The CRM Success Show

Hiring Hero Khero & Data "Maz" Dave
  • 5.0 (7)
  • Technology
  • Updated Biweekly

Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce.  For the executive, admin, architect, and RevOp leader running Salesforce orgs at scale. Every other week, we interview the people who actually own the system, prior guests include leaders at Walmart, Rockwell, Gusto, credit unions, and nonprofits, and every industry in between. Talking about data migrations, development, change management, partner selection, AI rollouts, Agentforce, team building, and the decisions that went sideways.  Website: https://www.crmsuccess.show/ Your Hosts on LinkedIn (Reach Out!):Maz: https://www.linkedin.com/in/davidmasri/Khero: https://www.linkedin.com/in/kherothetxrecruiter/

  1. Aug 11

    Customer Loyalty in Restaurants - Jeff Wilshire, Mooyah Burgers (#44)

    Episode: #44 Get to know your Guest. Featured Jeff Wilshire After nearly four decades in marketing leadership (including 19 years with IBM) in global marketing roles and recently serving as Senior Director of Marketing at MOOYAH Burgers Fries and Shakes, Jeff found time for to sit down with us to record while enjoying semi-retirement. Throughout his career, he's helped global technology companies and restaurant organizations strengthen their market presence, embrace digital transformation, and create better customer experiences that drive business growth. Today, he continues to selectively advise organizations on their digital ecosystems, including marketing technology, websites, loyalty programs, marketplaces, customer data platforms, analytics, and digital engagement strategies.  Currently he is working with @La Madeleine Restaurants on select marketing initiatives while making more time for travel and adventure. Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    Customer Loyalty in Restaurants - Jeff Wilshire, Mooyah Burgers (#44)

  2. Jul 28

    Thriving in an M&A Environment - Emily Malanos (#43)

    Featured Emily Malanos Emily has a proven track-record of leading Digital Transformations and Revenue Operations with deep expertise on CRM Strategy specializing in strategic oversight, harmonization and development of key sales, servicing and marketing processes utilizing CRM’s with complex ecosystems and integrated applications. Her career has taken her from Conduent to Gallagher (via acquisitions) and is currently Director of Enterprise Technology & Revenue Operations at Northwest Bank and currently resides in the Greater Pittsburgh Region. Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    Thriving in an M&A Environment - Emily Malanos (#43)

  3. Jul 14

    Building Products in the AI Era - Rich Walker, Quik! (#42)

    Featured Rich Walker 🏁 Who is Rich Walker? Father, Husband, Entrepreneur and CEO for a wonderful team at Quik!. Also a car enthusiast, bodybuilder and love skating, bodyboarding and snowboarding. What is he Focused On Right Now? AI to drive efficiency, software development and better communication. I love customer success and customer experience, and you can see more of that in my podcast: The Customer Wins. Why Did He Start Quik!? He founded Quik! in 2002 with a simple goal - eliminate paperwork inefficiencies and make work easier. What started as a personal frustration became an industry-leading solution that now powers over 42,000 forms and helps financial professionals streamline their workflows. How he Leads 🔹 Vision-Driven Growth - Building Quik! with innovation and value. 🔹 Customer-Centric Focus - Every decision must improve the customer experience. 🔹 Empowered Teams - People perform best when they own their work and results. 🔹 Data-Driven Execution - Success is measured by real impact, not just effort. 🔹 Fast, No-Nonsense Action - We move quickly, solve problems, and never settle. Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    Building Products in the AI Era - Rich Walker, Quik! (#42)

  4. Jun 30

    The Power of Community - Tiffany Spencer, The Giving Kitchen (#41)

    Featured Tiffany Spencer ☁️ With over 15 years of experience in the Salesforce ecosystem, Tiffany is a 7x certified Salesforce professional and a Salesforce MVP and Golden Hoodie recipient. She has led digital transformations for small to large corporations across various industries, delivering innovative and customized solutions that drive business value and customer satisfaction. Tiffany is also a passionate tech educator and advocate for marginalized communities. She is the founder and CEO of Tech Forward, a nonprofit organization that exposes underrepresented groups to cloud and SAAS-based technologies and career paths.  She is also the Founder and CEO of Tech Forward Solutions, a Salesforce implementation partner that helps businesses and nonprofits succeed with digital transformations and talent development. Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    The Power of Community - Tiffany Spencer, The Giving Kitchen (#41)

  5. Jun 16 ·  Bonus

    The CRM Success Show - Season 5 Recap

    In this mini-episode, co-hosts David Masri & Khero Witey reflect on Season 5, what they enjoyed and what is to follow for Season 6.  Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

  6. Jun 2

    Salesforce in Fortune 500 - Arman Piric, Rockwell Automation (#40)

    Featured Arman Piric Arman Piric is a technology executive and hands-on builder. As Director of Salesforce & Digital Transformation at Rockwell Automation, he has led $30M+ portfolio and 100+ person delivery org across an ~18,000-user ecosystem — while still personally shipping AI-native products, from voice agents to mobile apps. His edge is rare: an executive who sets enterprise strategy and writes the prompts himself, now driving AI adoption across IT. Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    Salesforce in Fortune 500 - Arman Piric, Rockwell Automation (#40)

  7. May 19

    Salesforce in Aviation - Hector Carballosa, inav (#39)

    Featured Hector Carballosa Hector has built his career at the intersection of enterprise technology consulting, revenue operations, and the aviation aftermarket. Regardless of the environment, the work has always been the same: finding what’s broken, building what’s needed, and delivering outcomes that stick. Hector’s foundation is in Salesforce and enterprise software architecture, but years of working across both consulting and industry have taught him that technical skill alone doesn’t move an organization. What does is someone who can pair that depth with real leadership: bringing clarity to complicated situations, getting people aligned, and driving meaningful change all the way through to results. What makes that possible is how Hector engages with a business. He takes the time to understand an organization at every level, whether that’s the operational realities on the shop floor or the strategic priorities in the boardroom. That understanding is what allows Hector to craft a technology vision that actually fits, then execute on it: designing the processes, architecting the solutions, hiring and mentoring the right people, and building the operational foundation that lets a business scale. That’s RevOps done right, and it’s how Hector helps organizations grow. Always happy to connect and talk shop on Salesforce, enterprise and revenue tech, and the aviation aftermarket. Hector is currently Director - CRM, ERP & RevOps inav Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    Salesforce in Aviation - Hector Carballosa, inav (#39)

  8. May 5

    The Power of Intentional Design - Peter Schweiss, Hope Ignites (#38)

    Peter Schweiss is the Director of Technology Services at Hope Ignites, an international nonprofit organization that empowers young people in need, Peter leads the design and implementation of technology solutions that support the organization’s mission and goals.  With over 10 years of experience in technology consulting and services, Peter has worked with a wide range of clients across industries such as hospitality and education. Peter’s core competencies include process automation, Salesforce administration, network engineering, cybersecurity, and project management.  An active member of SFXD, the Salesforce Discord Exchange, Peter regularly shares best practices and insights with other Salesforce professionals. Driven by a passion for innovation and education, Peter is dedicated to coaching and mentoring others to help them reach their full potential. Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce. https://www.crmsuccess.show/ Your Host on LinkedIn: Dave "Maz" Masri : https://www.linkedin.com/in/davidmasri/ Khero Witey: https://www.linkedin.com/in/kherothetxrecruiter/

    The Power of Intentional Design - Peter Schweiss, Hope Ignites (#38)
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5
out of 5
7 Ratings

About

Talking with the people who own the largest and most complex CRM systems, with a strong focus on Salesforce.  For the executive, admin, architect, and RevOp leader running Salesforce orgs at scale. Every other week, we interview the people who actually own the system, prior guests include leaders at Walmart, Rockwell, Gusto, credit unions, and nonprofits, and every industry in between. Talking about data migrations, development, change management, partner selection, AI rollouts, Agentforce, team building, and the decisions that went sideways.  Website: https://www.crmsuccess.show/ Your Hosts on LinkedIn (Reach Out!):Maz: https://www.linkedin.com/in/davidmasri/Khero: https://www.linkedin.com/in/kherothetxrecruiter/

Information

  • Creator
    Hiring Hero Khero & Data "Maz" Dave
  • Years Active
    2024 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © 2026 The CRM Success Show
  • Show Website
    The CRM Success Show

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