The eMobility Marketing Podcast

Theo Reichgelt
  • 0.0 (0)
  • Marketing
  • Semiweekly

Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs and commercial leaders across Europe and North America about how they approach marketing and growth. No fixed format. Just honest conversations about what works, what doesn’t, and how to build visibility in a market that’s still evolving.

  1. 10h ago

    Expertise Isn’t Authority with Francesco Tribuni

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt sits down with Francesco Tribuni, founder of a newly launched Last Mile and out-of-home consultancy, to explore how thought leadership turns expertise into real business opportunities. Francesco has spent three decades in logistics. He started as a boy labelling parcels by hand in his grandfather’s warehouse, and since 2022 he has become a recognised voice on parcel lockers, out-of-home delivery and autonomous delivery, writing about the volumes, revenues and strategies of Europe’s delivery networks. His consultancy, launched this summer, helps logistics companies, 3PLs and municipalities turn market knowledge into a tailored out-of-home strategy. Theo and Francesco unpack the journey from expertise to authority to opportunity. Francesco explains that in 2022 fewer than 10 people on LinkedIn were discussing out-of-home delivery,. He describes how players such as InPost, Vinted and Allegro then built their models around it. He shares his routine for learning in public: find the right people, comment, connect, and post every day even when the graphics are rough. He also explains why reactions are only the surface and direct messages are the real signal. His first consultancy opportunities include a municipality drafting local regulation and a 3PL moving volumes from home delivery to out of home. Out-of-home delivery costs €0.50 to €1 less per parcel, but convincing the 3PL’s customers to switch is the real hurdle. They also cover the simple one-square post format he uses so readers get a 40-page report in 30 seconds, how he runs a recurring LinkedIn series with Gemini, and why a phone call still beats waiting for an inbox. Connect with Francesco Tribuni LinkedIn: https://www.linkedin.com/in/francescotribuni/  Website: https://www.linkedin.com/company/ft-last-mile/ Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com  #eMobility #EVMarketing #ElectricVehicles #eMobilityMarketingPodcast #NanoMarketing #EnterpriseSales (00:00) - Intro: turning expertise into opportunity (01:05) - Glue, a tin can and a paintbrush: labelling parcels in grandpa’s warehouse (02:14) - From Star Trek to tens of thousands of autonomous delivery vans in China (03:47) - Why LinkedIn became an open-source hub for logistics knowledge (04:40) - 2022: fewer than 10 people talking about out-of-home delivery (05:37) - InPost, Vinted, Allegro and Packeta: why volumes are moving out of home (06:33) - Find the right people, comment, connect: the first steps (08:32) - Why changing your mind helps you see the future first (09:04) - From 60 to 4,000 attendees: what events teach you (11:35) - Turning knowledge into a point of view people follow (13:28) - Sharing content is easy, building authority is hard (14:25) - From sharing knowledge to customised knowledge (16:06) - Reactions are the surface, DMs are the signal (17:36) - Turning authority into a consultancy (19:23) - First opportunities: panels, a municipality and a 3PL (19:52) - €0.50 to €1 cheaper per parcel, so why is out of home a hard sell? (21:12) - Being known opens the door, not the contract (22:15) - The underrated channel: picking up the phone (23:18) - Launching a WhatsApp channel for the Last Mile community (24:31) - Using Gemini and ChatGPT to crunch data and run a post series (26:39) - How much does the LinkedIn algorithm really matter? (30:15) - One square, bright colours, 30 seconds: his post format (31:43) - Why he chose graphics over LinkedIn articles (33:08) - Final advice: tell the story from your own point of view

  2. Oct 26

    Why EV Charging Pricing Got So Complicated with Ilja Maas

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt sits down with Ilja Maas, partner at Tandem Drive, to uncover the hidden financial machinery behind EV charging pricing. Ilja draws on over a decade in the EV sector to explain why charging tariffs evolved from simple energy metrics into a complex web of roaming agreements, blocking fees, and protocol disconnects between CPOs and MSPs. While many argue charging should work just like an old fuel pump, Ilja details why smart pricing is essential if electric vehicles are to actively balance the power grid rather than strain it. Theo and Ilja break down why transaction error rates between 0.1% and 1% create massive reconciliation headaches, leaving teams to manually cross-check hundreds of invoices and dispute records every month. They explore who actually carries the financial risk when charging sessions fail, how confusing tariffs alienate drivers at the plug, and what it took to run a 50-passenger electric coach from the Netherlands to Berlin to prove long-distance heavy transport is already feasible today. Connect with Ilja Maas LinkedIn: https://www.linkedin.com/in/iljamaas Website: https://www.tandemdrive.com/ Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com

  3. Oct 6

    Can EV Charging Create Real Customer Loyalty?

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt sits down with Roger Ma, CRM and loyalty leader with experience spanning American Express, Foot Locker, Saks Fifth Avenue, Mastercard, and Mercedes-Benz High-Power Charging. Together, they explore whether EV charging networks can build genuine emotional loyalty in a market where electricity is rapidly becoming a commodity. Roger breaks down how CPOs can move beyond superficial point systems and discounts to build lasting customer preference as market choice expands across cities. Theo and Roger examine why repeat transactions and cashback offers do not equal true brand loyalty, often training drivers to hunt for cheap rates rather than staying faithful to a brand. They break down why charging networks must nail basic reliability and customer experience before building loyalty programs, highlighting how critical moments of service recovery often create stronger emotional connections than earning rewards ever could. Connect with Roger Ma LinkedIn: https://www.linkedin.com/in/rogma/ Website: https://mercedesbenzhpc.com/ Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com #eMobility #EVMarketing #ElectricVehicles #eMobilityMarketingPodcast #NanoMarketing #EnterpriseSales Chapters00:00 - EV charging loyalty 00:55 - First charge 02:58 - Loyalty basics 04:10 - Driver choice 05:07 - Charging reliability 06:38 - Loyalty as emotion 08:05 - Beyond discounts 09:47 - Rewards programs 11:29 - When things go wrong 11:58 - A loyalty story 13:33 - Fixing charge failures 14:49 - Making drivers feel seen 16:21 - Rewards readiness 17:19 - Driver segments 19:11 - Customer data 20:33 - Privacy and surveys 21:59 - Sharing customer details 23:21 - Partnerships and interests 24:17 - Cashback limits 25:41 - Incentives and habits 27:04 - Future loyalty 28:04 - Partner rewards 31:29 - EV driver community 33:34 - Listening on-site 34:52 - Events and connection 36:38 - Personalization 37:34 - Experience first

  4. Sep 21

    How to Turn eMobility Infrastructure Into a Global Platform with Eduard Anghel

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt sits down with Eduard Anghel, founder of Uny Mobility, to explore how universal battery swapping can transform urban light electric transport. Drawing on over a decade of experience selling EVs across Europe, Eduard explains why Uny Mobility pivoted from selling vehicles to building an open, Android-style battery ecosystem. By standardizing batteries and swap stations across more than 30 vehicle manufacturers, Uni Mobility enables cargo bikes, scooters, and utility vans to replenish up to 150 kilometers of range in under two minutes. Theo and Edward break down how plug-and-play swap stations eliminate grid delays and range anxiety in dense urban corridors. They discuss leveraging AI and route telemetry to optimize station networks, the circular benefits of retrofitting older vehicles, and key operational lessons learned from running infrastructure across four European capitals.  (01:58) - From EV sales to building a service ecosystem (03:13) - The early food delivery pilot that launched Uni Mobility (04:11) - 5 patents: standardizing batteries across 30+ manufacturers (05:51) - Building an open platform for light electric vehicles (07:40) - B2B, B2C, and municipal use cases for shared infrastructure (09:14) - The "Android for mobility" concept explained (10:46) - Standardizing battery chemistry for safety and cycle life (12:36) - Retrofitting existing fleets and circularity benefits (13:52) - Using AI and route data to optimize station placement (15:06) - Fleet telemetry: tracking stop times and traffic patterns (17:19) - Bypassing grid capacity constraints with plug-and-play stations (19:31) - The franchise model for global market expansion (22:41) - Moving to the Netherlands: why Utrecht mindset matters (24:18) - Key lessons from operating across four European capitals (26:34) - Handling blackouts and early operational bottlenecks (28:31) - How shared infrastructure replaces individual chargers (31:14) - The business model: battery subscriptions vs pay-per-swap (31:45) - Using battery swap stations as localized grid backup Connect with Eduard Anghel LinkedIn: https://www.linkedin.com/in/eduard-anghel-84531517b/ Website: https://unymobility.com/ Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com

  5. Sep 14

    Why Mobility Is Becoming an Advertising Business with Alex Bolt

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt sits down with Alex Bolt, CEO of Admoto, to explore what happens when electric delivery fleets double as real-time media platforms. Alex draws on his background scaling AnyVan to £50m in revenue and navigating hypergrowth at Gorillas to detail how Admoto operates at the intersection of eMobility, advertising, and data. By turning delivery e-bikes into moving digital billboards, Admoto slashes rental costs for riders while giving brands an entirely new ad channel across city centers.  Theo and Alex unpack the transition from static out-of-home advertising to targeted digital performance marketing, utilizing Uber-style hexagonal mapping and anonymized Mastercard payment data to measure real-world audience impact. They dive into the messy operational realities behind hardware development, from 80-mile daily routes and London weather to screens literally catching fire during early R&D, proving why physical execution in mobility is far more complex than a pitch deck suggests.  (00:45) - The wildest e-mobility product test: setting a screen on fire (02:23) - The original Pizza Hut idea and the early patent (03:18) - Why the technology finally caught up to the vision (05:51) - The three-part business model: riders, ad tech, and data (07:24) - How the platform explores air quality and city-level data uses (08:34) - Solving the chicken-and-egg problem of riders versus advertisers (13:25) - Real-time campaign feedback within 15 to 20 minutes (16:24) - Audience planning by temperature, age band, and movement patterns (18:08) - What was hardest: physical products in uncontrolled environments (21:16) - Why trust and brand safety take time to build (25:38) - How AI could make the platform more powerful (26:34) - Smaller hexagons and faster local campaign activation (27:21) - Why mobility businesses should diversify revenue (28:18) - Expanding beyond bikes into new vehicle formats (30:01) - What needs to change in e-mobility: infrastructure and battery swapping (31:39) - How AdMoto thinks about monetizing the last mile Connect with Alex Bolt LinkedIn: https://www.linkedin.com/in/alex-oliver-bolt11/ Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com #eMobility #EVMarketing #ElectricVehicles #eMobilityMarketingPodcast #NanoMarketing #EnterpriseSales

  6. Sep 7

    What 20 Years in EVs Teaches You About Scaling eMobility with Sam Clarke

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt sits down with clean transport pioneer Sam Clarke to explore what two decades on the frontlines of electric transport reveals about scaling the industry. Sam reflects on his journey from operating electric motorbikes in 2002 to founding Gnewt, building the UK's largest fully electric delivery fleet, and leading national heavy transport charging initiatives. Theo and Sam unpack how practical grit often beats complex technology, highlighted by early operational hacks like using mechanical clock timers to manage a 50-vehicle fleet on limited power. They discuss leveraging four Guinness World Records for real-world EV efficiency demonstrations, the transition to massive rollouts like the Electric Freightway program, and why eliminating perceived risk matters far more than boasting about technical specs. ( 01:11) First EV experience in China ( 03:26 ) What has changed, and what hasn’t ( 05:30 ) Adoption: slower or faster than expected? ( 07:38 ) Electrifying heavy-duty vehicles at scale ( 11:00 ) The “dumbest smart charging” solution ( 16:24 ) Selling the logistics business ( 18:08 ) The first Guinness World Record ( 22:49 ) How to drive an EV efficiently ( 28:29 ) What actually drives EV adoption ( 31:59 ) Why misinformation is the biggest barrier ( 35:02 ) Thoughts on the oil industry ( 38:39 ) What one thing should change tomorrow Connect with Sam Clarke LinkedIn: https://www.linkedin.com/in/samclarke946/ Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com

  7. Jun 24

    Why Micromobility Companies Need to Stop Selling Green and Start Selling Economics with Lewis Howard

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Lewis Howard, co-founder of BridgeX, about the real bottlenecks in scaling micromobility for last mile delivery. Lewis explains why the hardware is no longer the hard part, and why everything around the vehicle, from charging and maintenance to insurance, financing, and route planning, is what determines whether a fleet deployment succeeds or fails. He shares how BridgeX operates as an asset-light orchestration layer, bringing together manufacturers, mechanics, financiers, and operators under a single framework to make quad bike deployments commercially viable. The conversation covers the lessons Lewis draws from the parcel locker industry, why uptime above 95% is the only metric that matters to fleet buyers, how marketing in micromobility needs to shift from green narratives to hard economics, and what urban last mile delivery will look like in five years. This is also the season finale of the eMobility Marketing Podcast. CHAPTERS (00:02) The real bottlenecks in micromobility (05:09) Working out the ownership supply chain (08:02) Why BridgeX starts with just two vehicles (10:12) What success looks like in a pilot (12:20) Safety and city infrastructure (18:43) The market underestimated the operational layer (19:09) Lessons from the parcel locker industry (22:08) Why BridgeX is an orchestration layer, not a fleet operator (27:42) What a real project looks like in practice (35:21) Marketing innovation vs. selling operational reliability (38:05) Operational trust as a competitive advantage (39:49) What micromobility will look like in five years Connect with Lewis Howard LinkedIn: https://www.linkedin.com/in/lhowardmgh Connect with BridgeX Website: https://bridgex.co Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com #eMobility #Micromobility #ElectricVehicles #eMobilityMarketingPodcast #LastMileDelivery #FleetManagement

  8. Jun 17

    Why EV Charging Companies Need to Think Like Media Brands with Diana Cwick

    In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Diana Cwick, marketing and operations manager at Revs and host of the Charge Talk podcast, about why EV charging companies need to stop communicating like tech companies and start thinking like media brands. Diana explains why education is still the most critical and most underused growth lever in the industry, and why making your message tangible and relatable matters far more than listing product specifications. She shares how launching Charge Talk opened unexpected doors for her personally and for the Revs brand, why short-form content is now the real entry point for any audience, and how consistent content builds the kind of authority that puts you on a buyer's shortlist before a sales conversation even starts. The conversation also covers the risks of over-relying on AI-generated content, the power of mixing up content formats, and how a podcast episode can double as a sales tool. CHAPTERS (00:02) Why education drives growth in EV charging (02:20) Who needs the most education today (03:44) Why specs alone no longer sell (05:54) What buyers actually care about (07:35) Why Diana started Charge Talk (09:34) How the podcast opened unexpected doors (12:15) What thinking like a media brand looks like in practice (13:40) Short form as the real entry point (15:27) How content builds authority and trust (18:27) Does content actually shorten sales cycles? (23:25) The biggest mistakes companies make with visibility (25:58) AI, video and the future of content in eMobility (31:09) First advice for a CEO wanting more visibility (32:33) Using your podcast as a sales tool Connect with Diana Cwick Podcast: https://www.youtube.com/@chargetalkpodcast LinkedIn: https://www.linkedin.com/in/dianacwick/ Connect with Revs Website: https://www.refuelevs.com Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com

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Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs and commercial leaders across Europe and North America about how they approach marketing and growth. No fixed format. Just honest conversations about what works, what doesn’t, and how to build visibility in a market that’s still evolving.

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