The Matuta Podcast

Simon Cooper
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Transform your marketing strategy with the Matuta podcast - a practical podcast for founders and SME leaders who want marketing that actually drives growth. Each episode explores the realities of fractional CMO and strategic leadership, from shaping brand and communications strategy to building modern marketing systems and measuring ROI. Expect clear, actionable thinking on transformation, management, coaching, and the smart, human use of AI in day-to-day work and digital marketing.

  1. Apr 21

    Full Circle ⭕️ a summary of everything

    The through-line from the past few months is pretty clear, marketing is not a set of tactics, it’s a system. It is culture, clarity, and consistency, plus the ability to measure what matters and adapt as you learn. Let’s summarise the last few moots of insights, post to post, then I’ll wrap it all into a single set of principles you can carry forward.

    20 min

  2. Apr 13

    Building Brand Authority on a Budget

    This episode offers insights into cost-effective branding strategies that marketeers implement for startups and small businesses.

    18 min

  3. Mar 30

    Content Marketing for the Modern CMO

    This episode focuses on how fractional CMOs develop content strategies that drive engagement and conversions without requiring full-time resources.

    22 min

  4. Mar 23

    How AI Assists Marketeers

    Today, we're talking about how artificial intelligence is transforming the way marketeers work. We're looking at how AI tools are making life easier, strategies smarter, and results better for marketing leaders who work with multiple clients.

    18 min

  5. Mar 16

    The Voice of Strategy: Where CMO Meets Communications

    If you've ever worked in marketing, or indeed if you've ever wondered why some brands seem to speak with such clarity and purpose whilst others feel fragmented and confused, this conversation is for you.

    27 min

  6. Mar 9

    How Your CMO is Your Brand Expert

    Hello, and welcome to today's episode on Branding and how your CMO is your Brand expert. I’m going to deep-dive into a topic that's absolutely crucial for any business looking to make a meaningful impact in today's crowded marketplace.

    25 min

  7. Mar 2

    The Fractional CMO Playbook

    In this podcast explores how fractional CMOs can leverage growth hacking techniques and data-driven marketing strategies to deliver results for multiple clients simultaneously.

    21 min

  8. Feb 22

    Measuring ROI as a Fractional CMO

    This episode covers analytics, attribution models, and reporting techniques that fractional CMOs use to demonstrate value to clients quickly.

    29 min
See All (32)

Trailer

About

Transform your marketing strategy with the Matuta podcast - a practical podcast for founders and SME leaders who want marketing that actually drives growth. Each episode explores the realities of fractional CMO and strategic leadership, from shaping brand and communications strategy to building modern marketing systems and measuring ROI. Expect clear, actionable thinking on transformation, management, coaching, and the smart, human use of AI in day-to-day work and digital marketing.

Information

  • Creator
    Simon Cooper
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Matuta Podcast