The LinkUp

Hyphen Creatives

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MARKETING
UPDATED MONTHLY

The LinkUp isn’t your average marketing podcast - no fluff, just real deal insights. Come along as we pull back the curtain on real agency life with the team at Hyphen Creatives. Bringing you insider tips, strategies, and behind-the-scenes stories that will help you build a brand with purpose and impact. Whether you’re just starting or in need of some fresh inspiration, this is where you level up.

12/11/2025

The LinkUp Lite: Dear Future Marketers

Big transitions are happening, and our newest episode of The LinkUp has dropped at the perfect time. 🎧✨ Episode 12: Dear Future Marketers, is a message to every student and graduate preparing to take that leap from the classroom into the real world of marketing. It’s an exciting but overwhelming moment - and we get it. We’ve been there, we made it out the other side, and you will too. 💜 In this episode, our Strategy team opens up about finding your voice, building confidence, navigating your first job, and earning your seat at the table. It’s honest, practical guidance designed to help you step into your next chapter with clarity and courage.

30 min
11/10/2025

Sleigh The Season

The festive rush is here, and so is our latest episode of The LinkUp! In Episode 11: Sleigh The Season, we rethink what festive marketing means in South Africa. Forget snowflakes and Santa sweaters, think sunshine, braais, and campaigns that feel authentically homegrown. We explore how brands can move beyond Northern Hemisphere traditions to tell stories that resonate locally, while sharing Hyphen’s 5-step planning process to help marketers reflect, reset, and gear up for a powerful start to 2026.

39 min
10/03/2025

One Year of The LinkUp: Inspiring Meaningful Connections

It’s our one-year anniversary, and we’re celebrating by flipping the script! In this special episode of The LinkUp, our host and Agency Head, Jennifer, takes the hot seat. From her journey into marketing to what it takes to lead a creative team, Jen shares the inspiration, motivation, and lessons that shaped both her career and the launch of The LinkUp. Join us as we look back on a year of growth, creativity, and connection, celebrating the conversations that continue to spark ideas and move brands forward.

36 min
09/09/2025

Marketing In Mzansi

It’s Heritage Month, and we’re celebrating us! In episode 9, we’re diving into what makes marketing in South Africa so unique. From the rich cultural influences that shape our buying habits to the creative campaigns that really resonate with local audiences. We’ll chat about some of our favourite homegrown brands, give props to international players who’ve cracked the Mzansi code, and unpack why context is everything when building a marketing strategy here. But there’s a twist! Our brand strategists, Jene and Mila, flip the script on Jennifer with a few surprise questions of their own, proving no one is safe from a little LinkUp spotlight. If you’re a marketer, business owner, or just love seeing how brands connect with South Africans, this episode is full of insight, laughs, and some proud SA storytelling.

49 min
08/05/2025

You Talkin' to Me? The Power of Targeting

In this episode of The LinkUp, we unpack why audience targeting needs to go beyond age brackets and generational labels. From life stage and belief systems to values and lived experience, we explore how to define real audiences in a way that actually connects. We’re also putting the theory to the test with a special segment: our generational divide dating show. It’s as hilarious as it is revealing, showing just how differently people across age groups really think (and why that matters for your brand). Plus, we break down real-world examples of brands that got their audience targeting right. Listen in as we challenge blanket labels and dig into what it really means to understand who you're speaking to.

48 min
08/04/2025

You Talkin' to Me? The Power of Targeting

In this episode of The LinkUp, we unpack why audience targeting needs to go beyond age brackets and generational labels. From life stage and belief systems to values and lived experience, we explore how to define real audiences in a way that actually connects. We’re also putting the theory to the test with a special segment: our generational divide dating show. It’s as hilarious as it is revealing, showing just how differently people across age groups really think (and why that matters for your brand). Plus, we break down real-world examples of brands that got their audience targeting right. Listen in as we challenge blanket labels and dig into what it really means to understand who you're speaking to.

48 min
07/02/2025

The LinkUp Lite: Pitch Perfect

In this episode of The LinkUp Lite: Pitch Perfect, we’re diving deep into the world of pitching. We’ll be tackling everything, from the nerves, the misfires, and the moments that land. We share personal experiences from our own pitch journeys, breaking down what’s worked, what didn’t, and how storytelling has become one of the most powerful tools in our toolkit when pitching to a client. This episode offers honest insights and practical tips to help you craft a pitch that connects, convinces, and converts. Tune in, take notes, and get ready to pitch with confidence.

29 min
05/25/2025

The LinkUp Lite: Creativity

Welcome to The LinkUp Lite, our brand new series of bite-sized episodes that pull back the curtain on agency life with honest, unfiltered conversations. In this kickoff episode, we’re busting the age-old myth that “not everyone is creative.” From quiet problem-solving to bold ideas, creativity shows up in more ways than we often give it credit for. We explore how to find your own creative spark — no matter your role, background, or job title. If you’ve ever doubted your creativity, this one’s for you. https://hyphencreatives.com/the-link-up/

27 min

TRAILER

Introducing The LinkUp

The LinkUp isn’t your average marketing podcast - no fluff, just real deal insights. Come along as we pull back the curtain on real agency life with the team at Hyphen Creatives. Bringing you insider tips, strategies, and behind-the-scenes stories that will help you build a brand with purpose and impact. Whether you’re just starting or in need of some fresh inspiration, this is where you level up.

09/10/2024

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1 min

The LinkUp isn’t your average marketing podcast - no fluff, just real deal insights. Come along as we pull back the curtain on real agency life with the team at Hyphen Creatives. Bringing you insider tips, strategies, and behind-the-scenes stories that will help you build a brand with purpose and impact. Whether you’re just starting or in need of some fresh inspiration, this is where you level up.

Creator

Hyphen Creatives
Years Active

2024 - 2025
Episodes

15
Rating

Clean
Copyright

© Hyphen Creatives
Show Website

The LinkUp