https://www.linkedin.com/in/paige-evans-5484486a/ Paige's Website →https://paige-evans.com/ Paige's Instagram →https://www.instagram.com/thepaigeevans Timestamps 00:00 - Intro 00:40 - Paige’s First Cold Call 04:38 - Her Cold Calling Mindset 13:29 - How to Be More Curious in Sales 23:45 - How to Build Confidence 26:29 - Almost Quitting Sales 30:38 - Becoming the #1 Sales Rep 36:12 - How Networking Led to a Six-Figure Deal 43:32 - Building Relationships That Last 46:18 - Hitting President’s Club While Pregnant 52:18 - The Performance Multiplier Framework ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  5. Aug 12

    #162 The New SDR Outbound Playbook: How to Smash Your Number in 2026

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult In this episode, Jake Dunlap breaks down the new SDR outbound playbook and what sellers need to change to succeed in 2026. We cover how to use AI effectively, build stronger business acumen, stand out with video and LinkedIn, improve your sales skills faster, and create more pipeline by focusing on quality over volume. Connect With Jake →https://www.linkedin.com/in/jakedunlap/ Check Out Skaled →https://skaled.com/ AI Powered Seller →https://open.spotify.com/show/2YSdOae5YyHNfy6UQd7iIM?si=e3254bd604f240ea Timestamps 00:00 - Cold Calling & the Dennis Story 03:34 - Jake’s Background 05:33 - The Future of Outbound Sales 10:26 - Why Caring & Curiosity Matter in Sales 14:13 - Following Sales Scripts & Frameworks 17:18 - Advice for New SDRs 20:26 - Reviewing Your Own Sales Calls 23:36 - Treating Wins & Failures as Data 30:48 - The Two Skills Sellers Need to Master 35:26 - The Outbound “Triangle” Framework 38:34 - LinkedIn Video & Building Pipeline 45:20 - Why In Person Events Still Matter ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  6. Aug 11

    #161 How He Broke Into A $16.8B Valuation Payroll SaaS Company & Hit 238% Of Quota

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult In this episode, Kenneth Morales breaks down how he landed a highly competitive role at a leading payroll SaaS company and went on to become a top performer. We cover how he researched and targeted the company, stood out during the interview process, prepared for role plays, used networking strategically, and built the sales habits that helped him exceed quota. Kenneth also shares his approach to cold calling, using AI for account research, and getting access to senior decision-makers. Timestamps 00:00 - Introduction 00:41 - How Kenneth Chose His Target Company 02:38 - How He Earned the Interview 09:55 - Breaking Down the Interview Process 12:01 - How to Stand Out in Interviews 20:16 - How to Close an Interview 26:54 - Preparing for Sales Role Plays 31:49 - Using AI to Improve Sales Performance 35:50 - The Cold Calling Strategy Behind His Success 41:33 - Getting Access to Decision Makers 47:07 - Kenneth’s Future Goals & Final Advice ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  7. Aug 10

    #160 Hubspot Sales VP On Cold Calling & The Future Of Outbound Sales

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult In this episode, I sit down with Brian DeRosa, VP of Sales Acceleration at HubSpot, to break down how modern sales is changing. We talk about the resurgence of cold calling, how HubSpot uses buying signals and intent to make outbound more effective, what actually matters when personalizing outreach, and how AI is changing the SDR role. Brian also shares how HubSpot structures its sales teams, how he thinks about leadership and decision-making, and what helps SDRs develop into great account executives. If you work in tech sales, lead a sales team, or want to understand where outbound and AI are heading, there are a lot of practical takeaways in this conversation. Connect With Brian →https://www.linkedin.com/in/brian-derosa Timestamps 00:00 - Introduction & Brian’s Role at HubSpot 00:54 - Why HubSpot Is Moving Beyond Inbound Marketing 05:56 - Is Cold Calling Making a Comeback? 10:19 - Using Buying Signals & Intent for Outbound Sales 14:22 - Does Personalization Actually Matter? 20:17 - Using In-Person Events to Close More Deals 23:36 - Decision Making & Leading Large Sales Teams 26:29 - How HubSpot Structures Inbound & Outbound Sales 32:41 - How AI Is Changing Sales 36:13 - Will AI Replace SDRs? 37:33 - How to Stand Out & Grow Inside a Company 42:02 - Going From SDR to Account Executive 46:51 - Brian’s Advice to His Younger Self 49:17 - The Future of HubSpot, AI & Sales ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! ««« #b2bsales #techsales #salestraining #sdrtraining #techsalestraining #salesdevelopmentrepresentative #outboundsales #salestrainer #salesspeaker

  8. Aug 5

    #159 The Top SDR Interview Questions For Tech Sales (ft. 1Password SDR Leader)

    Check Out RepVue →https://www.repvue.com/?utm_source=influencer&utm_medium=&utm_campaign=chris_bussing-1Password&utm_content=chris_bussing RepVue Salary Calculator →https://www.repvue.com/salary-calculator?utm_source=influencer&utm_medium=&utm_campaign=chris_bussing-08/04/2026&utm_content=chris_bussing Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult Connect With Erica →https://www.linkedin.com/in/erica-zaretsky/ In this episode, Erica Zaretsky shares what hiring managers genuinely look for when interviewing sales candidates. Drawing on her experience interviewing more than 500 people and building high-performing SDR teams, she breaks down the five key traits she assesses: intelligence, coachability, character, sales experience and an entrepreneurial mindset. We also discuss how to determine whether tech sales is the right career for you, how to choose the right industry, how to handle unexpected interview questions and the specific questions candidates should prepare for before their next interview. Timestamps 0:00 - Erica’s background and the importance of executive presence 2:26 - How to know whether tech sales is right for you 8:23 - Choosing the right sales industry or vertical 10:36 - Lessons from interviewing over 500 candidates 13:36 - Creating psychological safety during interviews 16:54 - Why hiring and firing are so difficult 20:26 - Building a clear company-wide hiring profile 22:04 - Trait #1: Intelligence 42:41 - Interview Question #1: Teach me something complex you recently learned 43:02 - Trait #2: Coachability 46:07 - Interview Question #2: What will this job help you achieve personally? 46:44 - Trait #3: Character 49:13 - Interview Question #3: Tell me about experiencing culture shock 50:55 - Trait #4: Sales experience and performance mindset 57:14 - Trait #5: Entrepreneurial mindset 59:52 - Interview Question #4: What would you do with ten different enablement resources? ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! ««« #b2bsales #techsales #salestraining #sdrtraining #techsalestraining #salesdevelopmentrepresentative #outboundsales #salestrainer #salesspeaker

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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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