Marketing Talks by OSB

Jessy Kfoury Aoun
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  • MARKETING

Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https://www.youtube.com/playlist?list=PLkQdR3AFmZwoG8f7gycV_eIx0lHOJFV7l

  1. Marketing in 2026

    JAN 5

    Marketing in 2026

    What will Marketing look like in 2026? 🤔 We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world of marketing moves fast, and Sabine is here to make sure you’re prepared for the next big shift. In this episode, we explore: 🎯 The rise of hyper-personalized experiences.🤖 How 2026 is shifting the "Human vs. AI" balance.📊 The metrics that will actually matter next year. Get the blueprint for 2026. 🎧 Listen to the full episode on Spotify!

    13 min
  2. PR Crises 2025

    JAN 5

    PR Crises 2025

    2025 has been a wild ride for brands. We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether it’s a viral event gone wrong or a campaign that missed the mark, we’re uncovering the lessons behind the labels. Don't let your brand be the next case study. Tune in on Spotify NOW!

    17 min
  3. Formula 1 Marketing

    09/15/2025

    Formula 1 Marketing

    Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead! We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release in summer 2026! Don't miss out – discover why F1 is the ultimate leader in sports marketing. Tune in now! 🏎️🏁 #F1 #SportsMarketing #Branding #DigitalInnovation #ImmersiveExperience #AUB #OSB #JessyGrades #Formula1 #F1Movie #NetflixEffect #BradPitt #LouisVuitton #LewisHamilton #Marketingpodcast

    12 min
  4. Influencer Marketing, rise or fall?

    09/08/2025

    Influencer Marketing, rise or fall?

    The world of influencer marketing is constantly evolving – but is it for better or worse? Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing, featuring special guest Ms. Andréa Pellé, our OSB marketing student. Don't miss it! #InfluencerMarketing #RiseOrFall #karenwazen #nourarida #jessygrades #OSB #AUB #marketingpodcast #cristianoronaldo

    13 min
  5. The Rise of Social Commerce

    09/01/2025

    The Rise of Social Commerce

    Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️ In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale. From live shopping to shoppable vids, creators are the new storefronts—let’s talk about it with our special guest, Farah El Hibri, a senior marketing student at OSB. 🎧 Tune in to “The Rise of Social Commerce – From Scroll to Sale”! #SocialCommerce #TikTokShop #CreatorEconomy #DigitalMarketing #EcommerceTrends #InfluencerMarketing #ScrollToSale #PodcastTalks #GenZShopping #jessygrades #OSB #AUB #Marketingpodcast

    12 min
  6. Successful Brand Collabs 2025

    08/25/2025

    Successful Brand Collabs 2025

    Ever wonder why some brand collaborations just work? We're pulling back the curtain on 2025's most impactful partnerships – think Apple x Hermès, Lego x Porsche, and Huda Beauty x Saint Levant. Discover the secrets behind their success and how they're forging new ways for us to connect with our favorite brands. Tune into this inspiring episode of #MarketingTalks featuring Ms. Hanadi Saleh, Senior Marketing student at the Olayan School of Business! #BrandCollabs #MarketingTalks #AUB #OSB #OSB125 #Marketing2025 #Trends #BrandExperience #marketingpodcast

    16 min
  7. Labubu's Virality

    08/18/2025

    Labubu's Virality

    Exploring the fascinating rise of Labubu! 🎧 Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB. Tune in to uncover the strategies that made this little monster a global phenomenon! #Labubu #MarketingPodcast #Virality #CaseStudy #PopMart #ToyMarketing #DigitalMarketing #ConsumerBehavior #NewEpisode #jessygrades #OSB #AUB

    10 min
  8. Taylor Swift Music Marketing

    08/11/2025

    Taylor Swift Music Marketing

    Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops to viral fan engagement and strategic merch drops. Our guest, Lynn Ramadan, a Senior Marketing student at OSB and President of the AUB Business Student Society, joins us to reveal how Taylor Swift's sharp business acumen has enabled her to stay at the forefront of the music industry for two decades. Don't miss this compelling blend of pop culture and smart marketing insights! #TheErasTour #TaylorSwift #ArtistMarketing #MusicMarketing #BrandStrategy #PopCultureMarketing #OSB125 #OSBAUB #JessyGrades #Marketingpodcast

    14 min
See All (33)

About

Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https://www.youtube.com/playlist?list=PLkQdR3AFmZwoG8f7gycV_eIx0lHOJFV7l

Information

  • Creator
    Jessy Kfoury Aoun
  • Years Active
    2024 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Jessy Kfoury Aoun
  • Show Website
    Marketing Talks by OSB