The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 2d ago

    #150 Predictable Revenue Author Aaron Ross on Outbound, Making Money & Happiness (raw & uncut)

    Check Out Outreach →https://www.outreach.aiConnect With Aaron →https://www.linkedin.com/in/aaronrossPredictable Revenue Book →https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213Aaron's Newsletter→ https://freshair.substack.com/Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/sessionAaron Ross invented the modern SDR function at Salesforce and helped create over $100M in pipeline doing it. In this interview, we go deep on outbound, the psychology of making money, and what happiness actually means for high performers in sales.In this episode:- How Aaron built the SDR function from scratch at Salesforce (and the "pipeline gap" insight that started it all)- Why attitude matters more than technique when you're starting out in sales- The 3 principles of predictable revenue for an unpredictable world: Narrow to Win, Start with Trust, and Build One Layer- The difference between happiness and joy and why it matters for your career- How to make money doing work you actually enjoy (and Aaron's 3-step Predictable Income framework)- Why outbound will always work and what most people get wrong about itWhether you're an SDR learning the roots of your role or a sales leader building a pipeline machine, this conversation will shift how you think about the game.Timestamps00:00 Intro01:44 Building Salesforce’s $100M outbound engine06:24 Why sales is a life skill10:30 Becoming the person success requires15:25 Money, freedom, and working less19:04 What actually brings happiness?29:08 Why relationships matter in business31:40 How to level up your tech sales career32:15 Why outbound still works33:28 The new principles of predictable revenue35:33 Narrow to win36:29 Start with trust38:49 Build one layer at a time42:05 AI, attention, and too much content44:15 Intuition, creativity, and relationships45:34 How to access your intuition49:24 Dropping out of Stanford and trusting your gut54:03 The reality of building something lasting56:15 How events fit into outbound57:53 Aaron’s latest books and resourcesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly trainings & podcasts «««

    1 hr

  2. Jun 22

    #149 How to Break Into Tech Sales: He Cold Called the Hiring Manager (Then Became One)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Joshua breaks down how to break into tech sales and shows you how to stand out, get interviews, and build a successful career without previous sales experience.Connect With Joshua →https://www.linkedin.com/in/joshua-gibbs-3900b1110Timestamps00:00 - Intro00:46 - From Accounting to Tech Sales03:55 - How Joshua Broke Into Tech Sales08:18 - The Omni channel Job Search Strategy09:28 - What to Say in a Voicemail16:57 - How to Write an Outreach Email That Gets Responses20:01 - How Joshua Got Hired at MongoDB24:29 - Why Choosing the Right Sales Leader Matters26:32 - How to Choose the Right Tech Company29:13 - The Best Types of AI Companies to Join32:31 - How LaunchDarkly Supports the AI Boom36:36 - How Salespeople Can Build Technical Knowledge With AI37:58 - How to Stand Out in a Tech Sales Interview43:01 - How an Elevator Salesperson Broke Into Tech Sales45:07 - How to Overcome the Fear of Cold Calling51:31 - Why Tech Sales Is an Amazing CareerABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    53 min

  3. Jun 17

    #147 How to Break Into Tech Sales With No Experience (From $80/Month In India to $8M Closed)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Abhinav breaks down how he broke into tech sales and shows you how to stand out, beat crowded applicant pools, and land interviews by treating your job search like a sales motion.Connect With Abhinav →https://www.linkedin.com/in/abhinavgokllaniAbhinav's Book →https://us.amazon.com/Prospecting-Dating-Make-Them-Chase-ebook/dp/B0GZYJBPVSTimestamps00:00 - Intro00:41 - From $80/month in India to enterprise tech sales01:54 - Building belief before the results showed up03:24 - Why seeking approval kills your leverage in interviews04:27 - Treating the tech sales job search like a sales motion04:46 - What to do when you get rejected by an applicant tracking system06:39 - Why prospecting is like dating08:47 - Lessons from selling luxury cars before tech sales10:08 - Reframing rejection in sales11:20 - Why Abhinav left Lexus and chose tech sales14:00 - How to choose the right tech sales company14:23 - The 90-second interview prep framework16:15 - How to stand out in recruiter screens through authenticity19:45 - How Abhinav ended up with 10 tech sales offers22:03 - The 80/20 of breaking into tech sales23:44 - The cold call script for hiring managers25:17 - The psychology behind the hiring manager cold call27:00 - Using proof and “mic drop” moments in interviews28:03 - Confidence, belief, and walking the talk29:45 - Why Abhinav chose to stay an enterprise SDR31:00 - Why AEs struggle with self-sourcing pipelineABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    35 min

  4. Jun 16

    #146 Ryan Reisert's No-Fluff Cold Call Script (18 years of outbound in 56 minutes)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Ryan breaks down his cold calling system and shows you how to turn more cold calls into completed conversations and booked meetings.Connect With Ryan →https://www.linkedin.com/in/salesdevelopmentrepresentativeOutbound Sales, No Fluff →https://www.amazon.com/Outbound-Sales-Fluff-millennials-something-ebook/dp/B077Y49KF4Outbound Operators →https://outboundoperators.comCallBlitz →https://callblitz.comTimestamps00:00 - Intro00:39 - Should SDRs Still Cold Call?04:29 - How to Overcome Cold Call Reluctance10:49 - The Cold Call Framework11:25 - Why “Completions” Matter More Than Meetings15:10 - How to Open a Cold Call21:00 - Creating the Ultimate Pattern Interrupt25:57 - The “Show Me You Know Me” Pitch33:39 - The “You Know How” Pitch Framework36:32 - How to Handle Competitor Objections44:20 - Handling “I’m Busy” and “Not Interested”48:32 - Fat Stacks in the Circle BacksABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    56 min

  5. Jun 15

    #145 How She Broke Into Tech Sales & Got Promoted to AE at AWS (Full Story)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, I break down Dalin McCully’s journey from Dell to AWS and show you how she got promoted to Account Executive by networking strategically, preparing deeply, and building genuine trust in tech sales.Connect With Dalin →https://www.linkedin.com/in/dalin-mccully-372a18167Timestamps00:00 - Intro00:57 - How Dalin Found Tech Sales05:08 - How Dalin Got Into Dell08:10 - The Relationship Upside of Tech Sales12:03 - How to Prepare for a Mock Cold Call15:29 - Why AWS Became the Next Step16:56 - Why Dalin Was Excited About AWS18:55 - Taking the Recruiter Call Before Finishing Training21:40 - Taking the Leap Despite Self-Doubt24:40 - Dealing With Rejection in Sales26:32 - The AWS Interview Process29:21 - How to Communicate Clearly in Interviews32:55 - Dressing and Presenting Yourself Well36:07 - How Attitude Shows Up in Interviews40:11 - Building Genuine Connection in Interviews46:59 - What Helped Dalin Succeed at AWS50:30 - Building Trust Through Credibility53:28 - How Dalin Earned a Top Promotion59:10 - The Importance of Connection01:03:28 - Getting to Know the Person Behind the Profile01:07:55 - Seeing People Beyond the SurfaceABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1h 13m

  6. Jun 14

    #144 This Enterprise SDR Generated $16M+ In Pipeline (his full prospecting playbook)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Abhinav breaks down enterprise prospecting through the lens of dating and shows you how to ask better questions, uncover expensive business problems, handle objections, and turn more conversations into qualified meetings.Connect With Abhinav →https://www.linkedin.com/in/abhinavgokllaniAbhinav's Book →https://us.amazon.com/Prospecting-Dating-Make-Them-Chase-ebook/dp/B0GZYJBPVSTimestamps00:00 - Intro01:34 - Cold Calling Through the Lens of Dating03:07 - What a Good Cold Call Actually Looks Like04:21 - Questions to Qualify Prospects on Cold Calls06:22 - Why Reps Shouldn’t Try to Close the Whole Company08:12 - Asking Fearless Decision-Making Questions11:26 - How to Ask for the Meeting Without Sounding Desperate14:00 - Why Sales Psychology Matters14:28 - How to Pressure Test a Problem16:25 - Finding the Emotional Side of the Business Problem19:12 - Connecting With Prospects Like Humans22:31 - The Cold Call Opener24:13 - Why Silence Is Your Best Friend26:40 - Objection Handling Mindset29:52 - Using AI as a Curiosity Hook32:15 - Finding Value in People Who Aren’t “In Charge”33:13 - What a Good Voicemail Sounds Like36:00 - Being Fearless in the DMs41:00 - Cold Email and Choosing the Right Channel43:26 - How to Build a Micro Business Case45:34 - Follow-Up Strategy48:13 - Speaking the CFO’s Language50:28 - Starting With the Money Before the Demo51:32 - The Pareto Prospecting Principle54:08 - How Abhinav Met His Wife Through FacebookABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    58 min

  7. Jun 13

    #143 I Saw His $1M+ W2 At Oracle (unfiltered tech sales playbook inside)

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Stephen breaks down how he sold over $230M in software and shows you how to think through enterprise deals, executive conversations, and closing life-changing opportunities.Connect With Stephen →https://www.linkedin.com/in/stephen-r-defusco-9802b44/Timestamps00:00 - Intro01:14 - How to Make $1M+ in Tech Sales03:38 - Taking the Tech Out of Tech05:37 - Using Research to Win Bigger Deals09:32 - From Unaware to Action14:40 - Protecting Your Time in Enterprise Sales19:40 - Knowing When to Walk Away21:50 - The $132M Deal26:54 - Building Trust With Customers30:31 - Keeping Sales Conversations on Track33:09 - Being Direct With Executives36:55 - Why Confidence Matters in Sales38:45 - Passion, Mentorship, and Career Growth42:09 - Family, Goals, and Motivation45:44 - Sell Me This Pen50:27 - Building a Business With Tech Sales Money56:36 - Creating New Revenue StreamsABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1h 2m

  8. May 6

    #142 Josh Braun's Exact Cold Call Script (+ 7 objection responses)

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this episode, Josh Braun breaks down his exact cold call script and shows you how to open cold calls, handle objections, and book meetings without sounding pushy.Josh’s Website →https://joshbraun.comJosh’s LinkedIn →https://www.linkedin.com/in/josh-braunJosh’s Newsletter →https://joshbraun.com/newsletterResources:Tongue Tied Objection Cards →https://jbraun.gumroad.com/l/objectionflashcardsBadass Growth Guide →https://courses.joshbraun.com/p/badass-b2b-growth-guideWaking Up app →https://www.wakingup.comTimestamps00:00 - Intro00:47 - Josh’s cold call opener03:35 - How tone affects cold calls05:11 - Managing cold call anxiety08:14 - Using mindfulness to detach12:16 - What is “poking the bear”?20:19 - Applying “poke the bear” to a Databricks cold call25:03 - Building better current-state questions29:12 - Neutral vs manipulative questions33:01 - Using customer language in cold call questions35:39 - When to set the meeting37:21 - Should you book the meeting on the call?39:36 - Objection handling mindset44:49 - How to respond to “How did you get my number?”46:22 - How to practise cold call scripts and objections48:17 - Objection response: “I’m too busy”49:22 - Objection response: “Send me a proposal”50:54 - Objection response: “I want to think it over”51:57 - Objection response: “We don’t have a budget”53:04 - Objection response: “Call me later this week”53:38 - The mindset behind handling setbacks58:52 - Josh’s resourcesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1 hr
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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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