Thriving Therapist Talk: Business and Marketing Tips for Therapists

Nadene van der Linden, Clinical Psychologist & Coach to Therapists
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This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here

  1. 2D AGO

    Turning Disappointment Into Direction: Building Therapist Businesses That Thrive Over Time

    This episode addresses the common frustrations and emotional challenges faced by business owners, particularly therapists, when their efforts don't yield the desired results. Nadene van der Linden, a clinical psychologist and business coach, shares her personal experiences and insights on managing strong emotional reactions and making informed decisions in the face of disappointment. The discussion includes strategies for handling lower sales from a launch than anticipated, not getting instant refferals from marketing, a lack of engagement on social media and improving business outcomes. What You’ll Learn in This Episode: • Why business frustration is normal — and how to reframe it • How strong emotional reactions can lead to reactive decisions • Practical strategies for managing disappointment and making informed choices • Why lack of social media engagement is common and how to address it • How business coaching can help therapists improve marketing and outcomes • The importance of emotional regulation in building a thriving practice Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    11 min

  2. FEB 8

    Identity, EMDR, and Visibility: A Journey to a Thriving Therapy Practice w/ Helen Tang

    In this inspiring episode, Nadene van der Linden sits down with Helen Tang, a Vietnamese Australian psychologist who has carved out a powerful niche supporting Asian Australians through culturally attuned therapy and EMDR. Helen opens up about her personal and professional evolution- from grappling with imposter syndrome around her cultural identity, worrying about making enough money in private practice to building a thriving practice that now boasts a waitlist and creating online offers through Asian in Progress. Key themes include:   Niching with Purpose: Helen’s shift from general psychology to a culturally focused niche brought clarity, joy, and deeper impact to her work.  Mindset Mastery: She credits key mindset shifts and coaching support for helping her overcome self-doubt and embrace visibility.   Marketing with Meaning: Though initially uncomfortable, Helen’s presence on social media became a vital tool for connection and growth.   Cultural Empowerment: Her project, Asian in Progress, is an online learning hub designed to help Asian Australians navigate emotional wellbeing and cultural identity. Helen’s journey is a testament to the power of authenticity, strategic niching, and the courage to be seen. Whether you're a therapist or simply someone navigating identity and growth, this episode offers rich insights and inspiration. https://www.trueyoupsychology.com/ https://www.instagram.com/helentang.psychologist/ https://www.instagram.com/asian.inprogress/  Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    17 min

  3. FEB 1

    Why Clients Choose You: Building Confidence and Marketing Clarity in Private Practice

    In this episode, Nadene van der Linden shares the one foundational question every therapist should ask when starting or growing a private practice: “Why would clients choose me?” Drawing on over 25 years of experience as a therapist and more than a decade running her own practice, Nadine explains how clarifying your unique value can transform your marketing, client engagement, and referral relationships. She explores: • How to identify the qualities that make you desirable to clients without breaching ethical codes • Why communicating your strengths and values builds trust and confidence in prospective clients • The role of personal brand in therapist coaching and income streams • Practical ways to weave your “Why Me” answer into websites, networking, and client conversations • How values‑based marketing can differentiate you from competitors and align with your authentic style Whether you’re launching a solo practice, adding new income streams, or refining your existing business, this episode will help you articulate your unique value and attract the right clients with confidence. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    12 min

  4. JAN 25

    Therapist Coaching Insights: Business Strategies to Elevate Engagement and Income

    In this revelatory episode of Thriving Therapist Talk: Business and Marketing for Therapists, Nadene van der Linden discusses the importance of consumer perception of availability and urgency in the online business. She shares her experience of removing free resources from her offerings and how this created a sense of scarcity that increased engagement and interest in the offerings. Nadene emphasizes the psychological factors that influence client and buyer perceptions and provides strategies for therapists to enhance the perceived value of their services, including managing appointment availability and communicating value effectively. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    9 min

  5. JAN 11

    Finding Your Voice & Niche — Dr. Alison Bocquee on Schema Therapy, Branding & Visibility

    In this episode of Thriving Therapist Talk, host Nadene Van Der Linden sits down with Dr. Alison Bocquee, a clinical psychologist and leading trainer in child and adolescent schema therapy. Alison shares her inspiring journey from generalist practice to becoming a niche expert, and how self-reflection played a pivotal role in uncovering her true passion. The conversation dives into the challenges therapists face with visibility, especially on social media, and how Alison overcame those hurdles by embracing creativity, consistency, and strategic platform choices. She opens up about the importance of personal branding, learning through feedback, and staying aligned with what works for your business. Alison also gives us a glimpse into the future of schema therapy training in Australia—and why niche specialization can be the gateway to more meaningful work and professional growth. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    18 min

  6. JAN 4

    Ideal Clients Over Critics: Smart Marketing for Therapists

    In this encouraging episode of Nadene Van Der Linden discusses the challenges therapists face in marketing their services and creating additional income streams. She emphasizes the importance of focusing on ideal clients rather than critics, and how to navigate the landscape of advertising. Nadene shares insights on how to handle criticism and the significance of understanding the audience's needs to thrive in business. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    9 min

  7. 12/28/2025

    Evolving Your Therapist Brand: Online Presence That Attracts & Converts

    In this episode Nadene van der Linden dives into the world of therapist branding and digital marketing, revealing how your online presence can make—or break—your business growth. She explores the evolution of therapist websites and why keeping your branding assets fresh and aligned with your current business goals is essential for attracting ideal clients. Nadene shares practical marketing strategies and mindset shifts that help therapists move from outdated websites to high-converting platforms. From personal branding to client attraction, she breaks down how to build a therapy business that reflects your expertise, filters out misaligned clients, and positions you as the go-to professional in your niche.   Your personal brand already exists—it's time to use it intentionally.  Your website should evolve as your therapy business grows.  Strategic branding helps attract the right clients and repel the wrong ones.  Every page on your site should have a clear conversion goal.  Investing in branding assets saves time, boosts visibility, and increases profit.  Mobile-friendly, user-focused websites are non-negotiable.  Outdated online presence can damage your credibility.  Reinvesting in your digital presence is a smart business move. This episode is a must-listen for therapists ready to modernize their marketing, elevate their brand, and build a thriving online presence that works while they do the real work. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    10 min

  8. 12/21/2025

    Why I Don’t Follow This Popular Coaching Advice—And You Shouldn’t Either

    In this refreshingly candid episode of Thriving Therapist Talk, Nadene Van Der Linden challenges a popular piece of marketing advice often given to therapists: “Follow everyone in your niche and model your content after theirs.” Nadene passionately explains why she avoids this strategy—and why you might want to as well. Rather than absorbing and reacting to others’ content, Nadene advocates for cultivating your own authentic voice. She emphasizes that therapists already know their ideal clients’ pain points and desires, and that originality comes not from inventing new problems to solve, but from expressing familiar ones in a way that’s uniquely yours. Whether you're just starting out or refining your brand, this episode is a powerful reminder that your originality is your greatest asset. Nadene’s advice? Unfollow the crowd—and let your voice lead. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    7 min
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About

This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here

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