Neighborhood Art Supply

The Cult Creatives

Neighborhood Art Supply is a podcast focused on interviews and stories from some of the most creative people in the world. Each episode is presented with one specific intention- bring value to the listener that may help them in their creative journey with stories, perspectives, knowledge and tools from industry titans. The main purpose of Neighborhood Art Supply is to bring inspiration and clarity to creative individuals to aid in their process and craft. Neighborhood Art Supply is hosted by Chris Alba, a music industry veteran, agency owner, and creative director.

  1. How to Visually Upgrade Your Music Brand: Art Direction Playbook (Mau P Edition)

    11/29/2025

    How to Visually Upgrade Your Music Brand: Art Direction Playbook (Mau P Edition)

    In this episode, Chris Alba from The Cult Creatives walks through the key steps and strategies used to successfully rebrand DJ Maurice West into the multimillion-dollar brand Mal P. From initial story creation to visual identity, content strategy, and everything in between, Alba shares detailed insights and actionable advice for artists looking to reinvent themselves. Learn about the importance of brand story, unique positioning, and committing to the new identity to achieve creative and financial freedom in today's evolving social media landscape. Work With Us, visit www.TheCultCreatives.com Download FREE Playbook HERE 00:00 Introduction to Mal P and Maurice West 00:35 The Importance of Rebranding 01:03 Meet Chris Alba and His Expertise 01:49 Step 1: Decide if a Rebrand is Right for You 01:59 Mal P's Journey and Scenarios for Rebranding 03:05 Scenario 1: Stuck with No Growth 03:21 Scenario 2: Everything Everywhere All at Once 04:12 Scenario 3: A Reputable Reputation 05:03 Scenario 4: Bad Packaging 05:32 Scenario 5: A New Mission 07:35 The Role of Luck and Mindset in Success 09:25 Step 2: Define the Story 10:21 Mal P's New Story and Archetype 13:48 Step 3: Define the New Position 17:05 Step 4: Define What Makes It Unique 19:02 Step 5: Define the Superpower 20:52 The Importance of Soundtracks in Memorable Movies 21:21 Defining Your Brand's Sonic Identity 22:27 Creating a Cohesive Visual Identity 22:50 Mood Boarding for Visual Identity 27:29 Photography and Visual Style 29:26 Executing Your Brand's Visual Language 35:51 Developing a Content Strategy and Marketing Plan 39:49 Launching and Committing to Your Brand If you're interested in working with The Cult Creatives, email us at info@thecultcreatives.com Connect with Chris Alba

    42 min
  2. The Top 1% Millionaire Music Artists Are Masters at This…

    10/31/2025

    The Top 1% Millionaire Music Artists Are Masters at This…

    Discover the secret technique that Hollywood blockbusters, reality TV shows, luxury brands, and top music artists use to generate millions in revenue: framing. In this episode, Chris Alba of The Cult Creatives reveals how understanding and applying framing can dramatically grow your audience and elevate your creative project. Learn about the importance of packaging, storytelling, and visual identity; how to emotionally connect with your audience; and practical techniques for setting the room for your brand. With examples from Hollywood, luxury brands, and real-world experiments, this video is packed with insights to help you present your work in the best possible light. Work With Us! www.thecultcreatives.com 00:00 Introduction: The Power of Storytelling 01:01 The Importance of Packaging and Presentation 01:31 Meet Chris Alba: Your Guide to Framing 02:34 Understanding Framing in Storytelling 03:40 Hollywood's Mastery of Framing 03:58 Defining Framing: What It Is and What It Does 08:24 Setting the Room: The Art of Presentation 10:24 Framing for Value and Scarcity 17:16 Emotional Framing in Cinematography 21:05 Applying Framing to Your Creative Project 24:57 Visual Identity: Crafting the Look of Your Brand 28:39 Show Presentation: Making Your Performances Stand Out 29:48 Daily Content: Consistent Framing 31:19 Marketing and Press: Framing Your Narrative 35:33 Conclusion: The Importance of Framing If you're interested in working with The Cult Creatives, email us at info@thecultcreatives.com Connect with Chris Alba

    37 min
  3. How the F*ck to Actually Grow Your Audience As A Music Artist Today

    10/24/2025

    How the F*ck to Actually Grow Your Audience As A Music Artist Today

    FREE Brand Building Workbook Here. In this episode, Chris Alba, a brand strategist and creative director, dives deep into how to actually build a music audience in today's modern music landscape. He gives a step by step method that can skyrocket your brand into having a massive cult following of millions. Chris explains the psychology behind belonging, the steps to build your own brand belief system, and the importance of crafting a compelling storyline. With insights from famous brands and music artists, he offers a step-by-step guide combined with real-life examples to help you establish core beliefs that will emotionally connect your audience to your brand for life. Learn how defining clear enemies, archetypes, and unique beliefs can transform your brand into a community of superfans. Work with us! www.thecultcreatives.com 00:00 Introduction to Building a Cult Following 00:24 The Power of Brand Belief Systems 03:11 The Importance of Belonging 06:06 Transforming Beliefs into Community 07:59 Creating Your Brand's Belief System 17:51 Examples of Successful Brand Beliefs 21:40 A LD: Nostalgia and Style 22:55 Rick Owens: Beauty in Darkness 24:51 Otmar SPK: Craftsmanship and Tradition 27:09 Justice: Rebellion in Music 29:08 Rufus Du Sol: Healing Through Music 30:57 John Summit: The Everyman DJ 33:08 Billie Eilish: Vulnerability and Authenticity 35:22 Building Your Brand Belief System If you're interested in working with The Cult Creatives, email us at info@thecultcreatives.com Connect with Chris Alba

    41 min
4.4
out of 5
7 Ratings

About

Neighborhood Art Supply is a podcast focused on interviews and stories from some of the most creative people in the world. Each episode is presented with one specific intention- bring value to the listener that may help them in their creative journey with stories, perspectives, knowledge and tools from industry titans. The main purpose of Neighborhood Art Supply is to bring inspiration and clarity to creative individuals to aid in their process and craft. Neighborhood Art Supply is hosted by Chris Alba, a music industry veteran, agency owner, and creative director.