SEO Marketing Strategy

Marius Jost

SEO Marketing Strategy Podcast is where you find the right insights to grow your business online. Each episode explores proven SEO and AI search strategies designed to help you get found, get mentioned, and stay ahead of the competition. Learn how to: Rank higher with modern SEO strategies built for SMBs Get your brand featured in AI overviews on ChatGPT, Perplexity, and other LLMs Drive B2B lead generation through organic and AI-powered search Build client trust with a strong, visible online presence Maximize your marketing ROI by making SEO work harder for you Stay ahead as search evolves with GEO (Generative Engine Optimization) From SEO fundamentals to cutting-edge AI SEO tactics — this podcast gives you the edge to win the clients you deserve. 📧 seo@jostm.com | 🌐 jostm.com

Episodes

  1. 11/24/2025

    The #1 Business Metric Every B2B CEO Must Know - But Most Don't (Or They Misjudge It)

    What is The Single Most Important Metric that makes or breaks your B2B business? It is your pLTV:CAC ratio (Some call it LTGP/CAC). It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business. We also touch on the traps to avoid. You will also learn how to segment pLTV:CAC How to use Cohort Analysis using pLTV:CAC and we will debunk three myths about pLTV:CAC Read our in-depth article about your LTV:CAC ratio (others call it CLV:CAC ratio) and download our infographic to help you navigate all the information you need to gather for it: https://jostm.com/b2b-ceos-do-you-know-your-1-health-metric-how-many-e-of-lifetime-profit-are-you-generating-for-every-e-youve-spent-to-acquire-a-customer/ We are JOST Digital Strategy Consultants, a B2B marketing agency helping consultants, architects and industrial service firms get the clients that really matter.  → Want to calculate pLTV:CAC but avoid Excel hell? Use Growlytics™, our free tool that helps you visualize key revenue, sales and LTV/CAC metrics. It is for CEOs, owners and strategic marketers who don't like to be tracked. No registration is required. You can run and use this online tool on any device. To start it, visit: https://jostm.com/ Want to see our Monthly B2B Strategy Video before it gets published anywhere else? Find it at https://jostm.com/b2b-performance-marketing-agency/   This episode in YouTube: https://youtu.be/MColDFMWwdc

    11 min

About

SEO Marketing Strategy Podcast is where you find the right insights to grow your business online. Each episode explores proven SEO and AI search strategies designed to help you get found, get mentioned, and stay ahead of the competition. Learn how to: Rank higher with modern SEO strategies built for SMBs Get your brand featured in AI overviews on ChatGPT, Perplexity, and other LLMs Drive B2B lead generation through organic and AI-powered search Build client trust with a strong, visible online presence Maximize your marketing ROI by making SEO work harder for you Stay ahead as search evolves with GEO (Generative Engine Optimization) From SEO fundamentals to cutting-edge AI SEO tactics — this podcast gives you the edge to win the clients you deserve. 📧 seo@jostm.com | 🌐 jostm.com