Community ROI

Communiverse
  • 5.0 (1)
  • Business
  • Biweekly

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

  1. 2d ago

    When Community ROI Is Literally About Saving Lives | Community ROI with Katelyn Gillum

    "We deescalate 98% of conversations just by having a human being connected to someone in a moment where they feel alone." In this episode, we discussed how community building can create measurable organizational impact while genuinely changing people's lives, in particular: 👉 Why a shared mission and meaningful connections can motivate people more than rewards and incentives. 👉 How Crisis Text Line is using AI conversation simulators to help volunteers practice before supporting real people. 👉 Why training around 10,000 volunteers annually is easier than keeping them engaged and active. Join Yurii Lazaruk, the Community Consultant, and Katelyn Gillum, a strong community professional who has built communities at Meetup, Toptal, and Commsor, and now leads Community and Education at Crisis Text Line, with volunteer community at the heart of everything they do, that not only drives business results, but literally changes and saves human lives! Together, we're connecting community goals with business goals to drive business growth! Connect with Katelyn and Yurii on LinkedIn: https://www.linkedin.com/in/katelynrgillum/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Katelyn Gillum (01:35) Mission-Driven Community Work (04:19) Training Volunteers For Crisis Support (07:37) Meetup Origins And Organizer Community (11:16) Pitching Remote Year ROI (14:18) Nonprofit Model And Volunteer Supply (17:20) Retention Motivation And Milestones (21:59) Time Zones And Global Expansion (23:40) In-Person Community And Hybrid Future (30:39) Success Metrics North Star Dashboard (36:08) Training Academy And Activation Gap (38:07) AI Simulations And Community Tools (43:39) Community ROI Advice #communityROI #communitybuilding #businessgrowth

    When Community ROI Is Literally About Saving Lives | Community ROI with Katelyn Gillum

  2. Oct 21

    How To Turn Community Feedback Into Business Impact | Community ROI with Noah Lovell

    “An individual comment is just a signal, but a user's background and history plays a much larger role in what that signal actually tells us.” In this episode, we discussed how genuine relationships, customer feedback, AI, and cross-team collaboration turn online communities into valuable business assets, in particular: 👉 Journey from being an active Wix community member to managing community with tens of thousands of users. 👉 How to turn community feedback into product improvements and close the loop with members. 👉 How AI helps automate repetitive tasks, analyze sentiment, and give community managers more time for human interactions. Join Yurii Lazaruk, the Community Consultant, and Noah Lovell, a Community Manager at Wix Studio, who's helped grow a Discord community to over 20,000 members, scale a forum by 40,000 members, build feedback loops that influence product development, and overall bridges the gap between internal teams and global user base! Together, we're connecting community goals with business goals to drive business growth! Connect with Noah and Yurii on LinkedIn: https://www.linkedin.com/in/noah-lovell/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Noah Lovell (03:08) Finding Community at Wix (06:21) Give First Mindset (08:07) From Community Member to Manager (11:16) Sentiment and AI Anxiety (14:26) AMA Insights and Roadmaps (18:22) Closing the Feedback Loop (22:08) Scaling Community Work (24:09) Cross Team Boundaries (29:19) Ambassadors and AI Tools (32:26) Metrics and Tech Stack (38:20) Proving ROI and Wrap Up #communityROI #communitybuilding #businessgrowth

    How To Turn Community Feedback Into Business Impact | Community ROI with Noah Lovell

  3. Oct 14

    How n8n Turns Community Into Business Growth | Community ROI with Jacq Vaca

    “The first five enterprise clients that n8n signed came directly from the community.” In this episode, we discussed how companies can turn community into business growth by helping members belong, learn, lead, and succeed, in particular: 👉 How n8n uses community to help users learn the product, evangelize it, test it, and provide valuable product feedback. 👉 Why the best ambassador programs also help members build their own reputation, expertise, careers, and businesses. 👉 How community teams can grow regional leaders instead of trying to communicate with everyone through a one-to-many model. Join Yurii Lazaruk, the Community Consultant, and Jacq Vaca, a community expert who has built communities in some of the fastest-moving corners of tech, such as Polygon Labs, scaling engaged membership 8x, growing co-marketing partnerships 10x, and supporting an ecosystem that went from 5,000 to more than 65,000 applications in a year, and now helping grow the US n8n ecosystem, and who apparently may do some opera performance at a great community event (or outside of it)! Together, we're connecting community goals with business goals to drive business growth! Connect with Jacq and Yurii on LinkedIn: https://www.linkedin.com/in/jacq-vaca/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Jacq Vaca (02:46) Favorite Community Rituals (05:16) Designing Great Welcome Calls (09:48) Why n8n Gets Community (12:51) Beyond Retention Goals (15:16) Programs That Enable Users (19:24) Ambassador Benefits Explained (24:15) Community Drives Revenue (27:15) Measuring Community Success (29:41) Building Leaders at Scale (34:19) Ambassador Program Essentials #communityROI #communitybuilding #businessgrowth

    How n8n Turns Community Into Business Growth | Community ROI with Jacq Vaca

  4. Oct 7

    The Community Metrics Leadership Actually Cares About | Community ROI with Heather Wendt

    “We need to understand company, we need to understand customer, who our audience is and what they're coming to us for, and then we need to look at the overlap for the community.” In this episode, we discussed how to move from chasing “engagement” to building a community around customer needs, community maturity, and measurable business outcomes, in particular: 👉 Why asking for “more engagement” is meaningless until you define the customer behavior you actually want. 👉 How customer interviews can reveal community value that analytics will never show you. 👉 Why copying ambassador, superuser, or gamification programs from mature communities often fails. Join Yurii Lazaruk, the Community Consultant, and Heather Wendt, a Senior Community Strategist at Higher Logic, who helps organizations connect community, education, customer success, and advocacy into one ecosystem, and who truly believes that community shouldn’t live in its own little corner of the business, but it should help customers learn faster, get more value, build relationships, and ultimately stay and grow with the company! Together, we're connecting community goals with business goals to drive business growth! Connect with Heather and Yurii on LinkedIn: https://www.linkedin.com/in/hmwendt/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Heather Wendt (01:29) Defining Engagement (08:51) Community Personas (10:05) Segmentation And Data (15:03) Start With Business Goals (17:29) Silent Learners Value (24:17) Maturity Mapping Programs (32:22) Three Must-Have Pillars (37:22) Proving ROI Fast #communityROI #communitybuilding #businessgrowth

    The Community Metrics Leadership Actually Cares About | Community ROI with Heather Wendt

  5. Sep 30

    Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker

    “An ambassador program should create value for the company, but it also has to be a real asset to the ambassador’s business.” In this episode, we discussed how to build community programs where member needs and business goals reinforce each other, and how to turn that overlap into measurable community ROI, in particular: 👉 Why the best community programs start by understanding both member goals and company goals. 👉 Why community members need to receive more value than the company gets from them. 👉 Why your first year of a community program may be less about hitting perfect KPIs and more about creating useful benchmarks. Join Yurii Lazaruk, the Community Consultant, and Marcie Walker, a community leader who has spent nearly a decade building communities at companies like Meetup, Fiverr, Gatheround, LucidLink, and now Wix, and who has worked across almost every layer of community building, from ambassador programs and grassroots communities to events, education, and engagement systems, with the deep belief that people need people! Together, we're connecting community goals with business goals to drive business growth! Connect with Marcie and Yurii on LinkedIn: https://www.linkedin.com/in/marciew/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Marcie Walker (01:00) Fiverr Mafia Origins (03:06) Favorite Community Moments (04:32) Onboarding Ambassadors (05:59) Value Exchange Design (07:10) Business Goals and Metrics (09:07) Scaling Cohorts and Events (10:50) Avoiding Extra Work Burnout (16:39) Budget and Proving ROI (18:10) Boosting Member Content (21:05) Authenticity Guidelines (24:09) Building Tools with AI (28:31) Community Tech Stack (32:19) Using AI Without Losing Voice #communityROI #communitybuilding #businessgrowth

    Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker

  6. Sep 23

    Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

    “Data gives you editability on how you do things, whether you can improve, stop doing something, press the accelerator and just go, go, go.” In this episode, we discussed how to connect community signals, human relationships, and business outcomes through data to move beyond engagement metrics and prove business value, in particular: 👉 C1–C2–C3 framework for connecting business outcomes, bridge metrics, and community signals. 👉 Why the most active community member may not be the most valuable community member. 👉 Why AI can help tell the story, but provable math sits underneath community ROI measurement Join Yurii Lazaruk, the Community Consultant, and Mark Birch, the founder of TribeROI and author of Community-in-a-Box, who has built communities almost everywhere, from a 30,000-person global sales community to startup communities at AWS, and now is turning all that experience toward figuring out how we can actually measure the value communities create! Together, we're connecting community goals with business goals to drive business growth! Connect with Mark and Yurii on LinkedIn: https://www.linkedin.com/in/startupmark/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Mark Birch (01:03) Why Tribe ROI Exists (06:11) Why Data Beats Intuition (14:19) Community Levels Framework (23:16) Flywheel Content Events Connections (31:52) Non-Obvious Metrics and Gaming (39:55) Finding Bridgers with Graphs (44:53) Lifecycle Insights from Data (51:01) AI Hype vs Repeatable Math (53:33) One Step to Measure ROI #communityROI #communitybuilding #businessgrowth

    Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

  7. Sep 16

    Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete

    "You have to keep your ear to the ground to what product is working on, what customer success is working on, and seeing how we can then tie in community.” In this episode, we discussed how community stops being a “nice-to-have” when it is deliberately designed around business outcomes without losing the human side that makes it work in the first place, in particular: 👉 Why community programs struggle when they are built separately from company goals. 👉 Which early indicators can tell you whether a community program is moving toward business impact. 👉 Why testing small community initiatives first can be more useful than waiting for the perfect strategy. Join Yurii Lazaruk, the Community Consultant, and Max Pete, a community strategist who has worked with brands like Square, Sprout Social, SuperHi, and Origin, building and scaling communities of up to 300,000+ members, preventing millions in churn, increasing product adoption, and building advocate and engagement programs that create measurable business impact! Together, we're connecting community goals with business goals to drive business growth! Connect with Max and Yurii on LinkedIn: https://www.linkedin.com/in/maxpete/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Max Pete (00:57) Becoming a Super Connector (04:04) Challenges for Community Builders (07:09) Linking Community to Business (11:19) Post-Pandemic Community Shift (14:33) Product Adoption North Star (16:22) Swap Meet Program Example (18:23) Measuring Adoption and Retention (20:07) Repurposing Member Use Cases (22:21) Motivating Members to Share (24:05) Community Everywhere Strategy (28:50) Tools and ROI Dashboards (29:30) Customers Only Community Choice (33:56) Using AI Without Losing Humanity #communityROI #communitybuilding #businessgrowth

    Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete

  8. Sep 9

    The Now And The Future Of Community Industry | Community ROI with Erica Kuhl

    “What community looks like at the start is not what it's gonna evolve into over time.” In this episode, we discussed how to move community from an isolated engagement program into a strategic business engine, in particular: 👉 Why community should never exist as an isolated function on the side of the business. 👉 How AI can remove repetitive community work while giving humans more time for richer relationships. 👉 The one question every community builder should ask before trying to prove ROI. Join Yurii Lazaruk, the Community Consultant, and Erica Kuhl, EVP and GM at Gainsight with 20+ industry experience, who didn’t set out to become a “community builder” (that job didn’t even exist back then), and built the iconic Salesforce Trailblazer Community from scratch by not trying to build something legendary, but just trying to help customers and a co-host of one of the bestcommunity podcasts - In Before The Lock - with Brian Oblinger ! Together, we're connecting community goals with business goals to drive business growth! Connect with Erica and Yurii on LinkedIn: https://www.linkedin.com/in/ericakuhl/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Erica Kuhl (03:19) Community Then and Now (08:19) Avoiding The AI Trap (11:23) MCPs And Vibe Coding (15:27) Build-Buy-Hire Framework (17:38) From Builder To GM (21:19) Why Community Stalls (25:22) Link Community to Value (26:43) Pilot Programs That Scale (29:18) AI Discovery and Trust (32:52) Community Meets Education (35:07) Audience vs Community (38:32) One Metric Beyond Health (40:05) ROI Experts to Follow (41:44) Strategy Before ROI #communityROI #communitybuilding #businessgrowth

    The Now And The Future Of Community Industry | Community ROI with Erica Kuhl
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Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Information

  • Creator
    Communiverse
  • Years Active
    2024 - 2026
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    © Communiverse
  • Show Website
    Community ROI