Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed
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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

  1. 4D AGO

    38: The Real Answer to “How Do I Get a Website for My Pet Business?” (That Actually Brings in Clients)

    If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions.  It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are. I’m walking you through what that process actually looks like: What your real options are and which is best for your budget and stage of businessWhat you need in place before you start, andHow to make sure your website doesn’t just look cute, but actually works to bring in clients.Because your website isn’t just a box to check off your to-do list. It’s the foundation for all your marketing. Everything from social media and referrals to QR code yard signs or flyers leads back to your website. So, it’s got to be ready to receive those visitors and convert them into clients. 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/38 🎉 Ready to skip the guesswork and get a strategic website fast? Our Pet Business Website Templates come with built-in strategy and an accompanying course that walks you through copywriting, SEO settings, tech setup, and customization. Get a professional website without the custom price tag and explore our site templates at https://www.petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Pet Business Website Templates (with strategy + education built in)Connect with us on InstagramPet Marketing Unleashed websiteSend a text

    25 min

  2. MAR 3

    37: 7 Ways to Make Your Pet Business Website Load Faster (and Keep Clients From Clicking Away)

    🎧 Quick Recap  Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients. Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy. 🔍 You'll learn: Why broken links drag down performance (and how to find them fast)The #1 culprit slowing down most pet business sites (hint: images)How to use animations without killing your load timeWhy uploading videos directly tanks your speed and what to do insteadMobile optimization tips (75% of pet owners browse on phones!)Header simplification for faster loading and better conversionsChoosing reliable hosting with the right features👉Get the full episode blog/show notes at www.petmarketingunleashed.com/37 🎉 Ready to get a website that actually works? Your site needs to look good AND get found on Google. If SEO feels confusing, our SEO Unleashed Course for pet businesses walks you through optimizing pages, finding keywords, and boosting visibility. Check it out at petmarketingunleashed.com/seo-course! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Broken Link CheckerCheck Image Compression Tools: Compressor.io, TinyPNGConnect with us on InstagramPet Marketing Unleashed website Send a text

    17 min

  3. FEB 17

    36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet

    🎧 Quick Recap Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless. 🔍 You'll learn: What a welcome packet is and why most competitors don't have oneThe 9 essential sections to includeHow to set boundaries through your welcome packetWays to reduce admin work and missed details with your teamOptions for creating your own welcome packetWhy this simple tool creates raving fans and repeat clients 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/36 🎉 Ready to simplify your onboarding? Grab our Welcome Packet Template with nearly 100 mix-and-match Canva pages, video tutorials, and layouts for pet sitters, dog walkers, dog trainers, and pet photographers. Get yours for just $37 at petmarketingunleashed.com/welcome-packet! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Welcome Packet Template (100+ customizable Canva pages, just $37)Connect with us on InstagramPet Marketing Unleashed websiteSend a text

    19 min

  4. FEB 3

    35: How Authentic Photos Help Pet Businesses Build Trust and Attract More Clients in an AI World with Pet Photographer, Sarah DeRemer

    Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you. 🔍 You’ll learn: Why authentic, real-life visuals are crucial for building trust in the pet industryThe role of behind-the-scenes content in connecting with clientsWhy word-of-mouth + real relationships beat any algorithmHow to show pets and humans authentically, safely, and strategicallyWhat types of images actually convert pet-parent clients 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/35 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check Sarah’s WebsiteFollow Sarah on InstagramConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding servicesSend a text

    44 min

  5. JAN 20

    34: How to Upgrade Your Pet Business Website Copy and Turn Visitors into Clients with Andrea Danelak

    🎧 Quick Recap Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients. 🔍 You'll learn: The biggest copywriting mistake pet business owners makeWhy "click here" buttons are hurting your accessibility AND conversionsHow to know if you need professional copywriting or if you can DIY itThe truth about AI-generated copy and why Google can spot it a mile awayThe em-dash controversy that's breaking copywriters' heartsQuick wins you can implement today to make your copy stronger 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/34 🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check the Miracle Morning bookBook a Copywriting Day with AndreaContact us for Brand Messaging Guides & Copywriting ServicesConnect with us on InstagramPet Marketing Unleashed website Send a text

    42 min

  6. JAN 6

    33: Quick Wins to Refresh Your Pet Business Website for 2026 (with a New Bonus Tip!)

    🎧 Quick Recap  This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility. 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/33 🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or branding? Book a VIP day and mention PMUPODCAST for 10% off at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Free Broken Link CheckerReview the deets about our Copywriting DaysBook Your Branding VIP Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend a text

    20 min

  7. 12/16/2025

    32: Branding in a Day?! How We Make Great, Strategic Branding Accessible for Pet Businesses

    🎧 Quick Recap  Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners. 🔍 You'll learn: Traditional branding costs and our accessible alternativeOur 6-step branding day process from start to finishOne-concept strategy vs. multiple options approachHow focused collaboration beats months-long timelinesThe industry gap behind nearly 200 successful projects 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/32 🎉 Ready to get a brand you're proud of? Get focused one-on-one attention with an experienced designer, no five-figure price tag or months-long wait. Podcast listeners save 10% on your first VIP Day. Mention PMUPODCAST at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Learn About Our Branding Days & See Real Client ProjectsBook Your Branding Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend a text

    18 min

  8. 12/02/2025

    31: Still Love Your Logo? Here’s How to Update Your Pet Business Brand Without Starting Over with PMU Designer, Emily Van Til

    🎧 Quick Recap  Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable. 🔍 You'll learn: The key difference between a brand refresh and a rebrand (and which you actually need)How some major brands handled rebrands (and what went wrong for some)The three-word exercise to evaluate if your brand is working right nowWhy changing your logo for every holiday is hurting your brand recognitionHow to roll out brand changes without shocking your loyal clients👉Get the full episode blog/show notes at www.petmarketingunleashed.com/31 🎉 Ready to evaluate your brand? Try Emily's three-word exercise with your clients, then reach out at petmarketingunleashed.com/contact and we’ll help you sort out if you need a brand refresh or full rebrand! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send a text

    38 min
See All (38)

5
out of 5
15 Ratings

About

Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

Information

  • Creator
    Mikaela Vargas of Pet Marketing Unleashed
  • Years Active
    2024 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2026 © Pet Marketing Unleashed 2024. All Rights Reserved.
  • Show Website
    Pet Marketing Unleashed Podcast

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