Boost Your Business by Business Heroes®

Sarah Watz, co-founder of Business Heroes®

Boost Your Business by Business Heroes® is the podcast designed to help service-based business owners gain clarity, pivot effectively, and take meaningful action toward sustainable growth. Whether you operate in person, online, or a combination of both, this podcast offers the insights and tools you need to streamline your business and achieve success. Hosted by Sarah Watz, co-founder of Business Heroes®, each episode focuses on helping you move from overwhelm to clarity to action. Whether you’re looking to repackage your services, implement new tools, or create hybrid business models, Boost Your Business delivers strategies to help you grow without burning out. What you’ll learn: - How to pivot and repackage your services—whether that means blending in-person and online offerings like coaching, memberships, or courses - Practical tools to optimize how you deliver services, engage your audience, and create a scalable business model 🧠 - How to move from overwhelmed to clarity and take action with confidence 📝 - Systems and processes that allow you to balance in-person interactions with the efficiency of online tools - Through interviews and solo episodes, Sarah shares practical strategies and real-world stories to help you scale your business and achieve the freedom you’re working toward. ✨ Subscribe to Boost Your Business by Business Heroes® and get the clarity, tools, and strategies you need to thrive—whether you’re working online, in-person, or combining both.

  1. 09/04/2025

    How to Structure and Digitalize Your Sales Process for Business Growth with Special Guest Torbjörn Johansson

    How to Structure and Digitalize Your Sales Process for Business Growth Special Guest: Torbjörn Johansson, Owner and Sales Consultant at Vojigo AB, specialist in structured sales systems and certified Pipedrive CRM expert In this episode of Boost Your Business by Business Heroes®, Sarah Watz sits down with Torbjörn Johansson to discuss a silent growth killer in many small businesses: an unstructured and chaotic sales process. Torbjörn brings decades of experience helping business owners transform scattered sales habits into unified, efficient systems using tools like Pipedrive. Most companies that reach out to him are still using individual spreadsheets, disconnected tools, or no process at all, leaving sales teams unsupported and growth unpredictable. This conversation isn't about learning how to “sell better.” It’s about building clarity, consistency, and collaboration into your sales process so everyone can work smarter, not harder.   What we talk about: ✅ Why so many small businesses lack a shared sales process ✅ How does using multiple systems (or no system) stall growth ✅ What a structured and digitalized sales process looks like ✅ Common CRM mistakes and how to fix them ✅ Why CRMs should support real sales work—not just reporting ✅ How Pipedrive can help teams collaborate and improve over time ✅ The role of sales managers is refining the process, not just supervising ✅ The impact of shared systems when someone is sick, on leave, or leaves the team   Actionable takeaways: → Stop letting every salesperson choose their own tools. Unify the process. → Choose a CRM (like Pipedrive) that supports day-to-day sales, not just management. → Map your ideal customer journey and match your sales stages to it. → Involve your sales team when designing the process. They’re your best source of insight. → Make your CRM the daily workspace, not an afterthought for reporting.   Connect with Torbjörn 🌐 Vojigo.se  🔗 LinkedIn   📺  Watch to the podcast on YouTube   Let’s reflect Does your sales process work for everyone on your team, or just the top seller? What would be possible if your CRM truly supported daily sales conversations?   Join the conversation This episode is just the beginning. We’re continuing the conversation inside our free community, where we talk about how to implement these ideas in real businesses. Join here    Don’t miss future episodes Subscribe to stay updated on new episodes. If you found this helpful, please consider leaving a review or sharing it with someone who may need it.   Ready to level up your service-based business? Join Business Heroes® Academy

    How to Structure and Digitalize Your Sales Process for Business Growth with Special Guest Torbjörn Johansson
  2. 05/29/2025

    From Achievement to Fulfilled Success: The Art of Conscious Leadership with Special Guest Anna Ugander

    In this episode of Boost Your Business by Business Heroes®, Sarah Watz sits down with Anna Ugander, therapist, executive coach, and retreat leader, to explore what it means to lead your business (and your life) from a place of inner clarity and conscious leadership. Anna shares the decisive shift that happens when you stop chasing achievement for validation and start listening inward. Together, we explore how service-based entrepreneurs can grow sustainably without sacrificing themselves. Whether you're feeling stuck, in overdrive, or just ready to create success that feels as good as it looks, this episode is your invitation to reset and reimagine what success means to you.   What we talk about ✅ Why achievement often hides feelings of not being enough✅ What "fulfilled success" really means✅ The STOPLIGHT method: A tool to reconnect with your needs✅ Inner vs. outer leadership, and why most leaders skip the first✅ Masculine and feminine energies in business (and how to balance them)✅ How to shift from burnout to embodied leadership✅ Conscious leadership in real-time: sales, team dynamics, and self-talk✅ Why empathy and celebration are underrated business tools✅ The role of mentorship and finding the right support at the right time✅ Anna’s personal burnout story and how it shaped her purpose today   Actionable takeaways Tune in to your emotions as a guidance system Reframe success from “doing more” to “being present” Practice the red-yellow-green light check-in to reconnect with your actual needs Get curious about your avoidance patterns. What are they protecting you from? Build both structure and softness into your leadership Interested in going deeper with Anna? Anna is hosting an exclusive self-leadership retreat in Bali this November (2025), designed for coaches, entrepreneurs, and service-based leaders who want to reconnect with themselves in a deep, transformative way. ✨ Learn more here → The Art of Living -  Free Your Soul Retreat – Bali 2025 (*affiliate link)(Support, integration, and community included after the retreat.)   Connect with Anna: Website Instagram LinkedIn Facebook 📺 Watch on YouTube  Watch the episode here   Let’s reflect What part of this conversation made you pause? What does “fulfilled success” mean for you right now Share your thoughts in the comments or send Sarah or Anna a DM! Join Business Heroes® Community for free and discuss the episode here. Ready to level up your service-based business? Join Business Heroes® Academy here    * At Business Heroes®, we are committed to curating the best tools and resources for service-based entrepreneurs. Some links on this page are affiliate links, meaning we may earn a commission if you choose to sign up or make a purchase through them, at no additional cost to you. Your support through these links allows us to continue providing valuable services, tools, and training to help you grow your business. Thank you for trusting us with your entrepreneurial journey!

    From Achievement to Fulfilled Success: The Art of Conscious Leadership with Special Guest Anna Ugander
  3. 05/08/2025

    Turn Time-for-Money Into Leverage: Hybrid Offers That Scale Your Expertise

    Feeling stuck trading hours for income? In this episode, Sarah kicks off May’s Business Superpower of the Month: Package Your Services for Predictable Results. You’ll learn why hybrid offers are the answer to service-provider burnout, how to package your knowledge into results-driven delivery, and how this shift creates more freedom, less stress, and higher client satisfaction. This episode is packed with strategy, structure, and 3 inspiring real-world examples of how coaches, consultants, and chiropractors can build scalable, hybrid offers that blend: ✅ Live delivery ✅ Digital content ✅ Group support ✅ Tools for client reflection & accountability  You’ll walk away with clarity on: Why buyers today want guided experiences, not more information How to structure hybrid offers that align with your energy and time The key ingredients of a hybrid offer How to use the Business Heroes® Grid to map your entire process What scalable delivery looks like in real life (with detailed case examples) Plus: → How to move beyond ad-hoc proposals → Why your method deserves a name (and a price tag!) → The tools and tech we use inside Business Heroes® to make it simple Links & Resources Mentioned: Download the free Business Heroes® Grid → businessheroes.io/ws-gridTake the Grid Training for just $27 (use code GRID27) → businessheroes.io/courses/from-overwhelm-to-clarity-to-actionGet the Coaching Program Workbook → businessheroes.io/tools/workbook-create-a-coaching-program-hybrid-structureSign up on the waitlist for the Business Heroes® Academy → businessheroes.io/academyWant to simplify your delivery tech? Try Kajabi for 3 months for $99 → businessheroes.io/tools/kajabi This episode is perfect for you if... You’re tired of custom-scoping everything You want a simpler, more profitable way to serve your clients You’re ready to build a business that supports your goals, freedom, and impact Send your questions or takeaways to Sarah on LinkedIn or DM her on Instagram/Facebook. Let’s package your brilliance—one step at a time.

    Turn Time-for-Money Into Leverage: Hybrid Offers That Scale Your Expertise
  4. 05/01/2025

    Know Yourself: Burnout, Boundaries & Better Conversations with Maria Redig

    Know Yourself: Burnout, Boundaries & Better Conversations with Maria Redig, Psychosomatics Therapist, Executive Coach & Communication Expert Episode Summary: In this episode of Boost Your Business by Business Heroes®, I sit down with Maria Redig for a real and grounded conversation about what happens inside us when we feel stuck, overwhelmed, or emotionally drained in business. If you’re a service-based entrepreneur who often puts others first, pushes through stress, or avoids tough conversations, this is for you. Maria shares simple tools and fresh perspectives that can help you protect your energy, understand your own patterns, and show up with more clarity in your business and life. We talk about: The Parent, Adult, Child model—how it helps you understand your own patterns, set clearer boundaries, and communicate without losing yourself How to recognize early signs of burnout Why avoidance is more about inner fear than external pressure, and how to shift it How understanding other people’s behavior through this model can help you navigate tricky dynamics without feeling small, unseen, or misunderstood What it really takes to protect your energy while staying present and professional You'll walk away with: A calming breathing and sound exercise you can use anytime A simple task quadrant to help you get clear on what matters A journaling habit to quiet your mind before bed A powerful reframe: what if that task you’re avoiding is showing you what doesn’t belong on your plate? Try this: After listening, take 5 minutes to reflect: What’s one conversation or habit you’ve been avoiding—and what could shift if you faced it gently? Links & Tools: Learn more about Maria and her business LifeCreation here  Connect with Maria on LinkedIn Check out the blog post where you can see and download the images, tools, and the "Just listen" we talked about here Learn more about Business Heroes® Academy Watch on YouTube

    Know Yourself: Burnout, Boundaries & Better Conversations with Maria Redig
  5. 04/24/2025

    How to Stay Top-of-Mind Without Being Annoying - Relationship-Based Follow-Up That Actually Works

    You had a great conversation at an event or conference… and then nothing. No follow-up. No next step. No relationship built. In this episode of Boost Your Business LIVE, Sarah Watz shares why follow-up is where the magic happens—and how to do it in a way that feels generous, intentional, and totally human. 📌 You’ll learn: ✅ Why most follow-ups get ignored (and how to fix it) ✅ How to reconnect without being salesy or annoying ✅ 3 simple follow-up paths that build real relationships ✅ What to track so your contacts turn into actual results ✅ The tools and templates that make follow-up effortless ✅ How the Business Heroes® Grid helps you create a repeatable follow-up system Whether you’re coming back from a conference, networking mixer, or local BNI meeting—this is your blueprint for keeping momentum going after the event is over. 🧠 Mentioned in this episode: Download the free Business Heroes® Grid → https://businessheroes.io/ws-grid Take the Business Heroes® Grid Training – Learn how to use the Grid to simplify and systemize how you attract, engage, and convert the right clients 💥 Only $27 with code GRID27 → https://businessheroes.io/grid Sign up for the Free Masterclass: How to Get More Out of Your Professional Networking → https://businessheroes.io/masterclasses/professional-networking Explore the Network Booster follow-up system we built in Keap → https://businessheroes.io/tools/network-booster Join the waitlist for Business Heroes® Academy → https://businessheroes.io/academy 📺 Prefer to watch? Catch the full LinkedIn Live replay on YouTube: https://youtu.be/h3FPL-3RqEg

    How to Stay Top-of-Mind Without Being Annoying - Relationship-Based Follow-Up That Actually Works
  6. 04/10/2025

    From Hello to Follow-Up—Make the Most of Every Conference Connection

    Attending a conference this spring?  Whether it’s your first or your fiftieth, today’s session will show you how to actually turn new conversations into collaborations, referrals, and clients.   🎯 What you’ll learn in this episode:  How to prepare before the event to set yourself up for success  Ways to start conversations that feel natural (and non-salesy!)  Simple follow-up strategies that get results  What to track, how to segment, and how to follow through  How Sarah uses Swedish chocolate to be remembered 🤫   📌 Featuring real takeaways from a recent Arizona partner event.   Resources from this episode:   ✅ Free Masterclass – Uplevel Your Professional Networking Learn how to grow your business through smarter, more strategic networking. → https://businessheroes.io/masterclasses/professional-networking ✅ Network Booster – A done-for-you follow-up system built in Keap Want a CRM-based system to track, segment, and follow up with new contacts? → https://businessheroes.io/tools/network-booster ✅ The Business Heroes® Grid Training Map your full client journey and align your networking strategy to it. → Use code GRID27 to access the training for only $27! → https://businessheroes.io/ws-grid ✅ Join the Academy Waitlist Get expert coaching, weekly sessions, and ongoing support inside the Business Heroes® Academy. → https://businessheroes.io/academy 👍 Like this video if you learned something helpful, and comment below: What’s your biggest networking win—or mistake? Let's learn together.   📅 Boost Your Business LIVE happens (almost) every Wednesday at 3 PM CEST on LinkedIn and Facebook. And we upload them to YouTube and the Podcast on the following Thursday at 3PM CEST.  Subscribe to our YouTube channel https://www.youtube.com/channel/UCXAI-uVYdlY1jomu9jHfRcg or our Podcast  or follow us on LinkedIn: https://www.linkedin.com/company/business-heroes-pixpro Facebook: https://www.facebook.com/BusinessHeroesGlobal to join the next session LIVE.

    From Hello to Follow-Up—Make the Most of Every Conference Connection

About

Boost Your Business by Business Heroes® is the podcast designed to help service-based business owners gain clarity, pivot effectively, and take meaningful action toward sustainable growth. Whether you operate in person, online, or a combination of both, this podcast offers the insights and tools you need to streamline your business and achieve success. Hosted by Sarah Watz, co-founder of Business Heroes®, each episode focuses on helping you move from overwhelm to clarity to action. Whether you’re looking to repackage your services, implement new tools, or create hybrid business models, Boost Your Business delivers strategies to help you grow without burning out. What you’ll learn: - How to pivot and repackage your services—whether that means blending in-person and online offerings like coaching, memberships, or courses - Practical tools to optimize how you deliver services, engage your audience, and create a scalable business model 🧠 - How to move from overwhelmed to clarity and take action with confidence 📝 - Systems and processes that allow you to balance in-person interactions with the efficiency of online tools - Through interviews and solo episodes, Sarah shares practical strategies and real-world stories to help you scale your business and achieve the freedom you’re working toward. ✨ Subscribe to Boost Your Business by Business Heroes® and get the clarity, tools, and strategies you need to thrive—whether you’re working online, in-person, or combining both.