The Story of Advertising (and my part in its downfall)

Stuart Fogarty
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The Story of Advertising over 10 weekly Episodes that’s never been told. If you’re interested in media or advertising, you’ll be interested in this. Lessons from the past, that warns of today’s oncoming doom. Advertising is all about to change forever and someone’s to blame…. How did advertising start? And why? How did brands begin and Agencies emerge? What is a brand? Who were the US Madmen of the 1950’s and why do they matter? The Saatchi’s and BBH of London taking their power. The infamous global holding companies of now. The classic international campaigns – British Rail, I’d like to teach the world to sing from Coke, Levi Jeans ‘launderette’, Camel cigarettes. international Agencies like BBH, the Saatchi story, CDP, AMV, Fallon, St Luke’s, Ogilvy, Chiat Day. But this is also the story of media, of Advertising Agencies and how they all contributed to the state we’re in. And my part in its downfall. Stuart Fogarty is a second-generation Adman. A real insider as a Former President and Fellow of The Advertising Institute (IAPI); Board Member and Fellow of The Marketing Institute; Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFA O’Meara Advertising; Founder member of Core Media, Ireland’s largest Media Agency: Founder of Digital Agency ICAN Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. Episode 9. The Cold War adds to Advertising's delay.

    09/20/2024

    Episode 9. The Cold War adds to Advertising's delay.

    Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s.  The swinging sixties, Mary Quant, Carnaby Street, Acid and the Mamas and Papas. Peace. Make love not war.  A raft of new housing (some newly ‘prefabricated’ as a concept) in new ‘suburbs’ brought conspicuous consumption on housing, clothing, furniture, automobiles and cosmetics.  The new ‘white picket fenced’ houses, complete with Bendix automatic washing machines first seen in 1937, and fitted kitchens, became symbols of the time. Conspicuous consumption, keep up with the Jones’s.  The 1948 ship which first brought people from the West Indies was called ‘Empire Windrush’. Hence, The ‘Windrush’ generation.  Once the Second World War had ended, brands that had been ready and in place, so the more sophisticated Advertising Agencies, were re-awoken.  Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).  Hosted on Acast. See acast.com/privacy for more information.

    16 min
  2. Episode 8 WW2 and Advertising get put on hold...again....

    09/20/2024

    Episode 8 WW2 and Advertising get put on hold...again....

    The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) with his show “Germany calling”.  As Goebbels, the chief Nazi propagandist noted; “It would not have been possible for us to take power or to use it in the ways we have without the radio...It is no exaggeration to say that the German revolution, at least in the form it took, would have been impossible without the airplane and the radio…Radio reached the entire nation, regardless of class, standing, or religion. That was primarily the result of the tight centralization, the strong reporting, and the up-to-date nature of the German radio.” The BBC ‘Home Service’ broadcast a radio diet of ‘inspiring’ programmes, and of course, secret messaging to underground supporters, such as The French Resistance. To signal the start of D-Day, a Paul Verlaine poem was broadcast by The BBC radio to key French Resistance saboteurs to begin attacks - Les sanglots longs Des violons De l'automne (When a sighing begins, in the violins, of the autumn song). Of course, wireless Radio navigation was also a critical part of World War Two, so investment was continually made during the war in the radio technology, the infrastructure.  But advertising was again, on hold. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).  Hosted on Acast. See acast.com/privacy for more information.

    10 min
  3. Episode 7 World War One, Marconi the Wireless….WW1 and The Great Depression.

    09/20/2024

    Episode 7 World War One, Marconi the Wireless….WW1 and The Great Depression.

    The on-going establishment of Newspaper advertising, albeit with their new weekly sophistication, meant advertising was still really a one-horse pony as the 20th century began. The first radio news transmission was in 1920 in Detroit by station 8MK. Sports broadcasting followed in 1921 and then, regular broadcasts from Marconi in 1922. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and once Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).  Hosted on Acast. See acast.com/privacy for more information.

    19 min
  4. Episode 6 Advertising Agencies really emerge

    09/17/2024

    Episode 6 Advertising Agencies really emerge

    The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.   A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).  Stuart@admatic.ie Hosted on Acast. See acast.com/privacy for more information.

    18 min
  5. Episode 5 New Media - Newspapers!

    09/17/2024

    Episode 5 New Media - Newspapers!

    The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies.  Everything was coming together...... Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.  A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).  Hosted on Acast. See acast.com/privacy for more information.

    9 min
  6. Episode 4 Bring on the Brands!

    09/17/2024

    Episode 4 Bring on the Brands!

    Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.  A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).  Stuart@admatic.ie Hosted on Acast. See acast.com/privacy for more information.

    10 min
  7. The Industrial Revolution and Products

    09/10/2024

    The Industrial Revolution and Products

    The mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require, marketing and Advertising.  Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.  A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).     Hosted on Acast. See acast.com/privacy for more information.

    26 min
  8. Episode 2 Brands & The Eygptians

    09/10/2024

    Episode 2 Brands & The Eygptians

    We look at the development of branding and why it's important because once we had brands, we had advertising. Once we had advertising, we had advertising Agencies. Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.  A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).     Hosted on Acast. See acast.com/privacy for more information.

    20 min
  9. Episode One

    09/09/2024

    Episode One

    The famous British Rail pitch in 1977 by ABM and how it all started. Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.  A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).     Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • 9 Episodes

About

The Story of Advertising over 10 weekly Episodes that’s never been told. If you’re interested in media or advertising, you’ll be interested in this. Lessons from the past, that warns of today’s oncoming doom. Advertising is all about to change forever and someone’s to blame…. How did advertising start? And why? How did brands begin and Agencies emerge? What is a brand? Who were the US Madmen of the 1950’s and why do they matter? The Saatchi’s and BBH of London taking their power. The infamous global holding companies of now. The classic international campaigns – British Rail, I’d like to teach the world to sing from Coke, Levi Jeans ‘launderette’, Camel cigarettes. international Agencies like BBH, the Saatchi story, CDP, AMV, Fallon, St Luke’s, Ogilvy, Chiat Day. But this is also the story of media, of Advertising Agencies and how they all contributed to the state we’re in. And my part in its downfall. Stuart Fogarty is a second-generation Adman. A real insider as a Former President and Fellow of The Advertising Institute (IAPI); Board Member and Fellow of The Marketing Institute; Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFA O’Meara Advertising; Founder member of Core Media, Ireland’s largest Media Agency: Founder of Digital Agency ICAN Hosted on Acast. See acast.com/privacy for more information.

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