Demand Revenue

Alan Gonsenhauser
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PRIVATE EQUITY INVESTORS & CEOs turn to Demand Revenue when their portfolio companies need experienced marketing leadership.

  1. 5D AGO

    Timeline Why Most GTM Strategies Fail And How to Actually Get the Money

    Most companies say they have a GTM strategy… But very few have a GTM that actually gets the money. If your go-to-market feels like broken spreadsheets, siloed teams, churn issues, and missed revenue targets — it’s time for a system update. Welcome to GTM: Get the Money Live. In Episode Zero, hosts Chris Ryan and Leah Paro launch a weekly revenue-focused live show built for CMOs, CEOs, founders, and revenue leaders who want execution — not theory. 🔥 Special Guest: Alan Gonenhouser, CEO of Demand Revenue – 11x CMO – 3x P&L GM – Fractional CMO & GTM Advisor to PE-backed SaaS companies – Mentor to 150+ CMOs In this episode, we break down: ✔ Why 95% of buyers aren’t in-market (and what that means for pipeline) ✔ The biggest GTM mistake killing revenue ✔ Why ICP (Ideal Customer Profile) is everything ✔ Alignment gaps between marketing, sales & customer success ✔ Why churn destroys growth ✔ How PE-backed companies think about revenue differently ✔ Why brand drives demand (even if your CFO disagrees) If you’re focused on: Filling your pipeline Scaling revenue faster Reducing churn Aligning GTM teams Driving profitable growth This episode is your operating system update. 📅 We go live every Thursday at 10 AM ET 🎧 Follow on Spotify, Apple Podcasts, or LinkedIn Live 🌐 Learn more: demandrevenue.com Revenue solves most problems — if you get it to the right customers. https://www.demandrevenue.com/podcasts/

    27 min

  2. FEB 5

    How to Reduce Churn & Scale Growth with the Right Customers | CMO Insights with Alan Gonsenhauser

    Many companies try to grow by “acquiring anyone with a pulse”—and end up struggling with high churn and stalled growth. In this episode of Elements of Culture, hosts Taran and Julie sit down with Alan Gonsenhauser, Founder & CEO of Demand Revenue and 11-time CMO, to explore how companies can build sustainable growth through the right customer strategy, strong alignment, and smart leadership. Alan shares practical insights on: ✅ Why chasing the wrong customers kills long-term growth ✅ How ideal customer profiles (ICP) drive retention and revenue ✅ The real role of marketing in building future pipeline ✅ How CMOs can speak the language of CFOs ✅ When to invest in brand vs. demand ✅ Using AI wisely without losing innovation ✅ How to scale without burning out teams ✅ Creating customer-led growth in B2B companies With experience across SaaS, healthcare, enterprise software, and private equity-backed companies, Alan brings a powerful perspective on leadership, go-to-market strategy, and organizational alignment. Whether you’re a founder, CMO, sales leader, or executive, this conversation will help you rethink growth, culture, and customer experience. 🔗 Learn more about Alan’s work: https://www.demandrevenue.com 📌 Subscribe for more leadership, culture, and growth conversations. https://www.demandrevenue.com/podcasts/

    39 min

  3. JAN 26

    B2B Marketing vs Sales Alignment + Customer-Led Growth in Private Equity (11x CMO Insights)

    In this episode of Revenue Engine Masters, Elio Arches (CEO of Scalstack) sits down with Allan Gonsenhauser—Founder & CEO of Demand Revenue, 11-time CMO, and advisor/coach to hundreds of marketing leaders—to unpack what really drives modern B2B growth. Allan shares how the best companies align marketing, sales, product, and customer success, why brand equity is future pipeline, how to build customer-led growth, and what changes when you’re operating inside a private equity-backed environment. You’ll also hear practical insights on: The real roles of marketing vs sales in B2B GTM Why alignment creates faster growth and higher profitability How buyers do 75%+ of research before talking to sales How to increase win rates by de-risking “fear of messing up” (The Jolt Effect) Why clean CRM data is a growth lever (not a “nice-to-have”) Using NPS the right way to improve retention and expansion Where AI is working at scale (content + speed of follow-up) vs where it fails (strategy) What PE firms care about: MOIC, value creation plans, EBITDA expansion, speed & outcomes If you’re a B2B marketing leader, sales leader, GTM operator, RevOps leader, founder, or PE portfolio exec, this conversation is packed with frameworks you can apply immediately. https://www.demandrevenue.com/podcasts/

    29 min

  4. JAN 14

    How to Break Into Private Equity as a Fractional or Interim CMO / GTM Leader

    Private equity work can be a game-changer for fractional CMOs, interim CMOs, and GTM leaders—but it’s not the same playbook as Series A/B startups. In this session, Alan Gonsenhauser (11-time CMO, CMO coach, and Founder/CEO of Demand Revenue) breaks down exactly how to break into private equity portfolio company work, what PE investors actually buy (confidence, judgment, and speed), and how to position yourself as a low-risk, high-impact operator. Allan shares how private equity firms think about value creation plans, go-to-market risk, EBITDA expansion, and MOIC, plus what it takes to build trust transfer that leads to repeat work across a PE firm’s portfolio. What you’ll learn: ✅ Why PE is fundamentally different than startup fractional work ✅ The fastest way to get your first portfolio engagement ✅ The #1 mistake that kills credibility with PE (and how to avoid it) ✅ What problems PE firms pay for (pipeline velocity, churn, ICP reset, alignment) ✅ Who to target in PE: Operating Partners + Talent Partners ✅ How to use frameworks/IP to build confidence and predictability ✅ How to speak the language of finance (not marketing vanity metrics) ✅ The real “network effect” that makes PE work so powerful If you’re a fractional CMO, interim CMO, GTM advisor, RevOps leader, or marketing executive looking to enter private equity-backed environments and increase your rates through outcome-driven work, this video will give you a clear roadmap. Website: Demand Revenue Email: ag@demandrevenue.com https://www.demandrevenue.com/podcasts/

    52 min

  5. JAN 9

    How CMOs Can Budget With Conviction in 2026 | Growth, AI, and CFO Alignment

    Budgeting season is here—and CMOs are under more pressure than ever to drive growth while cutting costs. In this episode of CMO Huddle Studio, Allan Gonsenhauser, Founder & CEO of Demand Revenue, joins the conversation to break down how modern CMOs can build budgets with conviction amid uncertainty, AI disruption, and shifting executive expectations. Drawing from deep experience as a CMO, P&L GM, and advisor to private-equity-backed companies, Allan shares what separates effective marketing budgets from reactive ones—and how CMOs can align with CFOs, boards, and CEOs for long-term value creation. 🔹 Topics covered include: Budgeting for growth vs. cost-cutting Aligning marketing budgets to 3-year strategic plans How CMOs should work with CFOs year-round Translating brand and PR into financial impact Avoiding random acts of marketing AI’s real impact on efficiency and headcount Building flexibility into 2026 marketing budgets This episode is essential viewing for CMOs, B2B marketing leaders, private equity operators, and GTM executives preparing for 2026 planning cycles. #CMOBudgeting #MarketingBudgetStrategy #CMOHuddle #B2BMarketingLeadership #MarketingStrategy2026 #CFOCMOAlignment #AIinMarketing #PrivateEquityMarketing #FractionalCMO #DemandRevenue #GoToMarketStrategy #GTMLeadership #BrandInvestment #MarketingROI #ZeroBasedBudgeting #MarketingTransformation #ExecutiveLeadership #b2bgrowth https://www.demandrevenue.com/podcasts/

    21 min

  6. 12/26/2025

    How Top CMOs Drive Growth: GTM Strategy, AI, and Private Equity Insights

    In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world. With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams. Topics covered include: The first 30-60-90 days of an interim CMO Fixing dirty CRM and GTM data Defining and governing ideal customer profiles (ICP) Aligning marketing, sales, and RevOps AI adoption, training, and change management Key KPIs PE firms care about How modern CMOs work with CFOs and boards This conversation is essential for CMOs, marketing leaders, GTM teams, and executives navigating growth, AI transformation, and private equity environments. #CMO #GoToMarket #GTMStrategy #MarketingLeadership #B2BMarketing #PrivateEquity #FractionalCMO #InterimCMO #RevenueGrowth #CustomerLedGrowth #RevOps #CRMData #IdealCustomerProfile #AIinMarketing #MarketingTransformation #ExecutiveLeadership #SaaSGrowth #DemandGeneration #MarketingOperations https://www.demandrevenue.com/podcasts/

    29 min

  7. 12/19/2025

    What Separates a VP of Marketing From a True CMO

    What does it really take to become a great CMO? In Part 2 of this conversation, 11-time CMO and CEO of Demand Revenue, Allan G., breaks down the key mindset shift from tactical marketing to strategic business leadership. Learn how top CMOs align with CFOs, speak the language of the board, reduce churn, focus on impact over vanity metrics, and become indispensable inside the C-suite. If you’re stepping into a CMO role—or aiming for one—this is required listening. https://www.demandrevenue.com/podcasts/

    25 min

  8. 12/08/2025

    Why CMOs Don’t Last (And How to Fix It): Alan Gonsenhauser on Fractional CMO, PE Growth & AI

    n this episode of The Marketing Share Podcast, hosts Alec and Barb sit down with Alan Gonsenhauser (AG) — CEO of Demand Revenue, industry analyst alum (Forrester, SiriusDecisions), 11x CMO, and coach to 150+ CMOs. Alan shares what he’s seeing inside PE-backed portfolio companies, why demand for fractional / interim CMOs is exploding, and what marketing leaders must do to last longer in the C-suite and actually move the needle. You’ll learn: When a fractional or interim CMO makes more sense than a full-time hire How to align marketing, sales, product, and customer success around one GTM plan How CMOs should partner with CFOs and talk in revenue, NRR, and efficiency Why brand, pipeline, and ideal customer profile (ICP) matter more than ever How to approach AI without just “throwing tools at problems” The mindset shift from “campaign runner” to business leader If you’re a new CMO, aspiring marketing leader, or PE-backed founder wondering whether your marketing is really working, this episode is a must-listen. 👉 Learn more about Alan: demandrevenue.com Don’t forget to like, subscribe, and share this with a marketing leader who needs it! Alan Gonsenhauser, Demand Revenue, Marketing Share Podcast, Alec and Barb, CMO, Chief Marketing Officer, Fractional CMO, Interim CMO, CMO advisory, CMO coach, Private equity marketing, PE backed companies, B2B marketing, Go to market, GTM alignment, Marketing leadership, CMO tenure, CMO CFO relationship, Revenue marketing, Brand and demand, Ideal Customer Profile, ICP, Churn, Net Revenue Retention, NRR, SaaS marketing, B2B growth, Marketing strategy, AI in marketing, Marketing technology, Forrester, SiriusDecisions, Marketing podcast https://www.demandrevenue.com/podcasts/

    37 min
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About

PRIVATE EQUITY INVESTORS & CEOs turn to Demand Revenue when their portfolio companies need experienced marketing leadership.

Information

  • Creator
    Alan Gonsenhauser
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2026 Demand Revenue
  • Show Website
    Demand Revenue