Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed
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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

  1. FEB 17

    36: How to Wow New Clients (and Save Hours) with a Pet Business Welcome Packet

    🎧 Quick Recap Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless. 🔍 You'll learn: What a welcome packet is and why most competitors don't have oneThe 9 essential sections to includeHow to set boundaries through your welcome packetWays to reduce admin work and missed details with your teamOptions for creating your own welcome packetWhy this simple tool creates raving fans and repeat clients 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/36 🎉 Ready to simplify your onboarding? Grab our Welcome Packet Template with nearly 100 mix-and-match Canva pages, video tutorials, and layouts for pet sitters, dog walkers, dog trainers, and pet photographers. Get yours for just $37 at petmarketingunleashed.com/welcome-packet! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Welcome Packet Template (100+ customizable Canva pages, just $37)Connect with us on InstagramPet Marketing Unleashed websiteSend a text

    19 min

  2. FEB 3

    35: How Authentic Photos Help Pet Businesses Build Trust and Attract More Clients in an AI World with Pet Photographer, Sarah DeRemer

    Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you. 🔍 You’ll learn: Why authentic, real-life visuals are crucial for building trust in the pet industryThe role of behind-the-scenes content in connecting with clientsWhy word-of-mouth + real relationships beat any algorithmHow to show pets and humans authentically, safely, and strategicallyWhat types of images actually convert pet-parent clients 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/35 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check Sarah’s WebsiteFollow Sarah on InstagramConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding servicesSend us a text

    44 min

  3. JAN 20

    34: How to Upgrade Your Pet Business Website Copy and Turn Visitors into Clients with Andrea Danelak

    🎧 Quick Recap Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients. 🔍 You'll learn: The biggest copywriting mistake pet business owners makeWhy "click here" buttons are hurting your accessibility AND conversionsHow to know if you need professional copywriting or if you can DIY itThe truth about AI-generated copy and why Google can spot it a mile awayThe em-dash controversy that's breaking copywriters' heartsQuick wins you can implement today to make your copy stronger 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/34 🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check the Miracle Morning bookBook a Copywriting Day with AndreaContact us for Brand Messaging Guides & Copywriting ServicesConnect with us on InstagramPet Marketing Unleashed website Send us a text

    42 min

  4. JAN 6

    33: Quick Wins to Refresh Your Pet Business Website for 2026 (with a New Bonus Tip!)

    🎧 Quick Recap  This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility. 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/33 🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or branding? Book a VIP day and mention PMUPODCAST for 10% off at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Free Broken Link CheckerReview the deets about our Copywriting DaysBook Your Branding VIP Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend us a text

    20 min

  5. 12/16/2025

    32: Branding in a Day?! How We Make Great, Strategic Branding Accessible for Pet Businesses

    🎧 Quick Recap  Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners. 🔍 You'll learn: Traditional branding costs and our accessible alternativeOur 6-step branding day process from start to finishOne-concept strategy vs. multiple options approachHow focused collaboration beats months-long timelinesThe industry gap behind nearly 200 successful projects 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/32 🎉 Ready to get a brand you're proud of? Get focused one-on-one attention with an experienced designer, no five-figure price tag or months-long wait. Podcast listeners save 10% on your first VIP Day. Mention PMUPODCAST at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Learn About Our Branding Days & See Real Client ProjectsBook Your Branding Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend us a text

    18 min

  6. 12/02/2025

    31: Still Love Your Logo? Here’s How to Update Your Pet Business Brand Without Starting Over with PMU Designer, Emily Van Til

    🎧 Quick Recap  Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable. 🔍 You'll learn: The key difference between a brand refresh and a rebrand (and which you actually need)How some major brands handled rebrands (and what went wrong for some)The three-word exercise to evaluate if your brand is working right nowWhy changing your logo for every holiday is hurting your brand recognitionHow to roll out brand changes without shocking your loyal clients👉Get the full episode blog/show notes at www.petmarketingunleashed.com/31 🎉 Ready to evaluate your brand? Try Emily's three-word exercise with your clients, then reach out at petmarketingunleashed.com/contact and we’ll help you sort out if you need a brand refresh or full rebrand! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send us a text

    38 min

  7. 11/18/2025

    30: Ditch the Testimonials Page: How to Make Reviews Work (and Sell) for Your Pet Business

    Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. 🔍 You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically place testimonials on service pages to build instant trustHow to make leaving reviews effortless for clients👉Get the full episode blog/show notes at www.petmarketingunleashed.com/30 🎉 Ready to make your testimonials work harder? Our website templates have strategic testimonial spots built in, plus a signature course on how to customize your template, write your copy, and optimize your SEO settings. Grab your site template at petmarketingunleashed.com/shop and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websiteSend us a text

    15 min

  8. 11/04/2025

    29: Feeling Lost in Your Numbers? How to Simplify Pet Business Bookkeeping with Anne-Marie from Tiny Paws Bookkeeping

    🎧 Quick Recap Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026. 🔍 You’ll learn: How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)Why tracking profit margins by service helps you identify which offerings are actually making you moneyHow to evaluate market changes and adjust your pricing strategically without undercutting yourselfThe power of regular financial check-ins for reducing stress and making confident business decisionsWhat to focus on during budget planning season to set yourself up for success in 2026Why working with an industry-specific bookkeeper who understands pet care businesses makes all the difference 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/29 🎉 Ready to level up your pet business website? Get our strategic pet business templates at petmarketingunleashed.com/templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Visit Tiny Paws BookkeepingFollow Anne-Marie on InstagramFollow Anne-Marie on FacebookJoin Free Facebook Group "Paws to Profit"Transform your business finances with Profit FirstGet $40 back with Novo Bank with code MikaelaVargasConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send us a text

    48 min
See All (36)

5
out of 5
15 Ratings

About

Your Ultimate Guide to Growing a Thriving Pet Business—Stress-FreeWelcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs.Hosted by Mikaela Vargas, designer and educator for pet businesses, each episode dives into practical tips for streamlining your online presence, boosting client onboarding, implementing SEO strategies, enhancing your branding, and avoiding burnout—even while you’re out walking dogs or managing your busy schedule. Expect a mix of solo episodes and guest interviews that dig deep into what it takes to build a successful, sustainable, and stress-free pet business.So, pop in those earbuds, grab your favorite treat (or three!), and join Mikaela as she shares how to grow your fulfilling pet care business—one walk, sit, or coffee break at a time!https://www.petmarketingunleashed.com

Information

  • Creator
    Mikaela Vargas of Pet Marketing Unleashed
  • Years Active
    2024 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2026 © Pet Marketing Unleashed 2024. All Rights Reserved.
  • Show Website
    Pet Marketing Unleashed Podcast