Independence by Design™

Ryan Tansom
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Independence by Design™ is a framework to help owner-operators get out of the weeds and lead from the boardroom. I built it because I lived this trap. In 2009, I joined my dad in our $21M family business. We turned it around and sold it for eight figures in 2014 — enough to pay off debt, cover taxes, let my dad retire, and leave me with a chunk of cash at 27. But the sale gutted our team, systems, and identity. It looked like a win, but it didn’t feel like freedom. I bawled in the driveway. After 450+ interviews, thousands of owners, and multiple ventures, I saw the real issue: we didn’t know the difference between being owners and operators. Our goals weren’t aligned. And we had no framework to guide us. That’s why I built iBD — to help owners avoid regret, reclaim their time, grow real equity value, and build a business that gives them freedom — whether they stay, scale, or sell. This show is the one I wish I had.

  1. 19H AGO

    #473: John Bartlett | What Selling a Business Really Looks Like

    Most owners don’t wake up wanting to sell their business. They wake up tired, overloaded, and unsure how much longer they can keep doing everything themselves. In this conversation, John Bartlett and I start by unpacking that reality — the moment when success on paper doesn’t feel like freedom, and selling starts to feel like the only option.  From there, we zoom out and talk about what’s really going on beneath the surface: phantom wealth, misunderstood cash flow, and why many owners don’t actually see the full set of options available to them. We talk about how value is created, what actually drives multiples, and why clarity around cash flow and owner dependency changes everything.  Only after that foundation is set do we walk through the real process of selling a company — what actually happens when you go to market, how deals are structured, how long it takes, where owners get surprised, and why the headline price is often the least important part of the transaction. This episode is about helping you see the whole landscape clearly — so whether you build, transition, or sell, you’re making an intentional decision instead of reacting out of exhaustion.    John Bartlett is the founder of Brentwood Growth, where he helps owner-operators navigate valuation, growth, and M&A decisions with clarity and realism. A former serial entrepreneur, John grew and sold multiple businesses before becoming an advisor to lower middle-market owners. His work focuses on turning companies into durable assets—whether that means scaling, de-risking, or exiting on aligned terms.  Top 10 Takeaways   Most owners don’t want to sell their business — they want relief from carrying everything themselves.  Phantom wealth is common: businesses look valuable on paper but don’t produce real freedom or liquidity.  Enterprise value is driven by adjusted EBITDA and the confidence buyers have in future cash flow.  Owner dependency is one of the biggest value killers, even in otherwise strong businesses.  Selling is not a moment — it’s a long, demanding process that reshapes the owner’s life for months or years.  Deal structure (taxes, earn-outs, rollover equity, timing) often matters more than the headline price.  Most owners dramatically underestimate how long a real M&A process takes and how consuming it is.  Buyers pay for predictability, not potential, and confidence in cash flow determines the multiple.  Owners who wait until burnout have fewer options and less leverage than they realize.  The best outcomes happen when owners understand their options early and choose intentionally, not reactively.  Chapters:   (00:00) Making a meaningful difference in business owners' lives and transitions  (06:08) Three categories of sellers: burned out, transitioning, and scaling  (10:40) Life as jigsaw puzzle: balancing financial and lifestyle goals  (25:45) What owners really want is work-life balance and control  (36:10) Valuation process: determining current worth and future potential value  (46:10) Valuation fundamentals: adjusted EBITDA and multiple determine enterprise value  (01:01:40) Complete M&A process timeline from teaser to final offers  (01:10:10) Marathon hydration analogy: plan your exit before you're exhausted  (01:14:00) Quality of earnings: the detailed due diligence cavity search  (01:26:20) Critical difference between gross sale proceeds and after-tax reality  (01:28:33) Lock business down within twelve months of planned sale    Resources:  John Bartlett LinkedIn: https://www.linkedin.com/in/johnl... Chapters (00:00:00) - Independence by Design: Selling Your Company(00:01:55) - Why Business Owners Should Sell Their Companies(00:05:59) - Owners in Their 60s, 70s Should They Sell the(00:12:41) - Ownership: The 7 Levels of Growth(00:20:24) - Jack Stack on Ownership at 82(00:22:26) - Ownership vs Operator: The Problem(00:24:48) - Owner Operator Bifurcation(00:32:05) - Steve Ballentine on the Value of the Business(00:35:35) - Exploring the Value of the Business(00:43:30) - How to Win with a Size Client(00:43:49) - Private Equity Brokers: Enterprise Value of Companies(00:45:05) - Exploring the Multiple of a Private Business(00:50:43) - Adjusted EBITDA Multiple(00:57:55) - How To Find a Buyer for Your Startup(01:02:32) - Have You Validated Any Offer?(01:05:26) - Part 6: Hydration(01:11:09) - The Offer for the Business(01:15:01) - Do Over 80% of Deals Get Sold?(01:17:55) - Does an Earnout Make a Bonus?(01:27:02) - Should You Do a Significant Deal?

    1h 29m

  2. DEC 18

    #472: Ryan Tansom | The Only Financial Model You Will Ever Need

    Most owners make decisions in the dark. Sales over here, payroll over there, cash flow somewhere in the background — and no clear way to see how it all fits together. Watch on YouTube In this episode, I break down the 5-year, three-statement model I use with clients to finally show how revenue, margins, OpEx, working capital, cash flow, and valuation all connect. It's the system that turns guessing into clarity, scattered decisions into strategy, and helps you design a business that aligns with your goals for time, cash flow, and long-term wealth. When owners finally see the whole picture — how their decisions drive EBITDA, how working capital eats cash, how valuation is created, and how comp and accountability align to their goals — they gain the ability to run the company from the boardroom instead of the weeds. I know what it's like to feel trapped in the grind of running a business. In 2009, I joined my family's $21 million company during a financial crisis, and over five years, we turned it around and sold it for eight figures. While that sale looked like a win on paper, it left me questioning everything. The stress of running the business, the massive tax hit, and the lack of clarity about how our decisions aligned with our goals taught me a powerful lesson: most business owners don't have a framework to make decisions that lead to true freedom. That's why I created the Independence by Design™ Ownership Framework. It's a system to help owner-operators align their business decisions with their goals for time, cash flow, and wealth. Over the last decade, I've been a part of dozens of transactions and worked with thousands of business owners, helping them design businesses that work for their lives—not the other way around. On the podcast, I share strategies and insights I've learned along the way, bringing in top thought leaders like Gino Wickman, Mike Michalowicz, Jack Stack, and Bo Burlingham to provide their perspectives. Whether you're feeling stuck, planning to scale, or preparing for an exit, my goal is to give you the tools and confidence to take back control and build a life you love. This isn't just another business podcast. It's about reclaiming your independence and designing a business that gives you the freedom you deserve. Top 10 Takeaways Your ownership goals must drive the business model — not the other way around. A business is a system — and the three statements show the whole system at once. Valuation is not a mystery — it’s predictable math tied to cash flow. The "valuation gap" determines whether your dreams are mathematically possible. Revenue must be predictable — and that requires a mapped customer journey and measurable funnel. Margins are an operational scorecard — not just accounting output. Working capital is the silent killer — and explains why the bank balance never matches the P&L. The cash flow statement is the bridge between ownership and operations. Comp plans must be tied to the model — aligning the team around revenue, margin, EBITDA, and cash. The model is the owner’s decision engine — allowing them to elevate into the boardroom. Chapters: (00:00) Why ownership goals must drive your business model: time, cash and wealth (04:22) The valuation gap tab: understanding enterprise value and equity value (09:30) Projections: building your five-year revenue and growth assumptions (13:00) Revenue forecasting: line of busi... Chapters (00:00:00) - Independence by Design(00:01:51) - Why Your Own Money Is SO Important(00:09:37) - Out Year Projections(00:17:42) - Adjusted EPS and normalized EBITDA(00:19:09) - The Earnings Statement, Cash Flow Statement(00:26:38) - Distributions and Cash Flow(00:33:44) - The Sales and Marketing Journey(00:38:53) - The 3-Step Process for Operations(00:45:58) - The Business Valuation Model(00:49:20) - The Income Statement Comparison and Budget Comparison(00:51:39) - Exporting the Trial Balance from Cash Flow(00:57:40) - Grow Your Business With a Fear of the Future

    1h 2m

  3. DEC 11

    #471: Tyler LaFleur | Stop "Playing" With AI

    You hear the hype about AI every day, but when you try to use it, it feels like a toy rather than a tool that can actually help you reclaim your time. Watch on YouTube In this episode, I’m cutting through that noise with Tyler LaFleur, a former nurse and functional medicine practitioner turned Fractional COO. I brought Tyler on because he doesn’t look at business through the lens of "growth at all costs." He uses first principles thinking—the same diagnostic approach used in medicine—to find the root cause of what is keeping you stuck in the day-to-day. We have a candid, practical conversation about why most business owners fail with AI because of "lazy prompting," and why Artificial Intelligence is useless without "Objective Truth." If you don’t have your financial constraints and ownership goals clearly defined first, applying AI is just pouring rocket fuel into a car with no steering wheel—you’ll just hit the wall faster. Top 10 Takeaways First Principles Thinking: Just like in functional medicine, you must strip a business down to its core mechanics to find the root cause, not just treat the operational symptoms. The "More" Trap: When an owner lacks a definitive financial goal, the default strategy becomes a chaotic, exhausting pursuit of "more" revenue without more freedom. AI Needs Constraints: AI is a rocket ship, but it needs a rudder. Without the "Objective Truth" of your financial model and ownership goals, AI will hallucinate a path to nowhere. Visionary vs. Integrator: Visionaries are great at starting fires but terrible at putting them out. AI can act as the "Integrator" that documents processes and executes the details you hate. Don't Automate a Mess: Before building complex agents, start with "low-hanging fruit"—the repetitive administrative tasks that steal 6-10 hours of your time every month. Lazy Prompting: The reason AI "doesn't work" for most owners is that they treat it like Google. You must give it deep context (your strategy, constraints, and voice) to get boardroom-level output. Claude vs. ChatGPT: For business owners, Tyler recommends Anthropic’s Claude because its "Projects" feature allows you to upload your entire operating system as context. Cleaning Financial Data: You can teach AI a "Skill" (like cleaning a messy trial balance or categorizing expenses) by simply showing it a transcript of you doing it once. The "Ladder on the Wrong Wall": AI will help you execute a bad strategy faster. Efficiency is useless if it’s driving you toward a business model you hate. Just Start: You cannot break the AI. The biggest risk to your business isn't AI taking over; it's your competitor using it to move twice as fast while you wait for it to get "easier." Tyler LaFleur is a Fractional COO and AI integration specialist who helps visionaries escape the weeds. A former nurse and functional medicine practitioner, Tyler bridges the gap between biological systems and business operations, using "first principles" to diagnose and cure operational bottlenecks. He specializes in practical AI application—moving beyond the hype to build custom agents, automate workflows, and clean financial data using tools like Claude and ChatGPT.  Chapters:  (00:00) Tyler's journey from nursing to fractional COO to AI integration (06:23) First principles thinking applied to healt... Chapters (00:00:00) - Independence by Design: First Principles Thinking(00:02:59) - How to Lead an AI-Driven Company(00:06:01) - Nurses vs Business: What's The Connection?(00:08:11) - How Functional Medicine Became Outcome Driven(00:13:53) - Learning From the Pros(00:15:14) - Leadership Made Easy(00:20:32) - Dr. Thayer: I Interrupt My Guests(00:20:56) - The First Principles of Business in AI(00:28:09) - Steve Ballentine on Goals and the Process(00:32:41) - Board of Directors: The Cash Flow constraint(00:37:47) - The Objective Reality of Spending(00:42:21) - How to Manage Your Business's Financials(00:46:00) - Multiple Valuation For Small Businesses(00:47:49) - Steve Jobs on Strategic Planning, Sales and Marketing as Silos(00:53:59) - How To Manage a High Cost Business(00:54:23) - How To Build Your Business on the Wrong Wall(01:00:46) - Analytical Data Analysis with ChatGPT and Anthropic Squad(01:04:34) - Gemini 3.0 vs. OpenAI: The Best(01:06:57) - How to Use AI in Your Company's Business(01:11:09) - Building a social network with AI(01:17:42) - Beyond the Prompts: Chat(01:23:41) - How to Build a Business with AI?(01:27:47) - What's The Barrier to AI in Business?(01:33:11) - On Automation and the Future of Business(01:40:13) - Tyler the Creator on Less Needing His Business

    1h 42m

  4. DEC 4

    #470: Greg Meredith | Strategic Planning vs. Strategy

    In this episode, I sit down with Greg Meredith, founder of Simply Strategic, to distinguish the crucial difference between having a strategic plan and actually possessing a strategy. We dive deep into Greg’s "9 Keystones" Simply Strategic framework, exploring how companies can identify their unique "Winning Position" on the battlefield of business. Greg explains why true strategy requires painful trade-offs, the importance of the "Opposite Rule" in decision-making, and how to successfully integrate high-level strategy into a daily business operating system for long-term execution. Watch on YouTube Top 10 Takeaways Strategy vs. Planning: Planning is the process, but the goal is a specific "Winning Position" on the competitive landscape. The Opposite Rule: If the opposite of your strategy looks ridiculous (e.g., "we give bad service"), you haven't made a real choice. The Power of Trade-offs: You cannot say "yes" to what matters most without aggressively saying "no" to other opportunities. Pick Your Hill: Companies usually win on one of five hills: Singular, Integrated, Preferred, Potent, or Scaled True Company Assets: Real assets aren't just on the balance sheet; they are the rare or "unmatchable" capabilities competitors can't copy. The Bullseye: Define success multi-dimensionally: set specific targets for culture, operations, and clients, not just revenue. Embrace the "Messy Middle": High-trust teams must fight through tension and disagreement to reach true alignment. 3 Phases of Strategy: A complete cycle requires three distinct phases: Prepare, Plan, and Persist. Progress Over Perfection: A 70% plan executed today is better than waiting indefinitely for a perfect strategy. Strategy Needs a System: A strategic plan is useless without a business operating system (like EOS) to ensure execution. Key Quotes "We start with this core definition of strategy is using company assets to create a high-impact winning position." - Greg Meredith "Can you define your strategy in such a way that a logical, savvy, even wise competitor would look at the opposite of your strategy and say, hey, that's viable, that's a good strategy." - Greg Meredith "Strategy is about intentionally saying, we're gonna go there, we're gonna hold that ground, we're gonna win from that place."- Greg Meredith "It's about trade-offs... You have to say no if you're really gonna say yes to the things that are most important."- Greg Meredith "It's gravity, it's not earthquakes... We want to put in that consistent pull. Here's where we are, here's what we're working on, not we're going to have this one-time event that's going to shake everything up."- Greg Meredith Greg Meredith Greg Meredith is the founder of Simply Strategic, a consultancy dedicated to helping small and mid-sized businesses ($2M - $500M revenue) build and execute actionable strategic plans. With a background in private equity and over 75 strategic engagements, Greg guides leadership teams through his "9 Keystones" framework. He focuses on helping owners define their "winning position," leverage unique company assets, and transition from planning to persisting, ensuring strategy integrates seamlessly with daily operations. Chapters (00:00:00) - Independence by Design: Strategic Plan with Greg Meredith(00:01:08) - Back to Strategic Planning With Dan(00:01:59) - What Strategic Planning Is Really All About(00:03:51) - The 3-Step Process of Strategy(00:06:19) - What is a Strategic Plan and How to Win?(00:09:31) - Ownership Operating System vs Strategy(00:12:23) - Management: Say No to Everything(00:14:50) - The Opposite Rule in Strategy(00:19:06) - Mutual Funds and Expanding Their Business(00:24:55) - The Trust Factor in a Board Meeting(00:30:56) - President Trump on Handoff of the Ball(00:31:46) - The Winning Positions(00:34:17) - Quantum of Singularity: The Only Business with Access to Rare(00:40:29) - Importance of Scale in Building Products(00:42:03) - Three Winning Positions and None of the Others(00:44:09) - Executives: The Future of Connected Business(00:49:34) - Bradley: Strategic Planning, The 3 Phases(00:52:14) - The 3 Phases of Strategic Planning(00:55:18) - 9 Keystones of Strategic Planning(00:58:28) - Keystone 6(01:00:49) - What's The Most Valuable Idea in the Company?(01:05:42) - Importance of Core Beliefs in the Company(01:09:35) - The Process of Strategic Planning(01:13:02) - Company Assets and the Business Flywheel(01:19:00) - Steve Ballentine: The Bullseye(01:24:33) - Ownership Goals and the Operating System(01:31:19) - The Fitness Industry's 96%(01:31:54) - How to Build a Strategic Plan and Business Operating System

    1h 37m

  5. NOV 27

    #469: Alison Bechdol | Your Marketing Isn’t Broken — Your Data Is

    Marketing is confusing for most owners — not because the tactics don’t work, but because the data underneath is broken.   Watch on YouTube   In this episode, I sit down with Alison Bechdol, founder of Digital-ade, to break down why so many owners feel like they’re throwing money at marketing with nothing to show for it. And the truth is simple: you cannot build a predictable revenue engine without clean data, real attribution, and a clear picture of your customer acquisition cost. Most companies don’t have a marketing problem — they have a data infrastructure problem. Tracking is wrong, systems aren’t unified, and owners don’t have the visibility they need to design revenue, forecast cash flow, or make decisions from the boardroom.    We also talk through the deeper issue: the marketing industry’s incentives are misaligned. Owners need doers, not gurus — and they need a clear order of operations to diagnose, fix, and scale what actually drives margin and enterprise value.    10 Takeaways:  Most owners don’t have a marketing problem — they have a data problem.   If attribution isn’t accurate, every marketing dollar becomes guesswork.   The marketing industry runs on misaligned incentives that reward activity over outcomes.   Many “strategic” roles lack operational depth, leaving owners paying for insight without execution.   Most companies’ tools are misconfigured, creating blind spots in revenue-critical data.   Bad data kills owner confidence and leads to reactive, inconsistent decisions.   There is a clear order of operations: fix tracking → unify systems → measure → optimize → then scale.  Predictable revenue comes from diagnostics and visibility, not tactics or trends.  Clean data + a reliable conversion funnel = predictable CAC, forecastable revenue, and controllable cash flow.  Clear data empowers owners to make boardroom-level decisions and allocate capital with confidence.  Alison Bechdol is the owner of Digital-ade, specializing in analytics, tag management, event tracking, and paid media for both B2B and B2C companies. Known for cutting through noise and fixing the data foundations most businesses overlook, she helps owners build reliable tracking, clear attribution, and actionable insights. Alison also teaches GA4, KPIs, and Google Tag Manager through workshops, consulting, and speaking engagements.  Chapters:   (00:00) Alison's unconventional journey from event planning to analytics mastery  (05:45) First principles thinking and understanding consumer psychology in data  (12:37) Predictable revenue and mapping the complete customer journey  (15:37) Moving from mindset to implementation: where to start with data  (20:20) Setting goals and KPIs: working backwards from conversion points  (32:09) Building your dashboard: Looker Studio as single source of truth  (43:04) Why AI can't replace expertise: the insights problem explained  (56:00) Fractional resources and finding the right doers versus strategists  (1:12:37) Getting started today: implement tracking and identify conversion points  Rate, comment, and share with the owner/operators you know!  Resources:  Company Website http://digital-ade.com/  Ryan Tansom Website https://ryantansom.com/   Chapters (00:00:00) - Independence by Design: A Client Experience Dashboard(00:02:23) - Web Analytics: What's the Background for Everyone?(00:05:27) - WSJD Live: Exploring How Stuff Works(00:10:09) - Tim Ferriss: Predictable Revenue(00:15:41) - Pulling the financials out of the funnel(00:17:35) - How to Get Your Lead to Buy In(00:19:57) - How to Find the Right KPIs?(00:23:12) - KPI Planning: Starting at the Sales Stages(00:27:32) - How to Manage the B2B Sales Cycle(00:31:07) - Beyond GA4: Data & Analytics, Sales & Marketing(00:37:09) - WSJD Live: The Different Decisions Made by CRM and(00:38:15) - What are the Sales Stages? From Awareness To Mark(00:40:38) - Why We Can't Outsource Our GPTs(00:44:08) - How to Build a Trustful Lead(00:47:07) - Top 5 Percentimal KPIs(00:50:22) - Economic Cycles(00:57:03) - Some good people to read and learn about data analysis and analytics(00:58:22) - Why I Want You to Meet Kim Clark(01:03:59) - The Challenges of Marketing and Digital Marketing(01:05:03) - Optimizing for AI in ChatGPT(01:10:48) - Gainesville: How to start using GA4 Analytics in your

    1h 14m

  6. NOV 20

    #468: Jeff West | Redefining Leadership

    Leadership gets thrown around so much that it’s lost meaning. We use it to describe control, management, or charisma—but the more I’ve lived through it, the more I believe real leadership is about thinking. It’s about clarity, purpose, and helping other people become who they’re capable of being. This conversation with Jeff West redefined a lot for me.  Watch on YouTube   We talked about the dragons that hold leaders back—fear, ego, comparison, and comfort—and how to slay them so we can think clearly, care deeply, and lead with alignment. Jeff’s perspective hit home because it connects the inner work to the outer results. Leadership isn’t about doing more—it’s about creating the space and systems that let others think and grow. Caring means refusing to let people default on themselves. Competence means designing clarity so accountability is possible.     If you’re an owner who feels trapped running the machine instead of leading it, this episode is for you.  It’s a masterclass in leading from within—thinking better, caring deeper, and designing a company that reflects your highest potential and brings out the best in everyone around you.  10 Key Takeaways (My Biggest Lessons)  Leadership starts within. You can’t lead others until you lead yourself—and that begins with self-awareness.  Slay your dragons. The real barriers are mental: fear, ego, comparison, and comfort. Once you see them, you can’t unsee them.  Thinking is the work. White space and reflection are how leaders create clarity. If you’re always busy, you’re managing, not leading.  Leadership vs. management. Management controls tasks; leadership inspires outcomes. Both matter—but clarity comes first.  Care and competence. Caring isn’t coddling; it’s not letting people default on themselves. Competence gives that care structure.  Purpose as a filter. Ask “why” until it becomes visceral. When purpose has you, it becomes your decision-making compass.  Strategic distribution of problems. Build thinkers, not followers. A great leader creates leaders who can carry weight.  Accountability through clarity. You can’t hold anyone accountable for something undefined. Clarity creates freedom.  Fulfillment over validation. Success isn’t about being the best—it’s about being aligned, growing, and enjoying the process.  Adversity builds competence. Growth comes from the hard things. Challenge is how leaders, and their teams, become great.    Who This Is For  For any business owner who feels like the game keeps changing, this episode will help you understand why. If you’ve ever wondered why your hard work isn’t compounding the way it should, or what Bitcoin actually means beyond speculation, this conversation connects the dots between money, time, and ownership.    Jeff West has over 40 years of business experience. During his career, Jeff has been part of four high-tech start-up companies. He was a founder and CEO/President of Silicon Logic Engineering from 1996 to 2008. Over the past seventeen years, Jeff has worked with dozens of companies in the upper Midwest. His experience working with business owners and executive teams includes over 2,500 coaching sessions. Jeff is also the facilitator of the Applied Leadership Program. The program has seen dozens of area executives and potential new leaders go through its two-year program. In 2025, Jeff wrote his first book. 'Becoming Your Own Dragon Slayer' is a leadership book for kids and teens. It's been a #1 New Release on Amazon in three different categories.  Chapters:   (00:00) Defining great leadership using the NFL quarterback a...

    1h 30m

  7. NOV 13

    #467: Alan Beaulieu & Kim Clark | Navigating the New Economic Reality: Designing Your Business for What’s Coming

    Coming off my conversation with Lawrence Lepard, where we unpacked the broken foundation of fiat money, I wanted to push the question further: If the rules of the game are shifting, how do we navigate from here?   Watch on YouTube   In this episode, I sit down with Alan Beaulieu of ITR Economics and Kim Clark to keep searching for what’s real — to make sense of where we actually are in the cycle and what business owners can do to design intelligently within it. The math behind the current system doesn’t work forever. Debt, demographics, and policy are pushing us toward an eventual reset. But rather than getting lost in the noise, Alan grounds us in data and context. This isn’t about doom — it’s about orientation. We dig into what’s true, what’s hype, and what owners can actually do: build moats around cash flow, people, and productivity, lead with clarity through uncertainty, and use this next downturn to do good—for employees, customers, and community. Because you can’t control the macro, but you can design within it.  What We Covered  Luke Groman's thesis on whether the US debt spiral has truly started.  What the bond market's strength means to the economy.  External triggers like China's real estate collapse could spark the real trouble.  The shift to a debt-refinancing economy that's hooked on endless asset inflation.  Forecast of a big inflationary bust followed by deflationary reset in the late 2030s.  Boomer healthcare costs peaking as the political window to tackle debt.  Global currency wars where everyone's debasing, but the US is inflating bondholders away.  AI's net positive on jobs short-term, held back by power and water limits.  Owner strategies: Building a moat around cash-flow businesses vs. prepping for sale.  Downturn as a chance to visibly do good and fix capitalism's rep through employee and community bets.  Who This Is For  For any business owner who feels like the game keeps changing, this episode will help you understand why. If you’ve ever wondered why your hard work isn’t compounding the way it should, or what Bitcoin actually means beyond speculation, this conversation connects the dots between money, time, and ownership.  Kim Clark is a sales and marketing strategist who helped scale ITR Economics from a founder-led advisory firm to a professionally managed company that exited at eight figures. As head of sales and marketing, she built the firm’s first CRM, content strategy, and inbound engine—moving the company from personality-based selling to a system built on data, automation, and strategic execution. Today, she works with business owners to build marketing engines that align with their strategy, team, and long-term cash flow goals—so they can grow without chaos and delegate without losing visibility. Her frameworks are directly aligned with the "Maximize Growth" track inside the Build a Valuable Business module of the iBD™ Magic Model.      Alan Beaulieu is a globally recognized economist and partner at ITR Economics, a firm with 94.7% forecasting accuracy over 80 years. For more than three decades, Alan has guided executives worldwide... Chapters (00:00:00) - The Growth Playbook(00:02:30) - The Growth Playbook: Has the Debt Spiral Started?(00:03:16) - Ryan and Ellen on the Economy(00:05:03) - What's the Trigger to a Recession?(00:06:10) - Potential Crisis: When Will it Hit?(00:08:07) - geopolitical shifts that could push countries away from the US dollar(00:14:08) - Luke Jones on the Dollar and the Bond Market(00:21:08) - Inflation Is The Only Way Out of Recession(00:24:46) - Is There a Crash Down in Tech?(00:26:30) - Ryan Crook on Rare Earth(00:32:42) - The 4th Turning(00:39:37) - Neil Howe: Jobs lost to AI will cause civil unrest(00:41:53) - WSJD Live: The Middle Class(00:47:14) - Should You Sell the Business or Keep It?(00:49:16) - Ryan on Prosperity in an Age of Decline(00:52:51) - MINELING(00:54:01) - Ryan On Being Funny

    55 min

  8. NOV 6

    #466: Lawrence Lepard | The Fiat Game Is Rigged: Fix the Money Fix the World

    Most business owners I know can feel it... the harder you work, the less it seems to matter. You’re producing real value, taking real risk, and yet the system keeps changing the rules.The system isn’t broken… It’s working exactly as designed. But it’s designed to steal your time.    Watch on YouTube In this episode, I sit down with Lawrence Lepard, author of The Big Print and sound money advocate, to unpack the truth about how fiat currency erodes value, distorts incentives, and traps business owners inside a system they were never meant to win. We break down how inflation isn’t just an economic concept — it’s a moral failure. The rules of the game have been rewritten to reward those who can borrow and print, while punishing those who produce and save. But there’s a way out. We talk about sound money — and why Bitcoin represents more than a new asset class. It’s the modern evolution of fairness, freedom, and real capitalism. This conversation connects history, economics, and ownership into one simple idea: if you understand how money works, you can finally design a life and business that align with reality, not illusion.  What We Covered  Why inflation is a mechanism of theft, and who it really serves  How fiat money distorts incentives and disconnects value from effort  The historical cycle of empires, debasement, and decline  Why sound money (and Bitcoin) rebalances fairness and accountability  The link between ownership, time, and personal sovereignty  What it means to “opt out” as a business owner, without checking out of society  How this transition might reshape capital markets, valuations, and freedom itself  Who This Is For  For any business owner who feels like the game keeps changing, this episode will help you understand why. If you’ve ever wondered why your hard work isn’t compounding the way it should, or what Bitcoin actually means beyond speculation, this conversation connects the dots between money, time, and ownership.  Lawrence Lepard is a professional investment manager who has been a long time advocate for a return to sound money. He manages funds which focus on companies involved with gold and silver mining and Bitcoin. He is an active contributor to the "sound money" discussion on X, using the handle: @LawrenceLepard, and he recently published his first book: THE BIG PRINT: What Happened to America and How Sound Money Will Fix It.        The book is a discussion of how America's monetary system has gone astray and caused enormous pain for millions through inflation. The history of this process is laid out in the first part of the book: The Problem. The second half of the book is titled The Solution and explains what we must do to restore the American Dream. It offers investment insights that are relevant to all individuals and families and shows people how to protect themselves from inflation. The book is timely because as Mr. Lepard shows the problem is getting worse and is likely to result in a crisis very soon.  Chapters:   (0:00) Why The Big Print was written for the average person  (2:58) The fair game of capitalism that... Chapters (00:00:00) - Independence by Design(00:01:09) - Amino on The Big Print(00:02:22) - Why The Fair Game of Capitalism Is Not Here(00:08:45) - How Bitcoin Integrates Into the Money System(00:12:36) - Pushing the cost of capital out(00:18:09) - The Big Print(00:23:09) - Philosopher on Financial Advisers(00:28:01) - In the Elevator With Ron Paul(00:33:08) - In the Elevator With Larry(00:37:20) - Franklin on America's Future(00:42:33) - In the Elevator With Bitcoiners(00:46:53) - What gives you the Confidence in Bitcoin?(00:52:28) - Bitcoin: The Hardest Money Wins(00:56:34) - Sovereign Debt Crisis: When Money fails(00:58:56) - Private Equity: The End of Cash Return(01:02:51) - How to Manage Your Money in Bitcoin(01:07:48) - Trump on Owners of Businesses(01:09:04) - Lawrence Finley: Should Your Employees Be Involved in the(01:14:10) - Stablecoins: Will They Save Us From Debt?(01:16:27) - How's This All Going to Turn Out?(01:21:36) - Jeff Booth on the Need for Sound Money(01:26:41) - Lawrence of Bitcoin: A Time to Step Up(01:28:31) - A Taste of Lawrence's Book

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About

Independence by Design™ is a framework to help owner-operators get out of the weeds and lead from the boardroom. I built it because I lived this trap. In 2009, I joined my dad in our $21M family business. We turned it around and sold it for eight figures in 2014 — enough to pay off debt, cover taxes, let my dad retire, and leave me with a chunk of cash at 27. But the sale gutted our team, systems, and identity. It looked like a win, but it didn’t feel like freedom. I bawled in the driveway. After 450+ interviews, thousands of owners, and multiple ventures, I saw the real issue: we didn’t know the difference between being owners and operators. Our goals weren’t aligned. And we had no framework to guide us. That’s why I built iBD — to help owners avoid regret, reclaim their time, grow real equity value, and build a business that gives them freedom — whether they stay, scale, or sell. This show is the one I wish I had.

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