The Supply Chain Marketing Show

supplychainbrain media
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Welcome to our video podcast tailored for Supply Chain Marketing Professionals. This professional development series delves into crucial topics such as Lead Generation, Branding, Content Development, SEO, Online Strategies, and Earned Media. Featuring Subject Matter Experts (SMEs), each episode is designed to inform, train, and educate, equipping you with the knowledge and skills to engage your audience more effectively and make a greater impact.

  1. From Booth to Breakthrough: How Supply Chain Exhibitors Win in 2026

    FEB 3 · VIDEO

    From Booth to Breakthrough: How Supply Chain Exhibitors Win in 2026

    What 5,000 exhibit evaluations reveal about who wins on the show floor—and who gets ignored. Stop blending in. Start converting attention into real exhibit results in 2026. Trade shows are louder, more crowded, and more expensive than ever—and “showing up” is no longer enough. In this timely micro-session of The Supply Chain Marketing Show, moderator Ralph Henderson sits down with exhibiting performance expert Jefferson Davis of Trade Show Turnarounds to unpack what’s really working on the show floor and what’s quietly failing. Drawing from more than 5,000 exhibit evaluations conducted in 2025, this conversation challenges conventional thinking and reveals what supply chain exhibitors must rethink now if they want to attract the right attention, create real engagement, and turn exhibits into measurable business results in 2026.

    34 min
  2. The Truth About Gen Z

    12/09/2025 · VIDEO

    The Truth About Gen Z

    Forget the stereotypes: Gen Z is reshaping work, and this episode reveals how. Turn generational friction into collaboration with insights that cut through the noise. In The Truth About Gen Z, Ralph sits down with Hannah Ubl of Good Company Consulting to cut through the noise and reveal who Gen Z really is at work—especially in supply chain. Hannah explains how this generation thinks, what they wish others understood, and the misconceptions that create friction across teams. They dig into the real points of tension between generations and the small shifts leaders can make to turn frustration into collaboration. If you want to better understand the generation shaping today’s culture and workforce, watch now and get the real truth about Gen Z.

    32 min
  3. Beyond Trade Shows: The Media Move for 2026

    11/10/2025 · VIDEO

    Beyond Trade Shows: The Media Move for 2026

    Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026. When you hear persuasion and influence, what comes to mind? If it’s not media, it should be. In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simple advertising into a game-changing differentiator for solution providers. Whether you’re planning your 2026 marketing budget or rethinking event spend, this conversation reveals why media isn’t just marketing—it’s your competitive edge. 🎯 Topics Covered: Why media is the new differentiator in supply chain marketing How events and trade shows still matter—but need better strategy The evolution of supply chain media from print to digital dominance Why brand familiarity drives leads (and not the other way around) How to balance event and media budgets for maximum ROI The power of consistent storytelling across multiple channels Insights from 30 years of SupplyChainBrain and what’s next for 2026 Takeaway: If you’re relying solely on events or trade shows to get noticed, you’re already behind. The brands that win in 2026 will be the ones using media to shape perception, build trust, and influence the influencers.

    23 min
  4. Manifest: Inside The Epicenter of Supply Chain Innovation and Investment

    10/05/2025 · VIDEO

    Manifest: Inside The Epicenter of Supply Chain Innovation and Investment

    It's more than just a trade show—Manifest is the only event that brings the entire end-to-end supply chain ecosystem under one roof. In this episode of the Supply Chain Marketing Show, host Ralph Henderson is joined by Tanzil Uddin, SVP of Content and Partnerships at Manifest (a Hive Corporation), to explore why this event is becoming a must-attend for supply chain leaders, marketers, shippers, startups, and investors alike. 📍 What You’ll Learn in This Episode: Why Manifest is revolutionizing trade shows for supply chain professionals How the event creates real business opportunities—from strategic partnerships to investment deals What CSCOs and global shippers are prioritizing in today’s volatile environment How startups can break through the noise and scale fast What supply chain marketers should be doing now to prepare for Manifest 2026 The top supply chain trends: AI, digital acceleration, cold chain, procurement, and more A sneak peek into the Leadership Suite, where over 100+ C-level supply chain executives connect behind closed doors 🛠️ Whether you’re a marketing professional looking to maximize ROI, a startup seeking investors and clients, or an enterprise brand eager to benchmark with peers, Manifest is where meaningful connections and real decisions happen. 📝 Key Resources: 🔗 Register for Manifest: https://www.linkedin.com/company/manifest-vegas 📧 Schedule a consult with Supply Chain Brain: Morgan@supplychainbrainmedia.com

    25 min
  5. Luxury Experience, Elevate Your Message To Your Market

    09/08/2025 · VIDEO

    Luxury Experience, Elevate Your Message To Your Market

    What does luxury have to do with supply chain marketing? More than you think. In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments. Tune in to learn: Why true luxury is about experiences—not things How to create marketing that makes prospects feel seen, heard, and valued The 5 luxury levers: Entice, Invite, Excite, Delight, and Ignite Why your brand isn’t just what you say—it’s how people feel when they encounter you How to apply "systemized thoughtfulness" to elevate every customer touchpoint

    30 min
  6. Forgettable is A Choice: Why Supply Chain Marketing Needs a Shake Up

    08/11/2025 · VIDEO

    Forgettable is A Choice: Why Supply Chain Marketing Needs a Shake Up

    Is B2B marketing in the supply chain stuck in a rut? This episode tackles the uncomfortable truth: most supply chain marketing is safe, stale—and completely forgettable. From tradeshow halls packed with indistinguishable brands to buzzwords no one understands, the episode explores how legacy marketing norms have created a culture of caution over creativity. Key takeaways include: Why "safe" doesn’t scale—and certainly doesn’t sell How to stand out by tapping into human emotion, not product specs The importance of storytelling, visual metaphors, and personality in B2B How Gen Z is reshaping expectations for tone, format, and authenticity The power of breaking one default—whether it’s your visuals, voice, or channel Listeners will hear real-world examples of how even "boring" topics like returns can become bold, delightful, and impactful with the right creative approach. Because at the end of the day, if your message doesn’t make someone feel something, it’s probably forgettable. And in this industry, forgettable is the real F word.

    29 min
  7. Digital Marketing: What Actually works in 2025

    07/10/2025 · VIDEO

    Digital Marketing: What Actually works in 2025

    Digital Marketing is always changing. With AI, cluttered social networks, smarter inboxes, and changing behavior, what worked last year might not work this year. Outdated strategies can even hurt your results. Learn what works now in digital marketing and how to upgrade your strategies and tactics for lasting results. - Outdated strategies that cost you time and money - How to future-proof your digital marketing - What actually works now and how to take advantage of it

    22 min
  8. Sales is from Mars and marketing is from Venus.

    06/09/2025 · VIDEO

    Sales is from Mars and marketing is from Venus.

    Why is it so hard to work with sales as a marketer?   How to work with your sales people more effecitvely? What can you do to get the most ouf of your sales team? What are some of the best practices that marketers can work with sales directly?

    25 min
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About

Welcome to our video podcast tailored for Supply Chain Marketing Professionals. This professional development series delves into crucial topics such as Lead Generation, Branding, Content Development, SEO, Online Strategies, and Earned Media. Featuring Subject Matter Experts (SMEs), each episode is designed to inform, train, and educate, equipping you with the knowledge and skills to engage your audience more effectively and make a greater impact.

Information

  • Creator
    supplychainbrain media
  • Years Active
    2024 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Supply Chain Marketing Show